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Brand Marketing Branding Content Marketing Entrepreneurs influencer influencer marketing influencer marketing agency Influencers Marketing Social

Word-of-Mouth Marketing in 2020: The Power of Social Media Influencers

social media influencers

The power of influencer marketing is multidimensional, as it simultaneously affects different aspects of brand success: exposure, reputation, audience engagement, customer loyalty, and conversions. Influencer marketing is a way to tell your company’s story to the millions simultaneously through the mouths of those who already have the ear of your target audience. Here is word-of-mouth marketing in 2020 and beyond.

There is power in social media influencers.

The power in social media is generated by influencers individuals whose content resonates with broad audiences, impacts their lives, changes their mindset, and even affects their purchasing decisions because of their authority, knowledge, or position.

“Marketing is no longer about the stuff that you make but about the stories you tell.” — Seth Godin

Influencer Marketing: What Is It and Why You Need It?

Influencer marketing is one of the most effective digital marketing tactics to enter the trust circle of potential customers. These people are an automatically loyal community since your brand is introduced to them by a person they already trust. Customer loyalty is the primary factor impacting the buying decision, particularly in times of a recession, when uncertainty toward the future is soaring in the air. That’s why it’s so crucial for companies to invest in building trust and give customers more confidence.

Influencer marketing is fueled by an ancient but still actionable word-of-mouth method. It allows you to accelerate online brand expansion by partnering with a thought leader who can be the first to start the word-of-mouth chain nourished by helpful content instead of ads. According to McKinsey, word-of-mouth marketing generates two times the sales of paid advertising. At the same time, Deloitte reports that customers acquired through word-of-mouth have a 37 percent higher retention rate than by any other means. 

Customers come and return to a brand trusted by influencers. They are considered experts who always keep abreast of the latest industry trends and recommend something really worth attention. To drive brand growth and success, businesses should learn more about influencer marketing and actively leverage it in the digital age.

Benefits of Influencer Marketing: a New View

Image Credit: helena lopes; pexels

Influencers build friendships, not “brand� relationships

If you ask customers what kind of relationships with a brand they’d like to have, you will likely hear about something similar to friendship. People want to feel appreciated and know that brands care about selling and empowering and inspiring them. Influencer marketing is the key to building human connections between a brand and its target audience. 

Interacting with a brand through a prism of the influencer’s positive feedback, customers feel more value in what the brand does and creates. They start associating its products and services with authoritativeness and reliability as they are recommended by the leading niche experts, aka thought leaders. Influencer marketing transits brand-customer relationships to a more personal level and makes them friends.

It allows you to discover what resonates with your customers.

When partnering with influencers, you can explore what types of content, messages, and visuals work best with your target audience. Influencer marketing allows you to promote your brand and conduct “field studies� on the influencer’s social media pages, investigate how they are interacting with potential customers, and what drives audience engagement. 

By monitoring and analyzing influencer-audience relationships, you can learn more about your customers, define better strategies for your future marketing campaigns, and improve products.

It helps provide anticipated WOW & emotion-driven engagement.

Leveraging the benefits of influencer marketing, you can introduce your brand engagingly and creatively. Influencers are mostly driven by creativity, curiosity about getting new experiences, and desire to bring value to their followers. They invest time and effort in producing highly engaging content that targets people who might be your potential customers. 

Making your brand intro a part of the influencer’s amazing content, you significantly raise chances of making the WOW effect, creating an unforgettable first impression, and driving continuous customer engagement. It helps provoke the person’s thoughts about a product and forths the first emotional interaction with it. 

Companies should care about creating emotional bonds with a target audience because they are fertile soil for growing customer loyalty. Consumer loyalty is a significant business value since it helps smooth sharp edges of customer experience and keeps conversions up. When emotional connections are damaged, rational (or even critical) thinking rears up again, and it may negatively impact sales in the future.

It promotes a brand through useful content instead of ads.

People trust advertising much less than before. On the contrary, word of mouth still is relevant and actionable even today. The sunrise of new digital innovations has just given it a new boost. Today, most of our words are digital and can spread at wind speed across the web. You can add your brand more significance and amplify word of mouth arising around it by producing quality content that inspires people and helps them tackle the most actual problems. 

At the same time, you can also save time on content production and reach a new audience with the help of influencer marketing. Influencers may endorse your brand and introduce it to their followers, involving your brand information in their own content. 

It is a highly cost-effective digital marketing channel.

Social media influencer marketing is becoming one of the most actionable digital marketing channels, even if compared to email marketing, paid search, display advertising, and affiliate marketing. According to Convince & Convert, 22% of digital marketing managers find influencer marketing the most cost-effective customer acquisition channel. As reported in a study conducted by Tomoson, influencer marketing brings a $6.50 return on investment for every dollar spent.

Is Influencer Marketing Worth It? 

Influencer marketing is a goldmine that may help companies keep the target audience’s attention in the highly competitive digital world. Is it worth investing in? Only you can answer it for sure. However, before you do it, just look through the above-mentioned values arising when someone influential talks about your brand once again. 

A successful collaboration with thought leaders can help you increase brand awareness, conquer the hearts of a new audience, gain its loyalty, grow brand popularity, and multiply revenue. It’s a powerful machine producing new, exciting human-brand interactions bringing plenty of benefits for both of them.

The post Word-of-Mouth Marketing in 2020: The Power of Social Media Influencers appeared first on ReadWrite.

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Content Marketing Startups Tech

The Content Marketing Dilemma Faced by New Tech Startups

For more than a decade now, content marketing has been the prized strategy of startups all over the world. With the help of onsite blog posts, offsite guest authored posts, social media updates, and other forms of content, brands can generate much more visibility and a better reputation—all for a relatively low cost of entry.

But these days, tech startups trying to take advantage of the content marketing hype are finding it difficult to get involved. There’s a dilemma faced by entrepreneurs and marketers alike: content marketing saturation.

Content Marketing Basics

Before we delve into the content saturation dilemma, let’s explain some of the basics of content marketing.

Content marketing is all about creating and promoting content relevant to your brand and your target audience. It could mean syndicating an interview podcast, writing new blog posts on a weekly basis, or distributing eBook tutorials on important topics.

The goal is to provide web users with content that they want to consume, often for informational or entertainment purposes. Because consumers appreciate this content and associate it with your brand, their awareness and trust of your brand begin to grow.

Content is also useful for search engine optimization (SEO). As you write more content for your site and offsite publishers, you’ll build your authority and rank higher in relevant searches.

This is exceptionally powerful because of the cost-to-benefit ratio. Content is relatively inexpensive to produce and syndicate, but it can have incredibly powerful effects. And over time, as you develop more and more posts, the effects get even stronger.

Content Marketing Saturation

Content marketing saturation is content marketing dying as a result of its own popularity. Millions of brands and individuals are engaging in content marketing as a way to build their reputations and attract more customers. In turn, this results in an overabundance of content, if there is such a thing.

