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Why Do Most Digital Marketing Strategies Fail?

Digital marketing strategies are arguably the best way to grow a business—especially a tech startup that’s looking to reach a wide audience and scale with online product and service offerings. But the sad truth is that employing a digital marketing strategy is no guarantee of success.

It’s hard to determine what percentage of digital marketing strategies succeed or fail, since the definition of “success� varies (as we’ll see). However, it’s reasonable to conclude that the majority of digital marketing strategies don’t achieve their full potential—and a disproportionate number of strategies end up losing money for their respective businesses.

So why is it that so many digital marketing strategies fail?

Defining Success

First, we need to define what “success� in digital marketing is—and incidentally, this is the first point of failure for startup entrepreneurs. Too many people go into marketing without a clear definition of success of their own to guide the strategy. If you don’t know what success looks like, how can you possibly achieve it?

There are a few different ways to define success in marketing, but the most common metric is your return on investment, or ROI. Your ROI is a measure of how much money a strategy brought your business, compared to how much you spent to achieve those results. A positive ROI means you made money, and the higher your ROI is, the better. A negative ROI is a clear indication that some element of your strategy isn’t working.

However, you may be more interested in achieving a specific level of success; for example, you may want your marketing strategy to bring in 100,000 new customers, regardless of how high or low the ROI is. What’s important is that you have some goal and some definition of success to drive you.

Lack of a Coherent Vision

Similarly, many digital marketing strategies fail because they lack a coherent, overarching vision. A marketing strategy is a set of ideas and directives designed to help you achieve a goal. Within that strategy are many tactics you’ll use, such as email marketing or search engine optimization (SEO).

Too often, marketers focus exclusively on tactics; they execute the ground-level work to bring new customers to the brand, but they don’t have a “big picture� vision to tie all those ground-level tactics together. Without a foundation to provide a map for all those individual tactics, those tactics will remain unguided, and may fail.

Inconsistent Branding

Your company’s brand is at the heart of all its marketing, advertising, and core messaging—or at least, it should be. Throughout all these materials, your brand should be front and center, and it should be presented consistently.

On a superficial level, you can think about your company’s name, identity as it relates to colors, logo, and other visual features. But on a deeper level, you should be thinking about your core values, your tone, your voice, and how your brand is different than your competitors. These features should shine through whatever other messages you want to present—and should be consistent across all mediums and channels.

Overly Independent Channels

Modern digital marketing includes attention to a multitude of different channels, including email, social media, search engine results pages (SERPs), and banners on various websites. There are dozens of ways to reach your customers, and the most effective marketers know that you’ll need some combination of these to see the best results.

However, there’s a difference between adopting a true “omnichannel� strategy and simply investing in many different channels simultaneously. Well-executed omnichannel marketing strategies attempt to unify these channels and give customers a cohesive overall experience. If each channel offers a different message and an experience so unique that it feels like a different brand, it’s not going to work in your favor.

Cheap and/or Spammy Tactics

In an effort to see fast results or spend as little as possible, some brands succumb to investing in spammy or cheap marketing tactics. For example, they may buy spammy backlinks in an effort to boost their domain authority or buy an email list to send marketing emails to as many people as possible—even if they never signed up to receive those emails.

In the short-term, some of these tactics can work. They provide decent on-paper results. But long-term, they almost never pan out. Eventually, your business could attract a penalty from Google or get blacklisted by email service providers. And even if you escape that fate, your reputation may take a massive hit.

Not Investing Enough

On a similar note, some digital marketing strategies fail because the business wasn’t willing to invest enough to make the strategy work. Sometimes, it takes more money to invest in quality work; a $10,000 designed website is probably going to look better and be more functional than a $100 one. Other times, investment is a form of trouncing the competition. For example, if all your competitors are paying $10,000 per month on marketing in a specific channel, and you’re only paying $1,000 per month, you’re not going to beat them. If you spend $15,000 per month, you’ll almost certainly rise to the top.

Additionally, many digital marketing strategies (like SEO and social media marketing) take time to develop. If you only invest money for a month, you’ll never get to see the true fruits of your labor.

