Email marketing has resurfaced as one of the most effective ways to reach audiences. While many companies spend entire budgets trying to improve their social media presence and get heard above the noise, email campaigns offer a more personalized and direct approach, even when it comes to new audiences. That being said, nobody likes spam. The current […]
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Starting your own business can be an exciting endeavor. As a small business owner, you’re free to make your own decisions, guide the company in the direction you see fit, and benefit from complete creative freedom. Despite the myriad of positive benefits, starting a company isn’t a decision you should be taking lightly. With that […]
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Remote work is what most of us are doing at present — and it will continue to be that way. Before the pandemic, there was an exponential growth of people who sought flexibility in their professional lifestyle. Most professionals have realized that it’s pointless to spend 2 hours in traffic, 8 hours in an office […]
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In the startup world, resilience is vital for success. As an entrepreneur, you’re going to face countless challenges, both internally and externally, that threaten your longevity and profitability. The best, most successful businesses aren’t the ones that are able to prevent or eliminate these challenges, since such a feat is practically impossible; instead, they’re the […]
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The power of influencer marketing is multidimensional, as it simultaneously affects different aspects of brand success: exposure, reputation, audience engagement, customer loyalty, and conversions. Influencer marketing is a way to tell your company’s story to the millions simultaneously through the mouths of those who already have the ear of your target audience. Here is word-of-mouth […]
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What was once a niche work lifestyle has become commonplace. Millions of Americans now work remotely – and millions more are ready to join in. While remote working offers many benefits, it also has its own distinct challenges that must be worked through. Understanding how to power through friction and optimize productivity for better output […]
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We may end up undergoing medical procedures which could have been avoided only if we had looked for a medical second opinion. 70% of people trust the opinion of the first doctor they consult. 70% of people ALSO do not get their vehicles serviced on time. It is most likely that you and I also […]
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What are some of the best SEO hacks for eCommerce websites out there? Remember that ECommerce sites are hard to rank. Shopify, BigCommerce, WooCommerce, and other platforms make it very easy for anyone to start selling online. But what do these hacks mean? Of course, it means that competition is getting more and more fierce. […]
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Company culture is the glue that binds together a group of diverse individuals in a company. It keeps the boat steering in the same direction. And while your team is small, it’s easy to deliver that culture to new hires. But what happens when your team grows? It’s at this point where scaling company culture has […]
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There are enormous gains still to be had in sales performance. I am sure you agree; salespeople are athletes. For instance, everyday salespeople step into a world where all that matters is performance. If an elite athlete such as Tiger Woods labeled his tools as short of very effective and said that he only spent […]
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