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Employee Scheduling Trends that Deserve to Continue Even After the Pandemic

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It’s been a long time since you could assume that the majority of your team is at it from 9 to 5. The “global village� means that work doesn’t end when the sun sets or markets close in your time zone, and the rise of flexible working patterns made it even more complex to coordinate employee schedules.

The best employee scheduling strategies consider employee preferences as well as employer needs and consumer demands, but the enormous number of moving parts – operational needs, budget, regulations and compliance – can make it all very difficult to manage.

COVID-19 has only exacerbated the situation in many industries. Employees who are high risk may be unable to work, or can only take shifts with little contact with the public or when only a skeleton staff is present. Workers grappling with unpredictable childcare needs and unreliable transport can cause even more last-minute changes than usual.

Scheduling conflicts can cause bad feeling in a company, but it doesn’t have to be that way. New advances in tech and better communication between employees and managers help enterprises get employee scheduling right, which improves employee experience and in turn pushes up employee retention and satisfaction.

The exigencies of COVID-19 pushed new trends in employee scheduling, which may be worth continuing even when the pandemic fades into memory. Here are a few scheduling trends from 2020 that are worthy of sticking around.

Scheduling is becoming more flexible

Scheduling that is more flexible is also more complex, but flexibility is crucial for a happy, motivated workforce under pandemic conditions. Employees with more flexible scheduling arrangements report higher wellbeing, more engagement, and more effectiveness at work than those stuck in inflexible scheduling.

For example, mothers working remotely with flexible, efficient schedules that match their availability are three times more likely to have positive wellbeing than those with inflexible, inefficient scheduling.

Although employees may be coping, everyone has their own challenges. “In driving new mindsets and behaviors (such as adapting to a new virtual-working model) at scale, it’s important to engage employees in a continual two-way dialogue that takes into consideration their specific needs, allows them to configure their own journeys,� says Jonathan Emmett, associate partner at McKinsey. Even people who love their jobs need accommodation for whatever else is going on in their lives.

Self-scheduling software invites employees to choose their own shifts, make last-minute changes, book vacation days, and check their schedules independently and remotely. This helps employees to feel more in control, which is especially important during such unstable and uncertain times, increasing employee engagement and satisfaction.

AI is bringing intelligence to scheduling

AI is stepping into many more HR use cases. Now managers can use AI tools to predict changes in consumer demand, and plan ahead to meet altering workforce needs.

For example, surging customer numbers in the winter holiday shopping season can require more retail assistants; a sunny day could tempt more diners to a cafe in the park, needing the addition of more waiters; rolling out a new product version might prompt you to increase customer service agents to answer user questions, etc.

With AI and machine learning, HR teams can analyze employee strengths and weaknesses to understand which employees work best together. With these insights, you can construct the strongest possible on-schedule teams for every situation and place the right person on duty at the right time.

Employees expect remote and mobile scheduling

Managing employee scheduling manually, even with an Excel spreadsheet, has long been a joke, but today, employees and HR managers simply can’t live without remote and mobile access to cloud-based scheduling tools that sync automatically to allow use anywhere.

The COVID-19-driven shift to WFH only underlined the importance of cloud-based systems for scheduling. We live our lives on our phones, from ordering dinner to taking out a mortgage, so it’s understandable to assume that scheduling software would include a mobile app.

“You want to make it easy for your staff to access their schedules from anywhere. This isn’t possible with desktop software,� writes tech expert Neil Patel in his scheduling tool drill-down. Beyond mobile-friendliness, he continues, “The best tools will also have shift swapping, employee self-service tools, HR features, labor cost management, leave management, attendance tracking, team messaging, overtime control, time clocks, etc.�

In today’s dynamic work environments, HR needs the ability to respond to scheduling changes on the fly, ensuring that they don’t cause your entire month-long schedule to fall apart, and requesting that someone else to step in without breaking your own rules or creating a sense of injustice among your workforce.

Employers are upping the ante in communication

Employee scheduling flows more smoothly with excellent communication that increases trust relationships, creating a virtuous circle where efficient scheduling itself raises trust.

Employee trust is high at the moment, with “my employer� as the most trusted institution and 73% of workers agreeing they trust businesses to protect them by adapting scheduling and sick-leave policies as necessary. But you can’t take this for granted.

Employers need to keep up and even improve employee communications. “Given the present state of low trust, business will have to fill a further void, that of credible information,� says Richard Edelman, CEO of Edelman Holdings. “For CCOs, it is time for you to initiate regular briefings for employees by your chief scientist or medical officer, to provide trustworthy content that can be shared with employee families or community.�

Enterprises should continue communicating around scheduling, asking how employee needs may have changed (e.g. working parents may prefer a night shift now) and accommodating them as much as possible.

Encourage employees to share their concerns; create more channels for communication between employees and managers and among employees themselves; and open up the conversation around mental health and anxiety, to reinforce trust and improve your understanding of factors that may influence scheduling.

Not all scheduling changes prompted by COVID-19 should fade away

Employee scheduling has never been easy, and with more moving parts, increasing globalization, and the new stresses of COVID-19, it’s only gotten more complex. But necessity is the mother of invention, and so we’ve seen new tech and trends emerge of using AI for intelligent scheduling, supporting scheduling on the hoof, enabling flexible scheduling, and building communication into schedule planning.

Holding onto these new best practices after the crisis of coronavirus has passed can make companies stronger and more resilient in the long term.

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How to Properly Use PR and SEO to Amplify Marketing Results

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A business is as good as how it portrays itself. It might have the best product on the market, but how it packages that product determines how it will fare. Here is how to properly use PR and SEO to amplify marketing results.

What is Your Consumer Appeal?

With the advent of technology, firms are increasingly becoming competitive to match the supply of goods and services from competitors. Revamping online presence features prominently in communication strategy as companies angle out their consumer appeal.

PR and SEO handle the same segment, but their approach is different. PR is creating desirable content that resonates with consumers, while SEO customizes the content to rank among the competition.

If these two components of the corporate communication link, they form an integrated communication approach that works both offline and online. Let’s take a look at a few tips on how to use SEO and PR to conquer online marketing.

Capture the Attention of More People

You are capturing more people’s attention if you are using SEO to find your clients and improve your image. SEO brings you to the top of search rankings even if the customer was not looking for your business specifically. If nothing else, the customer will continue to see your business represented in search results.