Obviously, there’s such a thing as investing too much, but investing too little can also be a death sentence.

Taking Competition Head On

Your startup is going to have competition, whether it’s now or later. Competing effectively is all about finding a way to compete indirectly. If you try to compete directly, you’ll be butting heads against an entity that already has experience in this area, or that is willing to outspend you. Instead, try to compete in a way that renders their power useless.

For example, instead of competing to win the attention of a national audience, try to appeal to a local audience. You could also appeal to a different target demographic.

Investing Too Much Too Early

Digital marketing depends on an ongoing process of measurement, evaluation, and adaptation. The more time you spend marketing and advertising, the more you’ll learn about your audience, your competition, and even your brand itself. With this increased knowledge, you’ll be able to spend money more efficiently and market “better.�

This course requires your business to gradually increase its investment over time. If you invest too much, too quickly, you’ll be investing quite heavily into a strategy that has not yet proven itself, with minimal knowledge to work with.

Lack of Measurement

Marketing without measurement is like throwing darts blindfolded. You can’t see the target and you can’t see whether your shots are landing. Despite this, many startups are perfectly willing to treat their marketing strategies this way.

If you want to be effective, you need to be measuring everything and studying those metrics. How much are you spending? How many people are you reaching? If you change a variable in your messaging or distribution, how do your engagement metrics change?

Doing Everything Internally

It’s possible to market your business exclusively with an internal team—but it’s not always productive or efficient. Most of the time, it’s better to work with a dedicated professional outside your business, such as a marketing agency or a team of independent contractors. This way, your internal staff can stay focused on your core products and services, and you can get access to more dedicated specialists.

Refusing to Adapt

Marketing strategies must change if they’re going to become successful or remain successful. You need to learn from the past, study the changing competition, and consider adopting new technologies and new approaches. Otherwise, you’re going to fall behind. Some digital marketing strategies fail simply because their executors failed to keep up with the latest changes.

Digital marketing can be tricky to pull off effectively, but digital marketing success is well within reach for most startups. If you work hard to avoid these common pitfalls, you’ll have a much higher chance of getting the results you want.

The post Why Do Most Digital Marketing Strategies Fail? appeared first on ReadWrite.

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Marketing Strategies for Businesses to Stay Afloat During the Pandemic

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COVID-19 has ended up causing financial ruin across the world. Names like Rolls-Royce, Airbnb, and Zara, among several others, have had to scale back their operations. Chances are they’ll have to face further losses before the pandemic finally recedes. Large and small enterprises are increasingly worried about their futures. Here are marketing strategies for businesses to stay afloat during this pandemic.

Whatever the future holds, the best thing for small businesses to do would be to understand that this is probably the great economic upheaval of our times. Fortunately for them, there’s still hope for them to survive amidst the current crisis. By reinventing their marketing tactics, they can hope to labor on and stay afloat during this pandemic. What are these marketing strategies, and how can small businesses benefit? Read on to learn more:

Understand the Challenges YOUR Customers Face

Understanding the challenges your customers are facing is the marketing strategy on top because it is an important distinction to make. In a crisis of this magnitude, nearly every entity and individual faces a different set of challenges. You must identify how the challenges YOU face are different from others.

Only when you identify your customers’ problems can you move forward towards provided a similarly tailored solution. Moreover, in a pandemic situation, how you provide the solutions can change as well. Understanding the problem is just a part of the equation, a vital and irreplaceable part, but a part nonetheless.

According to Jayson Demers, CEO of Email Analytics “The best way to identify your customers’ problems is rather simple; keep yourself updated on what’s going on in the industry. These developments can help you stay ahead of the competition and retain yourself as the ideal choice for your customersâ€�

Another way is to ask the customers themselves. Surveying customers can help you identify problems that you may not have known even existed. You can only begin to solve your customers’ problems once you know what those problems are.

Double Down on Valuable Content

You may find that both your existing and potential customers are likely to become more selective in their purchases.

