Every business faces churn. If your business is facing churn, you are not alone. But everyone deals with it differently. Some companies immediately look for new customers while some invest all their efforts in retaining existing ones. Customer churn is the number of customers who stop doing business with a company during a given period. […]
In the 1980s, Jan Carlzon, President of Scandinavian Airlines, introduced the concept of the â€œmoments of truthâ€� to his organization. In Carlzonâ€™s words, â€œThe Moments of Truth are the various points at which people connect with the brand.â€� Here is how to use six moments of truth to create a strong bond between your customers […]
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What differentiates a great business from a good business is the power of customer loyalty and customer satisfaction. A great CEO understands how a satisfied and loyal customer can accelerate business expansion. They have transformed their companies into industry leaders by building loyal relationships with their customers and employees. They have used a magic metric […]
In todayâ€™s digital world, itâ€™s no secret that delivering an excellent Customer Experience (CX) is paramount. Consumers have more choices available to them than ever before and have come to expect products that are easy to use and effective. Clients and customers want you to be good at anticipating their needs and solving their problems. […]
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Many times, when I want to make big decisions like buying a new phone, any new gadgets, or investing in any mutual funds and share market — I always follow three rules. Might I suggest these rules to you? Here is why you should measure the net promoter score (NPS). My rules for large or […]
Customers have a lot in mind when they land on a website to purchase a product or service. Some expect to find the product they have in mind instantly, while others conduct thorough research before they purchase a product. Well, thatâ€™s not all. Some end up being fickle-minded and land with no product at all. […]
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