Over time, it will become clear to the customer that you are an expert in the industry. After all, your website continues to appear in their search results. Potential customers will remember your name, and they will associate your brand with a certain industry. You have branded yourself as a useful resource, and customers will start searching for your company alone in the future.

SEO Keyword Lists to Grow Your Audience

However, you must use SEO keyword lists to grow your audience. If you have just one or two keywords, you are only capturing a fraction of the attention that you deserve. Think bigger. Use SEO keyword lists to highlight everything you do and every location you serve.

For example, you should not list the services you provide. It would help if you used industry keywords that mix with these services. A company that offers pressure washing might add the name of an industrial device it uses.

It would be best if you listed everything you pressure wash. Therefore, you will have keywords for pressure washing driveways, sidewalks, homes, offices, commercial buildings, and industrial buildings.

Where Are You Located?

Take the next step by adding locations to your keywords. You have positioned yourself as a company that can provide customers with the service they need, but they might not know where you are located. Adding every location you service and the surrounding towns or cities makes your SEO more effective.

At the same time, you are adding these locations to your branding. You now have a reputation for serving people in every city you have listed.

When people live and work in your area, they often drive by convenient locations that are far from home. Someone who drops the kids off at school might realize that you are close to the school. You have become a convenient option. If you are close to someone’s office, you are convenient.

SEO Keywords

Finally, you must add keywords that make you look like a family business. You want to talk about helping families, helping local businesses, or helping local students. When you speak to your customers using friendly language, they are more likely to shop with you.

Adding SEO keywords to your content helps more people find you, and you have successfully integrated PR with SEO.

Increase Brand Awareness

The main aim of marketing is to make products known to the public. Brand awareness entails detailing the component and benefits of the product and its utility to the consumer. Clients choose a product based on how well they know it. Crafting a product description is part of public relations where the producer paints a picture of the product.

SEO brings in the online search patterns which the possible consumer uses to get information. Infusing the keywords into the product description and forming a desirable word combination increase product visibility on search engines. The impact of SEO amplifies the PR of the brand.

Enhance Content Development

As you develop content, you want to be as specific as possible. You are educating your customers when they are reading what your business does. You have branded your business such that you work in every city in the area.

By doing so, you have proven to customers that you can help them even if you do not have the same zip code as them. Additionally, it would be best to talk about specific issues that customers in that area have.

Creating a post on an issue, product or statement needs systematic wording. Content development is more than putting words together to explain. Whereas the formulation of the statement drives the meaning, how it sounds, and the target market informs its development. PR ensures formations while SEO customizes it to reach the target market.

How do You Better Serve Your Customer?

If you work in the pressure washing business, you should talk to customers about how you can solve their problems with salt on the roads in the winter, debris on their homes, and other specific items to that town. You can even reference local landmarks that show you have worked in the area.

You are not just an expert in your industry. You are proving to your customers that you are an expert in their hometown. These customers are more likely to trust you, and your brand looks more trustworthy because you have spoken directly to the customer.

What About Vids?

While you can say that you serve everyone in the area, many customers will not believe you until you reference the place where they live. Each new article should educate the customer on something new, and you can do the same thing with videos.

More potential customers will see videos with titles that include locations. Plus, customers can see you working in their area and might even recognize the background. As these videos progress, customers realize that you can come to their location to offer the same service. They trust you because they have seen you at work, and they understand that you can respond quickly.

Content development is popular in blogging, especially for companies offering social services. It helps create a narrative that appeals to a specific cluster of people. Business websites use SEO and PR to style their content to score a particular business goal.

Improve Brand Confidence and Consistency

Every business strives to come out in the best way possible. The product might be exemplary, but its communication decides how it will fare in the market. Consumers relate more with a known brand than a newcomer. They trust their ability since they have little information on the competitor.

However, the difference between brand awareness and brand confidence is how steady and consistent it is, both as a product and its quality. The authority fit commands is in how it communicates and interacts with its customers. The feedback mechanism sparked by the description improves its visibility and implore the producers to standardize the product. Trust builds brands, while confidence breeds authority.

When you are using PR and SEO together, you can be much more consistent with your brand message. A list of keywords will keep you on-task, and you can write in the same style every time you release an ad or write an article. Consistency makes businesses much more profitable, and you want to get as much help being consistent as you can.

Improve Your Brands Reputation

When you want to improve your brand reputation in a certain area, you can start using those keywords more than others. For example, a company that offers plumbing and electrical services might have just started offering its customers electrical services. Start talking more about electrical work to show that you are an expert in the industry.

You can do the same with any other product or service that you offer. If you have been thinking about your approach to these issues, it is much easier for you to brand yourself as an expert in new fields. Customers will see the same brand message in many locations, and they will feel as though they can trust you.

How May I Contact You?

You must also remember that customers can interact with you if you are posting articles online, writing in your blog, or using social media. You can use a script to talk to all these customers so that they always get the same message. This is vital to your success because it shows customers that you have taken the time to give them the best experience.

Share Ideas and Grow as Business Partners

You can share ideas more easily when you have a positive brand image. As you share your message and brand your company as an expert in a certain field, other companies will want to work with you. These partnerships can be profitable and increase your level of productivity. Social media is one place where people often share ideas and meet new partners.

When you are on social media, you can engage in witty banter with other businesses. These businesses might want to work with you, and your chat logs might even go viral. You can share ideas with these businesses, and you can even ask your customers for ideas. This is a very important step in the process because you want your customers to feel involved in what it is that you do.

Do You Convert Your Keywords to Hashtags?

You can convert all your keywords into hashtags. This means that you can share PR-style ads and slogans with the public, but you can use all your SEO keywords to reach more customers. These keywords are not just used in searches.

Social media companies have designed algorithms that find new people for customers to follow. When someone has searched for a company like yours, you will be recommended if you are close to their location.

Many of your most loyal customers might come to you because they found you on social media. Plus, they can check out your pictures or videos, leave comments, and even recommend your business to others. These people can even share your posts via a messenger app.

Social Media Apps

Social media apps also allow your customers to share your posts on their feeds. When customers really like your business, they will advertise for you. You can even create contests that ask customers to post your images or videos on their feeds. When they do this, they might win a prize. While these customers are excited to win something for free, they tell all their friends, family, and followers that you are trustworthy.

You might even go so far as hiring influencers who will advertise for you on social media. Tell the influencer all the hashtags you want to use, and they can add more credibility to your brand by posting about you a few times a week. Each of these steps, then, ensures that your brand image is improving while also driving web traffic to your site.

