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Strategizing for 2021 With Sentiment Analysis Using Product Review Data

strategizing 2021 analysis

2020 started with a lot of concern; individuals, businesses, and governments were all thrown into a state of confusion. COVID-19 ravaged the world and there was no known remedy.

2021, however, promises to be a year full of hope. Pfizer and its partner BioNTech have filed for emergency authorization in the US of their Covid-19 vaccine; the advanced trial showed the vaccine protects 94% of adults over 65.

With the view of a remedy at our reach, organizations will start strategizing for 2021. One thing we must learn to live with as a result of the pandemic is home working.

Most business will have to be conducted online as compared to before the pandemic. You will have to deal with the issue of more data that is going to be ferried from one spot to the other.

More than ever before, customer feedback will make a lot of difference in your products and services. You must consider the feelings and comments of your customers if you still want to be relevant and competitive in this “new� business landscape.

The business world is slowly getting used to big data; however, it is the source through which you get your data. One pertinent question you must be ready to answer is, do you have a strategy in place to enable you to gain useful insight into the data even when you have access to it?

Sentiment analysis using product review data

ResearchGate, in a study, revealed that more than 80% of Amazon product buyers trust online reviews in the same manner as word of mouth recommendations. There two channels through which you can get these online reviews: the first is review sites, while the second is social media.

While acquiring the data has been made easy, the data you get from these channels are, unfortunately, unstructured. To make any headway out of the data, you must put in several hours of human labor for structuring and analysis.

However, advancement in technology has made it relatively easy to deploy Natural Language Processing and machine learning into sentiment analysis using product review data. You can use several techniques and complex algorithms such as Linear Regression, Naive Bayes, and Support Vector Machines (SVM) are used to detect user sentiments such as sarcasm, context, and misapplied words.

When you use these techniques, the tool usually separates the reviews into positive, negative, or neutral tags. This will enable you to obtain the relevant insights within minutes.

The insights you have been able to obtain will indicate the needs of your customers and you can then use them for the following:

  1. Discover what your customers like and dislike about your product or service

Sentiment analysis using product review data will not only reveal the feelings of your customers towards your product; you will also understand what they think about your current approach. From this, you will know what improvements you have to implement.

You will have a clear insight into your customers’ mindset and how they interact with each other about your brand. The insights you gain from these will enable you to send content that resonates deeply with your target audience.

  1. Use your product reviews to know your status in the market.

Sentiments about your brand can shift radically and quickly, depending on what’s happening globally. For instance, the Cambridge Analytical Scandal was a big blow to Facebook; you can use sentiment analysis to appropriately monitor your brand’s status and focus on PR campaigns.

You will be able to shift and flex your efforts as quickly as the reviews.

  1. Develop actionable strategies to improve deficiencies

How do you package your product, for instance? Do you believe it has to be bigger or smaller? Can you afford to increase the price, taking into consideration a situation like the COVID-19 pandemic?

When you listen to your customers, you will know the step to take to boost engagement, raise satisfaction, and convert more customers to your brand.

  1. Boost customer conversion rate

While your effort must be geared at getting positive feedback, occasional negative feedback can also be useful. Since they are paying for your product or service, consider your customers as your most honest critics.

Their views are impactful and will help you to acquire new customers if you implement changes. Making adjustments based on insights from customer feedback will help you deliver better customer experiences, products, and services that will keep your customers coming back.

Once they are satisfied, they willingly spread the word to friends and family, bringing in new customers.

  1. Obtain real-time product insights anytime

Feedback through sentiment analysis using product review data is effortless and quick. It can provide you with real-time updates about how customers adjust to any recent change you may make.

  1. Improve service

The more you make positive changes to customer service, the more customers appreciate your gesture and become more loyal. To find out if these changes are necessary, you need to deploy aspect-based sentiment analysis. This will enable you to clinically dissect the problems that may or may not exist in your company.

Conclusion

It’s not just about having data; it’s about carrying out sentiment analysis using product review data. Sentiment analysis will give your brand the actual insight into the mindset of your customers.

Using the information in real-time enables your company to implement the necessary marketing strategies to become relevant and more competitive. You need to constantly watch and analyze the views of your customers because they can change their opinions quickly.

Customers can be erratic, but having a strategy in place that includes sentiment analysis in your digital marketing arsenal will go a long way to improve things.

Image Credit: shutterstock

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AI Alexa Voice Service amazon voice search Connected Devices Tech voice assistant voice assistant technology voice technology

Futurespective on Voice Technology from the Google Assistant Product Team

furture of voice by google

Technology isn’t silent anymore. It talks, and its voice shapes the way we live — working and virtual learning, shopping for cleaning supplies, playing daily music mixes, cooking new recipes, or exercising — all by just asking for it out loud. Since the pandemic hit, more and more brands realize the endless possibilities for interacting and engaging with users in a natural, contactless way.

Whether for working, learning, or playing, here’s why voice is the “natural,� touchless solution for next-level brand engagement.

Some of the world’s leading companies like American Express, Estée Lauder, Nike, Headspace, Campbells, Dunkin’, Snapchat, Tide, and Bank of America have started rethinking customer experience and brand strategy from the voice tech perspective and the opportunities it presents. Brands like these are finding that voice brings their relationships with customers to a new level. A touchless interface is a straightforward reason to adopt voice in the current pandemic. Still, another is how voice technology offers greater accessibility and inclusiveness to customers regardless of ability, race, age, gender, or geographic location.

The voice space has become a topic of heightened interest for thought leaders across industries, including Sofia Altuna, who heads Global Product Partnerships for Google Assistant and hosts VOICE Talks, a monthly live-stream series focused on the voice sector and the experts, technologists and innovations impacting voice technology. The coronavirus, she says, “has provided a new perspective of the importance of this technology.”

