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15 eCommerce Conversion Rate Optimization Tips to Skyrocket Your Sales

ecommerce conversion tips

Is your eCommerce store working as it should? Are all the visitors making purchases from your store? If no, your eCommerce store needs improvements.

How can you make your visitors paying customers through your website?

What measures should be taken to gain a paying customer? What makes your visitors think that your website is a go-to site for their online shopping?

Remember, you are not alone in the race. Many other eCommerce businesses are also in the race to get more visitors and leads for their products. Even the most qualified prospects can fall off during the buying process.

But you can make it happen by keeping a few do’s and don’ts in mind while encouraging customers to products from your eCommerce website.

The entire process is known as conversion rate optimization that doesn’t just happen itself. You have to put significant efforts into achieving the desired results.

eCommerce conversion rate optimization tactics work best when attaining high traffic and quality leads to an eCommerce store.

We will discuss the tricks to optimize E-commerce conversion, but do you have an idea of what is a good conversion rate for an online store?

As per Monetate, the average conversion rate of the eCommerce website is about 2.77 globally.

Take a look at the below survey report, explaining the average rate of conversion rates.

Image Source: optinmonster

The stats are gathered for the years 2016 and 2017. A recent report by Invespro unveiled, the average conversion rates of websites are between 2-3% (investors dotcom) and even more than that if appropriately optimized for different factors.

Therefore, if you want to compete in this competitive digital world, you need to stand out!

Top eCommerce Rate Optimization Tactics

Let’s discuss the best and the proven ways that can help you bring the utmost conversion to your E-commerce store.

1. Work on SEO

You must have worked on your website and tried your best hands with SEO. But still, if you aren’t doing much business, it’s time to rework your SEO strategies.

Since an ecommerce site is still a website, you need to optimize it like any other website to receive better leads and revenue.

Implementing SEO strategies means looking after off-page optimization that includes creating friendly and transparent URLs to land people on the right page when they click on a link. It will work if you integrate the right target keyword without any stuffing to help your products show up when people search.

One of the main issues from an SEO point of view is avoiding duplicate content, which is sometimes tricky when listing the same types of products.

Major SEO experts suggest fixing this by concentrating all the options for a particular product on one page and using canonical URLs to give the main product page the SEO treatment, making your website better.

Getting the crowd to your website gives your ecommerce website a better chance to earn better conversions and revenue for your store.

Hire an SEO team that is aware of implementing ecommerce SEO and know what needs to be done to your website. Once your website starts ranking better on different search engines, you will start getting good conversions.

2. Improve Image quality

Improving image quality is a must. Customers always prefer the website that has an appealing image gallery for all the displayed products.

Good quality images help gain customers’ confidence and encourage them to go for the product.

All of the item customers buy have images that show the in-depth view of the product, and mind you; one picture would not do the job; you need to have at least two images of the product.

Image Source: optinmonster

As you can see, the product has 4-5 images making the attire more clear and visible and giving buyers the reasons to add it to their cart.

Ecommerce marketplace development believes that having more than 2 images helps the user make the decision faster than a product with 1 image; a video is a much better option.

It’s not practically possible to have a high-quality video, but a video with decent quality can do a great job.

And don’t forget to reduce the page loading time; the image’s quality is only valid until the page loads faster. Faster-loading pages make your customers not to move away from your website.

3. Great Product Copy

Product descriptions matter a lot for ecommerce store optimization. There are two main uses of the product description: to provide information about the product, and the other is for SEO purposes.

The product description may include specific details, including product size, material, shipping details, delivery duration, and many others. Sometimes a product page also contains information like frequently asked questions, user queries, reviews, and answers from the seller.

You can add top ranking keywords to your product description so that the product itself lands on the first page when a user searches for the relevant terms on the search engine.

4. Videos Integration

Videos differ according to the products an ecommerce website is selling. Some websites sell one particular product, and some websites have a whole range of products.

Where should they have the video?

Well, a video can be placed anywhere you think users click and get attracted. Many online stores display product videos along with the images. Once the user is done viewing all the images, there is a short video range from 3 to 10 seconds, explaining everything about the offered product.

For example, the page has a product video of slippers worn by a model, demonstrating how the pair of slippers look on a girl’s feet.

Image Source: optinmonster

Other types of videos are for websites that mainly sell fewer products. They post an in-depth video of the product presenting the product’s functionalities and live demonstrations.

5. Customization creates interest

What else is required when you get the chance to customize the product as per your preferences? Many ecommerce stores have this facility that allows customers to make swift changes to make it worthy of their purchase.

