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CRO e-commerce web design

What Factors Will Make Your Website More Credible?

websiste more credible

Do you know that one element you need to convert more website visitors into paying customers is credibility? Yes, that is right. Potential customers that do not trust you will not buy from you.

Your website is the central online hub, your business’s digital portrayal, and often the first stop for potential customers. The first question that visitors have when they land on your website is whether they can trust you.

Your website provides insights to both humans and search engines into:

  • How you run your business
  • Its trustworthiness
  • Your primary value proposition

Search engines use algorithms that assess and rate your level of credibility. Higher levels of credibility result in better SEO rankings.

For example, Google judges your site’s credibility by evaluating online feedback from public sources, such as clients, prospects, and users.

It gets this information from three primary online resources:

  • Google properties such as YouTube and Google My Business
  • Your web pages and other sites you control, such as review sites and social media accounts.
  • Other trustworthy, independent, and authoritative websites

Even if your company is credible, it does not necessarily mean that your website conveys it. Consider the factors below to make your site more credible to your visitors.

Your Domain Name

Think of domain names as shifting billboard advertising to a keyboard. Acquiring a new or the best domain name for your brand should be a focal point of your marketing strategy.

Your domain name helps visitors determine your credibility by:

  • How it looks
  • Its length
  • Whether it represents what your business does

A great domain name is crucial for a successful online presence. Think of your website as your virtual brick and mortar storefront and your domain as the virtual real estate it sits on.

For this reason, many brands are purchasing a premium domain (as opposed to speculating on unknown factors with a brand-new domain) to quickly build trust and credibility for their customers.

Using the same real estate analogy, premium domains are akin to water-front property. Such property is exclusive, has limited availability, and is in high demand.

They usually contain keywords with a high search volume, and often someone else owns them. Premium domains also:

  • Offer the potential of becoming a popular website address.
  • Provide strong branding opportunities
  • Are generally short, memorable, easy-to-spell, and are often paired with the most popular .com domain extension
  • Usually contain words that have a high search volume.

Although premium domains generally cost more than regular domains, they are investment dollars spent wisely. They are valuable in building credibility, driving traffic to your website, and speeding up your online success.

Social Proof

Social proof is defined as the process by which consumers look at others’ opinions, such as influencers, friends, and family, before making important decisions.

Because people tend to believe the opinions of those they trust, social proof has become a powerful marketing tool.

To provide social proof and credibility to your website, be sure to include links to your social media profiles, client testimonials, and product reviews.

Be sure to utilize social proof as a critical component of your website marketing strategy to give more credence to your brand messaging and advertising.

Social proof reinforces the reliability of claims made in advertising and can make a businesses marketing message more believable.

Add the Human Touch with Clear Contact Information

Your website should always include an “About Us” section to let your visitors know who you are, what your experience is, and anything else you deem relevant to share.

Including staff photos with bios adds a human touch that builds credibility and puts real faces behind your brand. Place your contact information where customers can easily find it without having to search for it or scroll around too much.

Ideally, let customers know how to reach you by phone, email, live chat, or Skype in your website’s header. You can also include the same information in the footer or on a contact page.

Credibility

Keep it Updated

Have you ever landed on a website that you can tell has not been updated in years? Some tell-tale signs of outdated sites include a copyright date that is not current, no recent blog posts, and an outdated design.

Not only will your website visitors not feel comfortable in your lack of credibility, but they might also even think you have gone out of business.

Refresh your content annually, update your blog often, and be sure your copyright date in your website’s footer is current to build credibility.

A User-Friendly Website Design

Although we have been taught not to judge a book by its cover, online users do not follow that golden rule.

Visitors to your website make their first impression within a few seconds of landing on it. And, since a study found that  94% of negative feedback about websites has to do with their design, it makes sense to focus on yours.

The look and feel of your site are the primary drivers of first impressions—visual appeal matters. Make your website design appealing to visitors so they will stay and see what you have to offer.

If your website visitors must jump through hoops to find what they are looking for, your navigation is too complicated.

They will get frustrated and leave, and your business will suffer the loss of a potential customer. Alternatively, when potential customers can quickly find exactly what they want, your site went up a notch in the trust and credibility department.

Include Valuable Resources

Including well-written and relevant eBooks and white papers on your website helps establish your brand as an authority in your niche and adds credibility.

These types of resources show your potential customers that are an expert in your field. They also provide the information your target market can use to make their lives easier.

Many companies choose to use their white papers and eBooks as lead magnets for lead generation. Interested site visitors give you their contact information in exchange for your valuable resources.

They are then put into your sales funnel, where you follow up with a sequence of emails to increase your credibility even more.

Keep it updated

Are You Ready to Boost Your Website’s Credibility?

Making sure your website:

  • Sits on a great domain name
  • Has updated content
  • Shows the human side of your brand
  • Includes easy-to-find contact information and social proof
  • Offers valuable information to your visitors

Remember that your goal is to make it clear to potential customers and search engines that they can trust your business.

The post What Factors Will Make Your Website More Credible? appeared first on ReadWrite.

Categories
Colors that Attract Customers to Buy how to market a product effectively Marketing marketing tricks to sell products Small Business web design

Psychological Techniques Used in Selling Products

psychological tech in sales

Psychology is the science of mind and behavior. It is the study of both conscious and unconscious phenomena, which also includes our feelings and thoughts. It plays a major role in human society and is considered an important factor in understanding someone or anyone.

There are so many branches under applied psychology like clinical psychology, industrial and organizational psychology, legal psychology, neuropsychology, occupational health psychology, human factors, forensic psychology, engineering psychology, school psychology, sports psychology, traffic psychology, community psychology, medical psychology, and sales psychology.

Psychological techniques are used in product selling — but do you know how to use psychology in your sales?

The customers can be grouped based on their purchasing habits. A few customers buy new products based on their impulse. The impulse category of customers can be easily convinced into buying your products.

A few customers use logic over impulse while purchasing new products.

These customers cannot be easily convinced into buying new products. You need to properly understand their needs and project your products in such a way that the customer feels that your product is essential for them. You first need to build trust with this type of customer. When they feel that your products can be trusted, they will automatically want to use them.

SEO Consultants knows the market trends and can predict the people’s mind based on what keywords they search in their search engines. They can tap into a customer’s emotions and predict the best approach to close a sale. A common mistake in sales pitches is focusing on the cost of the products instead of focusing on the customer’s needs.

Let us look into some of the sales tricks and the sales psychology involved with the business of sales.

Color, color, what color do you choose?

We all know and agree that humans are visual creatures. 90% of information transmitted to the brain is visual, and visual information is processed 60,000 times faster than any other type.

Colour has a significant impact on our behaviors, and this includes if we purchase a product. Let us see the impact of different colors on products and sales.

* Red

Red is so beautiful! It creates a sense of urgency, suitable for bulk sales that happen during peak sales seasons like annual clearance or black Friday sales. Red is associated with movement and impulse. It gets people to act and is important for crucial elements like your call-to-action button of a website.

* Green

All of the varied colors of green are associated with health, peace and nature. It is used in stores to relax customers and promote environmental awareness and products that support the environment’s growth and harmony. Green stimulates a sense of calmness in your brain and encourages decisiveness to buy a relevant product.

* Purple

Purple is commonly associated with royalty and respect. It stimulates problem-solving mechanisms as well as enhances creativity. Consequently, it is used frequently to promote beauty and anti-aging products.

* Blue

Blue brings in a sense of security and productivity. This color is one of the most favorite colors for men, usually like a royal blue color. Using this color helps create a feeling of trust. Hence, using it will help promote trust in your product.

* Yellow

It is cheerful and promotes positivity. The yellow appeals to a young target audience with ideas of happiness, excitement, and creativity and creates an urge for even window shoppers to buy the product.

* Black

It’s associated with authority, power, confidence, and strength. Black is a bit of a tricky color, but when used right, it can convey luxury, elegance, sophistication, timelessness, and maybe a hint of mystery.

* Gray

Gray symbolizes feelings of practicality and solidarity. It is clean in its approach and is used by the unparalleled leader in cutting-edge technologies.

* White

White is associated with cleanliness, purity, and safety. White is an unavoidable color. Anything that is white provides a sense of calmness. White also provides the scope for creativity.

Less is more when it comes to color.

Providing a customer with too many different options makes it harder for a customer to decide, leading to the possibility of them walking away without buying anything at all.

If your company has a variety of products, your customer might get decision-suffocation. Tweakyourbiz says that decision-suffocation can be avoided. For example, instead of promoting each and every product individually, categorize them into a common basket and promote them. Also, research your potential and be well prepared. Promote your products based on need.

Try to understand more about the prospects’ needs before dealing with them in person via call or mail. When getting a chance to talk to the customers, ensure to ask questions that will help you understand more about their requirements. This will help you understand your customer needs and strategize your product-market accordingly.

Make it hard for your customer to say no.

Even hesitant buyers won’t say no to a great opportunity. But you have to make sure to paint them a picture that they can see well enough to purchase what you are offering. You can tap into this potential by offering something they’ll miss out on if they don’t make a purchase — rather than just highlighting an added value.

A gift is all one wants

Everyone loves a gift. You can throw in some useful little gifts with your product or products to attract more buyers. When it comes to online marketing, content is an effective way for online retailers to provide value to potential customers.

Give us a story

All of us love a story and a story can easily draw attention when said in the right manner. Once we are drawn to a story, we start living it. Your marketing ideas can be spun like a story, placing the user in the center alongside the brand. The right story will help your customer to relate to the product more.

Certainly, social proof is also an important factor among your customer.

Every element of your product contributes to your brand identity. Your goal is to create a personality that your target customer will like. Sales psychology can act as a catalyst to reach your customer’s inner mind.

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Categories
web design website wordpress wordpress development

How To Create a Corporate Website with WordPress in 2021

corporate website

Creating a successful corporate website is a challenging task. You need to be in line with your brand image and at the same time meet the demand of the market. When you go online, your reach becomes global. You need to cater to a diversified audience. Here is how to create a corporate website with WordPress for 2021.

In such a situation, a powerful corporate WordPress theme can help you to set up a target-specific and impressive website. In this article, we will tell you about how to create a business website using WordPress Corporate Theme by CyberChimps, a user-friendly and feature-rich theme.