This has a cascade of different effects:

  • Visibility for common topics is impossible. For starters, visibility on common topics is next to impossible. General topics have been written about over and over again, meaning there are thousands (if not millions) of competitors. On top of that, the top-ranking entries for each general topic will have years of support behind them, making them practically unfeasible to challenge.
  • Total costs increase. One of the big selling points of content marketing is its potential return on investment (ROI), but that becomes inaccessible if your total costs increase. To remain competitive in a saturated landscape, you’ll need to spend more time and money on your content, and spend more time and money promoting it. This makes it hard to yield a positive ROI, let alone an impressive one.
  • Consumer trust declines. Content saturation also affects consumers. By now, most consumers are aware of content marketing as a tactic, and they’re bombarded with articles, podcasts, and other forms of content as often as they’re bombarded with direct advertising. They’ve grown more skeptical of the online content they consume, and are less trusting of the brands producing it. This can be a major uphill battle for tech startups trying to build trust through content.

The main dilemma here is whether startup tech entrepreneurs should still hold content marketing in high esteem, pursuing it as a main strategy, or whether they should move onto other techniques.

Generally, there are still plenty of opportunities for content marketing success. However, you’ll need to plan your strategy differently if you want to thrive in a saturated environment.

Research Your Competition

The first step is taking the time to research your competition. Even if you’re in a relatively new market, there are probably hundreds, or even thousands of businesses like yours already engaging in content marketing. Your first job is to determine just how good these competitors are and what kinds of tactics they’re using. This will help you immensely in the next step of the process.

Distinguish Your Brand

If you want any hope of succeeding in the saturated world of content marketing, you need some way to stand out. If your brand looks like a hundred others, nobody will even notice your business—let alone trust you.

After researching your competition, you should have an understanding of what your competitors are doing, what they’re doing well, and where they’re failing. Use this information to come up with a plan to distinguish yourself. In which ways is your brand unique? How can you position your brand uniquely in this environment?

For example, can you target a different demographic? Can you master a specific type of content? Can you appeal to your audience using different channels, or a different distribution method?

Avoid Common Topics By Delving Into a Niche

Common, generalized topics have already been done to death. They might get high search volume and lots of attention, but there’s no use going for them—they’re already oversaturated. Avoid this dilemma by writing content in a more specific niche; the more specific your topic is, the less likely it will be to have been covered in the past, and the fewer competitors you’ll face.

Create Original Research

You can’t have competition for something that’s truly original. Unfortunately, most generalized topics have already been explored—but you can always pave new ground in the realm of research. Present new statistical information or new findings to your audience, and carve out a new area of exploration.

Depending on the resources you have available, you could launch a scientific study, analyze data you’ve gathered from customers, or just run simple surveys and report on the results.

Tap Into New Platforms and Channels

Keep an eye out for new content marketing trends, including new platforms and channels that haven’t yet been flooded with new content creators. These are prime opportunities to distinguish yourself—and tap into resources before your competitors. New channels are risky, because they haven’t been tested, but if they happen to take off and you’re one of the earliest adopters, you could benefit massively.

Overhaul Existing Content (If Available)

If you’ve already made some effort in the content marketing realm, consider giving your existing content base an overall. That means running an audit of your current content effectiveness, addressing weaknesses, deleting obsolete posts, and restructuring or augmenting posts that aren’t up to par.

Focus on Quality Instead of Quantity

Too many content marketers try to defeat the saturation dilemma with an endless outpouring of new content. They write new posts almost constantly, and flood social media channels with new posts. But this is inadvisable; in fact, it makes the saturation problem worse. You have to focus more on quality than quantity, and take your time producing the best content possible. Otherwise, you have no hope of standing out—and many of your readers will abandon you.

Market and Advertise Your Content

Because of the sheer competition, it can be difficult to get momentum for even your best content. That’s why, if you want to scale your strategy, you’ll need to market and advertise your content. Most content marketers see content only as a tool for promotion, when in reality, it also benefits from being the target of promotion. Double down on your strategy by paying for some advertising on your best pieces.

Hedge Your Bets With Other Channels

Finally, understand that content marketing isn’t the “blue ocean� it used to be. There are thousands of competitors to contend with and an audience with growing content fatigue. It’s still an impressive strategy, but there’s no guarantee it’s going to be the best strategy for your brand. Accordingly, you should hedge your bets with investments in other marketing, advertising, and PR channels; this way, you can minimize your exposure to risk.

The content saturation problem isn’t going away. In fact, it’s likely to grow even worse with time. The only way to defeat it is to acknowledge its existence and plan your strategy around it. Because content marketing is still a viable—and possibly the best—marketing strategy for tech startups, you’ll need to consider these points if you want to build awareness of (and trust in) your brand.

The post The Content Marketing Dilemma Faced by New Tech Startups appeared first on ReadWrite.

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content Content Marketing content strategy conversational content Marketing

The Ultimate Guide to Conversational Content Strategy

conversational content

A business may create content with different goals in mind. Still, one main goal for most businesses is to engage with readers, and push them toward making a decision, whether it is purchasing, downloading, or watching something online. Here is the ultimate guide to conversational content strategy.

Your customers are human beings with emotions like anger, love, and fear. Traditionally, we’ve heard that the key to a powerful engagement is to trigger the emotions, and this purpose is met when there is a two-way conversation between parties.

What Is Conversational Content

The more you engage with prospects, the more they’re willing to act in a way you want. Here is where conversational content comes in.

In conversational content, the goal is to write and address the needs in words customers actually use. You must write something they actually want to read, share, and engage. The messaging should form the conversation in a meaningful way.

Messages should be written in a way that ends up in a two-way experience. In conversational content, the goal isn’t to drive sales immediately but to influence.

If you can influence people, not only will sales happen automatically, but you’ll also build customer loyalty, and they’ll start recommending your business to others.

Why Conversational Content Matters

The interactions between businesses with their prospects, through various channels, are getting more conversational, and this will change the engagement patterns. Consumers expect an immediate response from brands they try to interact with, which will lead to more adoption of chatbots and nascent AI-powered tools.

Here is why you should embrace conversational content, and make sure it is aligned with your inbound strategy.

Collect meaningful insights directly

The first and foremost benefit of conversational content is collecting insights directly from prospects. Through a healthy interaction, they’ll sign up for a newsletter, follow you on social media, and engage through different online channels.

Consumer-oriented insights are vital for brands that are striving for deeper relationships with prospects. Moreover, with rich and detailed data in hand, they don’t need to play guessing games anymore.

The collected data can be used for various purposes, including optimizing future interactions, filling the gaps in product or service support, refining marketing strategy, seizing untapped opportunities, or making more insightful decisions.

Customer journey optimization

The experience you create for customers and the impact you make on them determines whether they purchase from you again or give up the card. According to Salesforce, for 80% of customers, a brand’s experience is as important as its products or services.