The magic with customization is, once the user starts playing with the customization options, they feel that the product is specifically made for them and gives positive vibes to go for the purchase.

But not all websites could do this. The feature is available with only a few websites that make their products.

Keep the product customization option open if you are one of those sites and want to grow your customer base.

6. Charging for shipping is a NO-NO

Customers don’t like surprises, especially when it comes to costing and hefty shipping charges. A study revealed that around 60% of people abandon carts because they find it non-relevant to pay extra for product delivery.

If you have products that cost lesser than the shipping itself, you need to develop strategies like asking your users to buy a minimum amount of products, which will make them eligible for free shipping.

Mentioning that you have free shipping is vital as it motivates and eliminates the worry of the customer to pay for shipping. If you are charging product delivery charges, give them an option to avail free product shipping facility. The strategy makes ecommerce sales stronger.

Major eCommerce brands like Amazon and Flipkart follow the free shipping strategy to keep customers retained and satisfied. You can also embrace the same get higher conversion rates for your online store.

Still, if you need to charge your customer, never surprise them before payment, mention your shipping costs upfront and keep it transparent.

Transparency helps your store from the wrath of abandoning carts, and it gives you some loyal customer base.

7. Separate tab for Sales, for Offers, and Clearance Items

Who doesn’t love buying products on sale?

Everyone looks for products that are on sale, even on a non-season. And there is no surprise that customers would go for this tab before checking other tabs on your  website.

Keep the Sale or Offers or Clearance tab appealing and visible to make it stand out on your website.

Since you are into business, you know what products would be on sale. You can display them with all the added advantages that buyers can have. Try incorporating after-sales and product return policies in the same tab. It helps customers making their buying decisions clear and quick.

8. Keep a tab on abandoned carts

One of the most powerful strategies that are forgotten by ecommerce marketplace development is the abandoned carts.

People abandon carts for many reasons, and most of the reasons have nothing to do with the website or the products, which means you can still make the transaction possible.

Following up on the abandoned carts has a conversion rate of 35%, which is huge. You can do this by implementing a combination of site optimization, checkout process improvements, and creating better product copies.

Follow up, send them notifications on the associated website or app using the registered email ID or the phone number.

Also, try to find out the reason for cart abandonment by sending them a feedback form. This helps you eliminate the mistakes you made (if any).

Take a glimpse at the below image to know the reasons for cart abandonment.

Image Source: https://baymard.com/lists/cart-abandonment-rate

9. Stubborn Shopping cart

People compare different online stores to shop. It is a general human tendency as people add products to cart and make it easy for them to buy quickly when they return later.

By doing so, customers save their time to search for the same product again. But if they find that the shopping cart’s content has expired, they won’t start from scratch.

The solution to this is stubborn shopping carts is to implement a persistent cookie. This shopping cart will be right there even a day or a week later and provide shoppers with a seamless and quick shopping experience.

An alternative to this is saving the shopping cart content, so the user can retrieve it later after they’ve done with comparison shopping.

Giving the option to send the cart content to email is a smart way of staying on the shopper’s mind.

10. Be available via Live Chat

Even after a description which would answer all the questions, there could be other things which people would like to know regarding a particular product. The queries can be anything from silly questions to shipping queries, which they don’t find satisfied or lazy to read from the content.

So providing a live chat or contact information for their support is essential. It builds a strong customer base as you satisfy both pre-sales or after-sales queries of the customers.

Having a live chat option helps customers make decisions instantly that ultimately offers you qualified leads and conversions.

You may be a start-up and may not be available 24×7. But try to be online when you are working and mention the timings you would be available and when you cannot answer their queries. This guides them where and how they can contact you instead.

Even if it is automated, Leaving a response email works best to establish trusted connections with the buyers.

11. Clearcheckout progress indicators

People are more likely to get attracted to the websites that offer a progress bar indicating where you are left to be done to checkout.

It’s the best trick to make the customers glued to your website until the product checkout. You can also implement the progress bar to your website to make it more convenient for users to make purchases.

12. Payment options

We are way past the age of cash exchange, and there are multiple ways to make transactions other than just the usual credit card and debit cards.

A user could have a range of payment he could make. So, limiting your payment methods may lead you to lose sales opportunities.

You can integrate several plugins on your website to offer a variety of uninterrupted payment methods to your target customers.

Options like e-wallets, coupons, Cash on delivery, and many other options can work better. But here, you need to choose a few payment gateways like Credit Cards, Debit Cards, Paypal, etc. to facilitate customers with secure product payments.

