In the 1980s, Jan Carlzon, President of Scandinavian Airlines, introduced the concept of the “moments of truthâ€� to his organization. In Carlzon’s words, “The Moments of Truth are the various points at which people connect with the brand.â€� Here is how to use six moments of truth to create a strong bond between your customers […]
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Are you in the process of bootstrapping a startup? Or, are you perhaps down the business growth and development road heading towards a mature SME? Are you using CRM software to manage your customers? What is Customer Relationship Management software? Here is: customer relationships — the benefits of using CRM software for startups. At the […]
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Customers have a lot in mind when they land on a website to purchase a product or service. Some expect to find the product they have in mind instantly, while others conduct thorough research before they purchase a product. Well, that’s not all. Some end up being fickle-minded and land with no product at all. […]
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