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The Best Digital Marketing Strategies for Startup Businesses


As a newbie in the industry, you should be ready to work hard so that you can earn more profits with the help of the new thing called the internet. It is just like a factory for the newbies to learn how to run a business. The Best Digital Marketing Strategies for Startup Businesses

Do you know what marketing strategies are for your startup business? There are a lot of companies that have used these strategies, yet few of them have the money to implement it.

For example, your digital marketing campaign is for different businesses. The strategies for one business may not be effective for another. Complete understanding is the reason why your startup business should also look into the strategy of your competitors.

For example, if you are into digital media and digital products, you should take into consideration your competitors’ websites. They may already be in business and are competing for the same market as you.

Furthermore, how is your company’s site relevant to the needs of the consumers. The site must be easy to use, easy to navigate, and relevant to the consumer’s needs.

The best way to achieve this is to customize the design of the site. You can do this by using the navigation tools provided by the search engines.

Startup Businesses

To make it look more professional, you can hire a professional designer to look over your site. You will be sure that the website will have an attractive design, but if the designer has a creative side, he or she can give you a great design.

For your online reputation, you must make sure that you have a blog for your website. By blogging, you can create a presence on the web so your customers can have an idea about your services and products.

Articles are also significant for your business. Your articles should be written with accurate facts.

To get more traffic, you can also put the links to your website at various directories. However, it is still essential that you keep the link to your site as prominent as possible.

For your marketing campaign, you can also consider hiring expert feedback. True feedback will provide you information about what works for other companies. Email Marketing Tips for Startup Businesses

These are just some of the strategies. When you consider these, you will have a better chance of success.

Email Marketing Tips for Startup Businesses

Email marketing is the most cost-effective way to advertise your business. So it’s easy to see why so many companies are getting into this type of marketing.

To build a list of potential customers, you will have to provide them with an email address. While this may seem like a tedious task at first, it really isn’t. It’s all a matter of knowing where to find an email address, as well as making sure that you do it right the first time.

The way to get started with marketing is to go online and do some research on what other people are doing. Find out how they built their lists. You can also ask around to see what methods are working. Knowing the methods that are working can help to get you going, as well as give you great ideas on how to create your own list.

One thing that you want to be careful about is giving out someone’s name and mailing address to many people that don’t care about your product or service. The more subscribers you have, the more money you can make. If you want your list to have longevity, then make sure you choose people who need your product or service.

Best Tips For Your Startup Business

After you’ve determined who you are going to market to, you will need to start planning out your next step, which will include having a monthly newsletter. Remember that emails can easily get lost in the shuffle. So, having a regular newsletter will ensure that it is picked up each month by your subscribers. You want to make sure that you use a high-quality email marketing software to allow you to know when you should send out an email.

Once you have your newsletter sign up form established, you can start looking for your products or services or start building an affiliate link. Keep in mind that people are only going to join you if they have an interest in what you are offering.

You will want to email these people with offers to promote your products or services and have them take action. You can do this through offers that promote your software or affiliate links, as well as offering incentives for signing up. Also, do a free trial to get their attention, and then you can offer them a discounted or even free product.

While email marketing isn’t a new concept, it is only recently that many companies have begun using it. When done properly, it can result in a considerable amount of profit for your business.

Social Media Marketing

Social Media Marketing is simply marketing done through social media platforms. A marketing technique that combines website promotion, blogs, and discussion boards to connect with prospects and establish a brand. It allows businesses to connect with their customers but also promote their business via social media marketing. Helps establish business ties, generate buzz, and make an organization more appealing to potential clients.

Today, companies are turning to the Internet to solve all of their marketing needs; however, traditional forms of marketing do not offer the same convenience as they once did. For many years, businesses could only reach out to their customers through visits to their office or even by sending out business cards.

With social media marketing, companies can reach their customers when they need them most. If you’re looking to make your startup business more attractive to customers, consider using social media marketing.

One of the most critical aspects of the startup business is to have your products and services are unique. Unlike before, now, customers can easily find out about your business, providing them with fresh information about what you do. For instance, having your website listed on various search engines and sites will help customers find you. Websites are also a great way to connect with customers and create long term relationships.

Most network marketing companies are also looking to expand their reach online. Some of them have gained loyal followings because of their ability to leverage social media marketing techniques. These companies offer a variety of marketing tools for their members, including blog marketing, social networking, and more.

Can Help Your Startup Business

Social media marketing is similar to traditional marketing. The only difference is that it provides a better way to connect with customers online. It helps to provide your audience with a sense of familiarity while providing your products and services to potential customers at the same time.

Although some might consider network marketing as competition from them, it is suitable for customer support. Since the company will be relying on customers to purchase your products and services, it will be beneficial to provide your customers with free content and discounts to keep them happy.

