Digital Marketing

- Digital Marketing, Digital Marketing Strategies, Marketing

Why Do Most Digital Marketing Strategies Fail?

Digital marketing strategies are arguably the best way to grow a business—especially a tech startup that’s looking to reach a wide audience and scale with online product and service offerings. But the sad truth is that employing a digital marketing strategy is no guarantee of success. It’s hard to determine what percentage of digital marketing […]

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- Branding, customer connection, customer engagement, customer experience, Customer Service, Digital Marketing, Marketing, online marketing

How to Use 6 Moments of Truth to Create a Strong Bond Between Customers and Your Brand

customers and branding

In the 1980s, Jan Carlzon, President of Scandinavian Airlines, introduced the concept of the “moments of truthâ€� to his organization. In Carlzon’s words, “The Moments of Truth are the various points at which people connect with the brand.â€� Here is how to use six moments of truth to create a strong bond between your customers […]

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- Digital Marketing, Marketing, marketing automation, Small Business

Top 18 Digital Marketing Automation Tools by Experts in 2020

digital marketing automation tools

The digital marketing concept has become a popular topic to discuss. Online business owners show their high interest in the digital marketing concept to position their website high on the searches. Not only this, but it is also followed by them to catch the eye of consumers. Here are the top 18 digital marketing automation […]

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- ads effeciency, AI, automation, digital ads, Digital Marketing, ReadWrite

Automation vs AI – Who Runs the World of Digital Ads?

digital ads

We live in a world where each day new technologies with a mission to make our lives easier comes out. Today people can freely enjoy driverless cars, cleaning robots, while ad managers still have to test advanced AI-based solutions offered by the market. They try to find a tool that will help them with customer […]

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- Branding, Digital Marketing, e-commerce, eCommerce marketing, Marketing, Mobile, ReadWrite, SMS

What is the Future of SMS Marketing?

future of sms marketing

Over the past two decades, SMS marketing has become so ingrained in our lives that we don’t even pause to consider what life was like without it. Despite that, marketers still don’t regard the platform as highly as email or social media marketing. What a mistake. Here is what the future of SMS marketing is […]

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