See how mobile payments have transformed the way of making payments on shopping websites.

Image Source: https://www.bigcommerce.com/blog/apple-pay-tips-mobile-payments/

13. Search options and Filters

Search filters are crucial for an ecommerce store as it helps users find the right product and navigate them through the relevant ones they may like.

When a user is searching for a product, it shouldn’t be a hassle. To make the website UX seamless, you need to optimize your products with the keywords. Categorizing the product pages can also do wonders in getting the right products displayed on the right page and for the right keyword.

Filters and Sorting are the significant aspects that you can integrate to make site search better for users.

Filters may include:

  • Brand
  • Price range
  • Size
  • Colour
  • Deals
  • Shipping deals

Sorting may include:

  • Price high to low
  • Price low to high
  • Size
  • Alphabetical order

Hassle-free searching would get you qualified purchase and, most probably, retained customers.

14. Login and Account creation

Help the users create their accounts in just a click by giving the option to sign in through their social media accounts. A few would like to do it traditionally, but most of them do not prefer registering with the ecommerce site following the lengthy process.

Provide registration through major social networking sites like Facebook or Google. Everyone has accounts in one of these.

After the account creation, you need to make sure that you help them log in through the same process and not make it a mess for them.

Making users creating accounts will be useful in creating a strong customer base. It also helps you communicate directly through sending emails, SMS, or push notifications on their registered email ids and phone numbers.

15. Don’t copy Amazon’s brand information — and don’t copy any other giants brand

Copying a concept is a different thing and copying everything is different. Don’t exactly do what big brands are doing; instead, be smart and implement a few tactics that can help you bring more customers to your site.

You can learn things from them and present them differently, which seems unique and quite impressive to your clients.

Consult the best ecommerce development company near you, they don’t just build ecommerce websites, but they also suggest what you should do to earn more leads and conversions.

Are you ready to improve the conversion rate of your eCommerce website?

You can start simply by taking minor initiatives like increasing the site speed and improving the image quality. Following all the described strategies are proven and are adopted by many businesses to bring an overall increase in conversion rates.

Apart from the mentioned ones, there are many other ways that you can implement to improve your website conversion rates. You only need to act smart by keeping a keen eye on the latest industry trends!

Get ready and start implementing the strategies you think would work best for your brand.

The post 15 eCommerce Conversion Rate Optimization Tips to Skyrocket Your Sales appeared first on ReadWrite.

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5 Easy ECommerce SEO Hacks that are Bound to Improve Your Rankings

improve your seo ranking

What are some of the best SEO hacks for eCommerce websites out there? Remember that ECommerce sites are hard to rank. Shopify, BigCommerce, WooCommerce, and other platforms make it very easy for anyone to start selling online.

But what do these hacks mean?

Of course, it means that competition is getting more and more fierce.  Not to mention that Google constantly updates its ranking algorithms.

So if you tell me you managed to rank a fresh e-commerce site on page 1 of Google after just a couple of weeks, I’d call you a liar.

With that said, there’s many small, quick, and impactful SEO fixes you can implement that are bound to improve your store’s rankings.

I’m not talking about long-term strategies like outreach for backlink opportunities, crafting an entire blog, guest posting, or anything like that.

I mean smaller actionable ideas and tips you can apply to your eCommerce store within minutes.

In fact, if you follow along, you’ll be done in half an hour tops—and you’ll close this post with a much better SEO for your store.

1. Reorder your title tags

 

🕒 Time investment: about 1 minute (with an app)
âš™ Difficulty: straightforward

 

Let’s start with one of the fastest SEO tips to implement.

Take a look at one of your category pages.

What does your page title look like?

Is it more like…

#1 – H&M | Men’s Shirts | White, Denim & Polo

Or:

#2 – Men’s Shirts | White, Denim & Polo | H&M

If your page title looks like example #1—you might be hurting your rankings.

Why?

According to Moz, keywords closer to the beginning of your title tag may have more impact on search rankings.

Considering that nearly every online shop out there uses the same format of Category | (Subcategory) | Brand

… this might be an indicator that this strategy is working well.

If you’re not using this format yet, you can use the free Avada SEO app to update all of your titles automatically:

product on search engine

2. Reduce network payload to speed up your store

 

🕒 Time investment: 5 minutes
âš™ Difficulty: easy

 

Third-party apps, oversized images, and unoptimized code contribute to a plodding page load speed, which seems to be in Shopify’s nature.

