lead generation lead generation tools Marketing

Top Lead Generation Tools to Grow Your Business

lead generation tools

While the COVID-19 global pandemic has compelled most businesses to cut their expenses, there is an even more compelling need for balancing accounts, inventory management, and avoiding customer churn. Even the marketing sector has undergone a huge paradigm shift with automated lead generation for better and deeper reach amongst the masses.

Lead generation is one of the most important elements of B2B marketing and is consequential for the growth and thriving of a business. But, then again, is Lead Gen really such a difficult task?

The process of Lead Gen begins with identifying and reaching the right consumer masses, getting them to visit your website, product, and service catalog, and convincing them to purchase for lead conversion. It doesn’t end here as you have to put constant efforts to nurture these leads for a lifetime.

The way to begin is to have the right lead generation tools. These tools are consequential and have distinguishing features that you will want to explore.

Features of Lead Generation Tools

Here are some of the common features that a lead generation tool must-have.

1. Usability

Top lead generation tools offer impeccable ease-of-use and make the entire job of spreading the word across the masses easier and better. They don’t require core technical aptitude or coding skills for the best results.

2. Platform Integration

The modern business landscape integrates different types of business software and automation that work in close association to achieve the desired business outcomes. So, all the top lead generation tools offer seamless integration across all the major platforms for effortless working.

3. Diverse Functionality

Best lead generation software has a diverse set of features and functionalities for holistic and comprehensive support to marketers. From analytics to reporting and from lead flows to landing pages – lead generation tools come with a rich toolbox for marketers.

4. Landing Page Builders

As per Forbes, businesses with more than 40 landing pages get 12 times more leads than those with five or lesser landing pages. Further, landing pages with videos can increase your conversions by 80%.

And, these stats indicate the importance of having a robust and reliable landing page builder tool. When you can automate the entire process, you automate lead conversion, which is certainly a major business growth driver.

5. Marketing Dashboards

All-inclusive marketing dashboards for B2B and B2C marketers are yet another important feature offered by the top lead generation tools. These dashboards are equipped with everything a marketer might need for lead generation, marketing automation, lead management, account-based marketing, and much more.

After having a brief overview of the various important features of lead generation software, let us move on to explore its different types.

Types of Lead Generation Tools

Lead generation tools can be broadly divided into the following categories:

1. Email Marketing Tools

These tools offer unparalleled performance when it comes to online lead generation and is among the best online lead generation tools.

2. Email Lookup Tools

They prove to be extremely useful when you need to connect with people that are not on your email list. These tools allow you to find their email addresses and contact details and help you connect with them.

3. Marketing Automation

Marketing automation tools automate tasks such as social media posting, email marketing, and ad campaigns, etc. Hence, they not only improve work efficiency, but they also help marketers in offering more personalized customer experiences.

4. Calendar Scheduling

The calendar scheduling tools help you overcome the challenges of scheduling meetings and by-pass the back-and-forth email chains. They give your prospects more flexibility and keep your calendar packed effortlessly.

5. Form Collection Tools

Form collection tools do the task of collecting email addresses and other personal contact details of your website visitors that can be your prospective customers. They help you create the email lists for drip campaigns and content promotion, etc.

6. PopUps

Popups do an incredible job when it comes to grabbing the attention of your visitors. They also collect email addresses and other personal details.

7. Live Chat

Live chat tools allow you to cater to your website visitors in many ways. From grabbing the attention via chat prompts to displaying the messages regarding the latest deals, to solving queries, etc. – they allow potential customers to get in touch with your team in a quick manner.

8. Inbound Lead Generation Tools

These tools help you bring more leads to your website and other channels. It involves creating content and campaigns to drive more traffic to your website, which leads to conversions.

9. Contests

Contest tools are great for creating brand awareness and getting the participants and people, in general, to sign up for your email list. Once done, you can continue to add them to your email drip campaigns.

10. Marketing Management Tools

The marketing management tools help you maximize lead generation, measure performance, and improve the quality of leads.

11. Social Media and Forum Tools

When it comes to collecting leads from social media channels and forums, these tools offer the best assistance by collecting the email addresses and other contact information from social media channels such as Twitter and LinkedIn.

Now, let’s dive in and take a quick look at the top lead generation tools and what makes them worthy of their ranking.

Top Lead Generation Tools

Without further ado, let’s look at the best lead-gen tools.

1. Qualaroo

top lead generation tools Qualaroo

Qualaroo is one of the top lead generation tools that are smart and allows you to ask the right question at the right time and gather quality feedback from your customers and visitors.

You can show the surveys and popup lead generation forms on your website as well. You can target the customers via specific actions, events, behavioral patterns, cookies, location, and even the data received from your apps.

It offers advanced targeting and a unique feature – Qualaroo Nudges that improve your response rates as well.


There are three plans – FREE, ESSENTIALS ($25 pm), and PREMIUM ($50 pm). You can use any one of them for free for 15 days.

2. ProProfs Chat

top lead generation tools ProProfs Chat

ProProfs Chat is one of the top inbound lead generation tools that optimizes your sales funnel. It allows you to capture qualified leads and saves them to a CRM software of your choice. One unique feature is the “announcements” via which you can share the upcoming events, sales, updates, and new product launches with your website visitors.

It offers multi-faceted engagement tactics that your sales team can use to identify upsell opportunities.

You can use ProProfs Chat to create a highly reliable lead generation system that comes with important features such as a customized pre-chat form by which you can collect data and direct the incoming visitor queries to the right teams or departments.


There are three plans – FREE, ESSENTIALS ($12.75), and PREMIUM ($17). You can use any one of them for free for 15 days.

3. AeroLeads

best lead generation tools AeroLeads

AeroLeads is an internet-based lead generation tool that allows you to capture qualified leads in the form of company details and email addresses. It sits as a sleek Google Chrome plug-in and allows you to add the contact details to a lead management page.

You can search and add the contact details collected by the AeroLeads plug-in to see them on the lead management page finally. Next, you can edit, filter, and sort the collected leads easily. It can be easily integrated with other major platforms and software.