The Pages You Must Have on a Corporate Website

If you want to make your business more popular your website must have a classy and engaging design. The design is the first thing your visitors notice. A well-planned website keeps you much ahead of your customers. Here are the most important sections that a corporate website needs to have –

  • About Us

The about us page is a must-have for any website. It is the page where you can tell your target groups who you are, what your mission is, and in what way you can help them.

  • Services Offered

This is the most important section for any business website. Here you describe what you offer. If you can display your services or the products in a catchy way on this page, your market share is likely to increase.

  • Pricing Page

On the pricing page, you describe the pricing plans for various products in detail. This is the page that drives most of the conversion. Display your offers nicely here and add powerful CTAs for a better conversion rate.

  • Blog

A blog is a good way to drive more traffic to a website. You can also use it as a powerful tool for product promotion or influential marketing. You can also build a rapport with industry experts through this section if you can feature them as guest writers from time to time.

  • Contact Us

The contact page is an essential section. This allows your visitors to get in touch with you if they want any further information about your products or services. You can also use it as a tool to collect the contact details of the users.

  • Privacy Policy

A privacy policy is a legal need these days. The various privacy laws worldwide mandate all commercial websites to publish a privacy policy. You need to follow the privacy rules of your area of operation to draft your policy. GDPR of the EU and CCPA of California are two major privacy laws of the world.

Top Corporate Websites To Get Inspired By

Here are some famous corporate website that you can follow for your reference –

Create a Corporate Website with WordPress

Dropbox is one of the oldest workforce management software. Their website is visually appealing and at the same time information-rich. At the very first glance, you get to know who they are. Gradually as you scroll down, you discover what they offer.

An eye-soothing navy blue tone dominates the entire website. You can easily find out what you are looking for by clicking either the “Team� or the “individual� button at the top of the homepage.

Create a Corporate Website with WordPress

Fresh deals with herbal beauty products. As they are cosmetics manufacturers and target women, their website has a feminine look. The best products and deals are displayed nicely on the homepage.

You can search for products category-wise. As they are a global brand, they have personalized content for each region. You can select your region from the top right corner of the homepage and see what offerings they have for you.

Create a Corporate Website with WordPress

Oakley’s is an advanced and elegant website. It is one of the most famous brands for sports costumes and accessories. Products are showcased category-wise here. There are two different types of categories – sports type or gender.

Offers are also displayed effectively either on the homepage or on the product pages.

Create a Corporate Website with WordPress

Rubicon offers you various software services. The video background of the smart and stylish website arrests your attention the moment you enter the site. From the header section you can find out easily the services you are looking for. This website can teach you how creative you can be with a corporate website. You can find a perfect blend of information and creativity here.

How To Create A Website With WordPress?

To create a website with WordPress follow the easy steps below –

  • Decide a suitable domain name for your website
  • Select a hosting service provider
  • Create a WordPress account
  • Install and activate a niche-specific theme
  • Design your pages
  • Publish the website

How Can CyberChimps’ WordPress Corporate Theme Satisfy All Your Requirements?

WordPress Corporate theme is a multipurpose corporate theme for WordPress. It is ideal for any business website. It helps you to accomplish the following tasks with its rich features –

  • SEO optimization
  • Brand strategizing
  • Product promotion
  • Data analysis

Features

Here are the key features of the theme –

  • Fully Customizable

The specialty of the WordPress corporate theme is it allows you to customize almost every single element of your website. There are 700+ Google fonts, unlimited color options, right and left sidebars, and numerous header and footer styles. You can embed sliders or carousels to your pages to display your products or achievements.

  • Pre-Designed Pages

WordPress Corporate Theme comes with many readymade page templates. You can import any of the templates with a single click, enter your details, and make the page live. It takes a few seconds. The major page templates that you get with this theme are – homepage, about us page, pricing page, and contact page. The theme is the Elementor Page builder included. You can use it to edit your pages.

  • Services Section

The theme has a well-crafted ready to use services section. You can display your services here with adequate details so that your visitors can get an overview of what you offer. You can also add images here to make it more attractive.

  • Contact Form

You get an advanced contact form with this theme. You can use it to collect the visitors’ contact information and their feedback. It is a good tool for email list building. You can edit the fields if you need to.

  • Cross-Browser Compatible

The theme supports all modern browsers like Chrome, Firefox, Safari, Opera, etc. So, to use the theme, you need not worry about its browser compatibility. You can easily continue with the browser you are using.

  • Multilingual Ready

With this powerful Corporate WordPress theme, you can translate your website into any language. The theme is WPML compatible.

Pricing Plans

WordPress Corporate Theme has been rated 4.5/5 with 300+ reviews in the WordPress theme directory. It is marked with unparalleled features and unmatched prices. It is one of the rare themes that offer so many exclusive features at such a reasonable price. It has three different pricing plans. All the plans have a 30 days money-back guarantee.

Here are the plans –

  • Personal – The personal plan is for individual businesses. If you run your own consultancy or online coaching and the likes, you may go for this plan. It comes at $23 and supports a single site.
  • Business – This plan is for small and medium-sized businesses and startups. It supports 3 websites and is offered at $33.
  • Pro- The pro plan is for professional corporate websites. It is exclusively designed for big corporate houses. It powers 100 websites. It is available at $48.

Wrap up

In this article, we gave you an overview of how to create a classy corporate website with a WordPress Corporate Theme by CyberChimps. We described all the steps briefly and also referred to some popular corporate websites of the world for your reference. The theme we discussed here is fit for any screen size and offers you all the necessary features that you need to run a corporate website and grow your business hosting

. Just install the theme and go ahead. It will help you to take your business to the next level.

The post How To Create a Corporate Website with WordPress in 2021 appeared first on ReadWrite.

Categories
Branding design effectivness Mobile SEO UX web design

How Does Web Design Affect Your SEO and UX

seo ux

It takes just 50 milliseconds for users to form an opinion about a website. Fail to make a positive impression and visitors will quickly hit the back button. It’s clear that aesthetics have a strong impact on how users judge a website. But there are two other aspects you shouldn’t overlook — SEO and UX. But how does web design affect your SEO and UX?

People turn to search engines like Google for answers, which is why optimizing for SEO is important. SEO helps your site get found for queries that are relevant to your business.

At the same time, website design goes beyond aesthetics. A site with poor UX not only makes it frustrating for users to navigate your site; it also impacts your search engine rankings.

Here we’ll look at different aspects of web design and how they affect SEO and UX.

Mobile Friendliness

Smartphone usage has become so ubiquitous that you would be hard-pressed to find someone who doesn’t have a mobile device. There are an estimated 3.5 billion smartphone users and that figure is only expected to increase.

bar-graph-smartphone-users-2016-2021-expected

(Image Source)

More people are accessing the web from their mobile devices.

In fact, Google announced mobile-first indexing for the entire web. This means that Google will use the mobile version of your site in the search results.

If your site isn’t mobile-friendly, your rankings will likely be impacted as a result. Online users today are also less tolerant of sites that aren’t optimized for their devices.

Ensuring that your site works across all devices needs to be a priority if it isn’t already.

Site Speed

No matter how well-designed your site is, it won’t matter if it doesn’t load quickly.

Online users may have been tolerant of slow sites in the past. But expectations have changed and people today want to be able to find answers fast.

If your site doesn’t load quickly, don’t expect your visitors to stick around and wait. Most will simply click the back button and click through to another search result.

Google has even released an update called the Speed Update that makes loading times a ranking factor. All other factors being equal, a site that loads faster than yours will rank higher in the search results.

What can you do to make your site faster?

Start with the obvious. Large images that aren’t optimized are one of the biggest culprits of slow loading time.

Use photo editing software like Photoshop to compress your images before you upload them to your pages. If you use WordPress, there are also many plugins you can install that automatically do this for you.

Other ways to speed up your site include enabling compression, leveraging browsing caching, minifying CSS, JavaScript, HTML files, and using a content distribution network.

Typography

Typography is another aspect of web design that affects SEO and UX.

Nothing is more frustrating than landing on a site only to find that text is too small. You have to zoom in from your device just to read the content.

Most users will simply leave the page if they’re not able to read the text. A high bounce rate indicates that visitors aren’t finding your site useful or relevant.

There’s even some correlation between bounce rates and organic rankings:

bounce-rate-vs-organic-position-graph-for-seo-and-ux

(Image Source)

While having a professional design is important, it’s also a good idea to improve your content’s readability. Use a legible font and size to ensure that users can easily read the text.

Ensure that your content is legible across all devices, including desktops, tablets, and smartphones.

Navigation

A crucial aspect of web design is navigation.

Navigation links help orient your visitors as they explore your site. If visitors cannot easily navigate your site or find what they’re looking for, they may feel confused or frustrated.

Organize your navigation menu into categories and subcategories that users can click through to find the right page. Optimize those links with keywords to improve their visibility, and keep in mind SEO and UX.

Here’s an example of how the main navigation bar looks on Hacker Noon:

hackernoon-navigation-bar-on-seo-and-ux-importance

(Image Source)

Generally, you want to put your navigation bar in a place where visitors expect to find it, such as at the top or to the side.

Use clear text for each of your navigation links to avoid any misunderstandings. There’s a reason why most websites use “Contactâ€� for the contact page and “About Usâ€� for the about page.

Color Schemes

Color schemes can affect how visitors perceive your business. For example, you can use brighter colors to convey a playful tone. On the other hand, you can use darker colors like black to convey luxury.

The color schemes you choose for your site should ideally match the services that your business offers. For example, if you were a cleaning company, you would probably use green colors to indicate freshness instead of color like brown or black.

White space is another important element of web design. It’s essentially the empty space around your content, giving them room to breathe.

4 out of 5 participants rated the design on the left more favorably over the design on the right even though both companies offer similar prices and products.

web-design-and-seo-on-two-pages

(Image Source)

Playful colors combined with white space make the design from BoxGreen more visually appealing than its competitor. In contrast, the design from Guilt-Free looks more cluttered and not as attractive.

When comparing the two options above, it’s clear that design was ultimately the deciding factor on the participants’ ratings. In many cases, it can mean the difference between a customer shopping at your site or a competitors’.

Usability

Usability refers to how easy or difficult it is for visitors to navigate your site. In other words, are visitors able to find what they’re looking for?

Poor web design doesn’t just affect SEO. It also affects your site’s usability and whether users can achieve what they set out to do.

If you want visitors to have a positive impression of your brand, it’s important to optimize for usability. Start with a clear visual hierarchy with design elements in order of importance.