When people’s attention is brought to your site, it becomes much easier to get them to share your content with others. It makes sense to use social networking sites to connect with potential customers. Not only will you have a built-in community, but it will also give you a platform where you can further build a fan base.

To reach more potential customers, you will need to implement social media marketing strategies in your marketing plan. If you’re looking to start a startup business, this is a great way to establish the name of your business and attract new customers.

Avoid Failure With Paid Promotions and Paid Advertising

The idea of Paid Promotions to help a startup business success is simple enough, but it’s also very easy to go wrong. You may want to spend months developing your own promotions and marketing efforts, only to realize that they’re not working well enough for you to earn money from them. On the other hand, you may discover that your existing marketing efforts are working, and then you’re simply out of ideas. Here are some tips to help you avoid this situation.

One reason why paying Promotions may not be as successful as you’d like them to be is because of the quality of your content. For one thing, you want to have something that will catch people’s attention from the moment Facebook ads placement strategy they come across it.

For another thing, you should be writing for readers that will read what you’ve written. When you go into Paid Promotions thinking that only your own site is going to get traffic, this is not the case. A lot of articles and blogs go into Paid Promotions in a similar way – a good article or blog gets more views and traffic because people find it useful.

It’s not always easy to keep in mind these things, but if you’re serious about getting your Business Online and driving traffic to your site, you need to remember that paying Promotions and Paid Advertising can help you. The success of Paid Promotions and Paid Advertising depends on the quality of the material you put out there.

The less work you have to do, the better off you’ll be. It’s not always easy to write an article, but if you’re doing it well and putting out high-quality content, it will make your Paid Promotions and Paid Advertising efforts more successful.

Search Engine Optimization for Startup Business

The most effective and cost-effective SEO optimization approach that will generate more traffic to your website is Search Engine Optimization. It is mainly a marketing plan that is driven by search engines to generate relevant traffic to your website.

In this process, keywords or key phrases are associated with each page of your website to make it search engine friendly.

The idea is to make your site to be easily found by the search engines and also to bring about a targeted audience to your website. The best way to attract such visitors is through the use of rich media such as graphics, videos, voice over Internet applications, and animated images.

startup business

Although search engine optimization is essential to the success of any website, this also comes with a price. To sustain this for a long time, you need to make use of the best practices of Search Engine Optimization. SEO includes the use of appropriate keywords, appropriate meta-tags, and the use of proper content on your website.

The content consists of all the essential information that is related to your business, product, or service. The SEO strategies should be taken into consideration as the process of SEO is at the forefront of the competition of search engines.

The first step for Search Engine Optimization is research. You need to have a high level of competency to conduct a search engine optimization campaign. SEO is basically to get an understanding of what is on the mind of the search engines.

There are many resources available for free that can provide you with the knowledge to carry out the process of Search Engine Optimization. Some of these are those that offer training. Once you have this knowledge, then you can proceed with the process of Search Engine Optimization.

Content Marketing

If you are a blogger, marketer, or a freelance writer, you should be careful with content marketing. You might be losing clients by writing lousy content for your business. There are three ways to find out what the search engines think about your content. The first is by reading the Google manual that shows you how to find out what the search engines say about your content. You will also find that there are a lot of mistakes in the content of many blogs.

Another way to find out what the search engines think about your content is to have your own content analyzed. You should be aware that most content management companies do not analyze your content for you, but they do suggest improvements for you.

The best way to go about this is to find a company that specializes in this and employ them to write a blog post for you. They will tell you exactly what you should change about your content.

Content Strategy

You can also use a service that will analyze the content of your business and send you an email when there is a problem with the content. It sounds far fetched, but you might find that the content management expert had seen similar issues before.

The best thing about it is that you do not have to worry about the time it takes to do it yourself. You can ask them to rewrite the content for you for a little over $20 per article. Do a little research before employing a content management company.

A third option is to do it yourself, but I am afraid you will be writing content that is never going to be seen by many people because most people have no idea what the term content marketing means.

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Crisis versus Opportunity: 6 Ways to Bootstrap a Startup in a Post-COVID-19 World While Navigating the New Normal

crises opportunity

Are you considering starting up your own business? The reality is that the world as we know it has changed. And, no one really knows what the future holds. Consequently, it is understandable that people, especially those who have either had to take a pay cut or have been furloughed. Therefore, the biggest challenge, apart from not contracting the virus, is how to generate enough money to meet your monthly budget during these tough times.

                                      “In the midst of every crisis, lies great opportunity.� – Albert Einstein

As the quotation highlighted above by Albert Einstein states, “in the middle of every crisis, lies an opportunity.� Thus, let’s start this discussion by defining the global crisis caused by the new coronavirus, COVID-19, so that we can look forward to finding the opportunity in the crisis.