However, this doesn’t mean that you shouldn’t try to optimize your page speed at all.

I’ve worked on quite a few Shopify page speed projects in the past.

If you’re looking to speed up your store, there are obvious changes, like compressing your images or looking for a better hosting service.

But most of the time, the trick, unfortunately, is to get rid of as much “fanciness” from your website as you can: sliders, popups, product zoom—all of these extra scripts add up to slow load time.

With that said, the one SEO hack I found to have the most impact on a store’s load speed is hidden images.

These come in many forms.

For example, if you use “secondary product images” on your collection pages, you are effectively doubling the number of images that must be loaded on that page.

how to do tags for seo

(GIF Courtesy of OutOfTheSandbox)

I know it looks cool, and for some products, you might even need this feature.

However, it has a massive impact on your store’s performance and triggers the “Avoid enormous network payloads” warning you might get when testing your page with Google Pagespeed Insights.

Disabling this feature on one of my clients’ store brought his Pagespeed score up by 20 points without hurting his conversion rates.

Consider whether you really need this in your store.

Alternatively, you can reduce the number of products (and therefore images) shown on a collection page, for example, from 2 pages with 12 products each to 4 pages with 6 products each.

3. Implement passive listeners to improve your user experience

 

🕒 Time investment: 1 minute
âš™ Difficulty: easy

 

The scroll event allows reacting to a page or element scrolling.

In layman terms, it allows you to, for example, display additional information when your user starts scrolling a page.

With that said, mobile performance often takes a big hit from these events, as the browser has to wait to redraw the page until the event listener finishes execution.

In other words, it takes time… and it can get incredibly janky.

This makes for terrible user experience—and, in turn, negatively impacts your rankings.

It has even recently been added to Google Pagespeed Insights:

scrolling performance seo

Thankfully, there’s an easy SEO fix for Shopify, and it takes just a minute to implement.

Go to your Shopify admin, and under Online Store > Themes > Actions > Edit Code, find your theme.liquid file.

In the file, find where your Jquery loads. The line you’re looking for should be similar to this:

<script src="https://ajax.googleapis.com/ajax/libs/jquery/3.3.1/jquery.min.js"></script>

Right below, add the following lines:

<script>
    jQuery.event.special.touchstart = {
    setup: function( _, ns, handle ){
    this.addEventListener("touchstart", handle, { passive: true });
    }
    };
</script>

And, you’re done. A passive listener successfully added!

4. Brainstorm subtopics for your product pages

 

🕒 Time investment: 5 minutes
âš™ Difficulty: easy

 

Subtopics is an incredibly underused SEO hack that can consistently be renewed and improved for every page and/or product in your store.

What is that?

Well, let’s assume your store sells coffee machines. For this experiment, you want to sell a Moccamaster and want your product page to rank for “buy moccamaster.”

You could have a plain product page that lists the machine’s features and why your visitor should buy it.

And sure, with a few high-quality backlinks, you could rank high for that search query.

But is that really all of that page’s potential?

Now let’s see what happens when you aim to inform your user. Let’s use Answer the Public to find out what people want to know about the Moccamaster:

  • what makes moccamaster good
  • moccamaster how much coffee to use
  • moccamaster how to clean
  • where to buy moccamaster filters
  • moccamaster how to brew
  • moccamaster how to clean
  • why is moccamaster so expensive
  • … and many more.

Now imagine if you had different subtopics, <h2> tags for each of those queries, and long, comprehensive paragraphs as answers.

These keywords are a lot easier to rank for.

Because visitors can find answers to their questions, Google will also see your page as more complete: in SEO, this is known as cornerstone content.

So this might even increase your rankings for “buy moccamaster”—that’s a win-win.

5. Get rid of your thin content

 

🕒 Time investment: 5 minutes
âš™ Difficulty: medium

 

What is thin content?

Google has defined thin content as content that has no added value (cognitive SEO dotcom).

In other words, if some page on your store adds very little value to a searcher’s query, you will not rank (well) for it.

And the rest of your website might suffer, too.

Crawling is not free, and if you’re not careful, you might be asking Google, for example, to spend resources crawling a collection page that currently has no products because you’re out of stock.

In other words, a page that adds zero value and doesn’t answer the user’s query.

Thin content can also be low word count copy, duplicate pages, or content copied from another website.

You want to be on the hunt for those pages, either de-index them or add value to the page (tip #4 might come in handy here!).

Wrapping up

I hope you enjoyed those quick SEO hacks and tips as much as I enjoyed writing them.