You can use design elements like scale and spacing to indicate which pieces of content are important and where you want users to pay attention to.

Here’s an example of a homepage with a good visual hierarchy:

fullstory-visual-heirarchy-on-web-design-and-seo

(Image Source)

There’s a clear “flowâ€� to the page and all the elements are laid out intuitively. The copy on the page is written well, and there’s even a call to action that tells visitors exactly what to do (get a demo).

Similarly, your web design should make it easy for visitors to find what they’re looking for right away.

Conclusion

Web design and SEO go hand-in-hand.

Even with a professional-looking site, visitors are likely to bounce if it’s frustrating to navigate or not optimize their device. Those signals tell Google that users aren’t finding your site useful, which can impact your rankings.

On the other hand, ranking at the top of Google won’t help either if you have a poor design that doesn’t instill trust. That’s why it’s important to incorporate both SEO and UX into your web design right from the start.

Top Image Credit: bongkarn thanyaki; pexels

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Categories
Data and Security Tech web design

Developer’s Guide to Comply with CCPA and GDPR

comply CCPA GDPR

The digital landscape is continuously evolving, and privacy regulations such as CCPA (California Consumer Privacy Act) and the European Union’s GDPR (General Data Protection Regulation) are in effect to give consumers their fundamental right to data privacy. These regulations force organizations to revamp their operations to comply. This means all departments within an organization, from marketing to software development and everything in between, have to keep privacy regulations in mind and tweak their workflows accordingly.

In this article, we will discuss the steps developers can take to stay compliant with these regulations.

Understanding the Rights under these Privacy Regulations

With more people concerned about their data rights, giving them complete control over their data is essential in today’s world. Under both GDPR and CCPA, the following list contains all the consumer’s rights concerning their data.

  • the right to be informed
  • the right of access
  • the right to rectification
  • the right to erasure
  • the right to restrict processing
  • the right to data portability
  • the right to object to processing
  • the rights concerning automated decision making and profiling

A consumer can practice these rights at any given time, and enterprises must fulfill these requests as soon as possible.

GDPR and CCPA realize that more and more consumer data is available online, which increases the cyber threat and invites other malicious activities. The genuine threat is why these regulations must protect the consumers’ data while dissuading any data breach instances or sprawl.

The risks for non-compliant businesses.

The European Union (EU) has a history of making an example out of companies that are non-compliant with its regulations. One of the EU’s most recent actions was against Google.

It all started in France when Google was accused of infringement regarding the essential principles of the GDPR: transparency, information, and consent. Myriah Jaworski, an attorney at Beckage PLLC, stated, “enforcement action was geared toward the way Google obtained consent.”

Google did not present how and why an individual’s data was collected and stored, nor did Google make it easily accessible. Due to this infringement of GDPR, Google was fined an amount of $57 million by the EU. But where is all the data? Did they destroy it? Did you get your data back?

Seeing what happened to an industry giant like Google, it is clear that no industry can get away with GDPR or CDPR non-compliance. They will be fined — but they have the money. What about YOU? What about your company???

In order to stay safe, developers in an organization must be well-versed in all the regulations and build their websites, apps, and software with compliance in mind.

CCPA vs. GDPR: What’s the Difference?

While both laws serve to protect the individual’s rights, there are some differences between the two regulations. The following are the significant differences between the two laws.

  • Who Needs to Comply

The GDPR has a broad scope concerning who has to stay compliant with the law. The GDPR covers all EU citizens and regulates all organizations that collect and store personal information of EU citizens irrespective of their location and size.

In contrast, the CCPA places constraints on the size of organizations that need to comply. It applies to organizations with $25 million or more in annual revenue; or possess the personal data of more than 50,000 “consumers, households, or devices,” or earn more than half of its yearly income selling consumers’ data. 

  • Financial Penalties

The GDPR mandates penalties based on non-compliance and data breaches. These penalties can reach up to 4% of the company’s annual global revenues, or 20 million euros (whichever amount is higher), with the commitment that administrative levies will be applied proportionately. CCPA fines are not cumulative but instead are applied per violation, reaching up to $2,500 per unintentional violation and $7,500 per intentional violation, with no upper cap. 

  • Consumer Rights

Both regulations give the consumer specific rights that they can exercise. Some of these rights include the right to have information deleted or accessed. The GDPR specifically focuses on all the data related to European Union consumers, whereas the CCPA considers both consumers and households as identifiable entities. Businesses need to test their processes and ensure they can accommodate these rights.

  • Use of Encryption

The clauses on encryption in both laws constitute an area that, although similar, still have some differences. Both laws call for access to data encryption, making this an essential part of businesses’ privacy protection components.

Steps Towards Compliance: How Developers can Comply with CCPA and GDPR.

Developers are the frontline infantry in this struggle towards compliance because websites and mobile apps are the first interactions a consumer will have with an organization. It is essential to cover all your bases from the get-go to make the compliance workflow as smooth and efficient as possible. Let’s take a look at the steps developers can take to comply with each regulation.

How Developers can Comply with CCPA? 5 easy steps

  1. Data Mapping

To stay compliant, developers need to integrate proper data mapping techniques into their systems. The law dictates that organizations should be fully aware of all the data they collect; this refers to what is collected, stored, and how it flows through the organization. Some operational suggestions would include designating a single source of truth, maintaining lineage, and tracking all organization data.

2. Inform Your Consumers

To comply with the CCPA, organizations will need the capability to fulfill data subject access requests (DSAR). Your website must show the consumer what data it will collect and how it will be collected. Developers can work with privacy officers to create a standard privacy notice for the website or an abbreviated pop-up policy at the point the data is collected.

3. Verify Queries

Organizations will be met with a flurry of requests from consumers exercising their rights under these regulations. Developers need to create a system by which the consumer can be authenticated, and the correct information can be given to them. To streamline this process, developers can create a dedicated email account for requests and design workflows for verification purposes.

4. Data Minimization and Purpose Limiting

When collecting data, organizations need to make sure that the data is only used where necessary. To ensure that, developers can create forms that only require minimum information (data minimization). Organizations can make sure that internally used data is in line with privacy policies (purpose limitation).

5. Data Security

Under the CCPA, organizations are required to protect the data an organization keeps about a specific individual. Although not explicitly mentioned, it is beneficial for organizations to encrypt data to prevent further compromise after any data breaches.

Developers can ensure security by implementing robust applications that offer end-to-end encryption and protect your consumers’ data.

How Can Developers Comply with GDPR? Five Easy Steps

  1. Efficiently store data

The way an organization stores data can be the difference between compliance and non-compliance under the GDPR. Developers need to ensure that minimal data is being derived from consumers to reduce liability. Secondly, only store the data that is necessary for your processes. Lastly, implement DSAR tools in your storage to efficiently respond to subject data access requests.

2. Subject Access Requests

Developers need to integrate a system that can map all the data in the data stores and make them easily accessible when consumers request access to the company’s data, even complete deletion.

3. Contacting Users

Under the GDPR, an organization can not assume consent, and it must be asked for. If you’re working on a feature that will trigger an email or another message to be sent to users, you will need to integrate it with your organization’s consent tooling and check if you already have a consent channel for your use case. This will likely take the form of some source-of-truth database and an API that you can query before sending messages.

4. Profiling

Profiling is the use of data to personalize a customer’s experience. To be compliant with GDPR, organizations should have a clear way for users to opt-out of profiling. The only important thing for developers to understand what counts as profiling and respecting a users’ choice before implementing any form of personalization.

5. Rewrite your Privacy Policy

The GDPR has brought several amendments to the current structure of any organization. The IT group is essential for organizations to revamp their privacy policies according to the GDPR. In this case, developers can integrate the privacy policy into company websites or as a pop-up to comply with the GDPR right to notice.

Key Takeaway

The CCPA and GDPR are revolutionizing the data privacy sector, and organizations must comply with these regulations. Developers and marketers alike will have to find new ways to comply with these regulations without efficiently hindering their current performance. Developers need to integrate automation to create a streamlined approach to compliance throughout the organization.

Image Credit: andrea piacquadio; pexels

The post Developer’s Guide to Comply with CCPA and GDPR appeared first on ReadWrite.

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online marketing Tech Video customer web design Website Design

Building a Viable Web Presence for Your Business

web presence business

In today’s digital age, any company that wants to succeed needs to have a robust online presence. A beneficial and robust web for your business can be a daunting task for small businesses, especially those that are too small to afford a marketing department. Here is how to build a viable web presence for your business.

Before tackling the world of online business, every entrepreneur should learn what the process of taking your business online involves.

Business Website Design

Your website exists to attract the attention of visitors and convert them into paying customers. Because of this, every element of the site must be chosen carefully. The home and internal pages should have a simple layout and be easy to navigate for first-time viewers.

Landing Pages

The landing page should not be overly filled with high-resolution photos or auto-playing videos. These elements can look impressive, but they can also take a long time to load.

Additionally, some people find animations and moving images distracting and annoying, making the landing page hard for them to read. Videos should instead be put on other pages, with links leading to them. Content management solutions are also available to speed up the loading of your website.

The landing page must be kept updated. If the company is running an advertising campaign or offering special products or promotions, the landing page needs to match that respective messaging. For example, if you own a dental practice running $99 teeth whitening ads on Facebook, then the page that they land on, after clicking that ad, should display that deal.

Photos

Poor quality stock photos can make a company look both cheap and unprofessional. Pay extra for high-quality stock photography, or capture your own.

Additionally, people tend to think emotionally before they think logically. It is, therefore, a good idea for website pictures to evoke emotions that make people want to buy the product or service being offered.

Testimonials

Most potential customers view testimonials as a significant factor in making their purchasing decisions. The best customer testimonials should be featured prominently on the company website. Video customer testimonials maybe even more effective.

Prospective customers should never be presented with long lists of choices. They tend to make people feel overwhelmed. A business website should only use shortlists of simple choices.

Any keywords that are used in company advertising should also be used on the company website. It makes the company easier to find online, and also makes it appear more professional.

Because most customers use some mobile device to get online, a business website should be optimized for mobile device users. Images and menus and such should be small enough not to require a lot of scrolling or resizing.

The website should be extensively tested before it is made public. Different people, who had nothing to do with creating the website, should try to use it. Delaying a launch to get the website working perfectly is better than rushing out a website with serious bugs.

