online marketing

- Branding, customer connection, customer engagement, customer experience, Customer Service, Digital Marketing, Marketing, online marketing

How to Use 6 Moments of Truth to Create a Strong Bond Between Customers and Your Brand

customers and branding

In the 1980s, Jan Carlzon, President of Scandinavian Airlines, introduced the concept of the “moments of truthâ€� to his organization. In Carlzon’s words, “The Moments of Truth are the various points at which people connect with the brand.â€� Here is how to use six moments of truth to create a strong bond between your customers […]

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- online marketing, Tech, Video customer, web design, Website Design

Building a Viable Web Presence for Your Business

web presence business

In today’s digital age, any company that wants to succeed needs to have a robust online presence. A beneficial and robust web for your business can be a daunting task for small businesses, especially those that are too small to afford a marketing department. Here is how to build a viable web presence for your […]

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