Give them a try and let me know if they helped!

Top Image Credit: andrew neel; pexels

The post 5 Easy ECommerce SEO Hacks that are Bound to Improve Your Rankings appeared first on ReadWrite.

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6 Smart Insights You Can Use to Guide Your eCommerce

ecommerce

When eCommerce revenue hit $700 billion in 2017, statistics confirmed how rapid and constantly it will grow by 23 percent year over year. Meanwhile, this has always been the hope for eCommerce owners. Amazon is a prominent example; this company has confirmed how fast the shopping world is going.

Amazon first launched back in 1994, selling books online. But today, the company doesn’t necessarily have one clear-cut specialty as they sell everything with $232 billion in net sales annually.

However, if you’ve chosen to become an eCommerce entrepreneur, thriving top among nearly 24 million e-commerce stores across the globe requires a foundation that will help stand even if the environment seems stormy. How to focus is one thing; what to consider is another. The critical analysis is to improve future success; to match a must-win attitude actualizing your goals of domination. However, be smart.

Hauling your eCommerce store to a successful destination might have been tugging at you; as such, consider the following for your success in the eCommerce business, to be smart is a sneaky way to get top fast surreptitiously. 

1. The Layout of Your Store

You must have an option to choose regarding the layout of your store; however, only those reviewing your store would know what the option is about- Good, Very-Good, Excellent, or Worst. A store layout doesn’t necessarily mean that you have to do something that has never been done before. In fact, by implementing a store layout ideas that have been used in the past, you can make your store more comfortable.

E-Commerce doesn’t only depend on price and product selection. Although these factors are critical to getting customers into your store. To convince them to make a purchase takes more than just price and product selection. You need to attractively and conveniently display products in an appealing and presentable way. A poor store layout can have a crushing effect on sales and conversion rates. 

When it comes to product layout, it’s best to stick to convention and follow what market leaders are already doing. Customers can be very fickle. Customers, in return, want the shopping process to be easy and satisfying. They prefer a pleasant shopping environment, the merchandise is easy to find, and there are sufficient items.

 However, when you implement the right store layout, it shows you understand your customers, creating customer flow that makes your eCommerce business successful.

2. High-Quality Products

The world is changing at pace with so many intellects coming day after day trying to improve past products. Likewise, users always want to be satisfied at any cost to make them free from any deficiencies. High-quality products mean a lot to customers, as it is believed that they come with unique features. 

Choosing a product for your eCommerce store to sell may very well be the most critical and difficult decision you will need to make if you’re aspiring to become successful. It is essential, you update and fill your store with high-quality products.

A good brand is an indicator of good quality, and people are brand conscious. It’s easy for customers to rely on buying products from trusted brands with a good quality feature as people are making smarter purchase decisions and the trends are slowly changing. However, you must behave rationally and tend to look at the positive elements of having a good product there in your store.

3. Bring to Being Marketing Strategy 

Customer demand for online shopping may be underestimated if you haven�t researched it. The heart of a smart owner tends to insight a marketing strategy that can attract more positive attention, interaction, and sustainable conversions. 

When it comes to marketing, you’re focusing on customer relationships more than just endlessly and exclusively promoting your own products. No matter which marketing solution you choose, you must get the right to ensure that this eCommerce marketing strategy will work for you.

There are many different types of marketing strategies. But how many of them will actually work for your eCommerce business? What kinds of marketing strategies should you choose to pursue, and why?

  • SEO Sooner, Rather Than Later: Search Engine Optimization is an essential part of marketing, and you want to make sure that both your business site and all of your individual product pages are fully optimized for the exact keywords your audience is searching for.
  • Content Marketing: Content making is a very powerful tool that pledges after SEO. Most times, people call it blogging but far beholds. It allows you to communicate your industry to customers in the simplest reading method and market personally. One big reason content marketing works so well for eCommerce is that Google is infatuated with content. Meanwhile, content is one of the three most significant ranking factors.
  • Email Marketing: At its very core, email marketing is simply sending promotional emails. Email marketing has been found to have an ROI of 3800 percent. The average order value of email marketing is three times higher than social media. To reach your audience most effectively, provide useful content within your emails. However, you have to be very careful about the content within your emails and who is included in your outreach.

4. Ads Investment For a Worthwhile Bunce

Tracking customers while they’re browsing the internet is a smart way to get them back to your store. This is a very powerful technique, if not all, successful eCommerce leaders used and are still using. 