Communal Sharing

Social media has become a business tool for all budding enterprises, thanks to the following it attracts. Companies invoke social connotations to explore new markets and reach a wider audience. They customize their posts to rank higher with social circles. It spreads faster and relays messages in socially acceptable wordings.

Sharing a post or an advert personalizes the message and reaches as many people as possible. Websites are customizing posts to bring out the intended message before the reader fully opens it. Transmission is faster and conversion significant. This digital marketing strategy opens up companies to infinite possibilities.

Final Words

When you want to improve your public relations and your overall brand image, SEO is a good place to start. You might think that these two things are completely unrelated, but they are not. Many people do not know anything about your business, and they have never been exposed to a marketing campaign of yours in the past.

As you read through these tips, imagine how much your brand can improve when using the proper keywords and strategy.

Are You Trustworthy?

PR is the act of making your brand look more trustworthy. You want everyone who interacts with your brand to believe that you are the best company for the job. SEO helps you find the newest customers. Mixing these two things makes sense when you are running a business in any industry.

Moreover, companies rely on the internet to push their brand beyond its confines and research on emerging trends. However, its marketing results determine its sales conversion and product customization moving forward. As companies develop their communication strategies, a combination of SEO and PR should be their primary focus.

Image Credit: Jopwell; Pexels

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The Rise of Remote Work and How to Assess Growth and Development

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COVID-19 has accelerated the rate of remote work adoption globally, but what have we found out? We have discovered that remote work is not bad, after all.

In the past, many companies have been wary about transitioning to telecommuting, even when most of their office operations do not require the physical presence of employees. The main fears expressed by leaders include a possible decline in employee productivity and a lack of clarity about the measurement of employee performance.

The performance of individual employees determines the trajectory of the company. Without reliable methods to assess its employees’ work, it is difficult for any organization to achieve growth and development.

This article addresses the concerns of managers who are hesitant about remote work and those who have already implemented remote work but have trouble with tracking performance for workplace productivity and office growth.

Set Clear Objectives and KPIs to Assess Growth

How do you know if your employees are getting stuff done? The inevitable first step is to define what it means to get stuff down. In business lingua, that means to establish work objectives and set Key Performance Indicators (KPIs). Effective KPIs are aligned with the company’s overall goals and must contribute to the company’s growth and development.

Communicating to employees the metrics by which their performance will be assessed helps them to understand their priorities. Clear expectations, keep employees focused.

Acknowledge Unquantifiable Performance Indicators

In setting KPIs, though, you need to acknowledge that numbers don’t tell the full story. Not to suggest that you should discount the importance of numbers, but you should also be cognizant of the Key Intangible Performance Indicators. Admittedly, working remotely can compound the vagueness of such indicators — leading employees to feel their efforts are not recognized enough.

Some aspects are just not quantifiable, such as leadership, creativity, innovation, organization, and engagement. There are quantifiable indicators that may make us understand employee engagement and organization, but the subjects themselves are indefinite.

Until new ways and means of measuring these intangibles are discovered — company leadership should acknowledge that Key Intangible Performance Indicators exist, and look for ways to recognize employees who go above and beyond.

Support Employee Development

Assessments should be more supportive than they are judgmental. Employees appreciate frequent check-ins when the aim is to keep them on their toes and support them through difficulties. However, the manager that goes around constantly pointing out his team members’ flaws (without thoughtfully helping them overcome their challenges) is only seen as grumpy.

The rules also apply in remote work, where managers (out of fear of losing control) begin acting intrusively by implementing extreme corporate surveillance. Tracking and assessment are not the ends themselves; the goal of tracking employee performance should be to improve team productivity. In essence, remote work management and performance should usher us into a new era of trust, more autonomy, accountability, and team collaboration.

“Nowadays, it is not enough to equip teams with new digital tools for remote collaboration, which many rapidly did when the pandemic began. It’s only the first step,� says Maxime Bouroumeau-Fuseau, co-founder and CTO of Paris-based Digicoop, a worker cooperative behind the work management platform Kantree. “The changing workplace calls for an environment where employees are empowered to take control of their work.

In our experience as a co-op, when employees are given more autonomy and when micromanagement is replaced by collaboration, teams deliver better results while individual employees feel more invested in their work.�

Allow Autonomy

Many people choose to work remotely because they want to feel a greater sense of ownership of their time and schedules. Therefore, even though time tracking is important for many remote teams, it goes without saying that hourly input is not always a good measure of performance.

The true measure of performance is the work outcome. Remote work allows employees to choose their own work hours; what does it matter if an employee works less per hour but still meets targets consistently? Researchers have shown that autonomy increases productivity.

Use the Right Tools and Analytics for KPIs

With physical offices out of the picture, it is the tools that a remote team uses that define the structure of work and operations. There are tools that keep employees accountable and provide actionable insights into how work gets done in the organization.

The rise of remote work has promoted the importance of analytics of everyday work data to ensure that employees are more productive.

The insights gained help team leaders and the management to understand if the organization is meeting set targets of performance and productivity and determine the rate of growth and development. Tools such as Trello, Kantree, Jira, Asana, Microsoft Teams, Slack, etc., are useful for assessing work progression.

Establish a Culture of Accountability

Note, though, that tools are only as effective as the culture in which they are situated. Your team might be using the best tools, but poor communication can derail employees from the main goals of the company.

When there are issues with employee performance, you must be able to recognize if there is a problem with the tools being used or with the management. Accountability should not only be down-up; it should be top-down too. Managers should be accountable to their subordinates and transparent about office dealings.


Going by statistics, remote work actually improves employee productivity and performance. This, in turn, leads to the overall growth of the company. However, this growth must be intentional. Organizations should implement proper (and flexible) assessment models to know when their work is really progressing and when there are problems that must be solved.

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How to Optimize B2B Deal Management to Cut Costs and Losses in 2021

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A lot of companies suffered supply chain disruptions due to COVID-19. Certain experts have described the situation as a Keynesian supply shock, a negative event that triggers aggregate supply shortages with bigger impacts than the prior reduction in labor supply.

There is still a lot of uncertainty in the air, so many businesses still don’t know how to approach the coming months. Though businesses have been undergoing changes, those shifts do not necessarily have a clear direction.

One area of supply chain operations that have undergone only a little change is deal management.

Deals are still handled pretty much in the same way, with the same old tools and strategies. Yet, they get more complicated. This leads to unnecessary additional costs and losses.