From interacting in social channels to closing the deal, is a bumpy road that needs optimization. Don’t forget you have insights in hand, and here is a great chance for optimizing the customer journey and making it customer-centered to add more value. These efforts finally lead to strengthen customer relationships and build loyalty.

Establish authority

Conversational content is a reliable approach to position yourself as an authority in the market. In today’s fast-changing, dynamic business environment, there is a game of trust. Consumers ask: Why should I interact with you? Why should I buy from you?

You need to give them a reason to trust. Those who lose the game of trust must wait for the coming of winter. More customer-centric interactions are key to this.

The Power of Talking Directly to People

As a marketer, you know how important it is to deliver a personalized experience. Look at it as a conversation with a friend, colleague, or family member. Try to stay away from the common marketing and sales tone, and drive the conversation to a friendly atmosphere where a two-sided dialogue takes place.

Here are some quick tips to multiply the effectiveness of your conversations.

Meet customers at their place

Some marketers struggle to figure out what channels do prospects prefer most, and what type of content is more appealing to them. Remember, an effective conversation always happens in customers’ place, not the place you’re expecting.

Finding the right place for conversation is one of the essential components of inbound marketing and determines messaging’s quality and effectiveness.

Just ask yourself a simple question: What channels do my target audiences use? Through well-defined research or a customer survey, you can find the best answer. Also, investigating the buyers’ persona can help find the channels in which prospects operate more.

Collect and integrate data

Your CRM team and customer service reps are currently using technological tools to provide customers with rich and real-time support. Every business needs first-party data about its prospects’ interests and expectations.

The more data you collect, the more fruitful conversations become. The data can be gathered through subscription and registration data, surveys, social media monitoring, marketing analysis, or transaction tracking.

But every data must serve a purpose.

“The ultimate purpose of collecting the data is to provide a basis for action or a recommendation,� W. Edwards Deming.

After data collection, it’s time to integrate. Integrating and sharing the data with the CRM and customer support department brings convenience to the conversations.

You may have several touchpoints with customers, and integrated data prevents customers from repeating the same problem every time they try to interact with you. You know it’s really frustrating!

Let’s dive into how to develop a conversational content strategy and build a solid relationship with customers through it.

4 Steps to a ‘Conversational’ Content Strategy

Keep in mind that conversational content doesn’t overlap with your existing content planning and inbound marketing strategy. Accurately, conversational content is a part of inbound marketing, and they are all in the same wagon toward a common goal, which is increasing engagement.

1. Set the KPIs

The first step to implementing a new conversational strategy is to set Key Performance Indicators (KPIs) to measure the effectiveness and performance of conversation efforts over a period of time. The KPIs must be clear, relevant, and scalable. Likewise, they need to be coordinated with the customer journey and conversion funnel.

Here are some KPIs to consider for your conversational content strategy. You can set the KPIs according to the business goals and overall strategy. 

  1. Content views
  2. Backlinks
  3. Mentions by influencers
  4. Comments, likes, shares
  5. On-site metrics like page views, bounce rate, and time-on-site
  6. Conversion rates
  7. Multiple interactions

2. Write in language customers actually use

When writing conversational, you shouldn’t sound like a robot, and every word should convince the prospects that you are addressing them in person, not in a general tone. This way, they feel connected and ready to start the interaction.

The lack of personality is the killer of engagement and leaves you in vain. Your high school English teacher won’t penalize you for breaking some grammar rules here, so break some rules, and write in a tone that entertains, encourages, and engages readers.

Finally, bear in mind that you do not overuse conversational tone in your interactions with prospects. Everything in its moderation is best, and using too much conversational language may alienate the audience. Never sacrifice the brand and business prestige for an interaction. 

Do’s

  1. Use “You� and “I� instead of third-person
  2. Write short sentences
  3. Use contractions
  4. Ask questions to engage
  5. A little formality is needed

Don’ts

  1. Don’t use Passive voice
  2. Remove excessive jargons
  3. Don’t write in the same way you talk
  4. Don’t be rude and rough

3. Go beyond chatbots and messaging apps

Despite the convenience that bots brought to business-customer interactions, they still have a long way ahead to replace humans.

According to a survey by Blue Fountain Media, 47% of respondents prefer human interactions to AI. By the same token, 86% of consumers prefer to ask for human support if the bot fails to meet their request. People out there aren’t just the consumers of your content, and they’re looking for a human-made experience in their interactions rather than just chatting with a bot.

Share empathy

Bots are smart and AI-powered, but even the smartest bots can’t share empathy. Empathy is your weapon to position yourself at the heart and mind of prospects and let them to feel secure and heard. Don’t ignore it.

Don’t forget Offline channels.

Conversation doesn’t necessarily need to happen in an online environment. Sometimes the ROI of an offline channel outperforms online. For more effective communications, you can schedule face-to-face meetings (by respect social distancing, of course) with consumers.

4. Measure & optimize

Finally, it’s time to measure your efforts, see what’s working, what the areas of improvement are, and what should be left. Investigate the data you collected from consumers, and refine the strategies according to the insights.

Great Examples of Conversational Content

  1. Duolingo

Learning a new language through participating in conversations can accelerate learning, but if you feel embarrassed, Duolingo bot is here to be your partner. This bot simulates human-like conversations for learners and constantly updates its core to learn new phrases.

“Students master vocabulary and comprehension skills with Duolingo, but coming up with things to say in real­-life situations remains daunting. Bots offer a sophisticated and effective answer to that need.� Duolingo CEO and co-founder Luis von Ahn said.

  1. HealthJoy

HealthJoy is a healthcare startup that uses an AI-powered chatbot, named Joy, to provide users with doctors’ information, insurance plans, health recommendations, and more. Companies can manage their healthcare costs with HealthJoy, and save a lot of money thanks to its wide-ranging programs.

  1. Whole Foods

Whole Foods uses a bot on Facebook Messenger to help users with recipes. Finding a recipe has never been as easy as it is with the Whole Foods bot. The bot even allows searching for a recipe with emoji.  

Wrapping up

Deploying a conversational strategy isn’t a new concept, and many brands are using it for a long while, but the way you execute the strategy is the key factor. We live in an age that personalization is getting more hit, and consumer’s interactions are heavily affected by the conversational patterns. Every brand needs a conversational strategy to stay on the radar of consumers.  

Image Credit: judit peter; pexels

The post The Ultimate Guide to Conversational Content Strategy appeared first on ReadWrite.

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Content Marketing Marketing SEO

6 Actionable Content Marketing Tips and Tactics to Skyrocket Organic Traffic in 2020

organic content marketing

Blogging for business has become a mainstream essential. All online businesses, irrespective of the size and industry, are using blogging to increase their brand visibility and leads. Here are six actionable content marketing tips to skyrocket your organic traffic.