Sam Olmsted from Online Optimism says “The pandemic will have a lasting economic impact meaning that they’ll be extra careful and diligent when deciding what to purchase and what not to. The pandemic behavior is likely to continue for a while even after the pandemic has ended.â€�

Doubling-down on valuable content is a marketing strategy that brings both an opportunity and a challenge for digital marketers. For starters, businesses that rely on building relations and establishing rapport with their customers will find customers more amicable at this time. Content that reflects this commitment towards building a lasting relationship could be exactly what your brand needs to continue bringing in new customers.

As an additional benefit, this will allow you to enhance the quality of your content. Often brands, even the more reputable ones, can be prone to underappreciating the value of content that strikes a chord with your audience.

Optimize Your Targeted Channels

These are unprecedented times. Once the pandemic reaches its conclusion, we may find ourselves living in a world with completely different social norms and patterns.

Naturally, most users are spending more time online and various other digital platforms because of lockdown conditions than they would otherwise. This presents marketers with the kind of audience that is guaranteed to yield the best conversion, i.e., a captive audience.

This is the perfect opportunity for you to carry out a sort of mini-audit of your brand strategy and see how you target channels accordingly. You can pinpoint exactly which touchpoints, apps, content, websites, and mediums deliver the best results and focus your energies on ones that prove most promising.

Adam Lumb from Cashcow.media says “Brands will need to be both highly effective and efficient simultaneously to be assured of any success going forward. Optimizing which channels to target would be one of the best places to get started on that front�

Use Data to Figure Out What Works — and What Doesn’t

Uncertain times bring uncertain behaviors. This translates into uncertain and uncommon market situations. This can be particularly worrisome for online marketers as it negates the blueprints that help them navigate the digital environment.

However, even in times of crisis like this, hypotheses are easy to generate. More importantly, these hypotheses allow marketers to speculate on what strategies and tactics may work and what won’t. The best part is that any hypothesis is easy to prove or disprove based on data and analytics tools that marketers have been using for years.

These tools are just as good now as any time before. You can put different forms of data such as online visitors, sales, conversions, click-through rates, bounce rates, heatmaps, etc. through different metrics and see which ideas are likely to work for you. Not only does this allow you to create strategies that are certain to succeed, but they also help you classify which ideas do not work, so you avoid wasting precious resources on pursuing them.

Look at What the Competition is Doing

Finally, you can always see what your competitors are up to. I’ve placed it last not because it isn’t an effective strategy, but because it can quickly erode your USP. If your competitors are doing better than you, then it’s natural to want to try and emulate them. However, most brands forget the difference between emulating and downright plagiarism going down this path.

Your competitor witnessed success since they took the initiative to change their practices, and it paid them dividends towards the end. However, when I say look at what your competitor is doing, I mean their proactive attitude towards change and not their actual practices.

Losing your identity can be catastrophic and neigh impossible to recover from, especially after a pandemic.

According to Eric Edelist Founder and CEO of Bizooy.com “Learn from your competitor’s success, analyze how you can tailor your efforts based on their success, and whether you can add more value to itâ€�

Conclusion

At some point, nearly every business may find itself on the brink. However, all is not lost. While the traditional landscape might change permanently, whatever goodwill your brand and business have accumulated over the years still means something.

The marketing strategies mentioned above are supposed to act as measures aimed at preventing the worse from happening. In the end, it depends entirely on how your small businesses adapt to the market and, more importantly, how you evolve as a brand.

The post Marketing Strategies for Businesses to Stay Afloat During the Pandemic appeared first on ReadWrite.

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The Best Digital Marketing Strategies for Startup Businesses

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As a newbie in the industry, you should be ready to work hard so that you can earn more profits with the help of the new thing called the internet. It is just like a factory for the newbies to learn how to run a business. The Best Digital Marketing Strategies for Startup Businesses

Do you know what marketing strategies are for your startup business? There are a lot of companies that have used these strategies, yet few of them have the money to implement it.

For example, your digital marketing campaign is for different businesses. The strategies for one business may not be effective for another. Complete understanding is the reason why your startup business should also look into the strategy of your competitors.

For example, if you are into digital media and digital products, you should take into consideration your competitors’ websites. They may already be in business and are competing for the same market as you.