When Building a Business Web Presence, the Blog Design Matters

The company blog is not a place to put advertising. Nothing will repel prospective customers faster than seeing that the company blog is nothing more than a platform for advertising. Blog readers want more than ads; they want a blog to have some kind of added value. This is an important part of modern online business.

The blog should give readers useful information, and even content that is meant just for fun. It should address topics that prospective customers care about. This will draw first-time readers to return over and over again, and draw them into exploring your site further.

The idea is to create a community centered around the blog.

Some of the blog posts can involve products and services that the company offers. However, this should always be done in the context of telling the customers a larger story, perhaps about how they can solve a common problem, or even something funny that happened.

Blogging is a long-term investment of time and effort.

It takes dedicated time to develop a large body of high quality, original content. It also can take time to develop trust with the blog readers. However, with some persistence, the company blog can become a major revenue booster.

Steady blog readership means a steady percentage of readers going from the blog to the company website and making purchases. Web content never sleeps; it is at work 24 hours a day, drawing in prospective customers and turning them into paying customers.

No programming skills are needed to start a company blog. There are a lot of free blog hosting sites online. They are usually easy to use, and it’s easy to link to them from the company website. A minimum of one article should be posted to the blog every month.

Setting Up Social Media for Your Business

Social media presence can also increase sales, blog readership, and web traffic, and even build up a pool of positive reviews.

Before your social media presence can be established, however, one or more sites must be selected for it. The various potential social media sites that are under consideration should be researched thoroughly.

Both individual and company profiles and pages should be read, particularly the comments. Every social media site has its own culture and set of customs.

Some kinds of behavior are considered acceptable there while others are not. The proper etiquette should be understood before anything is posted.

A business social media presence should have some depth to it.

There needs to be more information than can be found on the company website, something that can engage potential customers. This is the place to give the company something of a personal touch, something to make potential customers care. A business social media site is a place for the business to engage with people on a social level.

Who will manage our online presence?

There needs to be at least one person (maybe yourself) whose responsibility includes managing the company’s social media accounts, including Instagram, Facebook, Twitter, and TikTok. A company social media site is a place where customers will go to ask questions and make requests.

Engaging with these questions and complaints quickly and professionally will make the company look viable.

Commenters should be engaged on any reasonable topics they discuss. They should be given assistance and useful information even when it is not directly related to sales.

Questions should be asked when appropriate, to make the company seem friendly and interested. Every post should be examined carefully before it is made, to make sure that it does not accidentally offend anybody, or make the company seem foolish, unprofessional, or antagonistic.

Marketing Online

There are three primary strategies for advertising online: search engine optimization, pay-per-click, and content marketing. Each has its own advantages and disadvantages.

Search engine optimization, or SEO, is a way to improve the company website’s search engine ranking in search engines such as Google.

Most users never look past the first page of results when looking for a place to shop. This means that it is important to get ranked on Page 1 for the keywords that matter to your bottom line. SEO is a critical long-term strategy for any business.

PPC or pay-per-click advertising uses keywords to determine which ads viewers see on search engine results pages. In other words, when people enter specific keywords, paid ads related to those keywords appear on the results page.

These ads are paid based on the number of people who click on them. It is a viable way to generate immediate sales if executed correctly. Setting up the ads is typically requires the services of a professional or agency to maximize ROI or return on investment.

That digital marketing company will optimize every facet of the campaign, including A/B testing and running experiments on different channels to find what converts the best. Jay Nanda has written about A/B testing in “A scientific approach to better digital marketing” for the company oshyn.

Content marketing involves creating quality online content that is designed to send traffic to the website.

Creating a site with quality online content that brings traffic to your site can involve blogging and events.

For example, an online hobby store could create a web resource about model making, including tips, pictures of popular or well-constructed models, instructions for painting, and even a model discussion forum.

The point of content marketing is to create a valuable online resource that anyone with that interest will want to use all the time. When descriptions of the products needed for the interest are mentioned, they can be company products that link back to the company’s product pages.

Content marketing tends to be a long-term strategy, as community building takes time. The significant advantage of this approach is that it requires little money and can be developed when convenient.

The internet is a critical tool for all modern businesses.

The process of getting a business online should be commenced sooner than later. Your competition may already have a 10-20 year head start on you, so be patient, it may take some time to build properly, but the rewards will be there for your business in the end.

The post Building a Viable Web Presence for Your Business appeared first on ReadWrite.

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The 8 Most Impressive Web Hosting Providers Of 2020

web hosting providers

Welcome to my comprehensive review of the 8 most impressive web hosting providers of 2020. In this guide, I’ll take a look at the most reliable web hosting service providers, including A2Hosting, DreamHost, and Bluehost. I will be profiling commercial web hosting services that use WordPress, VPS, shared hosting, and many more web hosting services; along with a variety of annual and month-to-month plans.

Let’s look at each of the web hosting companies below in a little bit more depth. The deep-dive information will assist you to select the best web hosting service provider to fulfill your requirements.

DreamHost

dreamhost logo

  • Shared hosting starting at $2.59 per month
  • WordPress hosting starting at $2.59 per month
  • VPS hosting starting at $10 per month
  • Committed servers starting at $149 per month
  • Cloud hosting starting at $4.50 per month

DreamHost is a top hosting platform for many reasons. Firstly, it has its own control panel, which is extremely easy to understand and operate. Whilst phone customer assistance isn’t offered 24/7, it is responsive to live chat and tickets.

DreamHost uses superfast SSD’s for all its storage, has a free SSL certificate (for safer web browsing) and offers SSH access for more technical users.

The pricing structure with DreamHost is completely transparent. As a result, there are no nasty surprises when it comes to costs. Not only this, but DreamHost also provides a 97-day refund assurance. This means that there is no risk in trialing the product.

Uptime

When it comes to web hosting, uptime is phrase that gets thrown about frequently. It essentially applies to the amount of time your website is up and working online. But what constitutes as satisfactory uptime? And why does no company have 100% uptime? 

Most companies offer uptime of around 99.9% For that factor alone, anything less than that is seen as poor. However, it’s worth noting that no provider can physically have 100% uptime, simply due to the nature of the internet.

DreamHost guarantees uptimes of 99.95% for the websites it hosts. This suggests that your website will be online and in working order for all but four hours each year. And this equates to less than five minutes weekly.

While this is by no means bad, there are suppliers out there capable of providing an even better uptime. HostGator, for instance, has the best uptime of any provider: 99.99%. For context, that means sites hosted by HostGator are down for less than an hour in total throughout a single year.

DreamHost Features

With most DreamHost plans, standard features are the same. However, this can occasionally vary and depends on the type of hosting you have and the pricing tier that you are on.

I have broken down some of DreamHost’s key features and how they can benefit customers: 

Backups

DreamHost offers everyday backups, no matter what plan you are on. This is an excellent feature that provides customers with peace of mind, should something fail.

SSL Certificate

DreamHost provides a free SSL Certificate to every website that it hosts. An SSL Certificate helps to safeguard users’ information and is symbolized by a padlock icon beside your URL. This tells individuals that your website is safe to browse.

As Google will often penalize unsecure websites in organic rankings, an SSL Certificate is also beneficial for SEO.

Bandwidth

Since DreamHost does not track bandwidth or traffic, all plans feature an unmetered transfer. This suggests there is essentially no bandwidth limit.

Whilst you may encounter issues if you experience a huge spike in traffic, the fact there are no bandwidth limitations is a big plus.

RAM

RAM (Random Access Memory) relates to how your website’s information is kept on its server. The larger your website is, the more RAM is required to maintain and load it.

If you select a shared plan, you can expect RAM limitations between 512MB and 16GB. However, if you select a dedicated hosting plan, that leaps to between 4GB and 64GB.

To give you some context, those RAM limits for dedicated hosting are right up there with the best providers. However, the cloud hosting RAM limits are slightly below average.

One-Click Installs and Automated Updates

These functions pertain to WordPress websites and function as a genuine time-saver. One-click installs permit you to set up your DreamHost account with your WordPress website in exactly that – one click.

DreamHost keeps updated with any software updates that WordPress rolls out. This means there is no need to manually update programs. However, this does not apply to WordPress plugins, which need to be updated manually.

Bluehost

bluehost logo

  • Shared hosting starting at $2.95 per month
  • WordPress hosting beginning at $2.95 per month
  • VPS hosting starting at $18.99 per month
  • Dedicated hosting beginning at $79.99 per month

When you register with Bluehost, you’ll get a free domain for the first year, along with a complimentary SSL certificate (enabling you to operate a protected site for personal or commercial use).

If you’re a WordPress user, Bluehost is certainly a web hosting provider to consider. While its managed WordPress hosting is slightly more expensive than basic shared hosting, Bluehost has both WordPress and WooCommerce hosting plans readily available (in addition to management assistance). It also uses a website migration service for an extra fee

The web hosting service provider also carries out routine daily backups, even on the lowest-priced shared hosting accounts. Just be mindful that the promotional rate on the low-priced shared hosting does go up after the promotional period.

Bluehost users also get 24/7 phone assistance, a 30-day money-back guarantee, and SSH access across designated plans.

Hosting and Features

Bluehost provides customers six modes of hosting:

  • Shared
  • Shared WordPress
  • WooCommerce
  • VPS
  • Managed WordPress
  • Dedicated Hosting

For anyone contemplating Bluehost, you can typically view the differences as follows:

  • Shared: The simplest hosting plan and the least expensive.
  • Shared WordPress: The cheapest and easiest way to host a WordPress website.
  • WooCommerce: The best hosting service to host an online store with WordPress.
  • VPS: Not as expensive as dedicated hosting, yet still helpful for commercial websites that require advanced hosting.
  • Managed WordPress: More available functions for your hosted WordPress website.
  • Dedicated: The most expensive – and effective – hosting service.

WordPress and Bluehost

It should be acknowledged that WordPress recommends Bluehost as its top webhosting provider. This is significant praise; coming from a platform as esteemed as WordPress.

If you are planning on having a WordPress website, then Bluehost is quite possibly the best web hosting provider for you. And if you’re already a Bluehost customer, you can also install WordPress.org through your Bluehost control panel with just one click.

Other Bluehost Features

Whilst seamless WordPress integration is Bluehost’s most resounding feature, it also boasts many other features:

Domain Registration

When customers sign up to a one-year plan, Bluehost generally provides a complimentary domain. However, this does not include a domain registration fee – which comes at a cost of between $10 – $15.