Additionally, in a recent VOICE Talks episode, she emphasized how inclusion and accessibility are being prioritized for ambient computing and noted that disabled rights and social justice are equally essential.

To learn more about the innovations in voice, the brand partnerships working to solve users’ needs, and the growing voice community (VOICE Talks has grown to nearly 50,000 users in four months), we recently had a conversation with Altuna, who is working (and exercising, cooking, learning and playing) and now filming VOICE Talks live from her apartment in New York. The interview is slightly edited for length and clarity.

What is so intriguing about voice technology for you?

I’ve always been very passionate about empowering people through technology, so one of the most intriguing things to me about this space is that voice is universal and easy for anyone to adopt. Voice is the most “natural” way to engage with technology and requires no user manual. All types of people of all ages are using Voice Assistant, defying the early adopter stereotype.

As host of VOICE Talks, what do you strive to bring to the monthly live streams?

Every month, we try to bring viewers insider content from the world’s leaders in voice technology. From industry trends to case studies to business tips to product demos and announcements — there is a lot we want to cover. We want the content to resonate with the viewers, so each episode also focuses on what questions or themes the viewers have submitted at #AskSofia. This is about reaching the community in a way that is meaningful and relevant to what they want to see, learn, and share with each other.

Tell us on a professional level why you are at the right place, at the right time, as host of Voice Talks and your work on the Global Product Partnerships?

Previous to working on the Google Assistant, I was already interested in the space and was involved with other projects at Google around Conversational AI. Since I joined the Assistant team three years ago, I’ve worked across multiple different product features globally and with many partners.

This has given me a broad understanding of the voice tech ecosystem, the possibilities and challenges across the platforms, and the opportunities for brands and users. Being at the intersection of product engineers and partners also provides a unique perspective to understand both the technical complexities and our partner brands’ vision, goals, and requirements. We work with partners to allow for powerful user experiences that help solve users’ needs.

How has your background prepared you for this role?

Having led the go-to-market strategy and execution for multiple Google Assistant initiatives globally with many different brands across multiple industries has provided me a broad view of the voice tech ecosystem and a good perspective. I’ve also participated in many conferences, client summits, and as a guest speaker at MBA classes. I’ve been passionate about raising my voice and sharing my perspective on this technology.

Typically events are always a great opportunity to learn about the ecosystem, exchange ideas, and listen to partner feedback. However, without these this year, VOICE Talks is a great platform to bring the voice community together and share learnings that can propel this technology into the future.

Fun fact: when I was 15, I also did a pilot for a Spanish TV show as a host. Maybe it was all practice to lead to this moment 🙂

Has the pandemic heightened your awareness of the importance of voice technology?

Definitely. Although we began our journey towards voice technology long before this current crisis, COVID-19 has provided a new perspective of the importance of this technology. First, as more people are at home, voice assistants can play a bigger role in work productivity, education, and family activities.

Secondly, people want to avoid touching shared devices (or any device), so I think Voice is poised to be part of the solution that helps shape our new normal and make our lives easier and safer. This is something that makes me excited about this space, of all the opportunity there is and the impact that we can have.

Why do brands want to include Voice in their strategy?

Today, brands are particularly excited to join the Voice ecosystem at the ground floor with the vision that it can grow into a large surface for their business.

There’s a clear new medium with Voice that users are getting more and more comfortable within their homes and on-the-go. As brands look to innovate and adapt to cutting edge technology, they partner with voice tech companies, like Google Assistant or Amazon, to learn what works for this new medium (hand in hand with us). The conversational design also seems deceptively simple, so brands incorporate voice technologies to create more seamless conversations with their customers and learn how these users engage with their brand via voice.

Google Assistant’s large footprint across devices (1B devices) also excites brands that are interested in making their content available across new surfaces.

Why should more consumer brands utilize voice technology?

Voice has taken a major leap forward, and it has emerged over the last couple of years as a new foundational interaction model in computing. As users start to have access to this technology everywhere, and this behavior becomes more normalized, if brands want to meet the users wherever they are, they’ll have to start incorporating voice technology into their strategy.

Voice technology also allows brands to engage key audience segments in personalized conversations through more natural and seamless interactions, which can ultimately drive retention and business growth.

Brands that are using voice technology as part of their strategy today are not just creating new experiences for their users but are beginning to learn and invest in the future of customer interactions (i.e., they are developing the technical know-how to navigate the new computing era — the first-mover advantage).

What are the one or two things that brands always ask you about building for a voice assistant?

The first question brands normally ask is: how should we think about what experience to build? Users are not just looking to access a brand’s website in audio form (at least not now). Voice is a much more “intent� base (i.e., use case base). Brands should spend time thinking about those moments where they can be truly assistive with voice and create re-engagement.

At first, it’s important to think about how to help users in sustained, often daily/weekly/monthly repeatable interactions. For example, it’s become common for food ordering apps to start their voice journey around use cases like “reordering,� as well as for banks to build an experience to quickly check your account balance or bills vs. purchasing a new credit card or opening an account.

Secondly, brands also ask questions about their personas. Voice can be the most natural and personal way to engage with brands – it has more to offer than a website or a device, so for the first time, brands really need to think about who they want to be and evolve their brand identity into a fully-developed personality. However, while this is important for a successful voice strategy, it can feel daunting and will likely require a lot of time since developing a voice that represents your brand is no small feat. For this reason, my advice for brands is to not let this deter them from starting to experiment now (without their own fully-developed personality), but rather to do both in parallel.