Furthermore, how is your company’s site relevant to the needs of the consumers. The site must be easy to use, easy to navigate, and relevant to the consumer’s needs.

The best way to achieve this is to customize the design of the site. You can do this by using the navigation tools provided by the search engines.

Startup Businesses

To make it look more professional, you can hire a professional designer to look over your site. You will be sure that the website will have an attractive design, but if the designer has a creative side, he or she can give you a great design.

For your online reputation, you must make sure that you have a blog for your website. By blogging, you can create a presence on the web so your customers can have an idea about your services and products.

Articles are also significant for your business. Your articles should be written with accurate facts.

To get more traffic, you can also put the links to your website at various directories. However, it is still essential that you keep the link to your site as prominent as possible.

For your marketing campaign, you can also consider hiring expert feedback. True feedback will provide you information about what works for other companies. Email Marketing Tips for Startup Businesses

These are just some of the strategies. When you consider these, you will have a better chance of success.

Email Marketing Tips for Startup Businesses

Email marketing is the most cost-effective way to advertise your business. So it’s easy to see why so many companies are getting into this type of marketing.

To build a list of potential customers, you will have to provide them with an email address. While this may seem like a tedious task at first, it really isn’t. It’s all a matter of knowing where to find an email address, as well as making sure that you do it right the first time.

The way to get started with marketing is to go online and do some research on what other people are doing. Find out how they built their lists. You can also ask around to see what methods are working. Knowing the methods that are working can help to get you going, as well as give you great ideas on how to create your own list.

One thing that you want to be careful about is giving out someone’s name and mailing address to many people that don’t care about your product or service. The more subscribers you have, the more money you can make. If you want your list to have longevity, then make sure you choose people who need your product or service.

Best Tips For Your Startup Business

After you’ve determined who you are going to market to, you will need to start planning out your next step, which will include having a monthly newsletter. Remember that emails can easily get lost in the shuffle. So, having a regular newsletter will ensure that it is picked up each month by your subscribers. You want to make sure that you use a high-quality email marketing software to allow you to know when you should send out an email.

Once you have your newsletter sign up form established, you can start looking for your products or services or start building an affiliate link. Keep in mind that people are only going to join you if they have an interest in what you are offering.

You will want to email these people with offers to promote your products or services and have them take action. You can do this through offers that promote your software or affiliate links, as well as offering incentives for signing up. Also, do a free trial to get their attention, and then you can offer them a discounted or even free product.

While email marketing isn’t a new concept, it is only recently that many companies have begun using it. When done properly, it can result in a considerable amount of profit for your business.

Social Media Marketing

Social Media Marketing is simply marketing done through social media platforms. A marketing technique that combines website promotion, blogs, and discussion boards to connect with prospects and establish a brand. It allows businesses to connect with their customers but also promote their business via social media marketing. Helps establish business ties, generate buzz, and make an organization more appealing to potential clients.

Today, companies are turning to the Internet to solve all of their marketing needs; however, traditional forms of marketing do not offer the same convenience as they once did. For many years, businesses could only reach out to their customers through visits to their office or even by sending out business cards.

With social media marketing, companies can reach their customers when they need them most. If you’re looking to make your startup business more attractive to customers, consider using social media marketing.

One of the most critical aspects of the startup business is to have your products and services are unique. Unlike before, now, customers can easily find out about your business, providing them with fresh information about what you do. For instance, having your website listed on various search engines and sites will help customers find you. Websites are also a great way to connect with customers and create long term relationships.

Most network marketing companies are also looking to expand their reach online. Some of them have gained loyal followings because of their ability to leverage social media marketing techniques. These companies offer a variety of marketing tools for their members, including blog marketing, social networking, and more.

Can Help Your Startup Business

Social media marketing is similar to traditional marketing. The only difference is that it provides a better way to connect with customers online. It helps to provide your audience with a sense of familiarity while providing your products and services to potential customers at the same time.

Although some might consider network marketing as competition from them, it is suitable for customer support. Since the company will be relying on customers to purchase your products and services, it will be beneficial to provide your customers with free content and discounts to keep them happy.