Site Builder

Bluehost comes with a drag-and-drop website builder. This is ideal for those who know what they want their site to look like, but who do not have advanced HTML and CSS skills.

Data Transfer

Bluehost provides limitless data transfer for most of its plans. Not only this, it also supplies CPU Security.

cPanel

Bluehost uses the ‘cPanel’ Control board, which is a popular website management system. cPanel also integrates free backups, so you don’t lose any key website files.

Storage

Depending on your requirements, Bluehost allows anything from 50GB to an endless limit of storage space for your website files. If you simply need to run a WordPress blog with words and images, then 50GB of storage is generally satisfactory.

A typical web hosting feature that Bluehost does NOT have is free migration. Migration is available, although it comes at a cost of $149.99. Whilst this charge may seem excessive, it covers the full migration of up to five websites and 20 email accounts.

Overall, Bluehost tends to rank highly in terms of value for money. And all Bluehost plans include a 30-day refund guarantee.

Which plan is best for you?

If you are just getting started or you have a small website, it is best to utilize either Shared Hosting or Shared WordPress Hosting.

These are the most affordable plans and still provide a decent range of functions. When your website outgrows these plans, you can choose to upgrade to more advanced alternatives.

A2 Hosting

 a2 hosting logo

  • Shared hosting beginning at $2.96 per month
  • WordPress hosting starting at $2.96 per month
  • Reseller hosting beginning at $9.80 per month
  • VPS hosting starting at $5 per month
  • Devoted servers beginning at $99.59 per month

Some A2 plans offer uptime monitoring and regular backups, whilst all available plans provide malware scanning and automated patching and updates.

The hosting service provider offers a hosting service called HostGuard. Customers of this service have access to a 24/7 assistance team that manages all aspects of network, security, hardware, and software application. Managed hosting for WordPress customers begins at $9.78 per month and $25 per month for VPS customers.

A2 Hosting offers an excellent choice of features. However, like some other hosting providers, its published prices are a tad deceptive. You’re only getting hosting for $2.96 per month if you agree to pay $71 for two years of service. Renewals are usually at a greater rate; although a salesperson I spoke with advised me that I could request a “commitment discount rate”.

It shouldn’t come as any surprise that, like other web-hosting providers, A2 Hosting’s limitless plans aren’t unlimited. It dictates that you use its service the same as “similar situated customersâ€�. If you’re anything like me, then you will find this aspect quite confusing.

The business offers a 30-day refund guarantee it calls an ‘Anytime’ refund warranty. Whilst you can ask for your refund at any time, after your first month this becomes complicated by a vague pro-rating system.

It must be acknowledged that operationally, A2 is a strong performer. 24/7 assistance is available not just by live chat and email, but also by phone. It also uses free website migrations with an emphasis on making transfers as smooth as possible. And, if you want to opt for one of the higher-end strategies, A2 has prioritized both performance and caching.

A2 Hosting Load times

A2 claims to be up to 20 times faster than some other hosting providers. When considering that most visitors to your website will decide whether to remain within seven seconds, this illustrates the importance of load times.

If your website is too slow, then you are missing out on leads and potential customers.

Larger brands and e-Commerce sites choose to invest millions of dollars towards optimizing their sites. This is because they understand that ideally, their website should load in less than a second. Anything beyond four seconds and you can stand to lose upwards of 50% traffic.

How is A2 Hosting so fast?

A2 approaches their shared hosting in a manner that differs from other hosting providers. It limits shared hosting resources and utilizes specific location area caching like a CDN.

Many hosting providers adopt the same shared hosting formula. This means that numerous computers utilize the same IP. And the reasoning behind this is that no one website requires the bulk of available resources. As a result, websites end up sharing the same resources.

By limiting the number of websites on an IP, the hosting speed can be faster. This is because the more people you have making requests on a server, the slower it will be.

A2 keeps the customer-to-server ratio low to ensure that their hosting remains fast.

Content Distribution Networks or Catching

This works by keeping information on designated servers throughout the world. Depending on where a visitor accesses your details, they may get a copy of it from a server that is more detailed to them.

A2 Hosting Features

  • Unlimited Storage
  • Unlimited Bandwidth
  • Turbo Server – 20x Faster
  • Pre-tuned Security options
  • 99% uptime guarantee
  • cPanel & SSH access

Recommended for:

  • WordPress
  • eCommerce
  • Joomla & Drupal
  • Local services
  • Professional blogs
  • High-traffic websites

Summary

Whilst A2 is not the fastest web host available, their Swift and Turbo plans still produced a worldwide average response time of below 180ms. This should be regarded as extremely good.

What they do not have in speed (when compared to their competitors in the same price bracket), they more than make up for in ease-of-use and additional features.

Their A2 Optimized Software function and 1-Click Set Up is a genuine time saver. This enables customers to easily construct their websites with enhanced settings.

A2’s costs should be considered as low with their Swift plan. However, if you want faster speeds and elect for their Turbo plan, this could be viewed as expensive.

Hostinger

hostinger logo

  • Shared hosting beginning at $0.99 per month
  • WordPress hosting starting at $0.99 per month
  • VPS hosting starting at $3.95 per month
  • Cloud hosting starting at $9.99 per month

Hostinger boasts that it registers a new client every five seconds. And with 29 million users in 178 nations, the company has been operating since 2004.

Hostinger has a good selection of plans, all of which are suitable for WordPress. All plans come with at least some level of SSH access. Hostinger also offers SSD performance, dedicated IP, and regular backups for some plans.

What sets the business apart is its first-year hosting rate of less than a dollar a month. The company’s cheapest plan is a strikingly low 80 cents per month.

This is the least expensive hosting program I have come across – although the cost does increase after the first year. Many of the business’s plans also increase after its marketing rate expires.

Hostinger provides a 30-day refund guarantee with an assurance that reads: “If for any reason you choose not to continue with Hostinger, we will provide a complete refund on your purchase, no questions asked.”

If you have any questions, the business has client assistance with live chat lines available 24/7.

Shared Hosting

The range starts with a ‘Single Shared Hosting’ option that is intended for small-scale use. This is priced at an initial $2.34 a month on the one year plan and reduced to $0.99 if you elect to pay for four years in advance (it renews at $3.25 for one year plans, $2.15 over four years).

While this pricing seems low, the plan restricts you to a single website and subdomain, 10GB of drive area, 100GB bandwidth a month and a single email address.
SSL certificates are not included either.

Customers can elect to add an SSL certificate for an additional one-off payment of $11.95 (there are no additional payments for as long as you keep your plan). However, it should be acknowledged that this price increases the original yearly plan to $3.34 a month.

Other features include an Easy Website Builder, as well as one-click installers for WordPress and other popular apps.

Whilst the plan is somewhat restricted, it could be viewed as an inexpensive way to learn the basics of WordPress, or website development in general. There are also sufficient capabilities to run a standard individual or family website.

If you require more advanced hosting, the ‘Premium Shared Hosting’ plan is possibly a better option. It comes with 20GB storage limitation, limitless bandwidth, databases, FTP users and email accounts, double the processing power, and a complimentary domain. It also allows you to host as many sites as you need.

The Premium Shared Hosting plan provides customers with just about all the features they could ask for, except a complimentary SSL certificate. It is priced on the following plans:

  • $4.49 per month on the yearly plan – renews at $5.84 per month.
  • $2.59 per month over four years – renews at $3.49 per month.
  • ‘Baby’ plan is $8.95 per month on the yearly plan – renews at $11.95 per month. Baby plan includes unlimited storage and SSL.
  • Baby plan is $5.95 per month on a three-year plan – renews at $9.95 per month.
  • Plans come standard with 30-day, money back guarantee.

WordPress Hosting

Whilst Hostinger states that it has WordPress hosting, it is essentially standard shared hosting – with WordPress features highlighted.

1-click installation is also promoted, although this is a feature that you are likely to get with any shared hosting platform that offers an auto-installer (which most do).

Hostinger also declares on its website that it optimizes WordPress performance “through the usage of HTTP/2, PHP7 Custom-made, pre-installed caching WordPress plugins�. Whilst this appears like a key feature, it is something that nearly all shared hosting plans offer.

The Verdict

For a cost of $47.72, you get access to Hostinger’s starter plan, which is exceptional value. However, it’s true that managed WordPress plans from other providers offer more advanced features.

As an example, Ionos WordPress Pro includes complimentary SSL and makes it possible for users to create and manage several WordPress websites from one control panel. This service also includes day-to-day backups, as well as WordPress and plugin updates.

Ionos has relatively low prices, but even its most basic single-site plan costs $15 billed monthly – a whopping four times the cost of Hostinger’s Premium shared hosting plan. If you are new to WordPress, or working on a small site, Hostinger’s shared plans represent a good option for you.

HostGator

hostgator logo

  • Shared hosting beginning at $2.75 per month
  • WordPress hosting beginning at $5.95 per month
  • Reseller hosting beginning at $19.95 per month
  • VPS hosting beginning at $29.95 per month
  • Dedicated servers starting at $119 per month
  • Cloud hosting beginning at $4.95 per month

HostGator is a full-service hosting business that will cater to most hosting requirements. HostGator can assist you if your business is in its early days and you need a simple shared website. Alternatively, if you have more technically advanced requirements, HostGator has a service that will meet your needs.

I like how HostGator allows advanced website builders to tailor their virtual server and to select Linux or Windows hosting. While HostGator does not support SSDs on all available plans, several its servers can be geared up with the faster drives.

HostGator gains points for uptime tracking and regular backups, along with free cPanel or Plesk. I liked that SSH is readily available for the more technically inclined website operators and that dedicated IP addresses can be purchased.

HostGator loses marks because it is slightly confusing to know what the price will be once promotional plans run their course. Even so, with a generous 45-day cash back warranty, HostGator offers a viable hosting option for practically everyone.

HostGator Pros

  • Reliable hosting: 99% uptime and excellent customer support.
  • 45-day money-back guarantee
  • Advanced security features: Codeguard Daily Automatic Backups. Website Time Machine. Complete security 24/7.
  • Free website migration: The ability to transfer website files, scripts, databases, and free domain registration transfer within 30 days.
  • User friendly Interface Dashboard: Clear dashboard and cPanel.
  • Free SSL: Includes a free SSL certificate to secure website domains and sub-domains.