You can select from their four plans- TAKE OFF ($49 pm), CLIMB ($149 pm), CRUISE ($499 pm), ENTERPRISE (Price decided on a call with the team)

4. Mediatoolkit

best lead generation tools Mediatoolkit

Mediatoolkit is an online media monitoring and analysis tool that can help you learn about all your social media mentions 24X7 from any source in the world.

You can automate your social media and website monitoring and filter the results via powerful search filters, such as Tags, Boolean Search, Location filters, and Language filters, etc.

It has a unique data analysis dashboard that helps you do the sentiment analysis, influence scoring, and generate excel data sheets for reporting and assessment. You can create custom alerts and save your data in various forms such as PDF files or excel sheets etc.


There are four plans, Pro: 117$ pm, Medium Business: 444$ pm, Enterprise: 1100$ pm, Agency: Pricing on call.

5. ProProfs Survey Maker

top lead generation tools ProProfs Survey Maker

A cloud-based software, ProProfs Survey Maker, empowers you to gather qualified leads and capture their recurring troubles.

The software comes with an impeccable knowledge base and a huge library of questions that allow you to understand the purchase intent, exit intent, and overall experience of your customers and prospects.

It allows you to customize the customer interactions and comes with a fantastic survey distribution system that distributes surveys via email, website, social media, and embedded links.

So, the odds of you reaching the relevant prospects are higher and better.


There are three plans – FREE, ESSENTIALS ($50 pm), and PREMIUM ($100 pm). You can use any one of them for free for 15 days.

6. LeadQuizzes

best lead generation tools Leadquizzes

LeadQuizzes is another impressive online quiz maker that is one of the best lead generation software for SMEs and start-ups.

The marketers can create surveys, increase their leads, and learn about their customer behavior without needing a developer. The tool comes with powerful popup controls that allow you to capture more leads and data from your website.


There are three plans – Standard: $49, Pro: $99, Premium: $249.

7. Poptin

best lead generation software Poptin

Poptin lets you create engaging forms and popups for your websites within minutes and helps you make an offer that your customers cannot refuse.

It helps you reduce shopping cart abandonment by offering popups and boosts visitor engagement by conducting surveys and collecting feedback. You can make user-relevant offers for better-personalized experiences and make use of the autoresponder emails to send coupons or welcome emails to improve customer experience.

Poptin allows you to create Email forms, Advanced forms, and Contact forms, etc., for improved lead generation.


There are four plans to choose from – FREE Plan, Basic Plan ($19), Pro Plan ($49), Agency ($99)

8. RollWorks

best lead generation software Rollworks

RollWorks is an account-based platform that is perfect for B2B marketers and ABM solution seekers. This is powered by machine and data learning and is undoubtedly one of the top lead generation tools.

The tool comes with the ABM Readiness Assessment Guide that empowers the B2B marketers with the right insight into their ABM readiness. You can identify the ideal customer profile for your business and target accounts and key buyers to improve your ROI.

You can also engage the existing accounts and measure the impact of your lead generation activities.


There are four plans, out of which the Starter plan is available at $975 per month, and the others, namely – Standard, Professional, and Ultimate, require team contact for pricing.

9. Aimtell

online lead generation tools Aimtell

Aimtell offers better visitor engagement via web push notifications and helps you acquire, engage, and retain leads as well as customers after they leave your website.

You can send highly personalized push notifications to your visitors, customers, and prospects for better reach and better customer engagement. You can acquire subscribers and automate their user journeys effortlessly.


There are four plans to select from – Basic: $49, Plus: $99, Pro: $199, Enterprise: $299

10. VisitorQueue

VisitorQueue: online lead generation tools

VisitorQueue allows you to identify the name, user data, and contact details of the people and businesses that visit your website. You can share the collected data with your team and enjoy better conversions without much ado.

The tool allows you to access the key decision-makers’ contact details of other companies or businesses that visit your website. You can enjoy an unlimited number of users in every plan, and the tool comes with dedicated customer support.

You can enjoy seamless integration across all the major platforms and software.


Five plans are priced according to the number of unique companies per month – 100 companies: $31, 300 companies: $63, 500 companies: $79, 1000 companies: $135, 2000 companies: $199

11. LeadBoxer

Leadboxer: online lead generation tools

LeadBoxer is an automated lead generation tool that speeds up the lead qualification and helps you grow your revenue. You can capture new leads and also gain actionable insights into your website visitors.

The tool offers real-time information about online visitors and shows the users currently interacting with your website. You can optimize workflows to solve your customer intelligence issues by using this tool.


There are two plans – Basic: $231 pm, Premium: $586 pm.

12. Outgrow

best free lead generation tools Outgrow

Outgrow allows you to create engaging, interactive content such as assessments, quizzes, surveys, polls, and calculators. All of them are top lead generation content pieces and can be generated with ease without any coding experience.

You can share the content as a slide, pop-up, or embed it on a webpage or URL of your choice. Outgrow comes with many pre-built templates and impressive layouts optimized for engagement, conversion, and screen sizes.

This tool has a separate dashboard for better end-to-end analytics and can integrate with more than 500 3rd party sales and marketing tools. You can also add buttons like ‘Follow,’ ‘Like,’ and CTAs such as ‘share’ on the result page.


There are four plans – Freelancer (Quiz Only): $14 mo, Freelancer: $25 mo, Essentials: $95 mo. and Business: $600 mo.

13. Optinmonster

best free lead generation tools Optinmonster

Optinmonster is one of the best lead generation tools that help you grow your email list exponentially.

The easy drag-and-drop builder allows anyone to create stunning pop-ups and lead generation forms that can be optimized for higher conversion rates. With more than 50 in-built templates, you can create six types of lead generation content, of which some are highly impressive, such as full-screen welcome mat, floating bar, and lightbox pop-up.

The worth of Optinmonster lies in its powerful segmentation and targeting engine that allows you to offer highly personalized customer experiences. You can target the right people at the right time by showing a highly relevant offer.

Further, Optinmonster works on all types of websites and platforms seamlessly.

Pricing: There are four plans – Basic plan: $9, Plus Plan: $19, Pro Plan: $29, and Growth Plan: $49.

14. Leadfeeder

top lead generation tools Leadfeeder

Leadfeeder is one of the best lead data collection tools and enables you to identify details of your visitors, such as their Email addresses, and company names, etc.