What do you want potential brand partners to understand by watching the next episode of VOICE Talks dedicated to predictions for voice technology that is coming on December 10?

Virtual assistants are increasingly becoming part of our daily life, but we are truly just at the beginning of this new era of voice and ambient computing.

This new era won’t just be something we launch, but something that we work towards — a new way of thinking about computing and about how we engage with technology. For this reason, VOICE Talks is not just about Google Assistant, it’s platform-independent, as it aims to teach viewers about the wider advances and opportunities in the space.

Given the novelty of this technology, when watching VOICE Talks, my hope is that brands can learn and be inspired by peers and users alike, from the top companies that are investing in this space and from the broader community.

The opportunity for Voice is huge. Through creating a platform that unites the community as VOICE Talks does, we can all learn from each other and propel this technology forward, creating extraordinary experiences that empower all users.

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How You Can Save Money for Retirement

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A 2018 study by Northwestern Mutual found that nearly two-thirds of Americans who have a plan to save money for retirement are certain they’ll outlive their savings. Moreover, one in five Americans (21 percent) have no retirement savings at all, and another 78 percent are concerned about not having enough money saved for the future. Here is how you can save money for retirement.

These statistics are worrying and something needs to be done. Saving for retirement means doing more than enrolling in a company 401k to ensure financial security during your golden years. It also means finding the freedom to enjoy your retirement, which is what actually makes those years golden.

If you haven’t considered saving for life after work, now might be the best time to get started.

However, if you’re already retired, proactive financial planning can help you save money right now. You don’t have to spend the next three decades stressing out or worrying about running out of money at any moment. Here are eight ways to help you save money for retirement and guarantee it lasts as long as you do after retirement.

Minimize Your Fixed Expenses

One of the many ways you can save money for retirement is by minimizing essential expenses like shelter, transportation, insurance, debt payments and food. Owning two or three cars might have been necessary for your family before retirement. But, since you’re no longer commuting to work, sell one of your cars.

You’ll make a little money in the short term, and it can save you on maintenance costs and monthly auto insurance payments long-term.

Downsizing your home may be a good option for you too. Chances are your children have grown and are no longer living with you, which means you need less space. A smaller home will also help you save money on utilities and repairs. Consider moving to a retirement community as well. This may bring some fun and new friendships into your life and simplify life after work.

Maximize Credit Card Points

Taking advantage of credit card points isn’t only attractive for young professionals who travel a lot. It could be a great way for you to save money for retirement.

Imagine taking your 80-year-old parents on vacation to Europe or booking a luxury family trip to your dream destination. Here’s the best part. You get everyone to fly first-class using your points and miles, saving over $25,000 on flights. Yes, that happens more often than you think. And you can do it as well.

Simply sign up for the perks your credit card offers (cash backs, travel miles, points, etc.) and take advantage of them.

Always Ask About Senior Discounts

Whether you’re visiting a national park, shopping for a new piece of furniture, or buying your favorite dish at a local restaurant, ask if there are any discounts for seniors available. Keeping track of all the stores that offer senior discounts can be daunting. So, make it a habit of asking for one. You’ve earned it, and it only takes a few seconds to ask.

Consider a Reverse Mortgage

A reverse mortgage is a type of loan that lets homeowners over the age of 62 borrow from their home’s equity and receive funds as structured monthly payments, lump sum, or line of credit. According to the CEO of All Reverse Mortgage, Michael Branson, if you’re a retiree with considerable home equity and are looking to supplement your retirement income, a reverse mortgage might be ideal.

The entire loan balance becomes due when the last surviving borrower passes away, vacates the home permanently, or sells the home.

However, If your current home is unsuitable for aging in place (e.g., two stories, large yard with high maintenance or upkeep), you may also use a reverse mortgage to buy a new home. That lets you relocate and right-size into more senior active communities for a more enjoyable retirement.

Maximize Your Social Security Benefits

According to Social Security Administration data, 9 out of 10 elderly individuals receive social security benefits (they’re eligible at 62). Social security benefits represent around one-third of the income made by the elderly nationwide.

Among social security beneficiaries, 21% of married couples and about 45% of unmarried people rely on these benefits for 90% or more of their income.

Since so many see social security as their main source of retirement income, they often can’t wait to take out benefits as soon as they reach retirement age. It’s important that you consider your longevity before making social security decisions. If you delay drawing on social security until you’re 70, monthly payments will be 32 percent higher than what you’d have received at your retirement age.

Have a Retirement Spending Plan

Truth be told, you need a guide that will help you track and monitor your spending and live within your means. And that’s exactly what a retirement savings plan does by putting you in control of your money.

Not having an appropriate spending plan as you save money for retirement can lead to overspending, which can become a threat to your financial well-being. The last thing you want is to run out of money while you still have many more years to live.

Be Smart About Investing

It’s not uncommon for retirees to leave their money lying in the bank due to a fear of investing. The truth is you may be losing money to inflation if you leave it in the bank. While it’s not wise to make risky investments after retirement, you shouldn’t shy away from a little bit of investing. Try investing a portion of your cash in stocks instead of letting it sit in a savings account.

Work Just a Little Longer to Save Money for Retirement

With so many part-time, remote, and freelance job opportunities available, you can take on a new role with more vacation time, flexible working conditions, or less responsibility. You really don’t have to return to any previous roles.

Find a new role you’re passionate about and keep working. Waiting a few extra years to retire can greatly increase your income, social security benefits, and retirement assets.

Image Credit: gustavo fring; pexels

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How to Optimize B2B Deal Management to Cut Costs and Losses in 2021

B2B deal management

A lot of companies suffered supply chain disruptions due to COVID-19. Certain experts have described the situation as a Keynesian supply shock, a negative event that triggers aggregate supply shortages with bigger impacts than the prior reduction in labor supply.

