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Futurespective on Voice Technology from the Google Assistant Product Team

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Technology isn’t silent anymore. It talks, and its voice shapes the way we live — working and virtual learning, shopping for cleaning supplies, playing daily music mixes, cooking new recipes, or exercising — all by just asking for it out loud. Since the pandemic hit, more and more brands realize the endless possibilities for interacting and engaging with users in a natural, contactless way.

Whether for working, learning, or playing, here’s why voice is the “natural,� touchless solution for next-level brand engagement.

Some of the world’s leading companies like American Express, Estée Lauder, Nike, Headspace, Campbells, Dunkin’, Snapchat, Tide, and Bank of America have started rethinking customer experience and brand strategy from the voice tech perspective and the opportunities it presents. Brands like these are finding that voice brings their relationships with customers to a new level. A touchless interface is a straightforward reason to adopt voice in the current pandemic. Still, another is how voice technology offers greater accessibility and inclusiveness to customers regardless of ability, race, age, gender, or geographic location.

The voice space has become a topic of heightened interest for thought leaders across industries, including Sofia Altuna, who heads Global Product Partnerships for Google Assistant and hosts VOICE Talks, a monthly live-stream series focused on the voice sector and the experts, technologists and innovations impacting voice technology. The coronavirus, she says, “has provided a new perspective of the importance of this technology.”

Additionally, in a recent VOICE Talks episode, she emphasized how inclusion and accessibility are being prioritized for ambient computing and noted that disabled rights and social justice are equally essential.

To learn more about the innovations in voice, the brand partnerships working to solve users’ needs, and the growing voice community (VOICE Talks has grown to nearly 50,000 users in four months), we recently had a conversation with Altuna, who is working (and exercising, cooking, learning and playing) and now filming VOICE Talks live from her apartment in New York. The interview is slightly edited for length and clarity.

What is so intriguing about voice technology for you?

I’ve always been very passionate about empowering people through technology, so one of the most intriguing things to me about this space is that voice is universal and easy for anyone to adopt. Voice is the most “natural” way to engage with technology and requires no user manual. All types of people of all ages are using Voice Assistant, defying the early adopter stereotype.

As host of VOICE Talks, what do you strive to bring to the monthly live streams?

Every month, we try to bring viewers insider content from the world’s leaders in voice technology. From industry trends to case studies to business tips to product demos and announcements — there is a lot we want to cover. We want the content to resonate with the viewers, so each episode also focuses on what questions or themes the viewers have submitted at #AskSofia. This is about reaching the community in a way that is meaningful and relevant to what they want to see, learn, and share with each other.

Tell us on a professional level why you are at the right place, at the right time, as host of Voice Talks and your work on the Global Product Partnerships?

Previous to working on the Google Assistant, I was already interested in the space and was involved with other projects at Google around Conversational AI. Since I joined the Assistant team three years ago, I’ve worked across multiple different product features globally and with many partners.

This has given me a broad understanding of the voice tech ecosystem, the possibilities and challenges across the platforms, and the opportunities for brands and users. Being at the intersection of product engineers and partners also provides a unique perspective to understand both the technical complexities and our partner brands’ vision, goals, and requirements. We work with partners to allow for powerful user experiences that help solve users’ needs.

How has your background prepared you for this role?

Having led the go-to-market strategy and execution for multiple Google Assistant initiatives globally with many different brands across multiple industries has provided me a broad view of the voice tech ecosystem and a good perspective. I’ve also participated in many conferences, client summits, and as a guest speaker at MBA classes. I’ve been passionate about raising my voice and sharing my perspective on this technology.

Typically events are always a great opportunity to learn about the ecosystem, exchange ideas, and listen to partner feedback. However, without these this year, VOICE Talks is a great platform to bring the voice community together and share learnings that can propel this technology into the future.

Fun fact: when I was 15, I also did a pilot for a Spanish TV show as a host. Maybe it was all practice to lead to this moment 🙂

Has the pandemic heightened your awareness of the importance of voice technology?

Definitely. Although we began our journey towards voice technology long before this current crisis, COVID-19 has provided a new perspective of the importance of this technology. First, as more people are at home, voice assistants can play a bigger role in work productivity, education, and family activities.

Secondly, people want to avoid touching shared devices (or any device), so I think Voice is poised to be part of the solution that helps shape our new normal and make our lives easier and safer. This is something that makes me excited about this space, of all the opportunity there is and the impact that we can have.

