product marketing

October 7, 2020 - product management, product marketing, ReadWrite

7 Tips to Create the Perfect Product Onboarding Checklist

Product onboarding or user onboarding can feel like a daunting task, but it doesnâ€™t need to be. Making a user onboarding checklist is easier said than done. Ultimately, you want your customers to understand your product, and to see the value in it. Customer onboarding can ensure both of these goals are reached. Here are […]

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July 25, 2020 - brand advertising, Brand Marketing, Customer acquisition, digital ads, Marketing, product marketing, ReadWrite, sales conversion

The Importance of Empathy-Based Marketing

At one time, consumers were a captive audience. You sold it, they bought it, as long as it was a prestige brand, a household name, or was promoted by an influencer or by a really cool cartoon animal. Here is the importance of empathy-based marketing. People have a lot more choices, nowadays, and marketers everywhere […]

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