A recent study by Enable summarized the views of 100 sales, purchasing, and finance professionals and found that 83% of companies reported supply chain disruptions in some capacity due to COVID-19, and 47% have seen their revenue decrease between 10-80%.

Many businesses are losing millions of dollars each year because complicated deals are handled using outdated techniques.

COVID-19 and Deal Renegotiation

COVID-19 has delivered the biggest shocks to supply chains globally, forcing businesses to make swift changes to adapt to the new reality.

Right now, governments around the world are easing lockdown measures, despite fears of a second wave of the pandemic sweeping through. There is still a lot of precariousness and businesses are under pressure to renegotiate deals.

Renegotiation is inevitable since COVID-19 has altered the conditions upon which most deals were agreed. The existing arrangement puts all parties in a deal at a disadvantage.

Now, the problem is that many businesses would still be using the same poor tools that had consistently put them at a loss, even before COVID-19 was discovered.

Going forward, businesses need to rethink their strategies and pivot to digital for better deal management. Digitized deal management allows businesses to collect more data, gain better insights, and make better decisions when processing deals.

Ultimately, optimizing deal management strengthens your supply chains and even makes your sales team more effective.

Benefits of Optimized Deal Management to Sales Reps

1. Data-Driven Insights

One of the hallmarks of an improperly managed deal is confusion. Following the signing of an agreement, parties must continue to acquire insights into the realities and conditions that affect the deals. For instance, renegotiating deals at this time will require poring over the data of the business impacts of the pandemic.

Optimized deal management allows the sales team to access and properly assess current information on deals.

2. Friction-less Agreement

Deal negotiation involves many (often conflicting) ideas, and as all parties work towards finding common ground, some uniformity is necessary. Effective deal management puts collective principles above personal ideas. This cohesion drives attitudes that would lead to less friction, an important requirement if deals must go through successfully.

The availability of data-driven insights enhances transparency in the process, which, in turn, builds trust. As such, deals are processed faster, for the good of every party.

3. Collaboration

Deal information should be accessible on-demand to all interested parties at any time. This is important both for making critical decisions and for monitoring progress. The world increasingly becomes connected; deal brokers need to capitalize on this to optimize their processes.

According to Accenture, “digital solutions could ‘virtualize’ the entire end-to-end deal management process, perhaps using a web-based portal to bring together a virtual team from multiple areas of the organization.� Collaboration improves the relationship between deal parties. This, in turn, lowers the lifecycle of deals, empowering sales reps to close more deals in shorter times.

4. Accountability

The situation described above, how businesses lose millions due to unclaimed rebates, is an obvious sign of poor deal management. Optimized deal management is necessary for setting better goals and properly implementing factors to monitor progress.

Digitization of Deal Management

Deal management is one area of business that has not fully embraced digitization. Yet, most of its challenges are tied, directly or indirectly, to the use of outdated tools in a rapidly changing world.

For one, data has become the world’s most vital resource. In deal management, having detailed and accurate data is paramount to preliminary research and for maintaining comprehensive visibility of running deals.

Likewise, data is needed for better forecasting. Recounting the words of an old study, “without accurate forecasts, sales managers can expect a big gap between forecasted deals and actual closed-won deals.�

Businesses have far more data to deal with than they did ten years ago, meaning pages of spreadsheets and other paperwork can no longer deliver the right results. Deal management solutions help you to make better, data-driven decisions by giving you real-time analysis and visibility.

The prevailing data management strategy has data spread across various sources: spreadsheets, emails, and physical paperwork. This lack of consistency is what leads companies to make poor decisions and miss out on financial opportunities such as rebates.

Better forecasting with digitized deal management enhances the robustness of supply chains. By accessing relevant data, businesses can improve their risk monitoring. This results in better preparation and better adaptation to changing needs.

Instead of going with assumptions that things will fall into place, businesses can determine that through proper data analysis and subsequently implement methods to adapt their operations to even the worst shocks.

The digitization of deal management reduces dependency on certain key individuals. Due to the severe limitations of paper spreadsheets, usually only a few individuals broker deals and fully understand the ramifications applied.

With a cloud-hosted deal management solution, however, you can create a multi-threaded relationship. This translates into a more effective implementation of deals by boosting collaboration between all parties to the agreement.

Businesses must change their approach to deal with management. It’s no longer business as usual. In fact, while talking about cloud-hosted deal management solutions, there’s already been suggestions on the future role of artificial intelligence in enhancing deal management.

AI will help improve data analytics, automate financial processes, and overcome forecasting challenges with predictive analytics.


In essence, no business can afford to be left behind. Deal negotiation aims to reach an agreement that is profitable for both sides. But if a business persists with outdated tools and approaches to deal management, it wouldn’t be getting the right value for its agreements.

You can avoid losing money in unclaimed rebates and so on by digitizing your deal management to optimize negotiations.

Digitizing deal management helps you to collect detailed data, maintain comprehensive oversight, and make better decisions concerning deal negotiations.

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7 Things to Consider Before Starting Your Own Business

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Starting your own business can be an exciting endeavor. As a small business owner, you’re free to make your own decisions, guide the company in the direction you see fit, and benefit from complete creative freedom.

Despite the myriad of positive benefits, starting a company isn’t a decision you should be taking lightly. With that in mind, here are seven important things you should consider before starting your own business:

Can You Solve a Problem?

Far too often, prospective business owners are so excited about their idea that they throw themselves (and their money) into making it happen. But one of the first things you need to consider is whether your business idea actually solves a problem. Why do customers or clients need your service or product? Can they get it elsewhere? What is your value proposition (as in, what makes you more valuable than your competitors)? These are all questions you should consider before you jump into entrepreneurship.

Start Small

It’s always a good idea to test the market before you invest too much of your personal money and start searching for loans. For example, if you’ve created a line of custom frames, why not try selling on a platform like Etsy before you open a brick and mortar shop or create your own ecommerce store?

Starting small lets you get a better idea of what it takes to run a business. It also makes it easy for you to work out the kinks before you become an official, legal business entity.

The basic idea is getting a feel for what you enjoy and what you aren’t willing to do as a business. For instance, if you invested $10,000, you might find that you don’t enjoy being an entrepreneur or that you want to pivot your business but don’t know how to reverse your initial investment. Think of starting small as an insurance policy against potential pitfalls.