Why do brands want to include Voice in their strategy?

Today, brands are particularly excited to join the Voice ecosystem at the ground floor with the vision that it can grow into a large surface for their business.

There’s a clear new medium with Voice that users are getting more and more comfortable within their homes and on-the-go. As brands look to innovate and adapt to cutting edge technology, they partner with voice tech companies, like Google Assistant or Amazon, to learn what works for this new medium (hand in hand with us). The conversational design also seems deceptively simple, so brands incorporate voice technologies to create more seamless conversations with their customers and learn how these users engage with their brand via voice.

Google Assistant’s large footprint across devices (1B devices) also excites brands that are interested in making their content available across new surfaces.

Why should more consumer brands utilize voice technology?

Voice has taken a major leap forward, and it has emerged over the last couple of years as a new foundational interaction model in computing. As users start to have access to this technology everywhere, and this behavior becomes more normalized, if brands want to meet the users wherever they are, they’ll have to start incorporating voice technology into their strategy.

Voice technology also allows brands to engage key audience segments in personalized conversations through more natural and seamless interactions, which can ultimately drive retention and business growth.

Brands that are using voice technology as part of their strategy today are not just creating new experiences for their users but are beginning to learn and invest in the future of customer interactions (i.e., they are developing the technical know-how to navigate the new computing era — the first-mover advantage).

What are the one or two things that brands always ask you about building for a voice assistant?

The first question brands normally ask is: how should we think about what experience to build? Users are not just looking to access a brand’s website in audio form (at least not now). Voice is a much more “intent� base (i.e., use case base). Brands should spend time thinking about those moments where they can be truly assistive with voice and create re-engagement.

At first, it’s important to think about how to help users in sustained, often daily/weekly/monthly repeatable interactions. For example, it’s become common for food ordering apps to start their voice journey around use cases like “reordering,� as well as for banks to build an experience to quickly check your account balance or bills vs. purchasing a new credit card or opening an account.

Secondly, brands also ask questions about their personas. Voice can be the most natural and personal way to engage with brands – it has more to offer than a website or a device, so for the first time, brands really need to think about who they want to be and evolve their brand identity into a fully-developed personality. However, while this is important for a successful voice strategy, it can feel daunting and will likely require a lot of time since developing a voice that represents your brand is no small feat. For this reason, my advice for brands is to not let this deter them from starting to experiment now (without their own fully-developed personality), but rather to do both in parallel.

What do you want potential brand partners to understand by watching the next episode of VOICE Talks dedicated to predictions for voice technology that is coming on December 10?

Virtual assistants are increasingly becoming part of our daily life, but we are truly just at the beginning of this new era of voice and ambient computing.

This new era won’t just be something we launch, but something that we work towards — a new way of thinking about computing and about how we engage with technology. For this reason, VOICE Talks is not just about Google Assistant, it’s platform-independent, as it aims to teach viewers about the wider advances and opportunities in the space.

Given the novelty of this technology, when watching VOICE Talks, my hope is that brands can learn and be inspired by peers and users alike, from the top companies that are investing in this space and from the broader community.

The opportunity for Voice is huge. Through creating a platform that unites the community as VOICE Talks does, we can all learn from each other and propel this technology forward, creating extraordinary experiences that empower all users.

The post Futurespective on Voice Technology from the Google Assistant Product Team appeared first on ReadWrite.

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Word-of-Mouth Marketing in 2020: The Power of Social Media Influencers

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The power of influencer marketing is multidimensional, as it simultaneously affects different aspects of brand success: exposure, reputation, audience engagement, customer loyalty, and conversions. Influencer marketing is a way to tell your company’s story to the millions simultaneously through the mouths of those who already have the ear of your target audience. Here is word-of-mouth marketing in 2020 and beyond.

There is power in social media influencers.

The power in social media is generated by influencers individuals whose content resonates with broad audiences, impacts their lives, changes their mindset, and even affects their purchasing decisions because of their authority, knowledge, or position.

“Marketing is no longer about the stuff that you make but about the stories you tell.” — Seth Godin

Influencer Marketing: What Is It and Why You Need It?

Influencer marketing is one of the most effective digital marketing tactics to enter the trust circle of potential customers. These people are an automatically loyal community since your brand is introduced to them by a person they already trust. Customer loyalty is the primary factor impacting the buying decision, particularly in times of a recession, when uncertainty toward the future is soaring in the air. That’s why it’s so crucial for companies to invest in building trust and give customers more confidence.