HostGator Cons

  • No free domain: This is only available when you sign up for 12, 24, or 36-month plans. When signing up for a month-to-month plan, there is no free domain.
  • Upselling: To get the best possible deal, you would need to sign up for a 36-month plan. And with this, many of the special features would incur an additional charge. 

HostGator is one of my personal favorites when it comes to web hosting. Here are the reasons why:

  • You can get started for as little as $4.86 per month. Whilst this is a fraction more expensive than some other providers, it is still comfortably within industry standards.
  • There is a control panel provided. This is great for beginners and allows for ease-of-use.
  • You are given over 4000 free website templates to select from. These make it super easy to build your site.
  • 9% uptime guarantee.
  • Single-click installs on scripts.
  • Upon sign up, you get $200 in free advertising credits.
  • 24/7 support is available.

Plans and Pricing

I’ll now highlight the various types of hosting that HostGator offers, as well as the available plans at your disposal. At the bottom end of their pricing is shared hosting. This basic hosting platform lets you reduce costs by sharing server space with other clients. Alternatively, for more advanced hosting requirements, there is designated hosting.

Designated Hosting

With designated hosting, clients get the advantage of a server all to themselves. This hosting is ideal for big business, whereas shared hosting is matched to clients operating smaller personal or professional sites.

VPS
A mid-range option offered by HostGator is VPS webhosting. With VPS hosting (Virtual Private Server), clients share the same physical hardware with other customers, but their server is running almost as a private machine. This essentially provides the same performance as designated hosting, but at fraction of the price.

Reseller Hosting

HostGator’s Reseller Hosting is ideal for anyone that runs a web development company and needs to develop sites for their clients.

Shared Hosting Plans

  • Hatchling Plan: Starting at $4.86 each month, going up to $10.95 monthly after the marketing period ends.
  • Baby Plan: Starting at $6.96 monthly, renewing at $11.95 each month.
  • Business Plan: Starting at $10.46 monthly, renewing at $16.95 monthly.

At the least expensive tier, clients only get a single domain. However, they get unmetered bandwidth and a shared SSL certificate. If clients choose to go with any of the top two tiers, they are given limitless domains. And at the highest level, clients receive a free private SSL certificate and IP address, along with a complimentary toll-free contact number.

Each plan features all 4,500 free site templates, complimentary website structure tools consisting of Weebly Site Contractor, free website transfer if you require it, and transfer for scripts and MySQL. On top of that, HostGator gives clients 52 free scripts that can easily be applied in one-click. Not only this, but shared hosting plans also include $200 in advertising credits.

VPS Hosting

Clients are given five tiers of VPS Hosting to select from. The lowest cost plan is the Snappy 500, which consists of 0.5 CPU cores, 512 MB of RAM, 25 GB of disk space, 500 GB of bandwidth, and two IP addresses. The plan starts at $11.97 per month and renews at $19.95 each month.

The highest level is the Snappy 8000. This plan includes four CPU cores, 8 GB of RAM, 240 GB of disk space, 3 TB of bandwidth, and two IP addresses. Pricing starts at $99.97 monthly to begin and renews at $159.95 each month.

What is great about HostGator’s VPS plans is that you’re given five different tiers to select from – compared to only three tiers that most businesses offer. This makes VPS Hosting ideal for just about any budget.

WordPress Hosting

For anyone that uses WordPress as their CMS and is searching for a reliable web host, HostGator represents an excellent choice. The three levels of WordPress hosting offered by HostGator are:

  • Starter: $5.97 each month within promotional period.
  • Standard: $9.57 each month within promotional period.
  • Business: $16.77 each month within promotional period.

Like other hosting plans offered by HostGator, these prices increase at the time of renewal. These plans also include limitless email and storage, as well as automated day-to-day backups.

Backups are an excellent function, as many web hosts will charge you more for this. The upper tiers not only allow you to migrate websites, but also offer improved performance for higher amounts of monthly website traffic. These plans also come with free advertising credits.

Dedicated Hosting

HostGator’s Dedicated Hosting plans allow clients to have a server all to themselves. Clients can select from a Linux or Windows environment. Regardless of their choice, the starting price stays the same.

There are four tiers offered that start with Basic plan for $105 monthly, right up to Pro at $225 monthly. The Pro plan is ideally suited to clients that are running large business websites.

iPage

ipage logo

  • Shared hosting starting at $1.99 per month
  • WordPress hosting beginning at $3.75 per month
  • VPS hosting starting at $19.99 per month
  • Devoted servers beginning at $119.99 per month

The first thing that you’re likely to notice about iPage is the low cost for its shared hosting service. At less than $2 per month for the 36-month plan, you can buy three complete years of hosting for under $75.

That $2 price will rise to $7.99 per month after 36 months have elapsed. iPage does not provide unlimited bandwidth, but it should be acknowledged that most low-end hosting plans typically don’t need a significant level of traffic capability.

iPage comes with a bunch of freebies, even in its lowest-priced plans. It offers $100 in ad credits for both Google and Bing, together with complimentary SiteLock web security.

I especially liked how iPage offers 24/7 telephone customer assistance, as well as live chat and a 30-day warranty.

iPage Pros

Don’t let the low-cost tag fool you into believing that iPage is restricted. The core hosting plan has a bevy of terrific points. These include:

Simplified Service Options

One of the most noteworthy things about iPage is its simplicity. If you’re new to web hosting, it can be very overwhelming to sift through the various plans offered by big-name hosting companies. With iPage, you don’t have to worry about any of that confusion.

This ease of use is a huge positive for growing websites. Typically, you ‘d need to upgrade your plan to the next tier and pay extra as your website gains more traffic. The functions included within the single hosting strategy are more than enough to meet the needs of any small-to-medium website.

US-Based Data Centers

The location of a business’s data center can impact the user experience for visitors to your website.  If you’re primarily dealing with a United States audience, you’re in luck. iPage currently has two data centers and both are in the Boston, MA area.

For visitors that access your site outside of the United States, iPage works well with content shipment networks. A content delivery network, or CDN, is a bigger global network of server nodes that stores cached versions of your website. They assist to significantly cut down on load times.

You can utilize a CDN with your website at iPage. However, it will cost you extra as the service is not included in the base hosting plan.

Endless Storage

The shared hosting plan at iPage features unlimited disk space. This is a big advantage, as most modern-day sites are filled with considerable digital media files. With many other hosting providers, you may only have a few gigabytes to store all your files. That’s not the case with iPage. Whilst there are some limitations, most people can make their website as media-rich and detailed as they like.

In addition to unrestricted storage for your files, iPage also provides clients with unlimited MySQL databases.

No Hard Bandwidth Caps

Like disk space, the iPage web hosting plan has unlimited bandwidth. Bandwidth refers to the transfer of data between the servers and the devices that are accessing your site.

In case your site experiences more traffic than a shared hosting plan can manage, iPage provides clients with scalable solutions. These can be found in the form of feature-rich VPS hosting plans.

Trusted Uptimes

iPage’s web hosting service ranks extremely well in terms of uptimes. Whilst it doesn’t have a warranty like some other providers, tests reveal that uptime rates rarely fall below 99.9%.

Whilst all providers aim for 100% uptime, this is simply not realistic. Equipment failure, connection problems, and other unforeseen problems can force a site offline.

iPage manages to keep its uptimes extremely strong. This is due in large part to advanced equipment and security protocols maintained at its data centers.

Good Connection Speeds

Despite iPage not being as fast as other providers like Bluehost, ping tests show that load times are still marginally quicker than the industry standard of 890 milliseconds. In many cases, page load times are less than 800 milliseconds.

Whilst several milliseconds may not look like a substantial offer, you ‘d be amazed at how it can impact the general user experience. A lot of Internet users aren’t going to wait more than a few seconds for a page to load. Why do that when you could just go to a much faster website? Even the tiniest speed difference could impact your website’s success. Plus, connection speeds play a function in technical SEO and search engine rankings.

 Free SSL Certificate

An SSL certificate secures the connection in between the server and the visitor’s gadget. These days, web users actively look out for SSL certificates. This makes it beneficial that iPage includes a free SSL certificate with their hosting plans.

Unrestricted Email Accounts

Whether you run a small blog or an online store, having an email account with your domain adds a measure of professionalism to your brand. iPage’s shared hosting plan includes unlimited email accounts. And for each e-mail account, you’re getting 500MB of storage space.

Free Domain for First Year

Like numerous other webhosting business, iPage gives users a free domain for the first year. Users can also host unrestricted domains on their shared hosting account.

Design Capabilities

iPage has a built-in website builder for you to utilize. This comes with the hosting plan and won’t set you back any extra. The website builder is easy to use, and users can construct up to six pages.

Free Online Store

Every account includes a free online store that consists of a one-click installer for virtual shopping cart options. The online store also has PayPal functionality.

Client Assistance

When you’re shopping for web hosting services, it’s important to look at a provider’s support capabilities. There are a couple of ways to get assistance and the most convenient is live chat assistance.

To ensure that you are getting customized assistance, the live chat function also has a screen sharing function. This makes it possible for representatives to direct you in a more thorough and helpful manner.

If you would like to speak to an agent directly, a telephone support number is available. iPage also has a ticketing system and in most cases, the technical support team will get back to you within 24 hours of sending a ticket.

iPage Cons

iPage offers one of the cost-effective hosting platforms available. As a result, there are some areas in which it doesn’t stack up to other providers.

Unable to Use cPanel

iPage is one of the few hosting providers that doesn’t utilize cPanel. Instead, iPage utilizes what’s known as vDeck. This control board isn’t nearly as intuitive as cPanel.

For brand-new site owners, the use of vDeck may not be much of a concern. However, those who are familiar with cPanel might find vDeck a tad frustrating and unnecessary.

Unclear Limits to Unrestricted Features

If you wind up using more resources than what iPage considers “normal”, the business could close your account or enforce constraints. This is done to avoid one website from affecting the others on the server. On the one hand, this is commendable as it makes every account holder equal. The problem is that it’s unclear what is ‘too much’ and what’s not.

Extra Costs for Backups

Another thing I’m not crazy about is the additional expense of performing backups. And as we all know, regular backups are important to protect your work.

Building a website takes a lot of time. One corrupt file or minor coding problem could render your site unusable. Your only options are to start all over or spend days searching for the problem if you don’t have a backup. That’s why it’s a lot easier to install a previous backup and keep things running smoothly.