When people’s attention is brought to your site, it becomes much easier to get them to share your content with others. It makes sense to use social networking sites to connect with potential customers. Not only will you have a built-in community, but it will also give you a platform where you can further build a fan base.

To reach more potential customers, you will need to implement social media marketing strategies in your marketing plan. If you’re looking to start a startup business, this is a great way to establish the name of your business and attract new customers.

Avoid Failure With Paid Promotions and Paid Advertising

The idea of Paid Promotions to help a startup business success is simple enough, but it’s also very easy to go wrong. You may want to spend months developing your own promotions and marketing efforts, only to realize that they’re not working well enough for you to earn money from them. On the other hand, you may discover that your existing marketing efforts are working, and then you’re simply out of ideas. Here are some tips to help you avoid this situation.

One reason why paying Promotions may not be as successful as you’d like them to be is because of the quality of your content. For one thing, you want to have something that will catch people’s attention from the moment Facebook ads placement strategy they come across it.

For another thing, you should be writing for readers that will read what you’ve written. When you go into Paid Promotions thinking that only your own site is going to get traffic, this is not the case. A lot of articles and blogs go into Paid Promotions in a similar way – a good article or blog gets more views and traffic because people find it useful.

It’s not always easy to keep in mind these things, but if you’re serious about getting your Business Online and driving traffic to your site, you need to remember that paying Promotions and Paid Advertising can help you. The success of Paid Promotions and Paid Advertising depends on the quality of the material you put out there.

The less work you have to do, the better off you’ll be. It’s not always easy to write an article, but if you’re doing it well and putting out high-quality content, it will make your Paid Promotions and Paid Advertising efforts more successful.

Search Engine Optimization for Startup Business

The most effective and cost-effective SEO optimization approach that will generate more traffic to your website is Search Engine Optimization. It is mainly a marketing plan that is driven by search engines to generate relevant traffic to your website.

In this process, keywords or key phrases are associated with each page of your website to make it search engine friendly.

The idea is to make your site to be easily found by the search engines and also to bring about a targeted audience to your website. The best way to attract such visitors is through the use of rich media such as graphics, videos, voice over Internet applications, and animated images.

startup business

Although search engine optimization is essential to the success of any website, this also comes with a price. To sustain this for a long time, you need to make use of the best practices of Search Engine Optimization. SEO includes the use of appropriate keywords, appropriate meta-tags, and the use of proper content on your website.

The content consists of all the essential information that is related to your business, product, or service. The SEO strategies should be taken into consideration as the process of SEO is at the forefront of the competition of search engines.

The first step for Search Engine Optimization is research. You need to have a high level of competency to conduct a search engine optimization campaign. SEO is basically to get an understanding of what is on the mind of the search engines.

There are many resources available for free that can provide you with the knowledge to carry out the process of Search Engine Optimization. Some of these are those that offer training. Once you have this knowledge, then you can proceed with the process of Search Engine Optimization.

Content Marketing

If you are a blogger, marketer, or a freelance writer, you should be careful with content marketing. You might be losing clients by writing lousy content for your business. There are three ways to find out what the search engines think about your content. The first is by reading the Google manual that shows you how to find out what the search engines say about your content. You will also find that there are a lot of mistakes in the content of many blogs.

Another way to find out what the search engines think about your content is to have your own content analyzed. You should be aware that most content management companies do not analyze your content for you, but they do suggest improvements for you.

The best way to go about this is to find a company that specializes in this and employ them to write a blog post for you. They will tell you exactly what you should change about your content.

Content Strategy

You can also use a service that will analyze the content of your business and send you an email when there is a problem with the content. It sounds far fetched, but you might find that the content management expert had seen similar issues before.

The best thing about it is that you do not have to worry about the time it takes to do it yourself. You can ask them to rewrite the content for you for a little over $20 per article. Do a little research before employing a content management company.

A third option is to do it yourself, but I am afraid you will be writing content that is never going to be seen by many people because most people have no idea what the term content marketing means.