Business Name

It might seem like a simple tip but creating a business name is much harder than you think. Most people don’t realize it until they start to brainstorm their business name and have taken the first step towards becoming a serious business owner. The fact is, your business name stays with you forever and sets the tone for your brand. If you’re starting your own business and having trouble coming up with a catchy name that isn’t already taken, try using a business name generator for hundreds of potential ideas.

When choosing business names, try to stay away from names that are difficult to spell. You also want to avoid names that could limit business growth in the future. For instance, if you want to sell cruelty-free lipstick, you might not want to have a brand name that insinuates you only sell lipstick if you plan to expand your product line in the future.

Set SMART Goals

The SMART acronym stands for Specific, Measurable, Attainable, Relevant, and Time-Bound. Your business goals should all be SMART. For example, let’s say you’ve created a website and want to generate more leads for your landing page. In this situation “generate more leads� is a specific goal. You can choose to measure with a time-bound goal by saying, “I want to grow leads from our landing page by 20% this quarter.� To make it attainable, be sure your goal isn’t a far cry from what you’re already achieving. And just like that, you’ve created a SMART goal.

Search for a Mentor

Some of the most well-known business owners had mentors. Did you know Facebook founder Mark Zuckerberg was mentored by Apple founder Steve Jobs? Steve Jobs also had a mentor named Bill Campbell. Mentors are there to offer guidance as you navigate the treacherous waters of starting your own business. They’ll give you honest feedback because they care about the success and growth of you and your startup. You can find mentors on platforms like Facebook or SCORE.

There’s No Fast Lane to Cash

No matter how great your business plan is, there is no fast way to get money. If you think you can get rich quickly, chances are you’ll fail. As it stands, the statistics are stacked against you; half of all new businesses fail within five years. If you’re in it for the money, not only will you be disappointed, but you’ll also lose momentum.

To start a business, you need to be passionate about your work as well as potential customers. Passion and hard work are what keep you moving during the tough early days of low to no revenue.

Create a Financial Plan

It goes without saying, you need money to make money. When you’re starting your own business, create a business model that doesn’t put too much burden on your financial resources. After all, as previously mentioned, the goal is to start small.

Use your personal savings for early funding and be sure to save up and accommodate for negative cash flow during the first few months. Create a budget to ensure you stay on track as you build out the business. Before long, you mays start to see the signs of an emerging, successful business.

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Psychological Techniques Used in Selling Products

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Psychology is the science of mind and behavior. It is the study of both conscious and unconscious phenomena, which also includes our feelings and thoughts. It plays a major role in human society and is considered an important factor in understanding someone or anyone.

There are so many branches under applied psychology like clinical psychology, industrial and organizational psychology, legal psychology, neuropsychology, occupational health psychology, human factors, forensic psychology, engineering psychology, school psychology, sports psychology, traffic psychology, community psychology, medical psychology, and sales psychology.

Psychological techniques are used in product selling — but do you know how to use psychology in your sales?

The customers can be grouped based on their purchasing habits. A few customers buy new products based on their impulse. The impulse category of customers can be easily convinced into buying your products.

A few customers use logic over impulse while purchasing new products.

These customers cannot be easily convinced into buying new products. You need to properly understand their needs and project your products in such a way that the customer feels that your product is essential for them. You first need to build trust with this type of customer. When they feel that your products can be trusted, they will automatically want to use them.

SEO Consultants knows the market trends and can predict the people’s mind based on what keywords they search in their search engines. They can tap into a customer’s emotions and predict the best approach to close a sale. A common mistake in sales pitches is focusing on the cost of the products instead of focusing on the customer’s needs.

Let us look into some of the sales tricks and the sales psychology involved with the business of sales.

Color, color, what color do you choose?

We all know and agree that humans are visual creatures. 90% of information transmitted to the brain is visual, and visual information is processed 60,000 times faster than any other type.

Colour has a significant impact on our behaviors, and this includes if we purchase a product. Let us see the impact of different colors on products and sales.

* Red

Red is so beautiful! It creates a sense of urgency, suitable for bulk sales that happen during peak sales seasons like annual clearance or black Friday sales. Red is associated with movement and impulse. It gets people to act and is important for crucial elements like your call-to-action button of a website.

* Green

All of the varied colors of green are associated with health, peace and nature. It is used in stores to relax customers and promote environmental awareness and products that support the environment’s growth and harmony. Green stimulates a sense of calmness in your brain and encourages decisiveness to buy a relevant product.

* Purple

Purple is commonly associated with royalty and respect. It stimulates problem-solving mechanisms as well as enhances creativity. Consequently, it is used frequently to promote beauty and anti-aging products.

* Blue

Blue brings in a sense of security and productivity. This color is one of the most favorite colors for men, usually like a royal blue color. Using this color helps create a feeling of trust. Hence, using it will help promote trust in your product.

* Yellow

It is cheerful and promotes positivity. The yellow appeals to a young target audience with ideas of happiness, excitement, and creativity and creates an urge for even window shoppers to buy the product.

* Black

It’s associated with authority, power, confidence, and strength. Black is a bit of a tricky color, but when used right, it can convey luxury, elegance, sophistication, timelessness, and maybe a hint of mystery.

* Gray

Gray symbolizes feelings of practicality and solidarity. It is clean in its approach and is used by the unparalleled leader in cutting-edge technologies.

* White

White is associated with cleanliness, purity, and safety. White is an unavoidable color. Anything that is white provides a sense of calmness. White also provides the scope for creativity.

Less is more when it comes to color.

Providing a customer with too many different options makes it harder for a customer to decide, leading to the possibility of them walking away without buying anything at all.

If your company has a variety of products, your customer might get decision-suffocation. Tweakyourbiz says that decision-suffocation can be avoided. For example, instead of promoting each and every product individually, categorize them into a common basket and promote them. Also, research your potential and be well prepared. Promote your products based on need.

Try to understand more about the prospects’ needs before dealing with them in person via call or mail. When getting a chance to talk to the customers, ensure to ask questions that will help you understand more about their requirements. This will help you understand your customer needs and strategize your product-market accordingly.

Make it hard for your customer to say no.

Even hesitant buyers won’t say no to a great opportunity. But you have to make sure to paint them a picture that they can see well enough to purchase what you are offering. You can tap into this potential by offering something they’ll miss out on if they don’t make a purchase — rather than just highlighting an added value.

A gift is all one wants

Everyone loves a gift. You can throw in some useful little gifts with your product or products to attract more buyers. When it comes to online marketing, content is an effective way for online retailers to provide value to potential customers.

