Categories
Branding ecommerce Marketing Mobile Platforms Sales sales advice

5 Reasons Your Own Website is Killing Your Sales

website killing sales

More people than ever are shopping online. In 2019, e-commerce retail sales equated to 14.1% of global sales and by 2040, 95% of purchases are expected to come from e-commerce. Here are five reasons your own website is killing your sales.

Clearly, there’s never been a better time to sell online.

However, there are a lot of factors to consider when it comes to actually making sales. Having a brand website is important, but it doesn’t guarantee you’ll have a successful business.

Your website is potentially the first impression consumers have of your brand. It showcases your back story, your vision, and your overall product line. But, if your sales aren’t exactly setting the e-commerce industry on fire, it might be time to make a few changes.

Not getting as many sales as you’d hoped? Here are 5 reasons why your website may be having a negative impact.

Your website isn’t mobile responsive

61.51% of the world’s population own a mobile phone — that’s around 4.78 billion people. By 2021, purchases made via mobile are predicted to be worth $3.56 trillion.

With more consumers using their phone to research products, learn about businesses, and make purchases, your website needs to deliver it’s A-game, and deliver a great user experience.

Let’s say you’re interested in buying a set of golf clubs. You head to Google using your phone, find a store selling your perfect set, but the website doesn’t conform to mobile screens.

What are you going to do? My best bet is that you’re going to click off pretty sharpish.

To prevent losing potential customers, your website should be responsive to screen size, load quickly, and provide a good user experience.

How to fix:

  1. Shift to a responsive design, based on a fluid/stackable grid pattern. This will ensure your content resizes no matter what screen size is used.
  2. Consider image sizing in your CSS. Alternatively, if you’re using a different URL for mobile, upload smaller product images instead.
  3. Contemplate touch screen elements for tablet and smartphone devices.

Your website is too slow

Nobody likes to wait. In fact, 40% of people abandon a website if it takes 3 seconds or more to load.

It’s not only customers a slow website can have an impact on. According to a speed study by Google, your bounce rate declines for every second your website takes to load.

Did you know that slow web pages affect your search ranking and the cost per click of your Google ads? So, how can you win over customers and search engines by improving your site speed?

How to fix:

  1. Use fast hosting. Quick, reliable hosting is imperative for any e-commerce site, especially if you’re experiencing high traffic or transactions. Look at limitations on bandwidth and memory when you choose a host.
  2. Minimize HTTP requests. The more components a site has, like images and scripts, the more HTTP requests are made, making your website take longer to load.
  3. Combine your files. While CSS, JavaScript, and HTML files are important, minifying them to eliminate unnecessary code and whitespace will reduce their size to make your website faster.

Your SEO is lacking

Not getting many people visiting your store? Perhaps SEO is having an impact. Good SEO techniques put you further up in search engine results, sending more users to your website.

SEO can take time to implement so don’t expect changes to happen overnight. However, with the correct techniques, you may need to rely less on paid advertising.

How to fix:

  1. Be clever with keywords. Do your research to discover what potential customers are searching for. Remember, when implementing keywords into content, avoid stuffing them into text.
  2. Target local SEO. If you’re a small business, local SEO is essential. Use local keywords and sign up for a Google My Business account.
  3. Use on-page SEO techniques. Take advantage of optimizing meta titles and headings with keywords. Optimize your URLs with your most important keywords.

Your site isn’t secure

Making sure your website is secure increases trust and credibility as a reputable business. After all, you want your customers to keep coming back to you, and spread good reviews about you via word of mouth.

What can you do if your store is lacking the security it needs?

How to fix:

  1. Get an SSL certificate. An extended validation certificate (EV SSL) is the most effective type recommended for a high level of security, especially when you’re processing payments and obtaining sensitive data from customers. Make sure you monitor your certificate and not have it expire on you, letting your website exposed. You can use Sematext to track this for free.
  2. State your refund policy to enhance trust. A clear refund policy not only encourages users to trust your company, but it can also improve sales by increasing customer confidence in your brand.
  3. Display your contact information. You may not have a physical store, but customers still need to know how to contact you for inquiries or complaints. Make it easy for them by using a specific contact form, email address, or phone number.