What makes Leadfeeder an amazing tool is that it tells you what companies visited your website even when they don’t fill any contact form.

It also finds the contact information of the employees working at that company, so you have the leads that never inquired about your products and could turn out to be excellent potential leads for your sales pipeline. You can install the Leadfeeder Tracker for a trial.

Pricing: The LITE plan is available for free, and the PREMIUM Plan is priced at $55 monthly.

15. best online lead generation tools is a type of prospecting and outreach tool that allows you to turn your contacts into sales and leads. It is an automated lead generation software that not only helps you find the email addresses of your prospects but also verifies them.

You can also track the data on every interaction by using It is a modern sales automation platform that integrates effortlessly and sits quietly in your browser as an extension.

So, whenever you want, you can launch a cold Email campaign right from your browser and allows you to sell your products and services to decision-makers.

Pricing: There are two plans – Essential: $149 and Business: $299, both billed monthly.

16. best online lead generation tools is an Email look-up tool that automates your sales outreach list, such as follow-ups, personal details, tasks, social touchpoints, and calls.

It automates the manual tasks of a sales rep, such as sending a follow-up. The tool comes with several integrations and team management tools that allow for efficient and effortless working.

The tool extension allows you to add new contacts to your multi-channel sequences, make direct calls, and manage & access your tasks.

Pricing: There are three plans – Individual: $70, Business: $60, and Enterprise: $50, all billed monthly.

17. Leadformly

best lead generation software LeadFormly

Leadformly offers more than 50 templates that are customizable and relevant to different industries. It is a LeadForm builder where each form is built with more than 58 best practices in the UX domain.

The software increases the completion rates and usability of the LeadForms and helps you avoid the big lead leaks via forms. The forms can be embedded anywhere and come with lead scoring and notifications.

Easy customization, intelligent validation, conditional logic, and insightful analytics are the other perks offered by Leadformly.

Pricing: The software is available for $179 billed annually, and a free trial is also available.

18. Hellobar

best lead generation software Hellobar

Hellobar is another commendable lead generation tool that will not only increase your website visitor’s stay time but also pursues them to take the action that you want them to.

The software is easy to use and allows you to use it as a bribing tool (a free eBook or user guide etc.) for your visitors.

Hellobar also allows you to send traffic to a specific landing page, and it can help increase the social media following and likes.

Pricing: The price is based on the number of click-throughs per month. 100 click-throughs: $4.95, 500 click-throughs: $12.95, and 2500 click-throughs: $29.95.

19. Mailchimp

Mailchimp: best lead generation software

Mailchimp is one of the most famous lead generation software that also helps you build your brand. This is undoubtedly one of the easiest Email marketing platforms.

MailChimp is intuitive in nature and comes with a drag-and-drop Email builder that makes it easier to create stunning Emails.

It also comes with Email automation and can store 200 email contacts while sending 12000 Emails per month. The software comes with customizable sign-up forms and segment lists for lead nurturing.

Pricing: There are four plans – Free: $0, Essentials: $10.39, Standard: $15.52, and Premium: $310.49, billed monthly.

20. Marketo

Marketo: best lead generation software

Marketo is a lead management solution that offers many other features, such as Email marketing, lead scoring, analytics, lead management, etc.

As far as lead management is concerned, Marketo offers segmentation, lead nurturing, CRM lead generation, online behavior tracking, lead scoring, and grading and Automated alerts (tasks).

Marketo comes with basic reporting for analytics, program management, A/B Testing, and Automated Email Responses. It can easily manage Email deliverability and can also send outbound Emails.

Pricing: The pricing information can be availed via calls to sales reps.

Summarizing all Tools

Given below is a tabular summary of all the tools discussed above that offer you a quick review of all their features. Take a look and zero in on the tool that suits your business the best.

Top Lead Generation Tools at a Glance:

Tool Features Perfect For
Qualaroo Lead generation surveys, popup lead generation forms, and customer feedback Businesses of all scales and all types
ProProfs Chat Real-Time Assistance for Chat Leads, Chat Routing, Chat greetings, cross-platform support, Personalized Live Chat Support for increased lead generation. Businesses of all scales and all types
AeroLeads Lead Capture, Lead Database Integration, Prospecting Tools Businesses of all scales and all types
Mediatoolkit Sentiment Analysis, Influencer Tracking, Customer Engagement, Dashboard, Trend Tracking, and Social Media Monitoring SMEs and Enterprise setups
ProProfs Survey Maker Capture qualified leads, identification of their pain points, lead generating surveys, and customized customer journeys. Businesses of all scales and all types
LeadQuizzes Lead Capture, Lead Segmentation, Lead Validation, Lead DB Integration and Data Export/Import SMEs and Start-ups
Poptin Auto Update, Survey Builder, Real-Time Editing, Landing Pages/Web Forms, and Pre-built Templates Marketers, eCommerce websites, and digital agencies
RollWorks Lead segmentation, Workflow automation, Lead locator, Contact discovery, and Customer targeting. Businesses of all scales and all types
Aimtell Advanced Segmentation, Customized Notifications, Welcome Messages, Expiring Notifications, Scheduled Campaigns Businesses of all scales and all types
Visitor Queue Lead Conversion Tracking, Goal Tracking, Campaign Management, Lead Scoring, Pageview Tracking, and Referral Source Tracking SMEs and large business setups
LeadBoxer Lead Scoring, Lead Management & Routing, Company Identification, Smart Lists, Auto Form Tracking, Up-sell opportunities, Customer Experience SMEs and large enterprises
Outgrow Building and Personalizing Emails, Automated Email Responses, Landing Pages and Forms, Lead Scoring and Grading, Lead Nurturing, Automated Alerts and Tasks, and CRM Lead Integration, etc. SMEs and Large Enterprises
Leadfeeder Data availability, lead builder, search, reporting, Integration with CRM/marketing automation, data accuracy and dashboards, etc. SMEs and medium enterprises Tools for data import and export, high-volume sending, email list management, automated email responses, surveys, multi-user account, personalizing and building emails, A/B Testing and basic reporting, etc. SMEs Analytics, Task Management, Email Automation and tracking, Email scheduling, notifications, workflow management, content management, and Email categorization, etc. SMEs
LeadFormly Drag & drop form builder, form analytics, multi-user management, GDPR compliant, advanced conditional logic, 15+ question types, and more than 1000+ integrations, etc. SMEs and Enterprises
Hellobar Pop-ups, hello bars, modals, sliders, A/B Testing, Targeting, Alert bells, page takeovers, etc. Businesses of all scales and all types
Mailchimp Data export and import tools, integration APIs, manage Email lists, basic reporting, automated Email responses, high-volume sending, sending outbound Emails, building and personalizing Emails, A/B Testing, etc. Businesses of all scales and all types
Marketo Lead nurturing, lead scoring, segmentation, automated alerts and tasks, landing pages, mobile-optimized forms, A/B Testing, CRM lead generation, automated Email responses, etc. Businesses of all scales and all types