Give us a story

All of us love a story and a story can easily draw attention when said in the right manner. Once we are drawn to a story, we start living it. Your marketing ideas can be spun like a story, placing the user in the center alongside the brand. The right story will help your customer to relate to the product more.

Certainly, social proof is also an important factor among your customer.

Every element of your product contributes to your brand identity. Your goal is to create a personality that your target customer will like. Sales psychology can act as a catalyst to reach your customer’s inner mind.

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The Ultimate Guide to Website Security for Small Businesses

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Online space continues to thrive as the leading channel for conducting business and communications. In this fast-paced information age, new websites are popping up faster than ever. Here is the ultimate guide to website security for small businesses.

Is a Website Less Expensive to Run than a Brick and Mortar?

Most websites belong to small business owners who wish to take advantage of an efficient and cost-effective online business model.

Having a website helps a business overcome challenges associated with conventional brick and mortar stores like inventory and large lease timeframes or rents.

As soon as your new site goes live, you are immediately confronted with a significant 21st-century requirement — website security.

It is easy to assume that cybercriminals are more interested in big companies and government institutions where big money lies. However, recent studies show that hackers are increasingly targeting small businesses.

Why Small Businesses Should Care About Website Security

Any business, big or small, relies on its customers. For you to have a successful business relationship with your customers, you need to assure them of safety when they are browsing through your website. During purchases on your site, your customers will provide sensitive info like official names and credit card details.

Your success as a small business is directly proportional to the level of customer trust you can cultivate. Website security is of utmost importance, especially during these cyberattack-prone times.

Importance of Website Security for Small Business

As a small business, you most likely plan to sell products and services on your website. To sell online, there are industry standards that you have to comply with.

The Payment Card Industry Data Security Standard (PCI DSS) has requirements, one of which requires you to have an SSL certificate for website security.

You will be receiving sensitive customer data like email address, name, and bank details that can bring harm to your clients in case of a breach. Another stringent law you’ll likely need to get certification that governs data is the General Data Protection Regulations (GDPR).

Advantages of a Secured Website

There are indeed numerous benefits that come with implementing website security for small businesses. When you have an SSL certificate in place, it ensures that any data transmitted to and from your website is encrypted.

Encryption protects so that no eavesdropper can decipher the data, only the intended recipient. Encryption provides integrity and authentication of data, which in turn improves customer trust.

Google labeling lists all HTTP sites as Not Secure. You’ll want to migrate to HTTPS if you haven’t already done so. Https shows customers that you care about their security, which will have a positive outcome on your conversions.

It is also important to note that Google uses SSL encryption as a ranking signal so you can rank slightly higher in search engines.

How can I Ensure the Security of My Small Business Website?

Securing your small website usually starts by acquiring an SSL certificate. You can reach your SSL provider to help you in identifying the best package for your site.

You should then ensure that HTTPS redirection is configured in your content management system.

The next step is changing the default URL to HTTPS version in your Google Analytics account and finally resubmitting your sitemaps to Bing and Google webmaster tools so that all your URLs now read HTTP and not HTTPS.

What is an SSL certificate?

SSL or Secure Socket Layer is an encryption technology used to encrypt communications between a web server and a client browser or a mail server and a mail client.

Usually, an SSL certificate comes as a data file installed on your server, effectively encrypting information being shared to and from your server.

A single domain certificate covers one domain, whereas a multi-domain certificate can cover many unrelated domains.

An SSL certificate, on the other hand, can cover one main domain along with all sub-domains covered with it.


HTTPS or Secure Hypertext Transfer Protocol is an advancement of HTTP with an S (secure) added to it. The protocol is activated by installing an SSL certificate effectively adding a layer of security to any data being transferred to and from your server.

A padlock is also added to your URL bar to indicate that your website is secure. You could also get a company name and your business’ physical location listed if you acquire an EV (Extended Validation) SSL certificate.

Security Tips for Small Business to Avoid; Automated Threats

Enforce strong passwords

It is worrying how many people still fall victim to attacks resulting from weak passwords. Using details like your birthday or name sets you up as an easy target for brute force attacks.

You can use password generators to create complex passwords and password managers to remember them.

Protect your admin interface

As the chief administrator of your site, be careful how you assign and manage admin roles.

You should set up multi-factor authentication to ensure that no one logs in to your admin panel without permission.

Update your CMS regularly

The best way to beat automated threats is by keeping all your software, content management systems, themes and plugins updated.

Whenever a new patch or update is released, be the first to install it because that effectively guards you against any vulnerabilities associated with the previous version.

Security Solutions for Small Business

Apply reputable security solutions for small businesses.

HTTPS Everywhere

Released by the Electronic Frontier Foundation, this is an extension for Chrome, Opera, and Firefox browsers that encrypts all communications between your site and most significant websites, keeping you always secure.


Cloudflare is a renowned security solution used by millions of websites all around the globe. It offers you protection from DDoS and brute force attacks, SQL injections, malware, and other security threats that a small business is likely to face.


Starting a small business can be the first step of a journey towards becoming a multi-million-dollar entrepreneur. As such, you need to accord it all seriousness and one thing to prioritize is website security.

If you have several subdomains for your website, try the wildcard SSL certificate that offers overarching protection to your main domain and all related sub-domains.

Website security for small businesses can have immense benefits.

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Effective SEO Strategies to Grow Your Website Traffic

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In today’s competitive business landscape, you cannot afford to get lost in search engine results. If you don’t make an effort to stay visible in the results and get lost, — it will mean that the day is not far away when you will be out of business. Here are the effective SEO strategies to grow your website traffic.

Determine to put some sparkle into your SEO efforts and strategies.

You should direct sincere efforts towards implementing the latest search engine optimization (SEO) techniques to rank your website higher in search engine results. It will increase your website traffic so that you will get more business.

Here are five simple yet powerful SEO strategies for you to implement and reap the benefits.

Include Structured Data Markup

Business practices are synonymous with change. Google searches today are not the same as they were 8-10 years ago. The search patterns nowadays are mostly dictated by the dynamic layout of the search engine result page.

What you get in a search engine result depends upon the query you used in the search. There are nowadays a variety of options that serve most of your search intents. There could be local results, related questions, images, videos, ads, etc.

Interestingly, only the ten blue links, one of the characteristic features of a search engine result, have not yet changed. It is also a feature that has brought in the trend of zero-click searches and marketing within the search engine results pages(SERP). Such types of markup are the best for drawing additional attention from the SERP. And schema usage makes search engines easier to understand the context of the page. And that leads to high search engine results.