There is still a lot of uncertainty in the air, so many businesses still don’t know how to approach the coming months. Though businesses have been undergoing changes, those shifts do not necessarily have a clear direction.

One area of supply chain operations that have undergone only a little change is deal management.

Deals are still handled pretty much in the same way, with the same old tools and strategies. Yet, they get more complicated. This leads to unnecessary additional costs and losses.

A recent study by Enable summarized the views of 100 sales, purchasing, and finance professionals and found that 83% of companies reported supply chain disruptions in some capacity due to COVID-19, and 47% have seen their revenue decrease between 10-80%.

Many businesses are losing millions of dollars each year because complicated deals are handled using outdated techniques.

COVID-19 and Deal Renegotiation

COVID-19 has delivered the biggest shocks to supply chains globally, forcing businesses to make swift changes to adapt to the new reality.

Right now, governments around the world are easing lockdown measures, despite fears of a second wave of the pandemic sweeping through. There is still a lot of precariousness and businesses are under pressure to renegotiate deals.

Renegotiation is inevitable since COVID-19 has altered the conditions upon which most deals were agreed. The existing arrangement puts all parties in a deal at a disadvantage.

Now, the problem is that many businesses would still be using the same poor tools that had consistently put them at a loss, even before COVID-19 was discovered.

Going forward, businesses need to rethink their strategies and pivot to digital for better deal management. Digitized deal management allows businesses to collect more data, gain better insights, and make better decisions when processing deals.

Ultimately, optimizing deal management strengthens your supply chains and even makes your sales team more effective.

Benefits of Optimized Deal Management to Sales Reps

1. Data-Driven Insights

One of the hallmarks of an improperly managed deal is confusion. Following the signing of an agreement, parties must continue to acquire insights into the realities and conditions that affect the deals. For instance, renegotiating deals at this time will require poring over the data of the business impacts of the pandemic.

Optimized deal management allows the sales team to access and properly assess current information on deals.

2. Friction-less Agreement

Deal negotiation involves many (often conflicting) ideas, and as all parties work towards finding common ground, some uniformity is necessary. Effective deal management puts collective principles above personal ideas. This cohesion drives attitudes that would lead to less friction, an important requirement if deals must go through successfully.

The availability of data-driven insights enhances transparency in the process, which, in turn, builds trust. As such, deals are processed faster, for the good of every party.

3. Collaboration

Deal information should be accessible on-demand to all interested parties at any time. This is important both for making critical decisions and for monitoring progress. The world increasingly becomes connected; deal brokers need to capitalize on this to optimize their processes.

According to Accenture, “digital solutions could ‘virtualize’ the entire end-to-end deal management process, perhaps using a web-based portal to bring together a virtual team from multiple areas of the organization.� Collaboration improves the relationship between deal parties. This, in turn, lowers the lifecycle of deals, empowering sales reps to close more deals in shorter times.

4. Accountability

The situation described above, how businesses lose millions due to unclaimed rebates, is an obvious sign of poor deal management. Optimized deal management is necessary for setting better goals and properly implementing factors to monitor progress.

Digitization of Deal Management

Deal management is one area of business that has not fully embraced digitization. Yet, most of its challenges are tied, directly or indirectly, to the use of outdated tools in a rapidly changing world.

For one, data has become the world’s most vital resource. In deal management, having detailed and accurate data is paramount to preliminary research and for maintaining comprehensive visibility of running deals.

Likewise, data is needed for better forecasting. Recounting the words of an old study, “without accurate forecasts, sales managers can expect a big gap between forecasted deals and actual closed-won deals.�

Businesses have far more data to deal with than they did ten years ago, meaning pages of spreadsheets and other paperwork can no longer deliver the right results. Deal management solutions help you to make better, data-driven decisions by giving you real-time analysis and visibility.

The prevailing data management strategy has data spread across various sources: spreadsheets, emails, and physical paperwork. This lack of consistency is what leads companies to make poor decisions and miss out on financial opportunities such as rebates.

Better forecasting with digitized deal management enhances the robustness of supply chains. By accessing relevant data, businesses can improve their risk monitoring. This results in better preparation and better adaptation to changing needs.

Instead of going with assumptions that things will fall into place, businesses can determine that through proper data analysis and subsequently implement methods to adapt their operations to even the worst shocks.

The digitization of deal management reduces dependency on certain key individuals. Due to the severe limitations of paper spreadsheets, usually only a few individuals broker deals and fully understand the ramifications applied.

With a cloud-hosted deal management solution, however, you can create a multi-threaded relationship. This translates into a more effective implementation of deals by boosting collaboration between all parties to the agreement.

Businesses must change their approach to deal with management. It’s no longer business as usual. In fact, while talking about cloud-hosted deal management solutions, there’s already been suggestions on the future role of artificial intelligence in enhancing deal management.

AI will help improve data analytics, automate financial processes, and overcome forecasting challenges with predictive analytics.

Conclusion

In essence, no business can afford to be left behind. Deal negotiation aims to reach an agreement that is profitable for both sides. But if a business persists with outdated tools and approaches to deal management, it wouldn’t be getting the right value for its agreements.

You can avoid losing money in unclaimed rebates and so on by digitizing your deal management to optimize negotiations.

Digitizing deal management helps you to collect detailed data, maintain comprehensive oversight, and make better decisions concerning deal negotiations.

The post How to Optimize B2B Deal Management to Cut Costs and Losses in 2021 appeared first on ReadWrite.