Marketing, on the other hand, is based around product, place, price, and promotions. It’s the sum of all the steps you take to get your store product to market while generating attention and interest in what you’re selling. The best advertiser is often discovered through pure experimentation and how habituated to advertisements.

Over 65 percent of Instagram users look for online shopping inspiration while also looking to discover new brands. These are users who are looking for stores like yours to purchase from. However, investing a token to yield promotion might be worth it to increase your awareness so people start purchasing from your store.

Besides that, powerful Facebook ads can be. A mattress company, Purple, has generated 75 million dollars in sales just by running Facebook ads. Although, many social media pay this attribute. However, this only goes to show how powerful investing in Ads can be for you and your eCommerce store. This opens up your existing product lines to a vast new audience without having to launch any new products and establishes a forward-thinking that is aligned with changing societal values.

5. Customer Retention

Growing your eCommerce, you need a collection of activities so as to increase the number of repeat customers and to increase the profitability of each existing customer. 

A study from Harvard Business School showed that an increase in customer retention of  5 percent could increase profits by 25–95 percent. Many eCommerce is now shifting and focusing, so that customer retention is something they work towards from the start, rather than thinking about it later.

Without a doubt, when you’ve just started your store, there is one thing you should be focused on: getting customers. However, once there is an acquisition, you should introduce retention elements to encourage each customer that you have acquired to buy more.

According to Marketing Metrics, the likelihood of selling to an existing customer is 60-70 percent, and the same figure for new customers is 5-20 percent. Therefore, retention marketing is recommended to be done earlier. It’s a major shift in focus that recognizes the value of marketing to your existing customer base rather than constantly trying to grow it.

Regardless of what your store is made of, the fact remains: customer retention is essential to your long-term success. If your eCommerce has a healthy flow of new customers each month, then leveraging those customers with a solid retention strategy is one of the best things you can do to safeguard and maintain an increase in your profitability.

6. Analytics and Go-Over-Again; Free tool to use is Google Analytics  

To improve growth strategies,  eCommerce owners need to monitor their progress. These analytics serve as a staple component of your marketing strategy that will allow you to monitor and grow online conversions.  Analytics are coupled with customer surveys, customer experience reviews, and heatmaps are very powerful tools and give you great insight into potential areas of improvement. 

Based on the actions that your visitors take, such as visiting the product detail page but not adding anything to the cart or making a purchase, you can create segments and retarget these visitors accurately. If you work actively with this type of data and reports, it can be used as valuable input for efforts to improve merchandising efforts, conversion rates, and revenue.

Now You Know

With rapidity growth occurring, eCommerce owned the portion of the customer journey covering all of the steps necessary for a customer to find, understand, and choose a product. As such, you should work closely in the initial phases.

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5 Reasons Your Own Website is Killing Your Sales

website killing sales

More people than ever are shopping online. In 2019, e-commerce retail sales equated to 14.1% of global sales and by 2040, 95% of purchases are expected to come from e-commerce. Here are five reasons your own website is killing your sales.

Clearly, there’s never been a better time to sell online.

However, there are a lot of factors to consider when it comes to actually making sales. Having a brand website is important, but it doesn’t guarantee you’ll have a successful business.

Your website is potentially the first impression consumers have of your brand. It showcases your back story, your vision, and your overall product line. But, if your sales aren’t exactly setting the e-commerce industry on fire, it might be time to make a few changes.

Not getting as many sales as you’d hoped? Here are 5 reasons why your website may be having a negative impact.

Your website isn’t mobile responsive

61.51% of the world’s population own a mobile phone — that’s around 4.78 billion people. By 2021, purchases made via mobile are predicted to be worth $3.56 trillion.

With more consumers using their phone to research products, learn about businesses, and make purchases, your website needs to deliver it’s A-game, and deliver a great user experience.

Let’s say you’re interested in buying a set of golf clubs. You head to Google using your phone, find a store selling your perfect set, but the website doesn’t conform to mobile screens.

What are you going to do? My best bet is that you’re going to click off pretty sharpish.

To prevent losing potential customers, your website should be responsive to screen size, load quickly, and provide a good user experience.

How to fix:

  1. Shift to a responsive design, based on a fluid/stackable grid pattern. This will ensure your content resizes no matter what screen size is used.
  2. Consider image sizing in your CSS. Alternatively, if you’re using a different URL for mobile, upload smaller product images instead.
  3. Contemplate touch screen elements for tablet and smartphone devices.

Your website is too slow

Nobody likes to wait. In fact, 40% of people abandon a website if it takes 3 seconds or more to load.