Your site is hard to navigate

A visually pleasing design isn’t everything, but it does form the first impressions of your business and enhance user experience. It only takes 0.05 seconds for a user to decide if they’re going to stay on your website or not.

If you want people to stick around on your website long enough to browse your products or services, then you have to improve your user experience.

How to fix:

  1. Use clear navigation with a search bar. Avoid confusion by placing the most important links at the beginning and end of your navigation to make it easier for people to spot them. Organize your offerings in categories so users can easily find what they’re searching for.
  2. Use clear product images. Not only will you enhance trust, but you’ll increase conversions too!
  3. Optimize your landing page. Consider where users are coming from and tailor it to them. For instance, if you’re running a Facebook ad with a 20% off coupon, make sure your landing page mentions the discount. It’s also important to regularly test your landing page to improve conversions.

Improve your conversions by continually analyzing your website

If you’re struggling to make sales, don’t sit around waiting for things to change.

Getting your e-commerce website to where you want it to takes time. But, by using the correct methods, you can significantly increase sales.

Use our tips as a starting point and evaluate your website on a continual basis to keep making improvements along the way.

Image Credit: charles deluvio; unsplash

The post 5 Reasons Your Own Website is Killing Your Sales appeared first on ReadWrite.

Categories
business sale Entrepreneur Entrepreneurs Hack Lead ReadWrite Sales sales advice Small Business

How To Turn Your Sales to Absolutely What You Want

sales

The world today is filled with I-want-to-be-satisfied-people, who will procure “qualityâ€� of the product or service they need, corresponding, to befit in their happiness. What does it look like to derive just that: turning your sales into what you want? What’s the dream all about last nights’ sales? What does it look like? Here’s how to turn your sales to absolutely what you want.

Without a doubt, thriving within the business world isn’t a joke, if not possible. The likelihood of the success boils down to one factor, — how well consumers purchase what you offer; your business. There is nothing more hassled than running a business with the whole force, power, motivations, and end gathering “oh-this-little-income.�

Here: Below are tips — if you tread on the heels — your sales rate will be exactly what you want in a matter of time.

1. Target the Right Market and Lay Foundation

Blowing out a large market into a more justified, concentrate you on a specific group of customers. It defines a segment of customers based on their unique characteristics and focuses you solely on serving them.

You may think that most huge-selling businesses are the ones who have the biggest audiences. Well, that logic is flawed. Sometimes, catering to the particular needs of a smaller, yet the more targeted audience (like a local audience) is the key to an untold successful, “what-a-great-sale-I-made” title.

No matter the industry you’re in, getting all the necessary information about a market before entering is like a plane gravity that travels your sales to what it really should be. The whole goal of sales is to get the right message to the right person.

Not all markets are created equal and not all audiences will be unique to your brand. A Right market can be sorted in any number of ways based on an almost infinite number of criteria. Targeting the right market is like knowing where to go fishing for a great catch.

Your primary goal is to identify who will actually buy from you. When you know the answer to your “prime customer” question, you can create a campaign that will make your customer feel like their wants and needs are understood and met by you and your brand.

Aside from that, opting among the market allows effective decision making on your limited resources. Target marketing isn’t about walking away from a sale, it’s about directing business development efforts toward prospects that offer the best potential.

2. Strengthen Your Network

When it comes to attracting new customers, making sales, and building your business, fueling your network can’t be omitted. It’s a Criss-cross pattern of intersecting your business on a valid, clear-cut straight path.

In fact, 78 percent of startups discovered how networking is vital to their entrepreneurial endeavors. If you turn towards a point-of-no-return as per your business network.

Even though the ball is in the audience’s court, it’s a-your responsibility to convey a blow-by-blow sequence, providing a large percentage of your business growth.

Most business owners still don’t realize that the ball is really in their court. Effective communicators can enhance verbal and non-verbal cues to knock together links to help your consumer understand your bid principles that shape your rapid progress quickly.

A strong professional network enables you to attain goals. Of course, networking, if neglected, you’re likely missing out on valuable opportunities to find new partnerships, generate referrals, and even land new clients and new sales positions.