In marketing, we popularly call blogging strategy “content marketing.�

Even though it’s a great channel to acquire leads, most organizations are doing it wrong. While they are able to publish content regularly, the “marketing� is where most of them get stuck.

According to a SEMRush survey, 52% of content teams struggle in creating content that attracts more traffic.  ngf4e w  So what is going wrong?

While there might be multiple reasons for failure, the inability to get organic traffic to articles is the major roadblock. Getting traffic from search engines ensures you get consistent traffic to your blog, unlike social media traffic that lasts for a couple of days.

In the past, I’ve helped multiple companies with their content marketing efforts, and it has been a steep learning curve.

Here is my best content marketing tactics to help you solve this problem.

In this post, I’ve majorly focused on B2B content marketing (blog posts), but most of the tactics work equally well for the B2C industry too. Let’s dive into my favorite content marketing tips for 2020 –

1. Picking the right topic

While choosing the right topic might not directly impact your chances of ranking on Google, it’s the most crucial part. The last thing you want is to bring irrelevant visitors through your blog.

Remember, it’s not only about getting more organic visitors but attracting the right people to your blog too.

Ideally, you can divide the topics according to the different stages in the sales funnel.

1. Top of the Funnel
2. Middle of the Funnel
3. Bottom of the Funnel

Source – SingleGrain

If there’s a topic that doesn’t fit in these three stages, chances are it’s irrelevant for your company. So avoid writing about those topics.

To help you explain better, I’ve taken the example of Automate.io, a SaaS company that lets you integrate apps and automate workflows. I picked three posts from their blog from each stage to make my point clearer.

TOFU or Top of the Funnel Content

Any content that can help build awareness for your brand can be considered top of the funnel. The aim should be to attract as many relevant people as possible.

Example – 10 of the Best Email Marketing Strategies for E-Commerce Sites
Summary – If you see the above topic, it doesn’t cover automation in general but still gives an introduction to automation in one of the points.

TOFU works best for brand visibility and might not necessarily get you quality leads when compared to other stages.

MOFU or Middle of the Funnel

With this type of content, your aim should be to influence visitors in the consideration stage to sign up for a trial or a demo.

Example – The E-commerce Business Automation Guide for 2020
Summary – The above topic targets Ecommerce businesses looking for automation solutions.

Remember to show the different advantages and features of your product when writing MOFU content. This will help convert more visitors into leads.

BOFU or Bottom of the Funnel

This type of content helps users to validate their purchase decision. Content types like a comparison post, buyer’s guide, case studies (might not help get you organic traffic) are great examples.

Example – Mailchimp & Shopify Integration: How You Can Still Connect Them & Do More
Summary – The above post directly shows how Automate.io can help set up the integration.

2. Keyword Research is key

I can’t emphasize the importance of keyword research enough when it comes to SEO. If you’re looking to drive organic traffic you need to rank for terms people are searching on Google. Avoid selecting a keyword on the basis of your gut feeling.

The best way is you can do this is by using a keyword research tool like Google Keyword Planner or UberSuggest. Once you enter your keyword you’ll see related keywords and search volumes associated with it.

For example, to optimise this post, I entered content marketing tips and I found the search volume to be 420 per month globally. In my search, I also found similar keywords like content marketing tactics, content marketing tactics 2020 and other related keywords that I could include in my content. Don’t skip long-tail keywords.


Source- Ahrefs

But your final keywords choices shouldn’t be purely on the basis of volume. There are a lot of other factors like –

1. The difficulty of the keyword. Just do a quick google search and analyse the top ranking websites. I personally like to compare the DA of the top website with mine to see if I have a shot at ranking on the first page. If there’s a huge gap, I usually skip that topic altogether.

2. If you’re targeting a specific country or region, make sure to check region-specific volumes. Sometimes there can be a big difference between the global and country-specific search volumes.

3. If you’re writing a blog, ensure that the keyword’s intent is informational. In case you see a lot of product pages ranking for a keyword, it might not be the right keyword to target.

4. Apart from the volumes, check the keyword traffic estimation also. Read this article to know how you can calculate it.

3. Make it better than your competitors

You can only outrank a post by doing a better job than your competitors. Including more words is not enough. If you’re planning to create content that generates a ton of inbound traffic, then you need to spend a lot of time in research and crafting it.

Here’s what you need to keep in mind when writing content – 

  1. Focus on making it in-depth whilst keeping the intent of the audience
  2. Cover all the necessary information that the user might need 
  3. Make it easier to skim by structuring the article well. Use a page builder like Elementor to add content boxes, tables and more. 
  4. Add infographics, statistics, and videos to make it enjoyable and actionable
  5. Try to be as original and authentic as possible

4. Promote, Promote and Promote

Let me ask you a question: how much of your efforts are spent on writing content vs content promotion? 

For most teams, it’s 80% in writing content and 20% on promoting it. This is a huge problem. Remember, promoting content on social media and to your newsletter subscribers is not enough. You need to find other creative ways of promoting your content to reach your target audience. 

Here are some promotion techniques you should try – 

  1. Community promotion – Try to promote your content in relevant communities and groups on Facebook, Slack, and other places. You can also look at online communities (like GrowthHackers) and other promotion platforms (example – Zest.is). Just ensure to engage first before posting your article.
  2. Reddit and Quora – These are clearly one of the most underrated channels when it comes to promotion. But if you use them strategically, you can see great results. For example, Reddit can drive a ton of traffic and links to your post. You just need to be smart with your messaging.
  3. Influencer promotion – Find relevant influencers using a tool like Buzzsumo and outreach them over email or twitter with your content.
  4. Content repurposing – Even if your content is just text, it shouldn’t stop you from converting it into a video and publishing it on YouTube. You can take a similar approach to repurpose into other content formats like audio, slides, infographic, a downloadable etc.

 

Source – Zest.is

5. Creating high-quality links

Honestly, writing and promoting your content is not enough to rank it on the first page of Google. In most cases, you need to create manual backlinks to improve the SERP rankings.

While there are many techniques to generate backlinks, here are few that has worked for well for me – 

Guest Posting – Even with all the rumor saying “Guest Posts are dead,â€� it still works like a charm. Just ensure you’re reaching out to the right site and pitching them relevant content ideas.

Focus on providing value, and you’ll see great results with your efforts.

Here are some search queries that will help you to find sites that accept a guest post in your niche.
keyword intitle:�write for us�
keyword intitle:�write for me�
keyword  intitle:�contribute to�
keyword intitle:�submit� + inurl:blog
keyword “submit a guest post�

Reaching out to resource pages – Search for relevant resource pages on Google and outreach blog owners with your post. Make sure to give them a compelling reason as to why they should consider your post. A lot of times you just need to fill up a form to submit your resource. A blogger outreach strategy can be incredibly effective when done right.