It’s not only customers a slow website can have an impact on. According to a speed study by Google, your bounce rate declines for every second your website takes to load.

Did you know that slow web pages affect your search ranking and the cost per click of your Google ads? So, how can you win over customers and search engines by improving your site speed?

How to fix:

  1. Use fast hosting. Quick, reliable hosting is imperative for any e-commerce site, especially if you’re experiencing high traffic or transactions. Look at limitations on bandwidth and memory when you choose a host.
  2. Minimize HTTP requests. The more components a site has, like images and scripts, the more HTTP requests are made, making your website take longer to load.
  3. Combine your files. While CSS, JavaScript, and HTML files are important, minifying them to eliminate unnecessary code and whitespace will reduce their size to make your website faster.

Your SEO is lacking

Not getting many people visiting your store? Perhaps SEO is having an impact. Good SEO techniques put you further up in search engine results, sending more users to your website.

SEO can take time to implement so don’t expect changes to happen overnight. However, with the correct techniques, you may need to rely less on paid advertising.

How to fix:

  1. Be clever with keywords. Do your research to discover what potential customers are searching for. Remember, when implementing keywords into content, avoid stuffing them into text.
  2. Target local SEO. If you’re a small business, local SEO is essential. Use local keywords and sign up for a Google My Business account.
  3. Use on-page SEO techniques. Take advantage of optimizing meta titles and headings with keywords. Optimize your URLs with your most important keywords.

Your site isn’t secure

Making sure your website is secure increases trust and credibility as a reputable business. After all, you want your customers to keep coming back to you, and spread good reviews about you via word of mouth.

What can you do if your store is lacking the security it needs?

How to fix:

  1. Get an SSL certificate. An extended validation certificate (EV SSL) is the most effective type recommended for a high level of security, especially when you’re processing payments and obtaining sensitive data from customers. Make sure you monitor your certificate and not have it expire on you, letting your website exposed. You can use Sematext to track this for free.
  2. State your refund policy to enhance trust. A clear refund policy not only encourages users to trust your company, but it can also improve sales by increasing customer confidence in your brand.
  3. Display your contact information. You may not have a physical store, but customers still need to know how to contact you for inquiries or complaints. Make it easy for them by using a specific contact form, email address, or phone number.

Your site is hard to navigate

A visually pleasing design isn’t everything, but it does form the first impressions of your business and enhance user experience. It only takes 0.05 seconds for a user to decide if they’re going to stay on your website or not.

If you want people to stick around on your website long enough to browse your products or services, then you have to improve your user experience.

How to fix:

  1. Use clear navigation with a search bar. Avoid confusion by placing the most important links at the beginning and end of your navigation to make it easier for people to spot them. Organize your offerings in categories so users can easily find what they’re searching for.
  2. Use clear product images. Not only will you enhance trust, but you’ll increase conversions too!
  3. Optimize your landing page. Consider where users are coming from and tailor it to them. For instance, if you’re running a Facebook ad with a 20% off coupon, make sure your landing page mentions the discount. It’s also important to regularly test your landing page to improve conversions.

Improve your conversions by continually analyzing your website

If you’re struggling to make sales, don’t sit around waiting for things to change.

Getting your e-commerce website to where you want it to takes time. But, by using the correct methods, you can significantly increase sales.

Use our tips as a starting point and evaluate your website on a continual basis to keep making improvements along the way.

Image Credit: charles deluvio; unsplash

The post 5 Reasons Your Own Website is Killing Your Sales appeared first on ReadWrite.

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7 Top eCommerce Trends in 2020 to Look Out For

Top eCommerce Trends

Trends are always changing, and it does not matter in which niche or industry you belong to. If you are not keeping up with the trends — you’re going to lag behind. Trends are the most critical issue you can keep track of across every industry out there — including eCommerce.

As we have stepped into a brand new year — we certainly could not have known that the coronavirus would come along. The COVID-19 has given us all kinds of new eCommerce trends to follow. Now the question is, what are some of the top eCommerce trends for 2020 that we are going to see, now?

1. Google is Becoming an Online Marketplace.

google is becoming huge marketplace

Gone are those days when Google is only used to be a search engine. Now the company is also becoming an online marketplace.

If your brand is not super well known, the majority of your customers are going to come to your website via paid searches or organic traffic.

Hence, to put your products in a better way in front of your customers, you should optimize your website for Google shopping.