Technically speaking, a rich result is an enhanced search result. If you implement structured data markup, then your page is likely to appear as a rich result. There are 30 types of rich results that Google hitherto offers. And one of the common types of rich results is the use of structured data to display reviews.

Improved Headline

If you are under the impression that headlines have nothing to do with search engine results, you are wrong. An appealing headline has a lot to do to attract visitors to your website. Arguably, the headline is one of the strongest advertising features of an article, and it is also needless to say that the headline is the first thing that a user sees in a search result.

Therefore, it will help if you make efforts to create descriptive headlines to stand out and attract more clicks. Also, you need to optimize headlines for both users and search engines.

The following are some of the tips to optimize headlines:

  • Place your keyword towards the end of the headline.
  • Do not extend your headline beyond 60 characters.
  • Use a descriptive title.
  • Use eye-catching words
  • Have numbers–it increases the chances of more clicks.

In essence, you need to focus on implementing headline strategies that generate interest and excitement in the associated topic. Simultaneously, optimize the headline for users and search engines to attract more clicks directly from the SERP.

Work on Your Meta Description

Meta descriptions have a lot to do with attracting or driving away visitors from clicking on your website. The descriptions are one of the most influential features of marketing your page in the SERP. So make sure you take adequate care in constructing your meta descriptions.

It will help if you write a tempting meta description that helps users understand what they will get from clicking on your page.

It will also help if you take lightly Google’s statement that they do not consider using keywords in the meta description as an on-page optimization factor. In fact, including keywords in meta description entails some benefits too.

When you include keywords in your meta description, it optimizes your text for the visitors. Say a visitor is searching a keyword in your description, then the visitor is likely to click on your page when he sees it.

It will help if you use keywords towards the beginning of your meta description to not cut off on smaller screen sizes. Also, make sure the description is within 150-160 characters.

Include a High-Ranking Video

Videos have become the most popular forms of content. With videos, you can connect with the users on a deeper level and leverage the advantage of additional traffic from YouTube.

Keep in mind that the search algorithm is different for ranking videos on YouTube as on-page optimization is given more weight. With the right optimization, you can easily rank a video within the top results of Google search.

The bottom line is that you can drive a lot of traffic to your website by including a video on your website.

The following are some tips for optimization.

  • Put your keyword in the title and filename.
  • Place a link to your website within the first two sentences of your description.
  • Put a transcript in the video description.
  • Place a link to other videos in your channel within your description.
  • Use timestamps within your video
  • Tag with keywords and related videos

Link From a High Traffic Website

It will help if you include a link from a high traffic website with a similar audience, which may also be interested in your website’s content. Such a link not only draws in relevant traffic to your website but also improves your page’s authority in search results.

You can ask site owners to link to your website content or ask their content manager to publish your website articles (and link to your website).

Therefore make some efforts to find websites by searching with keywords that are similar to your own. The websites that will appear will have a similar audience.


Driving more traffic is also not that difficult as it seems to be as there are effective ways. It will help if you formulate your SEO strategy based on the steps outlined in this article.

Image Credit: cottonbro; pexels

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7 Questions to Ask Before Joining a Group Purchasing Organization

group purchasing

There are a lot of situations where being smaller is an advantage, but negotiating with suppliers isn’t one of them. While giant corporations can negotiate on the strength of their purchasing power, smaller companies must find strength in numbers.

A group purchasing organization leverages the collective buying power of its members to secure deep discounts with vendors and distributors. Just as it’s cheaper to buy in bulk at Costco, a GPO can slash costs for your business and streamline procurement.

There are several factors to consider before joining a group purchasing organization. Here are seven questions you should ask when deciding whether to partner with one:

1. How big is your company?

In general, small- and medium-sized businesses benefit the most from joining a group purchasing organization. Large corporations typically have their own dedicated purchasing arms and massive buying power that allows them to negotiate the best prices.

McDonald’s, for instance, is the single largest purchaser of beef, which gives it enormous influence over suppliers. Unless your company has McDonald’s-level sway, a GPO can likely negotiate deeper discounts than your business ever could.

2. What are your company’s biggest expenses?

For most businesses, employee wages, benefits, and payroll tax are far and away the biggest expenses. If you’re looking for ways to cut costs without cutting jobs, you have to go farther down your P&L statement. 

One sneaky expense that can really cut into the bottom line is the cost of shipping and fulfillment. These costs can make up 15 to 20 percent of net sales, and many companies don’t realize that they’re overpaying for shipping. Joining a group purchasing organization could lower your shipping costs dramatically — even as much as 20 percent.

3. Do your employees travel frequently or use ride-share services?

The pandemic might have put widespread business travel on pause, but experts predict that those trips will ramp up again this fall. One study found that the average business trip costs companies $1,425 per traveler. (The largest expense was the employee’s hotel stay.) 

If your team travels frequently for business, you can save a lot of money by joining a GPO. Many group purchasing organizations have relationships with hotels, airlines, car-rental companies, and ride-share services. They’ve pre-negotiated the best rates for their members, which can save your business big. 

Another advantage to booking through your GPO is that it saves your team members time combing through hotel reviews. Finally, most GPOs take care of the billing or allow companies to prepay, which saves your team the hassle of submitting expense reports.

4. Does your company have a problem with maverick spending?

Just because your organization already has a procurement process in place doesn’t mean your team follows it consistently. Oftentimes, employees will book hotel rooms through popular discount sites or make small purchases without going through the correct process. 

Research shows that maverick spending can increase purchasing costs by up to 40 percent. Going through an unapproved vendor may also be a breach of contract under an existing company agreement.

Even the most rule-conscious employees can become maverick spenders if your current procurement process is too time-consuming. Working with a GPO can help discourage maverick spending by simplifying procurement for your team.

5. Has your business ever struggled with quality control due to a bad supplier?

Our world is more connected than ever before. Increased global competition drives down prices, but it also means that there are more low-quality products on the market.

Just recently, Peru purchased a large amount of cheap antibody testing kits from China to diagnose cases of COVID-19. Many of these kits were rejected by the United States because they didn’t meet standards for accurately detecting the virus.

For most businesses, quality control isn’t life or death, but poor-quality components can erode brand trust. If your company has experienced quality-control issues with suppliers, a GPO can help by providing a list of trusted vendors.