Influencer marketing is fueled by an ancient but still actionable word-of-mouth method. It allows you to accelerate online brand expansion by partnering with a thought leader who can be the first to start the word-of-mouth chain nourished by helpful content instead of ads. According to McKinsey, word-of-mouth marketing generates two times the sales of paid advertising. At the same time, Deloitte reports that customers acquired through word-of-mouth have a 37 percent higher retention rate than by any other means. 

Customers come and return to a brand trusted by influencers. They are considered experts who always keep abreast of the latest industry trends and recommend something really worth attention. To drive brand growth and success, businesses should learn more about influencer marketing and actively leverage it in the digital age.

Benefits of Influencer Marketing: a New View

Image Credit: helena lopes; pexels

Influencers build friendships, not “brand� relationships

If you ask customers what kind of relationships with a brand they’d like to have, you will likely hear about something similar to friendship. People want to feel appreciated and know that brands care about selling and empowering and inspiring them. Influencer marketing is the key to building human connections between a brand and its target audience. 

Interacting with a brand through a prism of the influencer’s positive feedback, customers feel more value in what the brand does and creates. They start associating its products and services with authoritativeness and reliability as they are recommended by the leading niche experts, aka thought leaders. Influencer marketing transits brand-customer relationships to a more personal level and makes them friends.

It allows you to discover what resonates with your customers.

When partnering with influencers, you can explore what types of content, messages, and visuals work best with your target audience. Influencer marketing allows you to promote your brand and conduct “field studies� on the influencer’s social media pages, investigate how they are interacting with potential customers, and what drives audience engagement. 

By monitoring and analyzing influencer-audience relationships, you can learn more about your customers, define better strategies for your future marketing campaigns, and improve products.

It helps provide anticipated WOW & emotion-driven engagement.

Leveraging the benefits of influencer marketing, you can introduce your brand engagingly and creatively. Influencers are mostly driven by creativity, curiosity about getting new experiences, and desire to bring value to their followers. They invest time and effort in producing highly engaging content that targets people who might be your potential customers. 

Making your brand intro a part of the influencer’s amazing content, you significantly raise chances of making the WOW effect, creating an unforgettable first impression, and driving continuous customer engagement. It helps provoke the person’s thoughts about a product and forths the first emotional interaction with it. 

Companies should care about creating emotional bonds with a target audience because they are fertile soil for growing customer loyalty. Consumer loyalty is a significant business value since it helps smooth sharp edges of customer experience and keeps conversions up. When emotional connections are damaged, rational (or even critical) thinking rears up again, and it may negatively impact sales in the future.

It promotes a brand through useful content instead of ads.

People trust advertising much less than before. On the contrary, word of mouth still is relevant and actionable even today. The sunrise of new digital innovations has just given it a new boost. Today, most of our words are digital and can spread at wind speed across the web. You can add your brand more significance and amplify word of mouth arising around it by producing quality content that inspires people and helps them tackle the most actual problems. 

At the same time, you can also save time on content production and reach a new audience with the help of influencer marketing. Influencers may endorse your brand and introduce it to their followers, involving your brand information in their own content. 

It is a highly cost-effective digital marketing channel.

Social media influencer marketing is becoming one of the most actionable digital marketing channels, even if compared to email marketing, paid search, display advertising, and affiliate marketing. According to Convince & Convert, 22% of digital marketing managers find influencer marketing the most cost-effective customer acquisition channel. As reported in a study conducted by Tomoson, influencer marketing brings a $6.50 return on investment for every dollar spent.

Is Influencer Marketing Worth It? 

Influencer marketing is a goldmine that may help companies keep the target audience’s attention in the highly competitive digital world. Is it worth investing in? Only you can answer it for sure. However, before you do it, just look through the above-mentioned values arising when someone influential talks about your brand once again. 

A successful collaboration with thought leaders can help you increase brand awareness, conquer the hearts of a new audience, gain its loyalty, grow brand popularity, and multiply revenue. It’s a powerful machine producing new, exciting human-brand interactions bringing plenty of benefits for both of them.