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7 Content Marketing Trends to Watch Out for in 2020

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There is no doubting the effectiveness of quality content in driving more clicks — regardless of what your niche is. Nonetheless, since 90% (demandmetrics dot com) of all organizations leverage content in their marketing efforts, producing engaging, just informative content is no longer sufficient to cut through the noise.

It is critical that you learn about what type of content you must create and what channel or what medium you must target to increase exposure and drive more clicks.

In 2020, as older trends taper off, and older marketing techniques are rendered ineffective (especially after COVID, the economy, and the riots) your success in marketing is contingent on leveraging current trends to push content to more users.

Here are seven content marketing trends you must watch out for in 2020.

#1. Podcasting

Image: Podcasting-Example.png
Image Source: https://www.smartpassiveincome.com/listen/

Podcasts have exploded in popularity in the past decade. As reported by Statista, the number of podcast listeners has almost tripled over the decade, and it is anticipated that the number of podcast listeners in the United States alone will rise to 132 million by 2022!

With more and more listeners tuning into podcasts across niches every day, it is crucial that you begin to leverage podcasts to expand your reach exponentially. Digital marketing podcasts are gaining momentum and a lot of experts are sharing their practical tactics to help online companies.

Creating a podcast is of prime importance if your industry demands it. Even if there are already big players in your niche or no podcasts are covering your niche at all—you must put up an informational podcast episode regularly.

Similar to blogging, consistency is key to thriving in the podcasting space.

It is also crucial that you create a podcast intentionally. Creating a podcast only for the sake of marketing isn’t going to be effective. You’ll lose traction and plateau at times, and only being passionate about your niche will keep you going. 

Lastly, sticking to a particular facet of your niche is essential—since switching subjects will confuse your listeners regarding your area of expertise.

Opined Brendan Hufford of 100 Days of SEO.

 

#2. User-Generated Content 

Image: User-Generated-content-example.png
Image Source: https://www.canva.com/

User-generated content is content created and published by unpaid contributors. 

Typically, these contributors are fans that promote a brand based on their own experience with it. The brand does not promote itself. You can find user-generated content on social media, blogs, and forums as comments, images, or testimonials.

One good example of marketing using user-generated content is Coca Cola’s “Share a Coke� campaign. Users would find a Coke with their name on it and share a picture of it on social media. 

Although it may not seem like a huge deal, you must realize that with this campaign, the company managed to create a source of free viral content for the brand—since people were essentially showing off images with their drink.

You can leverage user-generated content from the ratings, reviews, and comments from e-commerce sites, blog posts, and social media depending on what suits your business model and niche best.

Over 90% of consumers trust the recommendation of another person, even someone they don’t know, over branded content—which is why you must find ways to leverage user-generated content. 

Opined Brent Trotter of Clique Studios.

#3. Voice-Activated Content

With the adoption of smart devices proliferating, there is an upsurge in demand for content optimized for voice-activated devices. Voice-activated content opens up a wealth of opportunities for you to intervene and leverage the newly popular platform. 

Many marketers are only now starting to realize the potential for profits of this trend, it is vital that you begin curating voice-optimized content right away, while you still have the upper hand. There is only one thing you must discern to make the most out of the opportunity you have now. 

You must understand the nuances between how users search for content when they type and when they speak. 

Gaining mastery over these subtle differences will enable you to craft better headlines and focus on including specific long-tail keywords in your content.

Although voice-optimized content must be informative and engaging (just like blog content), the style of writing must be much simpler.

Analyzing patterns and trends in voice searches—similar to what you practice when looking for keywords and content in demand—can potentially amplify your exposure.

#4. Chatbots 

Image: Chatbots-example.png
Image Source: https://www.intercom.com/customizable-bots

Introducing a chatbot to your site has a range of benefits—which is why you will notice a surge in its adoption.

By setting up a chatbot on your site, you can engage your visitors in conversation. Hooking in your visitors in this way enables you to

  • learn more about their persona,
  • understand their intents and goals when they visit your site, and
  • analyze their specific needs.