Final Verdict

Lead generation tools help you to plan your business growth trajectory in a focused manner. From landing pages, surveys to advanced analytics, lead generation tools reveal your customer’s pulse and create quality business prospects.

You can choose from a plethora of lead generation tools after shortlisting your needs and requirements.

For example, if you need a cost-effective tool for creating an email sales campaign, MailChimp will be the best fit.

Further, for understanding the social media mention of your brands, you can opt for Mediatoolkit. Lastly, for creating employee engagement and NPS surveys, you could consider using ProProfs Survey Maker. You could also try out a combination of tools to meet your business needs.

Want to share your thoughts? Please feel free to drop your comments below.

The post Top Lead Generation Tools to Grow Your Business appeared first on ReadWrite.

best live chat software Customer Service Live Chat for your Business Website live chat software live chat support Software

Top 10 Best Live Chat Software for 2020

best live chat software

Did you know that 48% of customers would be more likely to return to a website with chat support, and 41% of customers trust the brand more when the chat support option is available? These numbers give insights on how live chat software is perceived and how much a business can gain from its use.

What options do your customers prefer?

Out of those who prefer live chat 79% said they did so because they get their questions answered quickly — 51% liked chat because they could multitask and talk at the same time — and 46% agreed chat support was the most efficient communication method.

What these stats tell us about chat support is that with its use, you get the options to:

  • Deliver instant support
  • Help customers and your operators multitask
  • Bridge the communication gap between your customers and you

That’s why you need to get the best live chat software for your online business. To help you find the best chat support — we’ve curated a list of top 10 live chat software solutions that have made a mark successfully in 2020.

What is Live Chat Software?

Live chat software is an online service that enables your business to connect faster with customers in real-time. Just like a messenger, live chat allows you to connect with multiple customers at the same time.

In addition to these benefits, the use of live chat also helps you capture more leads, close more sales, and increase customer satisfaction. And while the use of the tool seems beneficial for your business, your customers may have different reasons to use the tool such as:

  • 42% of consumers say that they prefer live chat functions because they don’t have to wait on hold
  • 79% of customers say that the use of live chat helps them get their questions answered quickly
  • 51% of customers believe that the use of live chat software helps them to multitask during the support process
  • 46% of customers express how they find live chat software as the most efficient form of communication method

These numbers clearly state a win-win situation for both the customers and your business online. But the question is, how does live chat work?

How Does Live Chat Work?

A live chat has two interfaces. While one is visible to your customers, the other can be used by your operators. Let’s understand the two interfaces below and see how live chat works.

Operator Window

Operator window, also known as monitor window, is the interface that enables your operators to track and monitor visitor behavior in real-time. Although the features of the operator window vary from software to software, still there are a few common features that you are likely to find across all live chat software solutions.

Some of them include:

  • The number of visitors online
  • The pages they browse in real-time
  • The number of co-operators online
  • The number of chats other operators are managing at the same time
  • The amount of time a visitor spends on your website
  • Access to the previous chat history
  • Access to previous chat transcripts
  • Operator-to-operator chat to increase collaboration during an ongoing conversation

The access to such features helps your operators to understand visitors better and initiate a chat with them in strategic moments. Other than the list of features mentioned above, some chat solutions also allow your operators to monitor and join ongoing chats. In short, the operator window helps your support reps to weave the best experience for your visitors/customers.

Visitor Window

Visitor window is the interface that the visitors on your website get to see when they click on the chat button for support. Your visitors can either initiate a chat or accept an incoming chat from your operators through their chat interface.

Besides this, three other features will be visible once the visitor opens the chat window for support. These features include the following.

  • Pre-chat FormTo capture quality leads, a pre-chat form is considered to be one of the most crucial features in a live chat. You can gather details like name, phone number, address, email id, and more based on the nature of your business. You can even customize your pre-chat form fields to capture specific information about your visitors.
  • Offline MessagesAnother form that your visitors can see when they open a chat window for support is offline message form. However, it is only visible if your operators aren’t online or your business hours for the day are over. With the use of this form, visitors can still reach out to your brand for support. Plus, you can avoid missing out on support opportunities too.
  • Self-help Article LinksThe self-help articles are the latest feature in live chat solutions and isn’t available in all the options you may see below. However, its use is perfect for visitors who’d like to find answers fast and on their own accord. You can add self-help article links to your chat window to enable your visitors to find answers instantly and reduce your support chats and tickets effectively.

With these two live chat interfaces, we get to see how live chat works for a business. Now, let’s see how to add one to your website in minutes.

How to Add Live Chat to Your Website?

Every live chat solution has one thing in common – the installation process.

To add live chat to your website, you’ll see that all solutions would have most of the steps common. So, let’s lay out those common steps for you and see how to add a live chat to your website in less than five minutes below.

Step #1: It is common across all the live chat solutions – sign up.

Before you install a live chat on your website and start giving support, sign up for the solution you think works best according to your business needs.

Step #2: Another common step you’ll notice is to navigate and find the chat code.

Some may be easily found, others need to be searched for in the settings options.

Step #3: Finally it’s time to visit your website’s source code.

Once you find the chat code, all you have to do is copy and paste the code in your website’s source code and save. And you are done!

In a matter of three simple steps, you get to add a live chat software to our website in less than five minutes and you are up and ready to offer support to your visitors in real-time.