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I Used These 5 AI-Powered Background Removers and Here is What I Found

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Have you ever needed to remove the image background? There are so many use cases in business and marketing when you need to do it quickly and professionally — from making a transparent logo to optimizing a product image for eCommerce to creating eye-catching ads with photos of products placed in unexpected backgrounds. This straightforward operation is usually so time-consuming.

Luckily, with the advent of artificial intelligence and smart photo-editing tools, things have changed. Here I would like to share my investigation of the best AI-powered background removers to help you save time and efforts when preparing images for social media, advertising, branding, or other purposes in your everyday life. 

Background Removers Can Help Your Business and Marketing

Photo via Unsplash

Background removal or placing objects in different backgrounds have become very trendy today. Whether you want to add more style to your photo for CV or prepare teammates’ photos for the “About Usâ€� page on the company’s website, you may need a magic wand that makes it within seconds without the help of a professional photographer. Here we will consider a few more cases when a digital marketer, blog editor, or entrepreneurs can face this challenge.

ECommerce

There is no secret that many eCommerce platforms accept only product images with transparent backgrounds to demonstrate its essence and beauty without distracting the customer from unnecessary details. Adhering to this eCommerce tendency, many eCommerce website owners also cut their products out of the images and place them on solid white backgrounds when preparing product visuals for a catalog.

Creative Advertising

You might notice that most of today’s ads promoting webinars, courses, or conferences include the photo of a speaker with a solid-colored background. As well, many companies have fun with their ads by adding products into the craziest and most unexpected backgrounds. Just imagine a banner showcasing a fridge that stays at the snowy top of the iceberg in the ocean. It must look eye-catching, doesn’t it? From my experience, this simple yet engaging trick helps draw the customer’s attention and convert more sales.

Blogging

The trend of solid-colored or creative backgrounds has also come into blogging. You may need to edit a featured image for your blog article and remove its backgrounds to distinguish the central object. Probably, you would like to create a cover image for your next video on YouTube or post a selfie with a creative background in your feed on Instagram — there are many cases when you need a background remover.

Branding

You are lucky if you have a designer sitting nearby you at the office. However, if you work at a startup with 2-3 people (and none of you is a designer) or you just consider it impractical to hire a full-time designer, you may lack easy-to-use creativity tools to make visuals look professional. When it comes to processing brand assets or getting a transparent logo, a background remover may also come in handy.

How AI Makes Background Removal a Breeze

Photo via Unsplash

Since most traditional photo-editing software for casual users don’t have a background removing function or perform it very inaccurately, there is a growing demand for intuitive tools that offer a one-click problem solution.

Fortunately, artificial intelligence has revolutionized many industries, and photography isn’t an exception. AI-powered image-enhancing software has become an answer and made background removal a breeze. 

Most of the AI-driven tools allow you to cut even the most complicated objects like hair or entire body silhouettes with the highest accuracy within a few clicks. Usually, you only need to mark an object and undesired background, and artificial intelligence will do all the other hard work for you.

5 Best AI-Powered Background Removers

When preparing promotional visuals for clients, I have often encountered a challenge of background removal. So, I needed to find the best and most user-friendly solution to solve my everyday creative issues related to ads.

After trying out dozens of alternatives, I have selected these top five AI-driven background removers that are almost equally cool and helpful.

SocialBook Free Background Remover

It is one of the best free AI-powered background removers available on the web. You don’t need to spend time on setting up software or app since SocialBook allows you to remove the image background online.

You just need to enter a website, upload your image, or add an URL to it. Several clicks and voila! You can download your picture with a transparent background. 

It’s my favorite tool when it comes to background removal. Thanks to artificial intelligence, it allows you to select the most complicated objects very precisely. SocialBook Background Remover is particularly helpful when you need to cut people out of the photo.

Its AI-based technology recognizes an object automatically, removes the background, and doesn’t add a watermark on the image.

Topaz Mask AI

Topaz Mask AI is an AI-based image background remover that uses MI and trimap technique. It is very user-friendly too. You will not see as many buttons and tools inside of this software as in Photoshop. If you don’t need to do professional photo retouch but only remove the background, Topaz Mask AI may be an excellent solution. 

There is great news for those who always spend much time on precise cutting edges out. The neural network of this tool has been trained to distinguish tough edges. The only con I’ve found is the price. Topaz Mask AI is quite expensive if you only use it for background removal.

fotor

Fotor is a convenient image background eraser that allows selecting the area and cutting it out from the picture almost instantly. Its particular feature is that you can preview all the changes and adjust your selection if needed.