Asking visitors to fill in a form is now a dated marketing tactic and is largely considered tedious. A chatbot is a sophisticated tool that enables you to accomplish all the same objectives faster, all while keeping your visitor engaged in stimulating conversation. 

Conversational marketing, in the form of a chatbot, also minimizes the downtime throughout your relationship with the visitor. This increase in efficiency, in turn, allows you to achieve the following:

  • Minimize the time needed to learn about your target audience
  • Minimize gaps between engagements 
  • Minimize the time and effort needed on the visitor’s end
  • Minimize costs (since you don’t need to hire anybody)

Chatbots minimize costs, time, and effort required to understand the goals and intentions of your visitors. 

They are so effective because, unlike when using forms, a chatbot makes the user feel as if they’re being treated as an individual.

Opined Daniel Cooper of Lolly.co.

#5. Augmented Reality

While AR content is an entirely new form of content, it opens up scores of opportunities for you to use it to revivify your content marketing campaign. 

Companies like Starbucks, Facebook, Google, Sephora, Ikea, Apple, and Microsoft are already putting the new technology to good use.

Ikea launched Ikea Place—an AR application that improves the customer’s shopping experience by showing them exactly how a product will look and fit in their room.

Image: Augmented-Reality-Ikea-Place.png
Image Source: https://www.ikea.com/us/en/

On the other hand, Sephora has an AR-supported app that enables customers to try on eyelashes, lipsticks, eye shadows, and all kinds of other beauty products without needing to purchase them first.

AR still remains to be a largely untapped avenue for marketing, with only mainstream companies diving in headfirst. 

Regardless if you blog, run an e-commerce store, or market products for others, you must remember that the only lapse in AR marketing is currently on the marketers’ end.

Almost all devices on the market are AR-ready, and adaptation to it is only increasing. With only a few companies leveraging it to market products, altering your content marketing strategy to involve AR can help drive more traffic and sales. 

Opined Isaac Hammelburger of SearchPros.co.

#6. Video and Live-Stream Content

Image: Live-stream-content.png

The modern customer increasingly expects to receive video content from their favorite brand. Video content also tends to keep users engaged for a longer time than written content.

Posting videos on YouTube, Vimeo, Facebook, LinkedIn, and your own website is a great way of engaging customers for longer periods. While you do have their attention, marketing products and services shouldn’t be too difficult anymore.

On the other hand, you can upload short videos on platforms like Snapchat, TikTok, and Instagram and supply snack-sized content with high potential to go viral. 

You can also leverage these platforms to create user-generated content. Sending your products to reviewers and having them create a video is an excellent tactic that almost always brings in more customers.

You can also leverage live-streaming platforms in your content marketing campaign. Now, more consumers prefer to watch long-form video streams than read a blog post. 

Holding Q&A sessions, webinars, product demos, or interviews are some of the best ways to create engaging long-form content.

Regardless of what platform or video style you decide to leverage, remember that more exposure translates to more sales. 

Opined James Norquay – Content Marketing Director Prosperity Media.

#7. Google Snippets

About 62.5% of Google searches on mobile now end without a click. 

Ever since Google (and other search engines) introduced the SERP snippet that has featured content, users tend not to click on links since they’ve already found what they were searching for. 

If you want your web page to stand out from the competition and be featured in the snippet, you must create content that stands out.

Image: Google-Snippets.png

Users now know that using long-tail keywords will almost always cause Google to answer their questions in the form of the snippet. Therefore, you must focus on creating solution-focused, long-form content that can answer the audience’s questions. 

Targeting “How do I…� questions in your niche is one of the easiest ways to get your content featured on the snippet. Also, you must make sure that your content is straightforward and that you’re not rambling. If you must choose between straightforwardness and cleverness, always go the straightforward route.

Another important characteristic of quality content is that it attracts both “no-click� and “click-happy� users. If you write engaging content, there’s a good chance that you will drive more clicks.

Regardless of which trend you decide to hop on and take advantage of, you must remember that analytics is just as important as the content in content marketing.

You must aim to deliver content on the basis of your analysis of search intent. Furnishing quality content that’s already in demand will help you drive more clicks to your site, which will translate to more sales. 

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