Here are some search queries you can try –
Keyword +  intitle:resources
Keyword +  inurl:links
Keyword +  intitle:resources inurl:links

6. Keep updating the old articles

I know updating old posts can be a huge challenge, especially when you’re working on an article that hasn’t been written by you. But with so many changes happening in the world, at some point in time — your article will inevitably get outdated and lose rankings.

To prevent being outdated, you should make it a practice to update old posts. You can do this by adding relevant content, additional information, and internal linking it with the new pages. This work will directly help boost the authority of the article.

To identify such posts, I usually create a report every six months. You can change the timeline depending on the number of posts you publish every month. Regardless, if you see traffic for a post drop, it’s a good signal for you to work on updating it.

I understand for most of us when it comes to increasing organic traffic, our focus is on adding new posts to the blog. But one shouldn’t overlook the power of updating your existing posts to increase traffic.

Over to you

I hope the above content marketing tactics inspire you to ramp up your content efforts.  I feel it’s all about changing the mindset and following a framework. Forget about your competitors. Remember, to equally distribute your efforts between writing and promotion. 

I understand implementing these changes might seem difficult at the start. But trust me, once you start focusing on driving organic traffic to your blog you’ll see amazing results. Just align your activities with the goal of ranking on Google. 

Image Credit: austin distel; unsplash

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content creation Content Marketing content strategy content writing Marketing

Content Strategy Not Working? Here are the 6 Reasons Why

content strategy

Click on any blog related to content marketing and you will read “Content is the king� somewhere mentioned there. Content with the right content strategy helps you build your brand, make it visible to your audiences, boost customer trust, increase conversion rate, and even close sales. But does this ‘king’ bring everyone the same profits? Here is your content strategy not working? Here are six reasons why.

Today, we see every one creating content, and over 70% of the marketers are even actively investing to scale content marketing. But the sad truth is — not all of these marketers are happy with the results they see.

In the majority of the cases, it is not the content that is to be blamed. It is rather the content strategy.

Despite putting in all the efforts to make the content work, many still see their content lost somewhere in the deep dark digital abyss.

With minimal views, zero interaction, no engagement, and certainly no conversion, the dream of dominating the world with your content could instantly turn into a nightmare. But there is a ray of hope that will pull you out from failing at your content strategy.

Here is a blog that will tell you the main reasons why your content strategy is failing and how you can fix the strategy to succeed.

Because You Are Writing for the Bots and Not Humans

One of the biggest mistakes that most of the companies make when following a content strategy is that they focus too much on making their content rank than making it interesting. Google bots have become super smart and would automatically rank your content if it is loved by the people.

If your target audiences are not able to connect with what you write — it will be of no value to your company.

You will never be serving your target audience if you stuff your content with keywords, key phrases, and links.

Check for your content strategy.

Is it totally backed by keyword analysis and nothing else? Are you just churning out new content every other day to make sure your keywords rank?

If that’s the case, your content strategy is never going to work. Here are some mistakes in your content strategy that are taking you down.

  • Writing just enough (300 words) to fulfill Google guidelines without covering the complete topic.
  • Unnecessary stuffing the content with long and short tail keywords that make no sense to the reader.
  • Hyperlinking the content with just the service or product rather than linking it to informative pieces.

Quick Fixing Tip:

While writing content, you need to ensure that it is written with humans in mind and only optimized for search engines.

  • Create content that is catering to the needs of your readers and is still optimized for search engines.
  • Make sure it has at least 1,890 words. This way, it covers the complete topic and also makes Google web crawlers happy.
  • Keywords are important. Place them strategically. Primary keyword once in the first paragraph, title, and URL.
  • To avoid keyword stuffing yet ranking for the same, use LSI keywords to make your content look more natural.
  • Link your content but make sure it is linking to both internal and external pages that provide value to your readers.
  • Images are important to keep your reader entertained. You can use these images to gain ranking as well by adding Alt Tags and ensuring it ranks on Google images. When creating top-performing content on Google, you also need to add images with Alt Tags in it.

Because You are Scared of Experimenting with Content Forms

In an age when you are surrounded by content in all forms, limiting your content strategy to just blogs and articles is a sin. You might have a full-blown content strategy in place with a content calendar that ensures your writers churn out content pieces and post them on your website or external platforms. However, it is 2020 and your target audiences have gone far beyond consuming content through just one means.

Each business starts its content strategy from ‘having a blog page.’ And it is great as over 60% of the businesses that acquired more customers had a blogging channel in place. But thinking that that’s enough is where you start failing.

You need to study your buyer persona and the stage they are in the buyer journey to offer them the required kind of content for a successful inbound marketing initiative as well.

For example, a buyer in the awareness stage would like to have blogs and ebooks or guides around the topic. Those in the consideration stage might look for whitepapers, blogs on ‘tips’ or ‘best ways’, etc. And those in the decision stage of their journey would rather look for case studies, videos, industry reports in the niche.

The mistake you are doing is that you are offering all types of buyers in all stages of their buyer journey with the same content. Neither are you looking at the buyer demographics nor on the stage of their journey to create customized content.

If your content strategy is failing even in the times when content is the king, know that it is the time to diversify.

Quick Fixing Tip:

  • The best way to diversify your content strategy is by repurposing your content. This way, you don’t have to increase your team size to create all types of content. You simply need to repurpose the content that’s already available with you. In fact, 60% of marketers use their one piece of content in two to five ways.
  • Turn your content into different forms like videos, podcasts, ebooks, pdfs, infographics, etc., to ensure it reaches audiences in the way they consume their content.
  • Look for content that is already working with the audiences and update in to make it brand new. Add new pointers, create images, and make it eye-catchy, provide new examples, improve the layout, and much more to ensure it keeps the visitors engaged.
  • Create videos from your engaging blogs
  • Make social media graphics to build your community of readers there
  • Offer downloadable content in the form of pdfs, guides, whitepapers, etc.
  • Transform your long-form content into ebooks and send them across to your clients
  • Create a buzz among your audience by creating a post that talks about the best round-up posts.
  • If you have some really good information-rich content, create webinars from them to build your authority in the niche

Because Your Competitors Already Dominate the Niche

Your content is good, you are producing all types of content, and even promoting it right. Yet, you are not able to succeed with your content marketing. Why?

Maybe because your competitors are way too strong.

Yes, one of the main reasons why a majority of the businesses see their content strategy failing is because they are up against industry giants. Many times, businesses are doing nothing wrong, it’s just that they are in an industry or market that is already dominated by big names. In such situations, it is only human to feel that it is not much you can do. But giving up should never be the case.

Think you cannot fight the saturated or dominated market? You can.

Quick Fixing Tip:

If you are also in an industry where your competitors have left no scope for you and no matter what you do, your content is still not working, here is what you can do.

  • Offer problem-solving content to ensure that your target audience can rely on you for solutions
  • Be consistent with your content delivery and never back down. Slowly and steadily, you will reach the top.
  • Start with building a small niche group of followers with your content and start expanding it.
  • Try the skyscraper method of creating content where you find the best piece of your competitor’s content and generate something even better.
  • Look where they are lacking through a thorough competitor analysis. There must be something they are missing out on and that’s where you need to hit with your content strategy.