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How Workflow Automation is Changing the Back Office

workflow automation

The back office of your business consists of employees in administrative and supportive roles. While the admin responsibilities don’t directly work with customers, they’re the engine of your ship. The back-office staff keeps everything up and running no matter what happens up front, and they need support to do so.

Workflow automation changes how the back office operates, maximizing efficiency and ensuring a more effective system overall. As powerful as workflow automation can be, implementing it is no small task.

Don’t know where to start with office automation? These examples will get your wheels turning and help you find direction.

Software Integration

Back offices rely on a variety of software programs to keep operations going. Keeping track of all the tools involved can lead to confusion. Workflow automation eliminates these issues by seamlessly integrating systems together.

Using iPaaS, or integration platforms as a service, you can set up your own workflow automation to tie all your programs together. For example, you can put a trigger in your project management software that will automatically download any files that your team shares to your email. This one simple step might not seem like much, but set up enough automation and you’ll be saving a ton of time.

Human Resources

The back office takes care of all employee management, whether they’re at the front desk or the warehouse. Hiring new employees, training and retention, and compliance are all essential aspects of business management. The more attention an organization can give to their employees, the more they will give back to the company.

Automation greatly assists in managing document-related tasks, which are the name of the game in human resource departments. Automatically generating and filing all the needed paperwork enables HR managers to spend less time at a desk and more time addressing employee needs and concerns. Workflow automation can also help with employee training for new hires or seasoned veterans who may need a refresher.

Banking and Finances

Nearly every back office has a financial team. They make sure books are lined up, invoices are sent and received, and budgets are followed. Automation helps ensure accuracy when taking care of company finances while accomplishing tasks at a quicker pace.

A simple example can be found with invoicing. Having workplace automation send and collect invoices takes a load off of your financial team so they can focus on other things. All they have to do is double-check the work and move on.

Purchasing and Inventory

Your procurement team will greatly benefit from workflow automation. Tracking inventory on its own is very time consuming, and it’s not an activity many enjoy doing. Automating inventory and subsequent purchasing will streamline the process, saving both time and money.

You can automate your inventory list to automatically update with purchases and shipments. When your inventory hits a certain level, your automation will trigger a notification to your procurement team that an order needs to be placed. While you still need the proper manpower to double-check industry counts and confirm shipments — automation helps ensure accuracy and timeliness with orders.

Data Analytics

Right on pace with automation is the growth of data analytics in business. Data-driven decision making has shown to be more effective than relying on intuition and experience alone. Businesses generate tons of data each day, so automation is an essential requirement for making it all work together.

Workflow automation will sift through the data generated by your business to pick out relevant information for your needs. One valuable aspect of data is its potential for trend forecasting. As workflow automation picks out key pieces of data for you, you can use it to make business plans based on perceived future events.

Data analytics also helps with product development, marketing, operations, and a whole lot more. Every aspect of your business can benefit from data, so this is one of the most important workflow automation areas to focus on.

Customer Experience

The front office consists of customer service and sales representatives who form a direct relationship with consumers. The back office, however, still has an impact on customer experience. For example, web developers work to build a site that enables customers to easily find the information and products they need, which plays a major role in the customer experience.

Developers and IT professionals know very well how beneficial automation can be. Workflow automation can siphon the data they need to make decisions that will improve the customer experience, helping them perform their jobs to a higher level. Automation also helps companies provide targeted content for customers visiting their sites. This personalizes the web experience, ensuring that every visitor finds exactly what they need.

Security

Another vital task performed by your tech team is that of security. Keeping malware and digital attacks at bay protect your data and information and that of your customers. Breaches can be catastrophic, driving away customers and slashing revenue streams.

Workflow automation can detect potential threats automatically, no matter the type of threat or time of day. This can trigger preemptive actions to slow down attacks until a technician can fully address the problem. Automation can also send prompt notifications to further accelerate response times.

In addition to cybersecurity, workflow automation can also help with physical security. It can track employee ID scans and other forms of entry to pick up on trends that may seem suspicious and need verification.

Office Maintenance

There’s nothing worse than finding out you’re out of copy paper or need to make repairs right in the moment. With workflow automation, you can keep track of office materials and equipment to provide proper maintenance for ensuring smooth workdays.

You can set up a workflow that calculates the number of materials your company uses and determines when restocking needs to be done. You can also use these algorithms to track printer toner, air filters, and cleaning materials as well.

Filing and Organization

No one wants to spend a day filing documents, and no manager would have one of their best workers waste time doing so. Digital filing systems and storage are more efficient than their physical counterparts but still need maintenance to ensure proper documents can be readily accessed when needed.

You can set up your own organizational system using workflow automation. Tag certain files to be sent to specific locations, so you know exactly where they’ll be when you need them. You can also automatically send the documents you need directly to your inbox, avoiding the need to hunt them down.

With workflow automation, your back office will never be the same. Not only will you be increasing your company’s efficiency, but you’ll also be giving your workers a huge quality-of-life boost as well. Any team that made it through 2020 unscathed deserves a break, and workflow automation can be just that.

Image Credit: charles parker; pexels

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6 Effective Ways to Use Short Video for Social Marketing

Short video apps are on the trend currently. After the ban of Tiktok in India, so many social platforms for short videos came out.

For example, Instagram has introduced the feature “Reelsâ€� of showcasing short videos. I really like an app called Doston to make short video clips. It’s good at offering amusing, trendy, and entertaining content.

However, if you have thought that short videos are only for fun, then you probably need to change your view.

Because short videos can be informative, they can be used to represent a business, and as well as used for multiple purposes.

And if you do not know how many other ways you can use short videos, then you’re in the right place to find it out.

Here are the six ways in which you can use short videos for social marketing effectively.