Moreover, Fotor’s functionality is not limited by only one function and has an extensive photo-editing toolset, which, however, comes only in a paid plan. Its slight disadvantage is that it puts a watermark on the image.

inPixio

inPixio is a free tool that allows removing undesired backgrounds without extra-efforts. You only need to upload an image and use a red brush to select an area you want to erase. The rest work will be done by this smart tool.

The size of the brush is adjustable, so you can use it to cut even the smallest details in foregrounds. It’s easy to use, doesn’t put a watermark, and doesn’t require a subscription. The only con is that you need to remove the background from images manually.

Bonanza Background Burner

Bonanza is an online tool that doesn’t require special setup, unlike its alternatives. Using advanced algorithms, it can cut out objects from the image automatically. Before showcasing a result, it offers you several versions of the image with different changes, so you can choose whichever you like most.

Although it enables you to remove the background very quickly and easily, it doesn’t do it accurately enough, especially when it comes to cutting out people from the photo.

Conclusion

Here is my selection of the most helpful and easiest to use background removers. Thanks to artificial intelligence, image enhancement and background removal are now easy to do even for non-professionals.

The tools mentioned above can help you prepare amazing images for eCommerce, advertising, blogging, and branding within several minutes. I hope that this overview has been useful for you and will help find a background remover that suits you best.

Top Image Credit: liborio dibuono; Unsplash

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The Digital Era and Global Lockdown: See How These Industries Evolved

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The recent turbulence of Coronavirus made all of us rethink business life. Many industries have started incorporating profound transformation to overcome the recession. The metamorphosis includes day-to-day operations to the business processes of vital importance. Businesses have even started closing new deals with clients at online meetings. Companies have been forced to turn all of these lockdown challenges into a complex change. 

EVEN DURING LOCKDOWN — SUCCESS

All industries are now interrelated. Small businesses, medium-sized ventures, and international enterprises in different niches are actively rethinking operateions and how to address customer needs during the Coronavirus recession.

Companies exchange business survival tips and digital transformation practices across all the industries not to let their businesses fade away during this period but to give them a boost to innovate and enter the new digital economy.

How has the business world evolved throughout the Coronavirus challenges?

Every industry has experienced the change in its own particular way, and we are all watching the global process under the magnifying glass. 

Digital Transformation in Banking

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The Coronavirus has exposed banking to many challenges of digital transformation. Banks all over the globe have started incorporating digital banking and motivating their customers to switch all of their operations to the online mode.

While mobile banking has been just a competitive advantage for commercial banks before, it has become the ultimate survival requirement today.

In the context of COVID-19, banks try to keep their customers safe, educating them on how to make contactless payments, use remote channels, and leverage digital tools to manage their finances and complete transactions.

Even though mobile banking apps, web portals, and budget tracking tools might seem to be common to many customers in the modern world, a significant part of them has remained unfamiliar with them. 

So, in the new normal, banks have become counterparts performing the role of digital educators for their customers and raising the overall tech literacy and acceptance of the digital economy. 

“If global leadership is able to rise to the occasion, then this pandemic offers a great opportunity to digitally transform our societies and economies. After all, how many physical meetings do you really need when digital connectivity is accessible and reliable?” – Dr. Wei Kiong Tan, CEO of TechTIQ Solutions, an IT and digital consulting company.

On the other hand, banks try to give their customers psychological relief by promoting full transparency and clarity in financial processes. They also play a significant role in easing distress by offering loyalty programs, extending credits, and providing more personalized recommendations via virtual assistants.

Addressing New Customer Needs in the Food and Beverage Industry

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The lockdown has created extreme conditions for the food and beverage industry. Food brands have met many challenges related to closed production utilities, reduced labor forces, and fewer product sales in the markets across the globe.

Businesses have also faced a drastic change of customer needs from health-conscious shopping to a stay-at-home and preparation mindset.

The essential requirements for food brands and restaurants have changed along with customer eating habits and the rising demand for delivery services.

All these factors have dictated the new market rules for food and beverage companies. To stay competitive, they have had to build a robust online presence; that’s why we have witnessed the decreasing demand for website development. But the mobile app development services have exploded, as more people are using apps under quarantine.

Food ordering and delivery apps have become particularly popular today.

