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5 Steps for Creating Effective Pillar Content

effective pillar content

Content marketing is the major key to your digital marketing plan. It helps in attracting leads that you are unable to reach with other marketing techniques. Publishing blog posts or articles on your website is a great way to enhance your site’s SEO strategy and to create connections with your audience on a more personal level. Here are five steps for creating effective pillar content.

Pillar content can be defined as a series of posts that represent your site’s best work.

These are the posts your visitors will be attracted to, as well as the ones that will continue to be useful to readers.

I have used articles by ERIC SIU to illustrate the five steps. SIU once said that The Content Marketing Institute reports that 73% of B2B marketers think that blog posts and articles are the most effective content types for demand generation in the awareness stage of the buyer’s journey, or the top of the sales funnel. And yet, only 27% rated their company’s content marketing efforts as extremely successful or very successful.

Content pillars are compulsory for marketers who want their companies to stand out from the crowd. When you want to develop your pillar content there are many things to think about which are research, planning, content creation, sharing, and engaging with your audience.

Creating a lot of high-quality content is not easy. There’s a big difference between a business blog that is uninformative posts and one that’s with the type of high-value content that naturally draws in readers.

Here are the 5 steps to developing successful pillar content

1.Understand Your Audience

Understanding who your audiences are is really important. Building pillar content for your blog or business blog is an opportunity to pour out your deepest thoughts and meaningful piece of advice to your readers.

Make sure your articles represent your business in the best way possible so that they can be of the greatest possible use to your readers.

Try to take a look at your social media analytics tools. Check out Google Analytics, and any customer databases you maintain in order to answer the following questions:

. Is my audience primarily male or female?

. What is the average age of my audience members?

.Which ethnic groups do my audience members belong to?

. Where are my audience members located geographically?

. What do I know about my audience’s average education level?

These questions will help you get some ideas about how to address your audience with your pillar content posts.

2. Identifying Your Reader’s Needs and Wants

Identifying your readers’ pressing needs is really important. it’s time to discover the issues that are on their minds, as understanding their pressing needs will help you to develop topics for each of your pillar posts.

Try to figure out what your readers are talking about on social media, read through their posts, and take a look at the topics they mentioned. This information should give you a starting point for producing your pillar articles.

If you are struggling to come up with topic ideas, try to take a look at the content pieces that are popular on other websites for directions. Make sure you don’t plagiarize.

3. Create Good Content

Creating good quality content helps to drive traffic towards your site and boosts overall awareness of your brand. Customers are interested in your content.

Headings are just as important as the content underneath them. Make sure your headings are catchy so as to attract customers to your blog.

ERIC SIU also said that it’s been said a zillion times before — but remember that 80% of people will read a headline while only 20% will click to read the rest of the blog post. Make your titles catching, intriguing, and informative — but forget the clickbait stuff.

The most important element of creating good content is making sure your content is original as possible. The reason for creating good content is to entice readers, engage them, and also to promote your blog and services.

4. Promote Your Content Regularly

Make sure you promote your content daily using different social platforms. Don’t forget the first place to distribute your content on is your website and have the content live there since it the place you want people to come and find out about your company and services you offer.

You can also promote your content on social media like Facebook, Twitter, and Linkedln. These platforms help to attract more readers to your website.

Promoting your content helps in increasing traffic to your pages, don’t forget to share it with your followers and make sure you encourage them to share with their friends and families too.

5. Measure and Analyse

Don’t Just publish and forget about the content, you need to check if the content performed, or did it perform as you expected? You need to measure how well your content performs and make sure you try and analyze its process.

For you to measure the content marketing metrics, you should ask yourself these questions:

. How many page views does the content receive?

. What type of content is shared the most?

. What type of content is read the most?

. What keywords do people search for to find my content?

Then try to check for the answers so that you will have more data to analyze and use next time you create content.


Make sure you use these five pillars as a guide to help you create valuable content for your audience and continue to analyze and measure performance.

Building solid content pillars and then distributing portions of them through social media, businesses can begin to see real, indicate results from their content marketing efforts.

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6 Skills You Need to Become a Data Analyst

become data analyst

Data analyst is the process in which the judgment, refining, changing, and modeling data takes place with the aim of making a better conclusion. Data analysis takes part in an important role, it helps in generating scientific conclusions and also increases the regulations in an organization. Here are six skills you need to become a data analyst.

Data-Driven Business Strategies

Today, with the deepening of the concept of data operation, more and more companies are aware of the value of data-driven business strategies and emphasize the participation of all employees in data operations. Developing the ability to analyze data is also a future trend.