Crisis versus opportunity: Setting the Scene

It is generally accepted that the novel coronavirus, COVID-19, was first seen in Wuhan, China, during the last days of 2019. This virus is a zoonotic virus. In other words, it was first seen in an animal like a bat, and it consequently jumped from an animal host to a human host. Once in its human host, COVID-19 mutated so that it could spread via person-to-person transmission.

As an aside, there are instances where it seems as though the virus has jumped back to an animal host in the form of pet dogs and cats. However, it is believed that this occurred because the pet’s owner was infected with the virus. And, this scenario is really nothing to worry about.

Four months later, since the first cases observed as a consequence of human-to-human transmission, the virus has swept across the globe, causing untold health and economic damage in its wake. Current worldwide statistics as of 10 May 2020, (from gisanddata.maps) show that there are over 10 million people infected with this virus and just over 503, 500 deaths. Unfortunately, these numbers seem to be increasing rapidly without an end in sight.

One of the many challenges facing the world’s governments is the fact that no one really knows how this virus behaves.

There has never been a viral outbreak of such magnitude before. Thus, the world’s scientists, medical experts, and governments are in new territory, determining what works and what doesn’t work as each country moves through the peaks and troughs of this pandemic.

There are, however, a few behaviors that the world’s scientists and medical experts have observed. The most important being that because this virus is spread via droplet infection from person to person, the best way of controlling and eradicating it is through social distancing or social isolation. In simple terms, people need to stay away from one another. Therefore, the world’s governments have issued varying degrees of lockdown or stay-at-home orders.

What this means is that the global economy has been paused while we wait for the virus to burn itself out.

Secondly, this virus is highly contagious and causes a respiratory illness similar to pneumonia, resulting in the death of people who fall in the high-risk category.

Thirdly, people can be asymptomatic carriers. In other words, they are infected with the virus but have no symptoms, so they spread the virus to other people without knowing they are infected.

Consequently, this pandemic has had and continues to have a negative impact on a macro-economic and microeconomic level.

It has also affected people’s mental, emotional, and physical health.

Governor Cuomo, governor of New York State, USA, highlighted the quintessential issue with the coronavirus pandemic in his conversation with Howard Stern on 13 April 2020. He stated that not only are we fighting a virus, “but we’re also fighting emotions on an individual level, on a collective level. People are frightened, they’re anxious, they’re stressed.” This virus is unmatched. People are trapped at home, they are not getting a salary, and they are afraid to touch another person because no one knows who is and isn’t infected with the virus.

As stated above, the economic impact across the globe has been devastating. The US jobs report released on Friday 8 May 2020 showed that the US has hit a depression-era unemployment rate.

Additionally, the website stated that 26 million people in the US have lost their jobs since early March 2020. The fundamental difference between the US, EU, and the UK is that the EU and the UK governments are paying a percentage of their workers’ salaries and their jobs will be available once the respective country’s economies start up again.

Finding the opportunity amidst the crisis

Therefore, the questions that must be asked and answered are what is the new normal and how do you utilize the “new normal� to earn an income? In summary, the biggest part of this answer is to find the opportunity in the crisis.

Most of this discussion up till this point has been about the crisis caused by the global pandemic. And, while the socioeconomic devastation must not be underestimated, the question that begs is, how do people find the opportunity within the crisis.

The first step in finding the opportunity within the crisis is to put measures into place to survive the crisis. The next step is to position yourself for economic sustainability ( — opportunity in adversity).

Following the government’s stay-at-home orders to the letter — practicing extreme social-distancing measures.

When you have to venture out to the shops, seek medical care, or to exercise once or twice daily — follow the guidelines. The guidelines are the way to survive this bizarre crisis. Together with these measures, it is vital to apply for any unemployment benefits that the government is offering.

Once you have implemented these measures, the next step is to start investigating ways to “position yourself for economic sustainability.� In other words, you must start bootstrapping an online startup, because the future of the global business world is online.

The companies that have the greatest chance of surviving the global economic shutdown are the ones that have pivoted their business processes from the brick-and-mortar model to an online model. While it is true that this statement can be seen as a generalization, it is only relevant to companies that form part of the essential services industry. Otherwise, this statement is accurate for almost all of the other business organizations.

What is a startup?