Why Add Live Chat to Your Website?

Well, you may have come across a lot of reasons so far while reading the article on why add a live chat to your website. Let’s summarize them below.

  • Offer instant, live support to customers in need of a solution
  • Monitor visitor behavior and initiate a chat in strategic moments
  • Easy to install
  • Convenient communication channel for customers as they wait time reduces in comparison to phone support
  • Enables both customers and operators to multitask during the support process

But just in case these reasons aren’t enough for you to get a live chat for your support process, then we’ve got more for you. Let’s take a look at them below.

1. Capture Qualified Leads for Your Business

To get more business, it is important to capture qualified leads for your business. And thanks to the use of live chat, you get to do that effectively.

Features like visitor monitoring, pre-chat form, and offline message form help you learn if your target audience has approached your brand or not. And if the answer is yes, then automatically store them to your favorite CRM platform. It will help your sales team to approach them later on.

2. Boost Sales

We all know that live chat helps you provide instant support to customers. But as per studies it also helps you to boost business revenues.

For customers who chat before making a purchase, there is a 10% increase in average order value, a 48% increase in revenue per chat hour, and a 40% conversion rate.

3. Increase Customer Loyalty

48% would be more likely to return to a website with chat support, and 41% trust the brand more when this option is available.

Another reason why you should get a live chat for your website is that it helps you to boost customer loyalty. Remember that ‘loyalty starts with awesome support’ and if you can offer that to customers efficiently, then you are likely to see more returning customers too.

4. Improve Website Engagement

For 41% of consumers, online chat, and live support is their preferred channel when it comes to engaging with companies digitally.

Want to make sure you engage better with your website visitors? Add a live chat to your website. Real-time engagement helps you to find and offer relevant product recommendations to your customers, while your customers would find solutions faster. In short, it is a win-win situation for both.

5. Improves Operator Performance

Live chat also helps you to improve operator performance, which ultimately results in reduced support costs. Let’s see how.

  • Your operators can manage multiple chats at the same time. Unlike phone support, where agents can take one call at a time, each chat operator gets to manage more than 4 visitors at the same time. This also means that you can hire reps based on how many chats they can answer and run your support process at a lesser cost.
  • Your operators no longer have to get up from their seats and ask for assistance from their fellow team members for a support request. All they have to do is initiate an operator to operator chat with the one who can best help them resolve a query faster.
  • Operator performance reports give you insights on who is the star performer of your team and who needs to improve further.

These are more than convincing reasons to add a live chat to your website. They are also one of the determining factors that help you get the best live chat software for your online business. And to help you do that, we’ve curated a list of top 10 best live chat software solutions that have made a mark successfully in 2020.

10 Best Live Chat Software Solutions

By the year 2021, 50% of organizations will spend more on the creation of bots and chatbots than developing traditional mobile applications, says a report by Gartner.

Many companies are letting live chat supersede their email support options. And for a few, it has been working quite well.

That alone should convince you of why your business needs a robust live chat software.

Other than that, the use of live chat software allows you to curate the ultimate customer journey and track them effectively too.

Now when you are sure about the benefits of this feature-rich and powerful live chat solution, how do you know which live chat for a website is going to be best suited to the needs of your business?

The questions to ask are:

  • What features should you pay attention to?
  • How do you not end up overspending?

So, if you are ready to start on your quest, here is our pick for the top ten best live chat software for 2020.

1. ProProfs Live Chat

ProProfs live chat software

ProProfs Live Chat software is one of the best live chat tools for websites as it provides real-time solutions to customers in seconds. This fast and easy-to-use live chat tool can be configured into any business website immediately. What’s more, it allows your support operators to get an edge since they can monitor visitor behavior on your website and initiate a chat during strategic moments.

Moreover, ProProfs Chat enables you to design highly personalized chats with visitors that increase engagement and peaks interest instantly. As a live chat option, ProProfs also offers the option to create a complete support suite as there are more than 50+ integration options available.

This comprehensive platform provides you the option for unlimited chats and transcripts, advanced customization, canned responses, and more even with its free plan. It is compatible with all types of browsers and operating systems, ProProfs Chat is an affordable live chat tool that is accessible across all Mac, Android, and Windows devices. No wonder ProProfs is one of the best options for our list of top live chat software to consider in 2020.


  • Issue tracking
  • Ticket management
  • Email management
  • Shared inbox
  • Internal notes


  • Have complete control over monitoring and tracking ticket assignments, prioritization and addressing them as per SLA guidelines
  • Access a range of prefabricated messages and greetings from a template library that is time-saving during your customer conversations
  • Boost sales through improved communication with prospective and existing customers by viewing customer messages before they are even sent


  • Try any plan free for 15 days
  • ‘Forever Free’ plan at $ 0
  • ‘Essentials’ plan at $ 15 per operator/month
  • ‘Premium’ plan at $ 20 per operator/month
  • Comes with a 30-day money-back guarantee

2. LiveChat Inc.

Livechat inc
LiveChat is one of the competitive options, as it provides real-time support and service to your customers and visitors. Equipped with three primary elements including a web-based chat window, web-based control panel, and operator application offers cross-platform capabilities that enable your agents to log in and chat with visitors through any desktop and mobile devices.

Live Chat is a feature-rich tool with an array of functions that automates your customer service and helps you to close more deals. It provides real-time website traffic monitoring, dashboards, and statistics that help your business with your online sales and marketing, web analytics, and live customer care or support requirements.

LiveChat boasts of a global clientele as it has built trust and credibility as a live chat service provider over the years.


  • Customer engagement
  • Ticketing support
  • Co-browsing
  • Geo-tagging
  • Data Security


  • Converse and engage with your prospective and existing customers providing support directly from your website in real-time
  • Share files and initiate integrations with third-party applications for CRM, email, content and eCommerce marketing
  • Top of the line custom, standard or interactive reports, dashboards and analytics tools extracting valuable insights and encouraging global outreach


  • 14-day free trial available on the ‘Team’ plan
  • ‘Starter’ plan at $ 19 per agent/month
  • ‘Team’ plan at $ 39 per agent/month
  • ‘Business’ plan at $ 59 per agent/month
  • Contact the vendor to get a customized quote on the ‘Enterprise’ plan

3. Kayako

Kayako live chat tool

From chatbots offering modern messaging experiences to placing the right content to your customers, Kayako has an impressive set of features and more. This makes it an ideal choice as a top live chat software for small businesses as well as medium to large-scale enterprises.