Because You Are Not Creating Valuable Content

Producing content for content’s sake is not going to take you far. It should always provide some value to your audience. A very prominent reason why the majority of the companies do not succeed with their content is that they get too busy simply churning out content pieces one after the other without considering if it is working for their audiences or not.

You are not thinking about your audience while creating content. It is only the numbers you are worried about. And the same thing has passed on to your writers as well. They aren’t worried about content quality or the value it would create with the readers, they are simply meeting the deadlines and targets of writing x number of words each day.

Quick Fixing Tip:

When it comes to writing valuable content for the audiences, there are many things you can do. Here are some of them:

  • Have a buyer persona and analyze the characteristic of the audience to know what kind of content they like. You need to find what clicks your audience and create content that engages them.
  • Your content team should be experienced and know how to create high-quality content. You cannot expect them to create great content if you haven’t familiarized them with your target buyer personas. Make sure they have complete information about your company’s offering, working process, and the target audience so that they can create valuable content.
  • Make your content stand out by adding some unique qualities to them and offer value in one way or the other.
  • Give a different angle or perspective to your content to ensure that it is creating more value for your audiences
  • Talk to your sales or business development team to know the questions that the customers are actually asking and create content on that.
  • Pay attention to the content type that is not working with your target audience and either stop doing that in your strategy or try to improve them.

Because Your Content Promotion is Not On Point

Content marketing is not just about content. It’s second half talks about marketing and that is where most people fail. Many people have talented content writers who tell the company stories in a perfect manner while also offering value. But they lack in promoting the content on the right channels.

Your content strategy would definitely not work if you are doing nothing about the content once it has gone live on your website.

How do you expect your users to find the content? Do you expect them to type your blog URL to reach the page? No one would do that, of course.

How will they reach your content? They will reach your content when you know how to promote it.

Take, for example, Robbie Richards, a professional that helps growth-stage SaaS companies with their SEO strategies. His page was just a month old with no backlinks or anything. Yet, he grew his traffic by 272% in just 30 days. How?

Having a content strategy that emphasizes on creating great content and promoting it right. He used Buzzbundle tool, weekly round-ups, forum marketing, etc.

Quick Fixing Tip:

There are some simple and quick tips that can help you improve your content strategy through promotion.

  • Send out email newsletters to all your subscribers for your blog posts
  • Share each of your blog posts on social media platforms that best suit your business and audience in a very engaging manner. Don’t forget, over 74% of your users are on social media. But make sure you target your content according to social media platforms. LinkedIn for business posts, Instagram for cultural posts, Pinterest for infographics, Twitter for mentioning industry experts, etc.
  • When sending out emails to your prospects, you can link your informative posts in the email to give them value and get more traffic on your site.
  • Reshare your content on different reposting channels like Medium etc., with your original link as canonical to reach out to wider audiences.
  • Answer questions on Quora, Reddit, etc., while linking to your blog post to get interested readers from there.

Because You Aren’t Tracking Content or Wasting Your Data

Data is imperative in today’s world and you need to make complete use of the data that you have to improve your content strategy. Basically, if you are not backing your content strategy with data, you are simply taking the guess-based approach. And that is not going to take you too far.

It is important that you track each piece of content and know the numbers to not just formulate your content strategy but also improvise it accordingly.

The data collected from tracking and analysis of content, marketing campaigns, and other similar things can be very useful in strengthening your content strategy and making it fool-proof.

Quick Fixing Tip:

  • Google Analytics, Hubspot Analytics, SEMrush, and many more tools are available to help you analyze your content performance
  • Looks at the page views, bounce rates, average session, etc., to see how your content is performing
  • See the referral traffic and make sure sharing content there becomes a routine
  • Have a monthly report to see where the traffic arrives most and from where. Create content and promotion strategies accordingly.

On an Ending Note

Like having a correct inbound strategy is imperative for digital engagement, a correct and fail-proof content strategy is also crucial for your success. In fact, if done right, your content strategy can get you three times more leads than paid search advertising. All you need to do is find the reasons why it is failing and fix them to succeed.

In this blog, we covered all the major reasons that lead to the failure of content strategy and how you can quickly fix them. You can perform content audits regularly and see ho everything is working out. Once done, implement the quick fixing tips and do not forget to include these implementations in your content documentation as, without it, your strategy would not stand.

Key Takeaways:

  • To make your content strategy work, make sure your content is written for humans and well-optimized for search engines.
  • Creating just one kind of content would bore your audience. Treat them with variety and serve them with a mix and match of video, blogs, podcasts, infographics, etc.
  • The content should always provide value to the readers and compel them to take some action.
  • Do not worry if your industry is already dominated. Offering value consistently would help you carve your niche.
  • Just pushing down chunks of content on your website wouldn’t suffice. Promoting the content should take an important part of your content strategy.
  • You also need to monitor all your content efforts. Otherwise, how would you know what’s working and what’s not? With proper tracking, you can create more value-driven content that will resonate with your customers’ requirements.

The post Content Strategy Not Working? Here are the 6 Reasons Why appeared first on ReadWrite.

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7 Content Marketing Trends to Watch Out for in 2020

marketing trends

There is no doubting the effectiveness of quality content in driving more clicks — regardless of what your niche is. Nonetheless, since 90% (demandmetrics dot com) of all organizations leverage content in their marketing efforts, producing engaging, just informative content is no longer sufficient to cut through the noise.

It is critical that you learn about what type of content you must create and what channel or what medium you must target to increase exposure and drive more clicks.

In 2020, as older trends taper off, and older marketing techniques are rendered ineffective (especially after COVID, the economy, and the riots) your success in marketing is contingent on leveraging current trends to push content to more users.

Here are seven content marketing trends you must watch out for in 2020.

#1. Podcasting

Image: Podcasting-Example.png
Image Source: https://www.smartpassiveincome.com/listen/

Podcasts have exploded in popularity in the past decade. As reported by Statista, the number of podcast listeners has almost tripled over the decade, and it is anticipated that the number of podcast listeners in the United States alone will rise to 132 million by 2022!

With more and more listeners tuning into podcasts across niches every day, it is crucial that you begin to leverage podcasts to expand your reach exponentially. Digital marketing podcasts are gaining momentum and a lot of experts are sharing their practical tactics to help online companies.

Creating a podcast is of prime importance if your industry demands it. Even if there are already big players in your niche or no podcasts are covering your niche at all—you must put up an informational podcast episode regularly.

Similar to blogging, consistency is key to thriving in the podcasting space.

It is also crucial that you create a podcast intentionally. Creating a podcast only for the sake of marketing isn’t going to be effective. You’ll lose traction and plateau at times, and only being passionate about your niche will keep you going. 