Before we look at ways to bootstrap a startup, let’s consider a comprehensive definition of what a startup is. defines a “startup company (startup or startup) is an entrepreneurial venture which is typically a newly emerged, fast-growing business that aims to meet a marketplace need by developing a viable business model around an innovative product, service, process, or a platform.�

Additionally, “a startup is usually a company designed to effectively develop and validate a scalable business model. Startups have high rates of failure, but the minority of successes include companies that have become large and influential.�

Ways to bootstrap a startup

Most importantly, the phrase “bootstrapping a startup� translates into “growing your business with little or no venture capital or outside investment. It means relying on your own savings and revenue to operate and expand.�

It is worth noting that while this is challenging to achieve, it is incredibly rewarding to do so. It is also important to realize that, statistically speaking, most startups become operational without any venture capital or external funding sources. And, most startup owners are also solopreneurs.

Therefore, as a solopreneur (see: solopreneur institute dot com) let’s consider a case study as an example of the ways to get your startup up and running and into a profitable operation.

Let’s assume, for this article, that you are a part-time social media expert.

Consequently, you’ve decided to utilize this passion and expertise to collect and aggregate social media data from some of the popular social media platforms like Facebook, Twitter, Instagram, Pinterest, CrunchBase, and LinkedIn.

Your data will be ordered and structured into information based on specific niches like engineering and construction, finance, technology, and business. The “raison d’etre” (the most important reason or the purpose for someone or something’s existence…) for your startup is to track consumer behavior based on their digital footprint, including likes and shares.

Partner with a professional business services company

A solopreneur is essentially an entrepreneur who does not hire any staff. All essential business services that are not part of the startup’s core function are usually subcontracted out. Thus, in our case study, the first step is to consult with a professional business services organization that specializes in company formation in Hungary to help you register a legal company.

Seek help from a mentor or advisor

The good news is that you are not the first solopreneur, nor will you be the last person to bootstrap a startup. Many experts in this field have developed tried and trusted methods and mechanisms to succeed at an entrepreneurial venture. And, they are often very willing to mentor or advise new entrepreneurs to ensure that they do not make the same mistakes and to ensure that their ventures are successful the first time around.

Draw up a budget

As highlighted above, the financial side of bootstrapping a business can be challenging. Thus, you must manage your available finances wisely. And, drawing up a budget that contains all of your fixed expenses, will help you keep a handle on your finances and assist in stripping out any non-essential costs.

Implement the “lean startup� philosophy

Eric Ries, the founder of, states that the lean startup philosophy“provides a scientific approach to creating and managing startups and get the desired product to customers’ hands faster.â€�

It is an agile principle, with an iterative method that gets a product or service to market without spending months or years in product development without consumer approval or disapproval. Product development also occurs in small iterations or changes. It starts with a base model and then evolves into the final edition or one that gains traction amongst its target audience.

It’s vital to be aware of the fact that agile iterations are not random and haphazard. They are based on a combination of customer feedback and the startup’s core mission and aim.

Invest in your brand

Brand development is one of the most significant aspects of running a successful business. Your brand is what attracts your target audience and helps convert them into returning customers. One of the most challenging things for any company, irrespective of whether it is an established business or a startup, is to convert consumers into loyal, returning customers. Consequently, it is essential not to skimp on brand development, for your brand is your startup’s voice.

The good news is that, in the digital world, brand development does not have to cost an insane amount of money. The essential starting point is a good website that is usable and user-friendly, for this is where visitors to your site will answer the site’s Call-To-Action and convert.

Attract customers through content marketing

The Content Marketing Institute defines content marketing as the“strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.â€�

The following statistics show the value that brand marketers place on content marketing:
  •  42% of brand marketers report that their content marketing efforts are successful.
  •  60% of all marketers create or contract a content writer to create at least one article per day.
  •  Year-on-year growth metrics in unique site traffic is 7.8 times higher for content market leaders than it is for followers. Therefore, it is vital to becoming a content marketing leader, not a follower.

By way of an example, guest post blogging — see my blog — My blog has some useful marketing strategies –that are designed to drive unique, authoritative traffic to the brand’s website.

Your new increase in authority is one of the most highly rated signals that Google uses when ranking and indexing websites on the Search Engine Results Page (SERP). Therefore, when a consumer searches for the products and services that you offer, Google will return your brand’s website in the top three to five results on the SERP.

Final thoughts

One of the most challenging aspects of the post-COVID-19 world is that no one really knows what it will look like. There are several givens regarding the way forward. The global economy has simultaneously come to a halt. And no one is quite sure how and when the global corporate world will reopen for business.

As Aswath Damodaran noted, in his YouTube chat with Noah Kagan titled, “NYU Finance Professor Explains This Financial Crisis,� the world has never been in this situation, so no one knows how easily the global economy will reboot.

We will just have to wait and see what happens. Please don’t take the uncertainty as an excuse to sit back and do nothing.

The takeaway phrase here should be “Carpe Diem” or “Seize the Day” and make the most of the opportunities found within the current crisis.

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