Digital marketing strategies are arguably the best way to grow a businessâ€”especially a tech startup thatâ€™s looking to reach a wide audience and scale with online product and service offerings. But the sad truth is that employing a digital marketing strategy is no guarantee of success. Itâ€™s hard to determine what percentage of digital marketing […]
In the 1980s, Jan Carlzon, President of Scandinavian Airlines, introduced the concept of the â€œmoments of truthâ€� to his organization. In Carlzonâ€™s words, â€œThe Moments of Truth are the various points at which people connect with the brand.â€� Here is how to use six moments of truth to create a strong bond between your customers […]
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The digital marketing concept has become a popular topic to discuss. Online business owners show their high interest in the digital marketing concept to position their website high on the searches. Not only this, but it is also followed by them to catch the eye of consumers. Here are the top 18 digital marketing automation […]
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We live in a world where each day new technologies with a mission to make our lives easier comes out. Today people can freely enjoy driverless cars, cleaning robots, while ad managers still have to test advanced AI-based solutions offered by the market. They try to find a tool that will help them with customer […]
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Over the past two decades, SMS marketing has become so ingrained in our lives that we donâ€™t even pause to consider what life was like without it. Despite that, marketers still donâ€™t regard the platform as highly as email or social media marketing. What a mistake. Here is what the future of SMS marketing is […]