Many suppliers provide regular backups free of charge. Instead, iPage charges you an additional monthly amount.

iPage currently uses two different backup strategies. The most budget-friendly lets you develop backups for one website. However, to cover all your sites, it’s necessary to pay extra. While it’s great that iPage provides this service, it should be included with their standard monthly charge.

Extra costs for protection

iPage also charges customers extra for basic protection functions. Whilst it’s good there is a free SSL certificate to safeguard your visitors, there should be protection included for website owners.

SiteLock is an add-on that’s going to cost you extra. The price for getting SiteLock protection differs somewhat. On the low end, you’ll be paying an additional $1.99 each month. However, the highest plan will cost you $24.99 monthly. This is for important functions like a web application firewall program and DDoS defense.

No Free Site Migrations

Add-on costs are a recurring theme with iPage. Site migration is a must for those who already have an operational site. At a cost of $150 – compared to other providers that charge for site migration – this fee is high.

InMotion Hosting

inmotion logo

  • Shared organization hosting beginning at $2.95 per month
  • WordPress hosting beginning at $4.99 per month
  • Reseller hosting starting at $13.99 per month
  • VPS hosting starting at $22.99 per month
  • Committed servers starting at $139.99 per month

I particularly like that InMotion Hosting offers complimentary backups and SSH access across all its plans. Not only this, but it also offers WordPress assistance with integrated WP-CLI.

InMotion Hosting gets extra points because it offers both free SSL and free malware detection. It also provides a full 90-day money-back guarantee.

Features

  • Free Solid-State Drives (SSDs) which are much faster than typical drives that power most accounts.
  • High availability – your website will never go down.
  • Server snapshots – when you are performing changes, you can take a snapshot of your current working state. In case anything goes incorrectly, you’ll be able to return to the previous state.
  • Resource Monitoring Control panel – lets you know if you’re running low or about to run out of any resources.
  • Readily Available RAM 4GB/6GB/8GB – most large websites need a lot of RAM to be able to function at a high level.
  • Regular monthly premium transfer 2TB/3TB/4TB – this ensures that high-traffic sites won’t have their bandwidth limits affected.
  • Fault-tolerant disk space 60GB/130 GB/200GB – your disks will not decrease even if there are failures. There is also plenty of space for all necessary files.
  • Free domain
  • Free SSL – enabled by AutoSSL and Let’s Encrypt scripts.
  • Multiple Dedicated IP addresses
  • Complete cPanel License worth $200/year
  • Endless domains/ sites enabled
  • Powered by CentOS 6: Enterprise Class Linux
  • Customized Advanced Policy Firewall Program
  • SSH
  • Optional Root (admin) rights
  • Unlimited Email Accounts
  • Unrestricted MySQL Databases
  • Reseller Functions with WHM
  • Google Apps Integration
  • BoldGrid Builder

I’m yet to find a hosting plan that offers as much value as InMotion. After creating multiple websites, I’ve never had a requirement that wasn’t met by the above specs.

Prices – You can’t beat these specs for a VPS

These accounts are exceptional. Where most hosting providers start at around $50, VPS accounts start at just under $29.99 per month. This is an incredibly competitive price that offers substantial value. And $29.99 per month is more than reasonable for anyone serious about developing a site.

If you’re not pleased, they offer a full 30-day refund, no questions asked. And there is no red tape involved when asking for a refund.

Even the higher tiers are exceptionally well priced. Considering that they are offering such broad features which I have already mentioned, I believe all levels of pricing are outstanding.

As a cheaper alternative, you could also opt for the Cloud version. And if you don’t require such high specs, their shared plans offer tremendous value.

Business Hosting

If you’re not ready to spend quite so much, InMotion offers a selection of shared hosting plans.

The Launch plan is enough for most people, and something that I started with. It allows you to host up to two sites. If you wish to host more than two sites, you can opt for the Power or Pro plan.

All three plans come with free SSD drives, backups, unrestricted disk space and transfers, and Max Speed Zones.

The Pro plan is especially suited to smaller companies or freelancers who plan to host numerous domains on the same account but are not at the level of requiring a VPS.

If you are already with another hosting service – transfers to your new plan are done for free. This removes any hassle attached to transferring your website.

Reseller Hosting

You can opt for a reseller account if you’re a web designer or preparing to start your own hosting service. These reseller plans are available in different tiers. The basic plan starts at $13.99 per month and goes up to $89 per month for an advanced VPS.

Web Hosting Hub

web hosting hub logo

  • Shared hosting starting at $4.99 per month
  • WordPress hosting starting at $4.99 per month

Web Hosting Hub has an entry-level starting price and offers customers some excellent benefits; that I’ll detail below.

Web Hosting Hub utilizes BoldGrid as a site builder. This overcomes the problem of being locked into a host (and having to entirely restore your website if you choose to expand).

I really liked how Web Hosting Hub explains its new client procedure. It tells new customers, “We walk you through establishing your account in an individual on-boarding call.” This is reassuring when you are just starting the building or migration of your website.

The product comes with several other key points: It provides an all-SSD infrastructure, automated vulnerability spots and customized firewall software, SSH access for certain plans, complimentary website migration, and an outstanding 90-day money-back assurance.

Hosting Functions

  • Free Domain Name Registration or free transfer of an existing domain name.
  • SSDs (solid-state drives), which are much faster than conventional disk drive: your website will perform better and load faster.
  • Free SSL Certificate – to make sure that transmissions between your site and your consumers are safe.
  • Hosting for a minimum of two sites – with the entry-level plan, you can host as many as two sites. All other plans permit you to host unlimited websites.
  • Unlimited Resource Allocation – there’s no need to worry about surpassing storage, bandwidth, or memory constraints (if you follow Webhosting Hub’s regards to service).
  • Unlimited Email Inboxes – with addresses that match your site’s domain. You will have the ability to access your email accounts from any gadget or app.
  • Marketing Credits ($150 worth) – to start your new site’s marketing campaign.
  • 90-Day Money-Back Guarantee – one of the longest warranty periods I’ve seen. Purchase your Webhosting plan, trial it, and if you’re not impressed, cancel anytime within 90 days to receive a full refund.

Shared Hosting Plans

Here’s a breakdown of Web Hosting Hub’s three shared hosting plans – starting at $3.99 per month.

Spark Plan

The Spark plan is ideal for those wanting to get started on a budget.
You’ll get hosting for as many as two sites, an unlimited quantity of storage and bandwidth, usage of 10 MySQL or PostgreSQL databases, and unlimited e-mail accounts.

Other perks include:

  • Support for five parked domains and 25 subdomains
  • Free site transfers for up to three sites
  • Auto-installation of tools such as WordPress and PrestaShop
  • SSH Access to your hosting account
  • Assistance throughout the onboarding process

Nitro Plan

If you require more than what the Spark plan offers, the Nitro plan offers you twice speed and efficiency.

You can host an unlimited number of sites and make use of an unlimited number of MySQL or PostgreSQL databases. You also receive unrestricted subdomains and parked domains.

Dynamo Plan

The Dynamo plan is Web Hosting Hub’s flagship product and is tailored towards resource-intensive websites.

It is comparable to the Nitro plan, but Web Hosting Hub claims that it offers performance and speeds four times greater than that offered by the entry-level Spark plan.

BoldGrid Website Builder

All hosting plans include the BoldGrid Website Builder, a drag-and-drop site building tool constructed on top of the WordPress platform.

While WordPress is itself quite easy to use, BoldGrid aims to simplify the process even more by adding drag-and-drop performance.

WordPress Hosting Plans

While Web Hosting Hub’s general-use, shared hosting plans can be utilized to host WordPress sites, it does not offer specialized plans that come with the WordPress core pre-installed.

These plans are not much different from the shared hosting plans, although you get some features that make it faster and easier to begin with your WordPress site. You’ll also get free, personalized themes for your site and zero-downtime transfers for any existing WordPress websites you may have.

Web Hosting Hub’s WordPress hosting plans share the exact same names as the shared hosting plans: Spark, Nitro, and Dynamo. They also cost the same, and the resource allowances of the shared hosting plans and their WordPress analogs are similar.

Things to consider before making a purchase

Many web hosting services offer a low “starting price,” but force you to prepay for up to three years of service to get that price. After the marketing period, the renewal rate for some web hosting services can be many times the initial advertising rates.

Some offers may appear to be exceptional value, however the expense of moving your site (or paying the added cost) in several years is something to be mindful of. And this goes for even the cheapest web hosting services.

The Real Meaning Behind “Unlimited”

A number of web hosting services will use terms like “limitlessâ€� or “unmetered serviceâ€� when describing the quantity of bandwidth, disk storage, and sites you use. If you’re trying to do something excessive (or prohibited), you could be asked to pay more fees – as per the contract with your hosting provider.

 Be Mindful of Page Builders

Most providers will use drag-and-drop website builders that make it straightforward to build your page. These are fantastic in the beginning, although they often lock you into the service.

Whether you are just beginning your foray into the digital world, or you have an established online brand, there is a web hosting provider to meet your requirements. These recommendations are merely a snapshot of what is available.

After testing each of these sites, myself, I’m confident they will provide you with value.

The post The 8 Most Impressive Web Hosting Providers Of 2020 appeared first on ReadWrite.

Categories
email segmentation Sales web design website Youtubers

5 Proven Ways to Skyrocket Your Sales in 2020 and Beyond

5 Proven Ways to Skyrocket Your Sales in 2020 and Beyond

There are plenty of ways to increase sales, however, if you’re looking for advice online you probably won’t find many new ideas. Most online sites provide basic advice like make more sales calls, train your team, and learn stronger people skills.

Chances are, you’ve already implemented every basic sales strategy on the planet and you’re ready for more in-depth ideas to boost your sales. If that’s true, you won’t be disappointed by the following 5 sales strategies.

1. Strengthen your website usability with a store locator

When you think of website usability, you probably picture users navigating your site with ease, finding all the content they’re looking for, and having no complaints about how your site functions. This is part of website usability, but there’s more.

Website usability also includes anything that helps your visitors find what they’re looking for, not just on your website, but in the real world. For example, adding a store locator to your website helps visitors find your products in the real world. A store locator is ten times better than using Google Maps. Google Maps was created to be a map program and although it can be embedded into a website, it’s not user-friendly as a store locator.