In response to COVID-19, food brands have started providing new services and offerings for customers, including free delivery, discounts, sales, and even online cooking workshops.

Many brands have also rethought their marketing by switching it from offline to an online mode, humanizing their messaging by adding more empathy and cheering customers up with the fun content on social media. 

Building Resilience in Healthcare 

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COVID-19 has become one of the most powerful accelerators of digital transformation in different industries. Healthcare is not an exception.

Due to the long queues of people who think they may have the COVID-19, healthcare facilities have started accepting digital innovations to automate plenty of processes and move part of the patient care into an online mode. 

Telehealth has become the first step to healthcare digitalization.

It is the answer for most of the doctors’ concerns about remote patient monitoring, instructing patients on how to conduct self-assessment, screening patients with symptoms of the Coronavirus, managing patients’ data, and staying in touch with other hospitals.

We can also notice the increasing demand for branded healthcare apps, medical online platforms, cloud-based patient data management systems, ERPs, and innovative online tools for more automated healthcare services.

Digital transformation has knocked on the doors of many hospitals to help them to cope with huge volumes of data, manage patient queues, provide full patient engagement, and educate them on how to conduct self-service.

The challenging times make us accelerate digital transformation to overcome today’s challenges. However, they also help us build a better healthcare future for everyone’s benefit.

Navigating the Impact on Retail

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Retail has been significantly affected by the Coronavirus situation too. According to Digital Commerce 360, 36% of retailers said they adjusted their marketplace strategy as a result of COVID-19.

Nearly a quarter of sellers, altered advertising, customer acquisition and marketing strategies since the COVID-19 crisis began

Although many retail brands have already had their own eCommerce versions, many of them have been forced to adjust to the lockdown and create their online presence for the first time.

A website has become an obligatory part of a businesses presence in the new normal.

A functioning website has become the medium between the brand and its customers, letting them keep the sales running and allowing them to engage customers, gain their loyalty, and keep them informed about the latest updates. 

Understanding your target audience has been crucial before and it is becoming even more critical in current conditions.

A website allows the brand to collect data and learn more about their customers, while it also allows customers to learn more about the brand and interact with it at a more personal level.

Learning and understanding intelligent website analytics tools have become even more popular. Analytics allow analyzing the traffic sources, the web visitor’s online behavior, interests, preferences, and getting even more incredible insights about a target audience.

Analytical information gives retail brands a competitive advantage letting them set better-targeted digital advertising, adjust marketing messages, and deliver the desired customer experiences.

We can also see the increasing popularity of m-Commerce apps.

Today, customers become even more “mobile” and can manage even the most important issues on the go, directly from their mobile phones.

The growing interest in m-Commerce applications hasn’t been surprising, especially during the lockdown.

Retail brands have started investing in e-Commerce mobile app development to be combat-ready for the upcoming recession and new needs of tech-savvy customers who spend almost all their time online in the current conditions.

Rapid Response in Aerospace and Defense

Photo by Ethan Hu; Unsplash

While the aerospace and defense industry has seemed to be entirely embraced by the digital transformation, there still are areas that need even a closer touch of digital innovations to deliver safe and more convenient customer experience.

According to Accenture, 84% of aerospace and defense executives agree that technology has become an inextricable part of the human experience.

Aerospace and defense companies have already been providing immersive and co-created experiences to improve aircraft design and increase the satisfaction of the flight experience.

However, forward-thinking businesses should work even more closely with their customers to create technology-driven experiences of the future. They will let customers participate in the aircraft design process, prioritizing comfort, hygiene, safety, and passenger experience.

Robotics’ potential is transformative for the industry.

Manufacturing automation, reducing hardware costs, and the upcoming 5G expand the possibilities of robotics, improving how aerospace and defense enterprises design, manufacture, and roll-out their products and services.

Closing Thoughts

These are the five key sectors and how they have changed during the lockdown. The post-Coronavirus world is now experiencing a complex change affecting all the industries and verticals.

From the daily operations to large-scale processes, the business world has already transformed a lot, and it is still evolving today. 

Although the COVID-19 challenge has shaken the whole world and exposed everyone to danger and stress — it also has given us a tough boost to innovate and move into the future faster than we’ve been doing it before.

Industries that have seemed to be able to live without digital disruptions have faced them today as the ultimate requirements for business survival. It motivated them to join the global process of entering the new digital economy. 

Top Image Credit: robert bye; unsplash

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