With a strong network, you adopt a strategic and operational audit based on your role in the market. With that, it cautiously helps you decide among your options and choose advantageously to your business. Leads from networking are often more of a resource than other forms of marketing.

Following up on these leads and turning them into clients makes your business goals easier to achieve. Build a network to get your business off the ground, and keep it to grow your sale in the long term.

3. Develop a Take-Charge “Competitive Advantage�

The rap of variety-based positioning is the option of just targeting segments of customers and fulfilling all of their needs. Businesses compete with each other and even themselves to earn supports. However, a well defined competitive advantage will chalk up any organization to outperform its competitors.

Developing a competitive advantage serves as a venture key to securing funding as a business owner. Some entrepreneurs have a very clear vision of their unique advantages. Some others are still struggling. Through a competitive advantage, you will flesh out your product or service which in turn makes customers perceive as unique in the industry.

As a result, you are able to charge a premium price and earn profits with above-average margins. With a well-controlled competitive advantage, that enables a company to dominate, your company concentrates on a limited part of a market. However, when you succeed with take-charge, it allows you to understand the dynamics and unique customer needs — the best chance to become the leader of that niche.

As a result of developing, “niche� products and services, it attracts a higher share of customers in that market segment than competitors. This allows new profits and reduces the threat of competitors.

To sustain this competitive advantage, develop customer intimacy. Get to know as much about your customers as you can. As you find out different things about each customer, you can tailor your offering to them.

When you focus on customer intimacy, you can anticipate what your customers want, how they want it, when they want it, and most importantly, how you can solve it for them. Over time, this strategy leads to stronger trust and customer loyalty. It can induce more purchases by that same customer. Plus, it can lead to more referrals and new customers.

4. Go-Go Sales Promotion Rhythm

Sales promotion is a necessary tool to boost sales. Offering an attractive sales promotion can be an effective method for helping your business stand out in a crowded marketplace. Promotions have traditionally been a default move for business owners to deliver immediate revenue.

The aim of production is sales, however, sale promotions allow you to capture the market and increase the sales volume. It is an important instrument in marketing to lubricate the marketing efforts. Most consumers are looking for low price, high value, or premiums. S

ales promotions can provide all of those and by doing so can recast potential customers into true-hearted brand supporters. In fact, 65 percent of customers agree to receive personalized offers and exclusive discounts have a major or moderate influence on their loyalty.

Sales promotion is different from personal selling which is the persuasion of customers by the salespersons to buy certain products.

Except through direct mail, advertising deals with media owned and controlled by the firm itself. Sales promotion includes activities of non-routine nature to promote sales, e.g., distribution of samples, discount coupons, contests, display of goods, fairs and exhibitions.

5. Carry out a Sale Content Audit

A content audit involves content elements and information assets on a web platform. Sales and marketing optimized sales content for performance.

Here, you characterize marketing in terms of what ideas and messages you want to communicate, how those messages differ from the competition, and how you see the landscape evolving once you have shared them with your audience. Use this effective way to educate your customers in the lead nurturing stage.

You can communicate the benefits of your product or service, and the unique values compared to your competitors’. In the long run, effective in driving conversion.

More sophisticated content can build forecasting models and predict probabilities of behavior among your customers. As well as to maximize success based on your sales model.

6. Cold to Warm to Hot Advertising Skill

Marketing initiatives can be very stressful, deadlines are demanding, and many things can go wrong at the last minute.

However, selling a given product to consumers is more of forming a lasting connection with consumers; advertising, another vital part when it comes to business sales. No product or service can be viable unless it is bought, endorsed, or supported by its target constituents or customers.

Fruitful advertising helps a business to earn profits by enabling more people to know about the products or services, resulting in more sales.

Selecting an important communication element is crucial for the success of your business. Advertising campaigns should be effective across all platforms. Once an integrated marketing process is positioned, you can reap rich dividends from it.

Advertising is a powerful companion that helps you in reminding your existing customers: “your company is alive and fully-functioning.” It is quite a huge necessity in the troubled economy of today where keeping your brand up in the eyes of your customers is extremely important.

The post How To Turn Your Sales to Absolutely What You Want appeared first on ReadWrite.