  1. How-To Videos

    how-to-video-doston
    Source: pexels

YES, it is possible to make “how-to” videos in 30 to 60 seconds.

If you are good at making food or decorating a food plate, then you can catch the eye of thousands of users.

It will be a kind of real quick video in which you can create a healthy meal by showing step-by-step instructions; you can also give the voiceover in it.

Follow your passion because you can get loads of traffic by putting that kind of video on platforms like Doston, Instagram reels, etc.

You can do it using the inbuilt editing features in many apps that you can find in the app store — or look up a vid on YouTube that will teach you how to add visual effects and magical filters.

2. Product Unveiling

how-to-videos-for-marketing
source: Pexels

If you want to showcase your product, it would be great to create a 30-second clip to show whatever you are selling.

Whenever you are demonstrating your product, you don’t have to be overly promotional.

You have to convince your customer so that they can buy after watching your video. So keep it up to the mark, simple, and clean.

Remember that you do not have to solely focus on explaining the product, but you also have to emphasize what kind of benefits your viewers could get after spending 30-60 seconds on your video.

3. Behind The Scenes

behind the scene video for marketing
source: Pexels

Creating short videos of behind the scenes is a fun way to let your viewers see the people behind the business or show what is going on behind closed doors.

People want to see funny stuff more and behind the scenes is the best to get engagement and gain attention.

Wondering what could be your behind the scenes?

The scenes could be anything like your office tour, personal things, funny content, (think: a funny photobomb, and do that in your vid — on purpose.

4. Show Off Your Skills

show off your skills for marketing
source: Pexels

You can go master in showing off your skills by posting the real quick short videos.

You can create and edit your videos in it with its inbuilt editor that will help you to make more polished content.

It offers loads of features like easy editing, add music, quick downloads, and more that would help make your best short video.

5. Event Showcase

behind the scene video for marketing
source: Pexels

If there is an event around, many brands will share the relevant content in your industry.

For instance, if you post a video on your site related to a particular event like a holiday, and if your video has the potential, it will be more likely to be shared around other media networks especially by friends and family.

6. Share What You Have

share what you have for marketing
source: Pexels

You are not required to be more creative or professional — you just want to share what you are good at doing and creating.

Professional videos look fantastic. However, to make an impact you don’t need a huge budget. With basic props and ordinary objects, you can do spectacular stuff — take a look on YouTube at the Holderness family vids — hilarious.

Some of the best short videos are not focused on the design and animation of big budgets and they are the ones using everyday objects.

Also read: 5 best short video app

Top Image Credit: anna shvets; pexels

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Why are Enterprises Moving to Instant Messaging? Top Conversational AI Platforms for 2021

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Not so surprisingly, people today are more active on messaging platforms than on conventional mediums like on Email or call. According to the Gartner report 2021 Planning Guide for Customer Engagement, Enterprises and SMBs need to focus on the adaptation of cloud-based AI-driven technology to drive the effectiveness of self-service.

Today, more than 2.1 billion people use Facebook, Instagram, WhatsApp, or Messenger every day. WhatsApp recently announced that it had in excess of 2 Billion users — the majority of user reside in India.

Messaging platforms are popularly used to interact with acquaintances, particularly friends, family, or co-workers for informal and formal interactions.

If you’re in Indonesia, you’ll notice meeting updates and other annoying details of it are shared on WhatsApp. It is also customary for your cab driver to connect with you on WhatsApp. Business and ease, all mixed up on a messaging platform.

While a large number of media companies and marketers are still investing in legacy platforms like e-mail and ticketing systems to engage with employees and customers, here are some noteworthy points that will potentially change the game:

  1. Monthly Active Users (MAU) on messaging apps like Whatsapp, WeChat, etc are massive and this number is growing rapidly due to the ease of availability of data and devices.
  2. 66% of consumers want to interact with brands on messaging apps (The app of choice depends on geography). People believe this is a faster medium to get immediate resolutions – Twilio
  3. Initially, the messaging apps were focused on increasing their user base. More recently, we’ve noticed that new features such as payments and even a built-in NLP capability have been added so the apps can standalone.

Regardless of the device used, Android or Apple, people prefer to keep limited applications on their smartphones since it is cumbersome to keep switching from one channel to another. Take, for example, the Facebook Canva which is a landing page facility used by marketers inside the Facebook app. It disallows drop-offs that may be caused during the transition from Facebook to an external website for the sake of lead capture, thus reducing a step in the user acquisition journey.

Messaging apps are becoming vital for businesses to better connect with prospects, offer seamless support, and provide quick service.

Companies also use enterprise messaging apps like slack, hangouts, etc to better manage their employees. Employees can schedule meetings, apply for a holiday, request reimbursements, and more with the help of a virtual assistant.

Organizations have to modernize not just their customer engagement technology but also the way the team interacts, to not only keep up with the customer expectations but also to adapt to the “new normal� of distributed customer service teams. Modernizing both customer and agent capabilities is key for those organizations to reinvent themselves or rescale to new heights.

The benefits of automation reflect almost immediately and dramatically. It is estimated that by 2025, 10-15% of jobs in three sectors (manufacturing, transportation and storage, and wholesales and retail trade) will have a high potential for automation. There is a good deal of automation firms today working on groundbreaking technologies to build chatbots beneficial for the growth of enterprises. Particularly, we’ll take the following 4 popular players in the field and put down some key features they possess and lack.