Lastly, sticking to a particular facet of your niche is essential—since switching subjects will confuse your listeners regarding your area of expertise.

Opined Brendan Hufford of 100 Days of SEO.

 

#2. User-Generated Content 

Image: User-Generated-content-example.png
Image Source: https://www.canva.com/

User-generated content is content created and published by unpaid contributors. 

Typically, these contributors are fans that promote a brand based on their own experience with it. The brand does not promote itself. You can find user-generated content on social media, blogs, and forums as comments, images, or testimonials.

One good example of marketing using user-generated content is Coca Cola’s “Share a Coke� campaign. Users would find a Coke with their name on it and share a picture of it on social media. 

Although it may not seem like a huge deal, you must realize that with this campaign, the company managed to create a source of free viral content for the brand—since people were essentially showing off images with their drink.

You can leverage user-generated content from the ratings, reviews, and comments from e-commerce sites, blog posts, and social media depending on what suits your business model and niche best.

Over 90% of consumers trust the recommendation of another person, even someone they don’t know, over branded content—which is why you must find ways to leverage user-generated content. 

Opined Brent Trotter of Clique Studios.

#3. Voice-Activated Content

With the adoption of smart devices proliferating, there is an upsurge in demand for content optimized for voice-activated devices. Voice-activated content opens up a wealth of opportunities for you to intervene and leverage the newly popular platform. 

Many marketers are only now starting to realize the potential for profits of this trend, it is vital that you begin curating voice-optimized content right away, while you still have the upper hand. There is only one thing you must discern to make the most out of the opportunity you have now. 

You must understand the nuances between how users search for content when they type and when they speak. 

Gaining mastery over these subtle differences will enable you to craft better headlines and focus on including specific long-tail keywords in your content.

Although voice-optimized content must be informative and engaging (just like blog content), the style of writing must be much simpler.

Analyzing patterns and trends in voice searches—similar to what you practice when looking for keywords and content in demand—can potentially amplify your exposure.

#4. Chatbots 

Image: Chatbots-example.png
Image Source: https://www.intercom.com/customizable-bots

Introducing a chatbot to your site has a range of benefits—which is why you will notice a surge in its adoption.

By setting up a chatbot on your site, you can engage your visitors in conversation. Hooking in your visitors in this way enables you to

  • learn more about their persona,
  • understand their intents and goals when they visit your site, and
  • analyze their specific needs.

Asking visitors to fill in a form is now a dated marketing tactic and is largely considered tedious. A chatbot is a sophisticated tool that enables you to accomplish all the same objectives faster, all while keeping your visitor engaged in stimulating conversation. 

Conversational marketing, in the form of a chatbot, also minimizes the downtime throughout your relationship with the visitor. This increase in efficiency, in turn, allows you to achieve the following:

  • Minimize the time needed to learn about your target audience
  • Minimize gaps between engagements 
  • Minimize the time and effort needed on the visitor’s end
  • Minimize costs (since you don’t need to hire anybody)

Chatbots minimize costs, time, and effort required to understand the goals and intentions of your visitors. 

They are so effective because, unlike when using forms, a chatbot makes the user feel as if they’re being treated as an individual.

Opined Daniel Cooper of Lolly.co.

#5. Augmented Reality

While AR content is an entirely new form of content, it opens up scores of opportunities for you to use it to revivify your content marketing campaign. 

Companies like Starbucks, Facebook, Google, Sephora, Ikea, Apple, and Microsoft are already putting the new technology to good use.

Ikea launched Ikea Place—an AR application that improves the customer’s shopping experience by showing them exactly how a product will look and fit in their room.

Image: Augmented-Reality-Ikea-Place.png
Image Source: https://www.ikea.com/us/en/

On the other hand, Sephora has an AR-supported app that enables customers to try on eyelashes, lipsticks, eye shadows, and all kinds of other beauty products without needing to purchase them first.

AR still remains to be a largely untapped avenue for marketing, with only mainstream companies diving in headfirst. 

Regardless if you blog, run an e-commerce store, or market products for others, you must remember that the only lapse in AR marketing is currently on the marketers’ end.

Almost all devices on the market are AR-ready, and adaptation to it is only increasing. With only a few companies leveraging it to market products, altering your content marketing strategy to involve AR can help drive more traffic and sales. 

Opined Isaac Hammelburger of SearchPros.co.

#6. Video and Live-Stream Content

Image: Live-stream-content.png

The modern customer increasingly expects to receive video content from their favorite brand. Video content also tends to keep users engaged for a longer time than written content.

Posting videos on YouTube, Vimeo, Facebook, LinkedIn, and your own website is a great way of engaging customers for longer periods. While you do have their attention, marketing products and services shouldn’t be too difficult anymore.

On the other hand, you can upload short videos on platforms like Snapchat, TikTok, and Instagram and supply snack-sized content with high potential to go viral. 

You can also leverage these platforms to create user-generated content. Sending your products to reviewers and having them create a video is an excellent tactic that almost always brings in more customers.

You can also leverage live-streaming platforms in your content marketing campaign. Now, more consumers prefer to watch long-form video streams than read a blog post. 

Holding Q&A sessions, webinars, product demos, or interviews are some of the best ways to create engaging long-form content.

Regardless of what platform or video style you decide to leverage, remember that more exposure translates to more sales. 

Opined James Norquay – Content Marketing Director Prosperity Media.

#7. Google Snippets

About 62.5% of Google searches on mobile now end without a click. 

Ever since Google (and other search engines) introduced the SERP snippet that has featured content, users tend not to click on links since they’ve already found what they were searching for. 

If you want your web page to stand out from the competition and be featured in the snippet, you must create content that stands out.

Image: Google-Snippets.png

Users now know that using long-tail keywords will almost always cause Google to answer their questions in the form of the snippet. Therefore, you must focus on creating solution-focused, long-form content that can answer the audience’s questions. 

Targeting “How do I…� questions in your niche is one of the easiest ways to get your content featured on the snippet. Also, you must make sure that your content is straightforward and that you’re not rambling. If you must choose between straightforwardness and cleverness, always go the straightforward route.

Another important characteristic of quality content is that it attracts both “no-click� and “click-happy� users. If you write engaging content, there’s a good chance that you will drive more clicks.

Regardless of which trend you decide to hop on and take advantage of, you must remember that analytics is just as important as the content in content marketing.

You must aim to deliver content on the basis of your analysis of search intent. Furnishing quality content that’s already in demand will help you drive more clicks to your site, which will translate to more sales. 

The post 7 Content Marketing Trends to Watch Out for in 2020 appeared first on ReadWrite.

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Blogger Outreach: The Definitive Guide for the Beginners

Blogger outreach for beginners

Blogger outreach is developing relationships and is maintaining the same with some relevant bloggers as well as offering them high-value and relevant content which their audience and readers will find useful and engaging. It can, therefore, increase your organic search visibility when bloggers with established and trusted sites link to your website.