One of the most popular store locators for food and beverage items is called Where to Buy. When a business installs Where to Buy on their website, visitors can search for local grocery stores that sell that business’ products.

Don’t leave it up to your customers to figure out where your products are sold. Sure, they can search online and call various stores, but that’s hard work. Make life easy for your customers by helping them find your products in the real world from the convenience of your website.

2. Learn NLP and apply it to your sales letters

Hopefully, you’ve got an expert sales copywriter writing all of your sales letters, landing pages, and emails. If not, you’ll need an expert before you can apply NLP techniques to your sales copy.

NLP – neuro-linguistic programming – is a strategy used in a variety of fields to influence an outcome. For example, therapists use NLP to help their patients warm up to unfamiliar ideas they might normally resist. In sales, NLP is used to persuade prospects to make a purchase by building rapport with them and finding a way to anchor the sale into their emotions. In essence, NLP helps people become more effective communicators with a strong influence over the outcome of the conversation.

It sounds like NLP could be used for sinister purposes, but sometimes people need a little persuasion even to buy beneficial products.

Many say that NLP can’t easily be translated to the written word. That’s only partially true. While NLP is challenging to apply to writing and many fail at it, it’s not impossible, and A-list copywriter Harlan Kilstein has made an entire career out of doing just that. He even teaches others to use NLP in their copywriting endeavors with a high success rate.

Many expert copywriters have had great success using NLP to boost sales. You might be wondering if you’ll see the same success by training your copywriters to use NLP strategies. When you put in the time and effort, you will be amazed.

3. Use advanced email segmentation strategies

If you’re like most businesses, you segment your leads as they arrive into basic categories. Perhaps you have tags for things like gender, age, or income. These are important tags to use, but they’re not all that useful.

The most you can do with a list segmented according to age is send out different emails designed to appeal to a different age group. That’s part of a good segmentation strategy, but it’s not the whole game.

Advanced segmentation, sometimes called marketing automation, works like this. You set up a web form on your website that asks users to answer specific questions pertaining to your products and services. For example, say you’re running a health clinic and you want to get practitioners from a variety of fields to practice in your clinic. Your form would ask users to identify their type of practice, income, level of experience/degree, and how many patients they see every month on average.

In the backend of your email management program, you’d set it up so that every possible answer causes the lead to receive a tag. Each lead might end up with 5 different tags. The more tags, the better. This way, you can market to your leads as specifically as possible. For instance, you can send an email out only to your chiropractors who make $200,000 per year and see an average of 50 patients or less per month.

To take advanced segmentation further, you can embed links in each email that automatically apply even more tags to the lead who clicked the link. In this way, you can send out emails to leads that are designed to get them to tell you more about themselves simply by clicking your links. The more you know about your leads, the easier it is to market your products and services to them.

You can also create multiple email sequences and move your leads in and out of different sequences based on their actions. For example, when a lead makes a purchase, you can remove them from your sales sequence and place them into a sequence designed to nurture them through making a purchase at a higher price point.

4. Send free products to influential YouTubers to review

One of the best ways to boost your sales is to get influential YouTubers to review your products. Unless they’re already a customer, you can’t expect them to buy your products, so you’ll need to send them free samples.

Find some YouTube influencers with a substantial number of subscribers and ask them to review your product on their channel. If they happen to be interested in your product, you’re more likely to get a positive response.

Don’t give up if you get turned down by some YouTubers. Some people don’t like reviewing products and others only like to review products they’ve purchased for themselves. Keep trying and if you get rejected, start looking for influencers who already publish product reviews on a regular basis.

5. Be generous with unhappy customers

One interesting way to make sales is to tip the scales for those who are still questioning by being generous with unhappy customers – publicly.

Anytime a customer posts a complaint online in a space where others can see that complaint, follow up with them quickly and apologize for the inconvenience and ask what you can do to make it right. If they want a refund, give them a refund and let them keep the product. Make sure to let them know in that public space that you’re refunding their purchase and they can keep the product.

You want other potential customers to see how you respond to complaints with generosity because that will show you’re a trustworthy company and you care about your customers.

Outstanding customer service is rare today, and being generous when anyone has a complaint is the best way to provide that long lost customer service and generate customer loyalty.

Keep perfecting your products and services

All of the above strategies are great ways to boost your sales. However, don’t lose sight of perfecting your products and services. Great products don’t sell themselves, but when you have great sales strategies, having a superior product certainly helps.

The post 5 Proven Ways to Skyrocket Your Sales in 2020 and Beyond appeared first on ReadWrite.

Categories
Marketing Web web design

Why Does Website Security Affect SEO Rankings?

security affect seo rankings

As more and more businesses move online, website security is gaining more and more traction. And it’s not without reason since the incidence of cyber-crime is increasing.

  • In the first quarter of 2019, 1 billion data records were breached.
  • 62 percent of businesses experienced phishing in 2018.
  • Hackers are now attacking 39 times every hour (for the ones we know), which is – 2,244 times daily.

The list goes on: data security is now an essential requirement and not a luxury. To reinforce it, leaders like Google have started stressing on it, and rewarding websites that meet adequate standards.

Way back in 2014 — Google announced that they would prioritize websites that are using ‘https’ in place of those with ‘HTTP,’ for improved SEO rankings, to encourage data security measures.

Why does web security affect SEO?

As they say, “Better safe than sorry.” And Google, the world’s largest search engine, has taken that adage to heart.

To spur on safety precautions and discourage unsafe ones, Google declared they would place specific emphasis on safe websites when it comes to SEO rankings. Websites that weren’t using ‘https’ would display something like this, every time there was a visitor:

After research on Back Pain Chairs Lab and some other websites, we collect results about 67% of websites were flagged to be unsafe. With a drop in SEO rankings, also came a degradation and significant erosion of customer trust for these websites.

That’s where the security features you use become all-important. No business can afford a drop in SEO rankings in today’s world of competition – there’s just too much competition. But when these businesses upgrade the security on their website, essentially, they are not only getting their rankings up but are also preparing a barrier to prevent cyber-attacks: the exact thing that Google wants.

There are other ways where a lack of website security could be compromising that could affect SEO optimization:

1) Blacklisting

Did you know that web-security directly affects SEO? That’s because criminals can use your unprotected website to plant malicious links and get you associated with places you don’t want to be.

This link building activity will make most search engines identify your website as spam – thereby undoing all the effort you’ve put in. Even worse, you’ll be blacklisted, sometimes even without knowing what’s been happening to you, and for how long.

Even after you identify and sort out the problem, it takes months to regain your lost status – and business.

2) Trust

Imagine visiting a website and Google flagging “Not Secure” on the URL. Would you still want to visit the site? Probably not. If it was me, I’d be out in seconds. That’s where the trust issue comes in. Unless you can gain their trust, customers aren’t going to visit you. They’ll just take their business elsewhere – leaving you to suffer extremely high bounce rates.

Even if you do fix it, many people are going to leave dissatisfied, no matter what. And the bad news is, 95% of people share negative experiences — which means your lousy news will propagate quickly.

3) Crawling errors

The major work for a bot is to crawl the website for vulnerability scan, domain mining, data theft, etc. However, Google bots also scans your website, but rising persistent automated software attacks make it failed to scan websites using malicious bots.

There should be a limit on a server for repeating automatic tasks using multiple bots. Without safeguards, overloaded-automatic-tasks may be interrupted and will start to restrict web traffic.

If the search console shows odd 403 or 503 error, which means that Google tried to crawl the error, but server shows it labeled, “missing.”

4) SEO Spam

Hackers gets entry into a website using vulnerability and hijack SEO attainments and insert their own hyperlinks and spam keyword into your top ranked pages. Hackers let you do all hard work to bring sites ahead of your competitors, but once you get the position in the search engine — they use their products for promotion.

SEO spam has been named, SEO poisoning. The common victims are small business websites, NGOs, and WP blogs. Be aware and watch — there should always be better security arrangements to prevent such crimes on your sites.

What is HTTPS?

We all know that HTTPS stands for “hypertext transfer protocol secure.” When you use it for your website, end-to-end data encryption is ensured between the client-server and your website. The HTTPS designation protects you against, among other things, data theft, and data manipulation.

The designation also allows you to share sensitive information like personal details, bank information, and travel bookings securely and communicate effectively without any risk of compromise.

In the case of ‘HTTP’ there is no secure end-to-end data encryption, which makes it vulnerable to cyber-crime and malicious attacks. Make sure you have the “S.”

The first step you need to take to migrate to “https” is to get a cheap SSL certificate for your website.

What’s an SSL certificate?

An SSL (Secure Socket Layer) certificate is a technology or a promise of trust that secures the link between your website and the client-server by ensuring end-to-end encryption.

When you install SSL certificate to your website ‘HTTP’, you unlock the advanced ‘https,’ which acts as a far more potent shield against digital crime. Based on its end-to-end data encryption, it is exponentially tricky, if not impossible, for even the best cyber-criminals to breach its walls.

With e-commerce growing at an astronomical pace all over the world and set to contribute 17% of all US retail sales by 2022, ensuring a secure environment for an online business is the need of the hour. With over 2.5 quintillion bytes of data being produced every day, its safeguard can no longer be left to chance.

An SSL certificate has become even more critical in the present scenario and hence central to the solution of digital crime. You can go with an SSL certificate as per your website’s requirement like if you have a single domain SSL then, you can go with Comodo Essential SSL certificate.

Benefits of SSL certificate

Getting an SSL certificate will display a padlock means a secured website, boosting customer confidence

  • Significant SEO rankings improvement, especially by Google.
  • Drive-up sales and/ or customer engagement by boosting customer confidence.
  • Regulatory compliance with PCI and DSS standards.
  • Avoid a Google flagging in the form of a display of “Not Secure.”

There are plenty of SSL certificates to choose from. Some of the types are Extended Validation (EV), Domain Validated (DV), and Wildcard SSL certificate.

But it’s best to buy from market leaders like Comodo, GlobalSign, Geotrust SSL, and more.

Conclusion

With Google firmly committed to raising the bar for secure online business transactions, results are starting to show.  Nearly 52 percent of the most popular 1 million websites have migrated to ‘https’ by 2018. That’s more than 500,000 websites. Businesses are slowly waking up to the fact that at the end of the day, they need Google to endorse them with a good SEO ranking, and they need customer trust.

It’s great that getting your website secured will also lead to better SEO. It’s a great incentive to do the right thing.

 

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