Kayako is an omnichannel solution that conveniently integrates with several external platforms enabling conversations to be handled and managed from several sources. Linking it with your CRM permits efficient workflow mapping which results in productive, high-quality experience for your revenue generation.

The live chat software by Kayako is mobile friendly and also works on all Android and iOS-enabled devices.


  • Shared inbox
  • Assignment rules
  • Organization profiles
  • Custom views
  • Custom roles and permissions


  • Initiate conversions with prospective customers through effortless supporting and engaging them in real-time
  • Proactively sell more by offering an instantaneous solution to their queries using a modern chat messenger from the business website or even iOs and Android applications
  • Keep the conversation going even if the customer has left the platform by automatically sending messages to their email


  • Try Kayako for 14 days on any plan
  • ‘Inbox’ plan at $ 15 per agent/month
  • ‘Growth’ plan at $ 30 per agent/month
  • ‘Scale’ plan at $ 60 per agent/month
  • Get a custom quote for ‘Enterprise’ plan by contacting the vendor

4. Zendesk Chat

Zendesk chat software

You can make your business accessible to your customers 24/7 with Zendesk Chat, one of the top 10 live chat software of 2020. Strike up a conversation within minutes of setting up via an interface that is slick and enables interactions a breeze for your customers.

A feature-rich product with a polished AI-enabled chat console helps speed up the support process and improves customer satisfaction ratings as the desired result. Most importantly, you can make use of its strong data capturing capabilities to initiate behavior-based triggers, lead content marketing that elevates your communication with interested customers and markets to another level.


  • AI-enabled chatbots
  • Pre-chat and offline forms
  • Triggers and chat routing
  • Real-time monitoring
  • Conversion tracking


  • A unique screen-casting functionality allows customers to capture their screen and share it with the live agent to accurately communicate the error or problem
  • Easily share files and images enable automated chats to be converted into tickets within a framework that is largely scalable across businesses
  • Zendesk offers an out of box solution ideal for freelancers, small businesses, medium businesses, and large enterprises that require no advanced skill or techniques to operate the system


  • You can try the ‘Enterprise’ plan for free, no credit card required
  • ‘Lite’ plan at $ 0
  • ‘Team’ plan at $ 19 per agent/month
  • ‘Professional’ plan at $ 35 per agent/month
  • ‘Enterprise’ plan at $ 70 per agent/month

5. Intercom

Intercom live chat software

Boasting of 30,000 paying customers, Intercom is one of the best live chat software that is trusted across the globe. The plugin is all-powerful and was created specifically to boost sales because it can route leads to specific salespeople.

The software has been designed to continue the conversation, going beyond just live chat. The system keeps the messaging ongoing via email and targets contacts by their browsing behavior. It claims to convert your prospects into qualified leads resulting in an increase in revenues by 13% on the website.

And that’s not the end of the list. With Intercom smart bots, you can offer support round the clock, responding to some of the most common service-related queries in real-time. The focal point of the system is not just on that but also to promote lead generation, customer engagement, and customer support.


  • Business messenger
  • Outbound messaging
  • Custom bots
  • Conversion management
  • Customer data platform


  • Build personalized relationships with customers through a combination of bots and live chat, routing them to appropriate sales teams
  • Introduce products by creating custom-designed content by segmenting customers and reaching out to them via triggering outbound emails
  • Access smart automation and self-service promotion to customers and integrate it with external software like Slack, Zoom, HubSpot, and more


  • You can try both ‘Start’ and ‘Grow’ plans for free for 14 days
  • ‘Start’ plan at $ 39 for 1 seat per month
  • ‘Grow’ plan at $ 99 for 5 seats per month
  • ‘Accelerate’ plan at $ 499 for 10 seats per month on annual billing
  • ‘Scale’ plan at $ 999 for 10 seats per month on annual billing


Online Acquire live chat tool

A cutting-edge, multi-channel messaging platform, offers a one of its kind premium and free live chat software that makes service accessible to customers. The tool benefits support teams with more interactive, customized, and quick customer communications on your website. Plus, bots are strategically employed to onboard new customers by responding to commonly asked questions and escalating conversations to the appropriate teams and departments.

Advocating a collaborative theme via collective efforts in allowing your team to qualify, route, and convert web visitors before them bouncing off helps to minimize friction in the sales cycle. The platform becomes even more robust with key functionalities including screen sharing, voice call, co-browsing, speech recognition, call recording, and instant file sharing.


  • Unified agent view
  • Screen share
  • Chatbots
  • Integrate VoIP and SMS
  • Reporting and Analytics


  • Leave chat notes that include critical information for your teammates to review on conversations privately and then facilitate appropriate resolutions
  • Save a lot of agent time and effort by using canned responses, auto-replies to commonly asked questions and deploying chatbots to resolve simple issues
  • Support your live chat efforts by sharing content from the knowledge base to get them up to speed on simple issues at the click of a button


  • Request for a customized proposal as the pricing model depends on factors specific to your team

7. Olark

Olark live chat tool

Despite being one of the simplest live chat platforms to use and set up, Olark is a top live chat software that is very popular in the market. Showcasing a great user interface for both customers and businesses, the chatbots are easy and quick to set-up and functions like a charm, offering a seamless experience to your website visitors. That said, the focus still is very much on ensuring that customer conversions keep going up.

With advanced customization tools, Olark helps in jumpstarting messaging, personalizing discussions, and communications by adding the conversation tool on specific pages. Targeted messages can be sent automatically depending on the page that the visitor is currently browsing through.

Generate live chat reports in real-time that are not just limited to chat conversations but also measures customer engagements effectively. Comprehensive reports produced by the system can be used to scrutinize results and use them to make sound business decisions.