#1. IBM Watson

Named after IBM’s first CEO and founder, Thomas J Watson to answer queries on the quiz show Jeopardy, Watson was created as a question answering (QA) computing system. It uses advanced natural language processing and machine learning technologies for fetching information, knowledge representation, and automated reasoning, to the field of open domain question answering. Watson has been one of the earliest to automate various business functions however it is missing some of the most crucial integrations today, for example, Microsoft teams, slack, and even WhatsApp. The support for multilingual languages and the capability of sentiment analysis to route to an agent when necessary aren’t provided either.

Humanizing the bots today is one of the important features that people say conversational AI lacks. With missing capabilities, enterprises that need to jump off the books will have to consider their options.

#2. Yellow Messenger

Yellow Messenger is a cognitive engagement cloud, offering various cognitive business functions like customer engagement, customer support, enterprise automation, and HR management. They have a range of channel integrations from Whatsapp for business, Google Assistant, Alexa, to Slack, PowerBI, and more.

With multi-lingual support, pre-built contextual response, prediction modules, self-learning systems, and many other sophisticated, proprietary tech, Yellow Messenger has successfully catered to clients across the globe. Founded in 2016, in Bangalore, India, Yellow Messenger is a horizontal platform that takes on unique use cases for businesses. Recently funded by Lightspeed venture capital firm Yellow Messenger aims to utilise the funds for developing better products and sourcing new talent.

Also, named the leading Conversational AI Platform in Gartner’s 2021 Planning guide for Customer Engagement.

In light of the COVID-19 pandemic, Yellow Messenger has also launched a chatbot in association with the National Health Authority to distribute the right information about the virus.

#3. Intercom

Founded in 2011 in San Francisco, CA, Intercom has come a long way in building customized bots for various companies focused on targeted answers. They helped House Call Pro grow from the time of its launch to 10,000+ customers today. Expensify, another client of theirs, found improved support and sales. Similarly, Baremetrics increased their billing by 30% with intercoms innovative products.

Conversational AI is transforming the way brands interact with consumers. Which process according to you, can be automated in your organization to save your expenses and maximize growth? Comment below.

#4. Dialogflow

Dialogflow by Google, initially called Api.ai and Speaktoit, was best known for its virtual assistant created for smartphones. While their voice assistants are supported across a bunch of devices ranging from wearables to phones, their language support is limited. It lacks self-learning capabilities. It cannot search the database for answers to queries for resolution. With their new chatbot release, Meena, we hope to see a wider spectrum of competence since it is open-sourced. Meena boasts to be the very first humanized AI.

2020 was a crucial year for AI. Automation will truly take off and conquer cubicle jobs in 2021. It will save a tremendous amount of revenue and time for organizations. How will you use automation to solve pressing business problems? innovatively?

Image Credit: tim samuel; pexels

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How to Practice Greater Transparency in a Startup

transparency in startup

Transparency is becoming increasingly important for startups, both as an internal policy and as a way of engaging with the industry and external world. In case you aren’t familiar, transparency is operating in a way that allows other people to see how those operations were performed. In the physical sense, you could think of this as offering a literally transparent “windowâ€� to the actions you’re performing — but of course, in the startup world, things are a bit more complex.

Why exactly is transparency so important for budding startups, and what steps can you take to ensure you’re operating transparently in your organization?

The Value of Transparency

Let’s start by examining the importance of transparency. What is it that makes this approach so valuable?

  • Your online reputation. First, your transparency will play a massive role in determining your online reputation. If you operate transparently, both internally and externally, you’ll instantly be seen as more trustworthy. People will feel as though you have nothing to hide and that you’re a positive force in the world. Obviously, transparency also means disclosing bad or questionable news, so your reputation may take temporary hits—but overall, transparency will only help your brand’s reputation flourish.
  • Internal trust. You can also foster more internal trust with higher levels of transparency. Employees who feel they’re working in a transparent environment will naturally have more faith in their leaders. They’ll have more trust in major decisions and will become more loyal followers. They’ll also feel more comfortable voicing their opinions and contributing to the shared conversation.
  • Openness to criticism and feedback. Sharing information about your decisions and policies will leave you more open to criticism and feedback—and that’s a good thing. Employees, customers, and public onlookers alike will be willing to explain the flaws in your plans and approaches, and you can use this information to improve.
  • Higher morale and happiness. Employees who work in transparent environments tend to be happier, with higher morale. They’re much more appreciative of their workplace and are better collaborators. They also tend to be more productive. Compare that to a workforce that feels the organization they work for is unnecessarily secretive or even deceptive; such a hostile work environment can only increase employee turnover and reduce internal trust.
  • Thriving in an untrusted industry. Let’s face it. Tech companies tend to be untrusted by default. Too many big (and small) players in the industry have violated consumer trust with shady practices, lax security, and unclear motivations. Being forthright and transparent will help you overcome the stigma of being a tech-related company and will help you forge a good reputation from scratch.
  • Brand differentiation. Not all companies are transparent in your industry. Marketing yourself as more transparent and working harder to provide full disclosure is an important way to distinguish your brand. You can instantly set yourself apart from the competition.
  • Meeting public expectations. Public consumers are increasingly demanding transparency from the companies they buy from and work with. Consumers are more likely to spend money with companies they trust, and companies that are transparent, than they are with companies that attract skepticism and distrust.

Internal vs. External Transparency

It’s important to note that internal and external transparency are somewhat different and will need to be practiced with different sets of strategies.

Internally, transparency is all about sharing information with your employees, partners, and coworkers. An internally transparent environment is one in which everyone within the company knows what’s going on and feels free to share information independently.

Externally, transparency is all about sharing information with customers, shareholders, followers, and the general public. You’ll use press releases, social media, and other outlets to ensure that your public audiences are up to speed on your latest work.

Internal Transparency Strategies

Here are some “tried and true” strategies you can use to increase internal transparency.

