customer engagement

- Branding, customer connection, customer engagement, customer experience, Customer Service, Digital Marketing, Marketing, online marketing

How to Use 6 Moments of Truth to Create a Strong Bond Between Customers and Your Brand

customers and branding

In the 1980s, Jan Carlzon, President of Scandinavian Airlines, introduced the concept of the “moments of truthâ€� to his organization. In Carlzon’s words, “The Moments of Truth are the various points at which people connect with the brand.â€� Here is how to use six moments of truth to create a strong bond between your customers […]

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- application server, CRM, crm software, CRM startups, customer engagement, Customer Service, Software, successful business

Customer Relationships: The Benefits of Using CRM Software for Startups

CRM

Are you in the process of bootstrapping a startup? Or, are you perhaps down the business growth and development road heading towards a mature SME? Are you using CRM software to manage your customers? What is Customer Relationship Management software? Here is: customer relationships — the benefits of using CRM software for startups. At the […]

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- customer engagement, customer experience, customer jouney map, customer journey, customer profile, Customer Service

How Do You Create an Effective Journey Map for Your Customers?

journey map for customers

Customers have a lot in mind when they land on a website to purchase a product or service. Some expect to find the product they have in mind instantly, while others conduct thorough research before they purchase a product. Well, that’s not all. Some end up being fickle-minded and land with no product at all. […]

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