  • Live chat transcripts
  • Custom chatbox forms
  • Team management
  • Automation
  • Security


  • Make tweaks visually to ensure that your chat box matches with your brand generating trust and credibility among website visitors resulting in more chats, sales, and satisfied customers
  • Extract actionable insights on product feedback and information about your customers by accessing chat transcripts archives
  • Interact with customers in real-time and give something extra with PowerUp that boosts sales, growth, and customer service


  • Free trial available for 14 days
  • Get started on a $ 19 per agent/month plan
  • Cancel at any time

8. Comm100

Comm100 live chat software

An intuitive user interface and a quick and easy implementation process demarcate Comm100 as a specialized live chat system from its competitors in the market. Heavy on features, the live chat tool has been designed to push customer satisfaction rates by interacting and engaging with clients in real-time.

Considered as one of the best live chat support software, it provides a top-notch messenger platform that suits businesses of all types and sizes. Make use of the bots to book demos and share the qualified leads with appropriate sales reps to convert them into hardcore sales. This level of automation along with working on collaborative team inboxes, targeted messaging all works in tandem to achieve greater standards of customer satisfaction.


  • Proactive chat invitations
  • Audio/video chat
  • Website visitor tracking
  • Pre/Post-chat survey
  • Multi-language support


  • Have absolute control over conversions by enabling real-time connections by tracking and identifying potential customers via live chat
  • Boost your brand value and improve customer communication by addressing issues raised by existing clients
  • Tweak chat buttons and post-chat rating methods and turn off functionalities when you do not need them


  • Try a 15-day free trial
  • ‘Team’ plan at $ 29 per agent/month
  • ‘Business’ plan at $ 40 per agent/month
  • Request a personalized quote for the ‘Enterprise’ plan

9. Freshchat

Freshchat tool

Again, a top contender in the top live chat software to consider in 2020, Freshchat is a live communication system that is modern, easy-to-use, and affordable. It drives organizations to leverage all of their customer conversations across domains like support, sales, or marketing to build long-term relationships with their clients.

Presenting a familiar interface, it highlights robust team collaboration with an intelligent chat distribution system. Moreover, agents can assign tags to the chat to segment conversations into appropriate categories, letting the right department to check out a chat session easily.

Comprehensive analytics and reporting balance the system that is desired by marketers, support, and sales teams across many industries. Configurable in all Android and iOS devices that enable your team to remain connected with customers from any location, and at any time.


  • Auto routing
  • Conversation history
  • Ticket management
  • Multilingual support
  • Reporting and analytics


  • Create custom forms to gather essential lead information before engaging them in a live chat conversation through pre-chats
  • Get a sneak-peak into what your customer is typing and frame your responses accordingly even before the query pops-up on the window
  • Track potential customer behavior and set lead conversion rules in place that helps qualify leads to appropriate agents and teams


  • Try Freshchat on across plans – Sprout, Blossom, Garden, and Estate on a 21-day free trial
  • ‘Sprout’ plan at $0 for up to 10 members
  • ‘Blossom’ plan at $13 per team member/month
  • ‘Garden’ plan at $26 per team member/month
  • ‘Estate’ plan at $44 per team member/month
  • ‘Forest’ plan at $67 per team member/month

10. Zoho Sales IQ

Zoho SalesIQ chat software

When your objective is to meet the needs of your customers instantly, your search ends with Zoho Sales IQ, a top 10 live chat software solution that immediately enables you to track visitors as soon as they land on your website. A great choice for businesses of all types and sizes, Zoho Sales IQ offers live chat support that comes with a clean, organized, and insightful chat window that is very easy to navigate.

The platform is equipped with customer support and sales intelligence functionalities that are capable of enhancing customer engagement even as you capture and summarize statistical data and insights. Most importantly, it eliminates the need for the business to integrate with additional third-party applications, ensuring a lot of cost savings.

The live chat software comes with dedicated apps for both iOS and Android platforms. This makes the system easily accessible from practically all types of devices that run with these operating systems.


  • Screen sharing
  • Chat monitoring
  • Automatic chat translation
  • Track visitors’ footprints
  • Geotagging


  • Close deals much faster by monitoring traffic in real-time and deliver outstanding customer service via your live chat platform
  • Trigger sharp interactions by classifying leads as hot, warm, or cold prospects basis lead scores and visitor insights that converts your live chat as a lead generation machine
  • Engage bots to automatically respond to first-level customer queries that also act as a channel to collect basic information such as name, email address, etc.


  • 15-day free trial available on all plans – Free, Basic, Professional, and Enterprise without any credit card guarantee
  • ‘Free’ plan at $0 for up to 2 operators per month
  • ‘Basic’ plan at $13 for up to 3 operators per month
  • ‘Professional’ plan at $42 for up to 5 operators per month
  • ‘Enterprise’ plan at $92 for up to 10 operators per month

How to Choose the Best Live Chat Software?

Various live chat solutions claim to be the best in the market. However, the ones on the list are quite popular and have been selected based on their reviews and ratings available on different business listing sites.

But there are chances that you’d still feel confused and indecisive about which live chat solution should you opt for. Well to help with that, we’ve got a small checklist ready for you which will help you decide how to choose the best live chat software for your business.

1. Speed

To manage multiple visitors at the same time, the one thing that will help your operators is speed. That means the experience for your operators should be seamless and enable them to offer support faster to visitors.

2. More Customization

The live chat software option you choose must-have customization options. A simple chat widget customization won’t work. Make sure the customization option enables the white-labeling of the chat widget too.

3. Detailed Reports

You not only have to see how your operators are performing but also understand how your customers feel about your services. That’s why you need detailed reporting in a live chat solution. It would help you improve your services efficiently.

4. Mobile App

Make sure the live chat option you choose supports mobile app use too. It either comes with a mobile app or is mobile-friendly, thus helping your operators to offer support to customers no matter where they are.

5. Price

Yes, it would be a great relief if the software you choose fits within your budget. But what you need to see is if the pricing is justified for the number of features you get in a package. Doing this will help you identify the best live chat software solution for your website that meets your support needs at cost-effective rates.

Which Live Chat Software You Should Choose?

Over the last few years, several service providers have made an entry into the live chat software domain. Most are here to stay as statistics report that a whopping 73% of customers are inclined towards communicating via live chat platforms because they find it a more satisfying experience.