A data analyst is someone who accumulates data, processes, and performs analysis of data. He or she can interpret numbers and data into simple English in order to help organizations and companies understand how to make better business decisions.

At its core, data analysis means taking a business question or need and turning it into a data question. Then, you’ll need to transform and analyze data to extract an answer to that question.

Companies of today realize how data-driven strategy is important to them and they are in need of talented individuals who can provide insights into a constant stream of collected information.

Types of Data Analysts

  • Finance
  • Data assurance
  • Business Intelligence
  • Marketing
  • Sales

The types of data analyst listed above are some of the most challenging fields which require a data analyst in their management.

Here are 6 skills you need to become a data analyst.


Mathematical skills are important for making a profession in data analysis, as you have to play with numbers and figures all through the day. Necessary mathematics skills include:

*One should be good at calculations

*Measuring and analyzing data

*Having the ability to organize information

*One should know how to schedule and budget

Mathematical skills help in having better problem-solving skills — and also helps in financing our individual businesses.


As it is called, It is clear that analytical skills are the huge significance of data analysis. These skills include assembling, sorting, and analyzing all kinds of raw data in particular. It also helps you to view provocation or situation from a different angle. Hence, If you want to be a professional data analyst then you need to widen your analytical skills and thinking. Analytical skills help in viewing a challenge or situation from different perspectives. It is one of the most important and efficient parts of the skill you need to become a data analyst.


Good computer and technical skills are very important. The main knowledge of statistics is quite helpful as well as producing languages like python or Mat Lab, and analytical languages like R and SAS are very favorable to know as a data analyst.

The more language you know, the faster and better for you to get your dream job. Examples of technical skills you need to know are:

  • Programming languages.
  • Common operating systems.
  • Software proficiency.
  • Technical writing.


Data analyst is all about details, It helps a data analyst to be able to find and see any basic unseen errors and links, that is especially important at the point of solving problems and making decisions.


Aside from the technical skills, there are some business skills that one should acquire to function as a Data analyst. Some of which are:

Communication Skills:

As a data analyst, you are expected to work with different sets of people in your team which makes your communication a really important part of your job. Working well together as a team for the benefit of your organization is also one of your main responsibilities and skill.

You should be able to communicate effectively with the teammates to prepare, present, and explain data. Communication is key in collaborating with your colleagues. For example, in a kickoff meeting with business stakeholders, careful listening skills are needed to understand the analyses they require.

Similarly, during your project, you may need to be able to explain a complex topic to non-technical teammates.

Time Management and Organizational Skills:

As it is expected of you to work with different people in your team. You should be able to manage your time including your responsibilities, as well as meet your deadlines.

Decision-making and Problem-solving:

These skills are the bottom line of data analysis. The main job of a data analyst is to give the right information for decision-making and problem-solving process. Which is why it occurs to be a perfect skill required to be a data analyst.

You might need to research a quirk of some software or coding language that you’re using. Your company might have resource constraints that force you to be innovative in how you approach a problem.

The data you’re using might be incomplete. Or you might need to perform some “good enoughâ€� analysis to meet a looming deadline.


Domain knowledge is understanding things that are specific to the particular industry and company that you work for. For example, if you’re working for a company with an online store, you might need to understand the nuances of e-commerce. In contrast, if you’re analyzing data about mechanical systems, you might need to understand those systems and how they work.

Domain knowledge changes from industry to industry, so you may find yourself needing to research and learn quickly. No matter where you work if you don’t understand what you’re analyzing it’s going to be difficult to do it effectively, making domain knowledge a key data analyst skill.

Remember that Domain knowledge is certainly something that you can learn on the job, but if you know a specific industry or area you’d like to work in, building as much understanding as you can upfront will make you a more attractive job applicant and a more effective employee once you do get the job.

Once you have the skills mentioned above — you can use them to attract attention to yourself so as to get your dream job. These are the criteria you need for the data analyst skills checklist.

Academic Background

A bachelor’s degree is often necessary, not all the time though. To work as a data analyst you need to acquire a degree in any of these Science courses.

  • Economics
  • Business information systems
  • Mathematics
  • Statistics
  • Computer science

As much as the above degrees are important for your success — what matters the most are the skills that you possess. Right now during the COVID-19 problems may be the time for you to upgrade yourself and your skills.


Data analysis is speedily growing field and skilled data analysts are huge in demand throughout the country, in every industry. This means that you would find many opportunities only if you are exceptional and show your excellent data analytic skills.

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