digital ads

- brand advertising, Brand Marketing, Customer acquisition, digital ads, Marketing, product marketing, ReadWrite, sales conversion

The Importance of Empathy-Based Marketing

empathy-based marketing

At one time, consumers were a captive audience. You sold it, they bought it, as long as it was a prestige brand, a household name, or was promoted by an influencer or by a really cool cartoon animal. Here is the importance of empathy-based marketing. People have a lot more choices, nowadays, and marketers everywhere […]

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- ads effeciency, AI, automation, digital ads, Digital Marketing, ReadWrite

Automation vs AI – Who Runs the World of Digital Ads?

digital ads

We live in a world where each day new technologies with a mission to make our lives easier comes out. Today people can freely enjoy driverless cars, cleaning robots, while ad managers still have to test advanced AI-based solutions offered by the market. They try to find a tool that will help them with customer […]

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