Frankly, choosing a vendor can be hard but let your business needs dictate your decision. Think about your top priorities and have a system of analyzing the pros and cons of each live chat software individually.

There may be instances of bad judgment. You may have to indulge in a little bit of trial and error before you make the final call.

And when you do strike the perfect balance, it is a marriage made in heaven.

For the time being, we have got you covered with leg work and research. The reviews on the top ten live chat software are here. All you need to do is to select your perfect match.

Top Image Credit: Andrea Piacquadio; Pexels

The post Top 10 Best Live Chat Software for 2020 appeared first on ReadWrite.

customer engagement customer experience customer jouney map customer journey customer profile Customer Service

How Do You Create an Effective Journey Map for Your Customers?

journey map for customers

Customers have a lot in mind when they land on a website to purchase a product or service. Some expect to find the product they have in mind instantly, while others conduct thorough research before they purchase a product. Well, that’s not all. Some end up being fickle-minded and land with no product at all. Here is how to create an effective journey map for your customers.

Landing in the “no product at all” category makes it all the more crucial for marketers to study different customer-mindsets in-depth and learn how to create your customer’s persona.

That’s why experts recommend studying situations from the customer’s point of view; to anticipate what will be their next course of action. Only then can a marketer get answers to the following questions:

  • What is the root intent when one is looking for a solution to a problem?
  • Why did the customer choose your competitor over you?
  • How did they feel for the first time after using a product?

It will allow you to create a message that instantly captures attention, and finally work upon creating a customer journey map. But besides answering these questions, you need to follow the steps below to create a journey map successfully.

Understanding Your Customers

Do you come up with a lot of questions when trying to understand your customers?

“What encourages my customers to buy the product?�

“Why do they hesitate about purchasing our product?�

“What concerns do customers have when thinking of purchasing the product?�

Well, these questions arise when you do not understand your customer’s personality as their journey begins with your brand.

But to know this, to answer your “how to create a customer journey map� question, you need to understand them in the first place. And once you know them well, mapping the customer journey also becomes simpler.

In this section, we’ll help you to understand your customers in four easy-to-follow steps. So, let’s deep dive now!

Step #1: Gather Key Data

Did you know that 68% of customers prefer version A to version B?

But you’d only know this if you understand who your customers are.

So, to understand customers, you need to gather crucial data about them. For this, use channels like:

  • Landing page performance data.
  • Customer support tickets received via help desk software.
  • Incoming customer support chats.
  • CRM data such as customer’s name, email address, products or services purchased so far, and so on.
  • Search history of the knowledge base repository.
  • Customer behavior data via an analytics tool.
  • Current social media activities.

Such data allows your business to answer the questions mentioned above and, from there, help you customize and create a customer journey map.

Step #2: Speak With Colleagues

Another way to know your customers is to communicate with your co-workers who are in customer-facing roles every day. Communication with coworkers can include your support, sales, and marketing team insights on customer behavior during a product purchasing journey.

While sometimes it may seem to be a vague attempt, experience tends to help organizations understand customers better. Those who face customer requests every day would know:

  • Your target audience better.
  • How many stages should the customer journey be divided into?
  • How customers might end up behaving during support, sales, or marketing process?

Step #3: Send Out Surveys

Capture qualitative and quantitative data via surveys to get a holistic idea of a customer’s mindset. For this, send out customer satisfaction surveys and even Net Promoter Score (NPS surveys — like qualaroo dot com) to see where your brand stands.

Plus, you learn whether the existing customers are satisfied with your services or not.

Basically, the more data you collect, the more clarity you get on customers. And thus, it becomes easy to build an audience persona. In addition to this, you get to create a seamless customer journey mapping process.

Step #4: Develop a Target Audience Persona

With all the data in hand, time to develop a target audience persona. You can create personas like:

It’s no guesswork; you can build viable personas with the quantitative and qualitative data you gather. Once you create these personas, it becomes simpler to reach out to your target audience with effective marketing campaigns that end up increasing sales.

Understanding What Customers Go Through

You’ve understood how to identify customers and what affects them when interacting with your brand. It’s time that you understand their pain points at a deeper level.

91% of customers who are unhappy with a brand will leave without complaining — this is important to note.

As a customer-oriented organization like yours, you wouldn’t like to see this happening with your customers. That’s why you need to work upon the next customer journey stage to understand what your customers go through.

Doing so will allow you to create excellent customer journey mapping examples for upcoming teams at work hassle-free.

Step #5: Consideration Phase

As you complete the process of creating a target audience persona, you should dive deeper to learn what all things do your customers consider before making a purchase.

Make a list out their concerns, such as:

These help you create counter solutions that help you answer – what is customer journey mapping and how to simplify it further.

Step #6: Purchase Phase

As you map out this phase, you see the steps your customers take to complete the product purchasing process. Here your organization can identify the problem areas and provide solutions to improve sales.

Questions you should look into can be inclusive of:

  • When did the customer lose interest in the product?
  • Should we cut-short the check out process?
  • Should we add a live chat to create upsell opportunities?
  • Should we trigger help when we see an exit-intent?

Step #7: Retention Phase

Finally, track your retention strategies and monitor how many customers you successfully retain with their help. You’d learn about things that put your customers off and why they deviate from the purchasing process. This would allow your team to further upgrade existing strategies and actually retain customers.

Track what strategies worked out fine and which ones ended up losing more customers, only to refine the existing marketing and retention strategies.

In the End

It is important not just to understand the customers but also to carve their journeys with your brand. However, learning about their thought process is crucial for your business. That’s why you need to follow the aforementioned steps to:

  • Understand your customers using:
    • Different mediums to capture crucial data on customers
    • Information collected through colleagues
    • Surveys like customer satisfaction or NPS
    • Target audience persona
  • Understand customer thought process:
    • When they consider reasons for investing in your product or service
    • When they find compelling reasons to purchase your product
    • When they find your efforts impressive and helps your brand to retain customers effectively

Once understood, it becomes easier to come up with strategies that shape their journey with your brand. We hope these easy to follow steps help you create a customer journey map hassle-free.

The post How Do You Create an Effective Journey Map for Your Customers? appeared first on ReadWrite.