6. Is your business concerned about possible supply-chain disruptions? 

If the past year has taught us anything, it’s how fragile our supply chains really are. Global pandemics, natural disasters, and trade wars all pose a potential risk to supply chains. Since 2018, the US has been locked in a trade war with China. Talks for a post-Brexit trade deal between the UK and the EU are still ongoing.

While no one can predict the future, there’s safety in numbers. Joining a GPO gives your business more buying power whenever supplies are limited. If a particular vendor can’t get what you need, a GPO can work on your behalf to find a new supplier.

7. Could streamlining procurement free up crucial bandwidth for your team?

There’s a reason group purchasing organizations are great for the little guys. In smaller companies, the responsibility of procurement generally falls on one person’s shoulders. 

Vetting suppliers and developing those relationships takes time. So does drafting RFPs, reviewing supplier contracts, and renegotiating the terms of agreements. This is one reason why so many companies have informal supplier agreements rather than written contracts.

One benefit of a group purchasing organization is that it does the legwork for you. A GPO will comparison-shop and negotiate on your behalf. Many provide reporting and analytics, as well, which makes it easier to track company spending.

It’s difficult leading an organization in these uncertain times — particularly when you’re looking to reduce company spending. Small- to medium-sized businesses just don’t have the leverage of their giant corporate counterparts — at least not on their own. But by joining forces with a GPO, you can save money on the things your company already buys.

Image credit: Pexels

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Marketing Strategies for Businesses to Stay Afloat During the Pandemic

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COVID-19 has ended up causing financial ruin across the world. Names like Rolls-Royce, Airbnb, and Zara, among several others, have had to scale back their operations. Chances are they’ll have to face further losses before the pandemic finally recedes. Large and small enterprises are increasingly worried about their futures. Here are marketing strategies for businesses to stay afloat during this pandemic.

Whatever the future holds, the best thing for small businesses to do would be to understand that this is probably the great economic upheaval of our times. Fortunately for them, there’s still hope for them to survive amidst the current crisis. By reinventing their marketing tactics, they can hope to labor on and stay afloat during this pandemic. What are these marketing strategies, and how can small businesses benefit? Read on to learn more:

Understand the Challenges YOUR Customers Face

Understanding the challenges your customers are facing is the marketing strategy on top because it is an important distinction to make. In a crisis of this magnitude, nearly every entity and individual faces a different set of challenges. You must identify how the challenges YOU face are different from others.

Only when you identify your customers’ problems can you move forward towards provided a similarly tailored solution. Moreover, in a pandemic situation, how you provide the solutions can change as well. Understanding the problem is just a part of the equation, a vital and irreplaceable part, but a part nonetheless.

According to Jayson Demers, CEO of Email Analytics “The best way to identify your customers’ problems is rather simple; keep yourself updated on what’s going on in the industry. These developments can help you stay ahead of the competition and retain yourself as the ideal choice for your customersâ€�

Another way is to ask the customers themselves. Surveying customers can help you identify problems that you may not have known even existed. You can only begin to solve your customers’ problems once you know what those problems are.

Double Down on Valuable Content

You may find that both your existing and potential customers are likely to become more selective in their purchases.

Sam Olmsted from Online Optimism says “The pandemic will have a lasting economic impact meaning that they’ll be extra careful and diligent when deciding what to purchase and what not to. The pandemic behavior is likely to continue for a while even after the pandemic has ended.â€�

Doubling-down on valuable content is a marketing strategy that brings both an opportunity and a challenge for digital marketers. For starters, businesses that rely on building relations and establishing rapport with their customers will find customers more amicable at this time. Content that reflects this commitment towards building a lasting relationship could be exactly what your brand needs to continue bringing in new customers.

As an additional benefit, this will allow you to enhance the quality of your content. Often brands, even the more reputable ones, can be prone to underappreciating the value of content that strikes a chord with your audience.

Optimize Your Targeted Channels

These are unprecedented times. Once the pandemic reaches its conclusion, we may find ourselves living in a world with completely different social norms and patterns.

Naturally, most users are spending more time online and various other digital platforms because of lockdown conditions than they would otherwise. This presents marketers with the kind of audience that is guaranteed to yield the best conversion, i.e., a captive audience.

This is the perfect opportunity for you to carry out a sort of mini-audit of your brand strategy and see how you target channels accordingly. You can pinpoint exactly which touchpoints, apps, content, websites, and mediums deliver the best results and focus your energies on ones that prove most promising.

Adam Lumb from says “Brands will need to be both highly effective and efficient simultaneously to be assured of any success going forward. Optimizing which channels to target would be one of the best places to get started on that front�

Use Data to Figure Out What Works — and What Doesn’t

Uncertain times bring uncertain behaviors. This translates into uncertain and uncommon market situations. This can be particularly worrisome for online marketers as it negates the blueprints that help them navigate the digital environment.

However, even in times of crisis like this, hypotheses are easy to generate. More importantly, these hypotheses allow marketers to speculate on what strategies and tactics may work and what won’t. The best part is that any hypothesis is easy to prove or disprove based on data and analytics tools that marketers have been using for years.

These tools are just as good now as any time before. You can put different forms of data such as online visitors, sales, conversions, click-through rates, bounce rates, heatmaps, etc. through different metrics and see which ideas are likely to work for you. Not only does this allow you to create strategies that are certain to succeed, but they also help you classify which ideas do not work, so you avoid wasting precious resources on pursuing them.

Look at What the Competition is Doing

Finally, you can always see what your competitors are up to. I’ve placed it last not because it isn’t an effective strategy, but because it can quickly erode your USP. If your competitors are doing better than you, then it’s natural to want to try and emulate them. However, most brands forget the difference between emulating and downright plagiarism going down this path.

Your competitor witnessed success since they took the initiative to change their practices, and it paid them dividends towards the end. However, when I say look at what your competitor is doing, I mean their proactive attitude towards change and not their actual practices.

Losing your identity can be catastrophic and neigh impossible to recover from, especially after a pandemic.

According to Eric Edelist Founder and CEO of “Learn from your competitor’s success, analyze how you can tailor your efforts based on their success, and whether you can add more value to itâ€�


At some point, nearly every business may find itself on the brink. However, all is not lost. While the traditional landscape might change permanently, whatever goodwill your brand and business have accumulated over the years still means something.

The marketing strategies mentioned above are supposed to act as measures aimed at preventing the worse from happening. In the end, it depends entirely on how your small businesses adapt to the market and, more importantly, how you evolve as a brand.

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