Google Shopping is one of the powerful sales channels, and it can be a great SEO hack for online stores. By integrating your eCommerce platform with Google Shopping will create a product listing ad that will automatically top the SERPs on the shopping tab. This feature can be pretty useful for those eCommerce stores that sell niche products.

Even, according to a recent study, it is said that Google shopping helps to boost sales by over 17%.

Getting started with Google shopping is also pretty easy, and you will need to go to the Google Merchant Center to sign up, and if your online store meets the ad requirements. And then, you will be able to market your platform using that platform.

2. Influencer Marketing Will Play A Key Role.

influencer marketing

One of the best ways to get more sales for your product is influencer marketing. Although influencer marketing is not really a new thing and it’s been in the top eCommerce trend for the last couple of years now. Also, it offers you some of the great results.

However, in case you do not know about influencer marketing, then, in this case, you will have to find a popular person in a specific niche. And ask them to promote your product.

But the question is why it works? Well, most of the customers do seek a product recommendation from influencers. Also, a study says that there are 49% of the customers who look to influencers when making product buying decisions.

Influencer marketing has a huge business on Instagram, and it is said that Instagram already has a $1.7 billion industry on Instagram. And you will often find celebrities promoting different products.

However, when it comes to product discovery, micro-influencers have a far more significant impact than celebrities. So if you are going to use Instagram to promote your product, you must think of partnering with Instagram influencers in your niche.

3. Voice Search

You should also know that there will be a growing volume of voice search. According to Loop venture forecasts, it is said that by 2025 75% of the US households will have a smart speaker. And people are highly relying on voice assistants like Google Assistants and Amazon Alexa for everything.

And as in the future, more and more households start adopting voice assistant technology and get comfortable with it. They will use it to make purchases.

So what can you do as an eCommerce owner? Well, you should optimize your eCommerce website for voice searches. Like find voice search based keywords and optimize your website using them, and you are good to go.

4. Mobile Shopping is Growing

The growth of mobile commerce is also growing rapidly. Over the years, mobile shopping growth is growing continuously. And it is said that by 2021, 73% of eCommerce sales will take place on a mobile device.

And optimizing the eCommerce experience for mobile customers can be a massive opportunity for business owners out there.

Customers nowadays just do not shop online. But before they make any purchase decision they do a lot of research, browses different products and then make their mind to purchase something. And all of these things they are doing through their smartphone only.

Also, over the years, the number of smartphone users increased a lot. And the newer generation likes to do everything through their phone only compared to the older generation.

So if you are not optimizing your website for the mobile devices, then you are losing behind. Even Google is also giving more importance to mobile than desktop. So if you are serious about SEO, then optimizing your website for mobile is the best way to go.

5. AR and VR are Becoming More Commonplace

One of the significant issues for online purchases is always that the customer cannot really see the product before purchasing it. As a result, it was always a challenge to sell things like clothing, furniture, and other accessories that users like to review before purchasing.

However, AR and VR are helping users to solve this problem by allowing customers to virtually try on products without touching them at all.

There are companies like Warby Parker that have launched an app that uses AR. So the customers can try different glasses before ordering.

Even Amazon and Ikea also use the same technology to allow shoppers to see how the furniture is going to look in their homes.

So as an eCommerce business owner, you should understand what are the technological developments happening and how you can implement them. Also, you should invest in such digitalization systems to offer your customers the best shopping experience possible.

6. Visual Commerce

One of the main difficulties of running an eCommerce store is having to sell your products to those consumers who have never interacted with your product before. And this is where visual commerce comes into place.

In this case, we will need to use consumer-generated media, interactive content, engaging videos, AR to help the customers to get as much information as possible.

This way, your customers will get enough idea of how your product is going to benefit them. How the product is actually going to look and how to use it. That’s why visual commerce is in top eCommerce trends this year.

7. Flexible Payment Options for Big Purchases

If your website is selling expensive items, then there is a high chance that new customers are most likely not to trust your business. However, to tackle this issue, you can take a bunch of steps.

Like you can introduce cash on delivery. So your customers will only pay for your product once they receive it. A Money-back guarantee is also one of the features that you can introduce.

Along with that, you can offer flexible payment options to your customers. You can do so by using services like Afterpay, Final, and Affirm. These services will automatically break down large purchases into small payments over the course of several months. As a result, it will be easy for your customers to purchase your product without spending all their money at once.

Bottom Line:

So those were some of the top eCommerce trends for 2020. No matter which trend you are going to pick, just make sure that you are implementing in such a way that it is improving the shopping experience. After all, that’s the only goal that has and once the shopping experience is better. The sales are going to come in.

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