There are a lot of companies that provide blogger outreach services. They are also responsible for building cordial relationship with many high-quality blogs along with other communities which are related to a website theme.

What is the job of a blogger outreach program?

These companies aim at getting good content to be posted on the sites with the required website’s URL in it. It also helps in promoting these posts via bookmarking or social media marketing thereby making them popular for generating real traffic through these for the websites.

Many bloggers outreach will help in finding the best influencers having millions of followings and if they write and publish your business, then millions of audiences will be out there to watch for your brand, thereby providing good marketing.

How to expose your brand through bloggers outreach services?

Blogger outreach services help you to expose your brand to a proper and targeted audience. It adds a strand to your content or blog marketing activity. This allows you to reach wider, new, and relevant audiences. If the content is in the blog format that your target customers usually read, and some new and interesting things are offered, then the potential of brand awareness is considered to be huge.

What kind of service does a Blogger outreach service provide?

For promoting your brand you may choose any of the blogger outreach services, who will help in promoting blogs as well as any kind of SEO project. Some of the examples are mentioned below:

  • Agencies: If you are an SEO or marketing agency and if you struggle to place quality link placements for the clients, then you may opt for a proper and genuine blogger outreach service. Just check whether the reports which they provide are white-label reports or not. If so then you will get the full credit for their work, which is another good point in seeking the service of blogger outreach.
  • Affiliate Marketers: If you are planning to grow an affiliate website via SEO, and require quality links, then yet again seeking the help of a blogger outreach service is a must. They help you to focus on many important aspects of your affiliate business like improving your conversions and creating content. They also help you in acquiring backlinks.
  • DIY SEOs: Blogger outreach services also help you in growing your own business using SEO, if you have any such plans. You just spend some time growing your business and the blogger’s outreach will do everything for you. They will only do the link building stuff, and you just don’t have to worry about that.

Choosing the perfect blogger outreach service

It is very important to choose a blogger outreach service that will provide you with high-quality content along with better service and management and marketing. There are some points which you should keep in mind while choosing such companies:

  1. They should surround your link with high-quality links: If your link is surrounded by multiple sources then this builds credibility for your blog and your backlink as well. Check whether the company place at least 2 other relevant outbound high-quality links in each piece of your content.
  2. Your link should be placed within the content: The company should place your backlink within the actual body of the article which is a true contextual backlink. Your backlink must look like a natural vote/recommendation for your site.
  3. Check for genuine outreaches: Check whether your chosen company uses genuine outreach or not. They must not have any control or access to any of the sites that get you backlinks on.
  4. Check whether the writers are proficient in English or not: If each and every article is written by experts having proficiency in English then it would attract many foreign clients whose mother tongue is English. This will also create a huge impact on your content and will help in creating an identity for your company.
  5. Whether you get the proper credit and white label reports: You should get the full credit and white label reports for your content. Their hard work should be your credit.

How to do blogger outreach program in a proper way

The practice of doing work with influencers online as bloggers for building a favorable network that promotes novel products is noticed and earns acclaim by a wide range of customers is known as blogger outreach. Blogger outreach has five phases- planning, establishing identity, pitching, sending and promoting.

How important it is?

Yes, it is extremely important. This is because any normal buyer goes through multiple reviews before finally deciding to purchase it. Maximum reviews are in the form of blog posts. While researching about certain products or services, consumers mostly rely on advice that the bloggers give them. The information given by blogs is considered reliable. Bloggers, though influences of mid-level, have an audience that is more loyal than the audience of mega influencers.

Steps for developing a blogger outreach program that kisses success

These steps will definitely help you in your target of developing a blogger outreach program in a proper way:

  1. Decide your goals- It is important that you determine your objectives. If you want to make your brand popular, build brand awareness. This will definitely entice new visitors and thus, increase sales.
  2. Do good research- Spend time in researching to know about the leading bloggers for getting the best out of guest post blogging. You will learn about the focus of dominant bloggers and then decide whether to link building service with them will be beneficial for you or not.
  3. Search for relevant bloggers- Searching for relevant bloggers is one of the most important tasks in hand. You need to find bloggers who will be useful for you as well as your brand.
  4. Homework matters- Contacting bloggers of all kinds will not at all be helpful for you. Do proper homework and find out after reading the blogs, which ones you require for the brand of yours. For insights, their most common posts can be examined.
  5. Engage with bloggers and build credibility- For making connections, comment on the contents written by them and also share some of their good contents on social platforms. You don’t have to be overly obsequious. When you meet bloggers, try to be creative.
  6. Create a unique and tailored communication- You need to give bloggers offers that they will find unique and impressive. Link Building Service needs to be done strategically. Show respect to bloggers and try to understand their goals.
  7. Give them reasons for saying yes- If link building service with an agency is one of your targets, you need to work hard on that. Show support to bloggers and by support, we do not mean you need to be overfriendly.
  8. The resource has to be flexible- Present yourself in such a way so that you are considered as a useful resource. Try to help bloggers in their hour of need to build long-lasting relationships.
  9. Monitoring of results- Tracking the results is extremely important for a blogger outreach program.

How blogger outreach is useful in business?

If you are opting for blogger outreach service for working on your blogging and contents and also marketing of your content, then better you look for some of the qualities of your companies before selecting them, which are given below:

  • A blogger outreach uses the materials and stuff, from various formats available like the press release, social media sites, content marketing, and SEM or SEO. It gives stress on the importance of the keywords which are written in black, and also the kind of content in the blog that it leads to.
  • The team experts of a blogger outreach service should help you with the knowledge of the criteria. You should be able to have an exact idea of your targeted audience and hence make an analytics report based on your idea. Blogger outreach should be able to make your blog dominating and influencing the audience and should also make the good promotion of your sites and brands.While you are primarily on the basis of promoting your products you’ve to brainstorm the minds of your target audience by providing and soliciting what you intend to offer. Hence it can be said that the blog must be interrelating with your brand’s scenario.
  • If you want to build up the contact then try sending a complimentary material with the blogger. You should then be able to introduce it to the person. The company which you prefer for your job should be able to introduce you to that person. They should feature your brand and your message to that person and should let you know the details like the likes and dislikes of that person before your services are offered.
  • The lifestyle of the targeted audience must be included in your promotional phase.
  • Make sure, that the content which you are writing and your company is marketing should be available to the maximum number of customers, on the search engine. If a person sits on the internet for some activity related to your site, they go through various online content and sites to get the proper information and reference.Also, the company should be able to get honest feedback from the users. They must provide and insert some high-quality keywords and phrases to your content to get the traffic.

Hence the blogger outreach service should not distract a user from the content but rather the person using your site should receive the appropriate and the exact information, about the content or topic he is searching for. They should be able to build a cordial and warm relationship, between the business people and the blogger (which is you).

Following all these steps will effectively expand your credibility among the audience.

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