  • Explain your decisions. As a leader in your organization, explain your decisions. If you decide to change a work policy, or stop offering a specific service, state the decision clearly and explain why it’s happening. This is especially important if something employees could be concerned about; for example, if you’re cutting hours, they may be worried that the business is going under.
  • Encourage employees to voice their opinions. Next, work to make sure every employee feels they have a voice. When someone expresses an opinion, thank them for their contribution even if it goes against something you said. Make them feel heard. This is conducive to an open, expressive environment, and it will increase trust throughout the entire organization.
  • Keep workflows open. The workflows in your business are responsible for its overall productivity, and the average experience of your employees. They should be justified—and frequently updated. Make it clear why you work the way you work, and be open to hearing new perspectives on whether those workflows function efficiently.
  • Collect (and listen to) feedback. Go out of your way to collect feedback from people of all levels and share that feedback publicly when it makes sense to do so. Act on feedback when appropriate, improving the business in some small way, and if you’re not going to act on feedback, explain why.
  • Answer questions directly and honestly. When employees ask questions about your decisions or your business practices, try to answer those questions as directly and honestly as possible. You won’t always be able to give a clear and concise answer, but even something like, “I don’t have the answer to that question right now,â€� can go a long way in building trust.
  • Openly socialize. People trust each other more when they have a bit of a personal bond in place. Encourage employees to openly socialize with each other and get involved in those conversations whenever you can.
  • Be honest when it’s hard to do so. The best test of transparency is being open and honest when it’s hard to do so. Don’t be afraid to share bad news or admit to your mistakes; being honest during these difficult moments will build significant trust.

External Transparency Strategies

External transparency is a bit more complex, not only because you’re working with a much larger audience and more potential channels, but also because there’s more room for misinterpretation.

Let’s look at some of the best strategies for improving external transparency:

  • Publish public reports. Consider publishing more public reports about your company’s performance in various areas. For example, it’s increasingly common for businesses to publish sustainability reports, acknowledging their impact on the environment.
  • Get ahead of bad news. If your company has bad news to announce or if there’s a scandal involving your company, get ahead of the news—be the first to share it, and share it openly and honestly. If it seems like you tried to hide or lie about the news, it will work against you.
  • Report honestly. It’s common for startups to stretch the truth to make themselves look better, even if it’s just inflating a few numbers. It’s much better for your reputation long-term to report honestly to the best of your ability.
  • Answer questions directly and honestly. Just as you did with your employees, it’s important to answer public questions directly and honestly. Don’t change the subject or give empty, generic answers; provide whatever information you can, and if you can’t provide information, explain why you can’t.
  • Coordinate your PR team for consistency. Ensure you train everyone on your marketing and PR teams on the importance of transparency and educate them on best practices. This will ensure that you have a consistent approach across all channels.

Achieving transparency in an organization is often easier said than done. However, with the right strategy and a coordinated team, almost any startup can adopt transparent practices and make themselves more visible, both internally and externally. From there, the benefits will become evident.

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Artificial Intelligence Helps Nasa Design New Moon-Bound Space Suit

ai new space suit

Today, while most of us have a limited reach to what technology can do, it is essential to know that our scientists, AI development companies, and other tech companies have made remarkable progress in how technology has evolved. Artificial Intelligence that is human-like machines can do a lot more beyond our imagination. AI has made significant progress when it comes to the health care sector and has altered the businesses. We still have to explore more avenues when it comes to AI.

Artificial Intelligence does more than just improving well-being. It also does save a life. Many tech companies like Mobile App Development companies and AI Development companies are nowadays investing funds into AI to improve our medical system. AI is transforming our healthcare system, right from customized drug protocols to improvised diagnostic tools and robots to help in surgeries.

Not just it. AI has been helping NASA too. With the help of AI companies like Intel, Google, and IBM, NASA scientists are trying to solve space science problems using advanced computer algorithms. Machine learning, like AI, helps technology companies with faces in the pictures or speculate people’s interests. However, scientists believe that Artificial Intelligence has a deeper purpose that goes beyond our planet earth.

Recently, NASA revealed its next-generation spacesuit to be worn by astronauts on their next moon mission in 2024. The agency is planning to make the moon a new land for humans. It is the first time in the past 40 years that NASA has made such an upgrade to its spacesuit design – EMU Extravehicular Mobility Unit). The new spacesuit will make it easier to spend a vast amount of time kicking up moon dust.

How is this new Spacesuit helpful?

The new spacesuit gets designed in a manner that will allow them to twist and stretch at ease that was never possible before. They can effortlessly put on and take off the suit, exchange the parts for a better fit, and go a long time without making a fix.

However, the most significant upgrades weren’t in plain sight until they got unveiled last fall. The Astro knapsack transforms from a sizable chunk of fabric into an individual shuttle. The significance of the suit is the compact life-support system that keeps the uniform controlled and oxygenated, maintains the right temperature, and aids correspondence with the outside world. It takes an enormous task to stabilize all these activities; hence, NASA brought AI into the picture.

Difficulties and Resolutions:

Jesse Craftworks as a senior design engineer at Jacobs, a great engineering company in Dallas that was made to use by NASA to redo the xEMU life-support system. Dealing with this project requires a cautious exercise in careful control between contending needs. The life-support system not undoubtedly has to be safe. Still, it must also be adequately light to fit as far as possible for the lunar lander, and powerful enough to hold ours against the intense g-forces and vibrations it will encounter during a rocket launch.

Shoving more things into less space with decreased mass is the sort of intricate optimization issue that the plane engineers tackle most of the time. However, NASA wants their astronauts on the moon by 2024, and meeting that deadline implied that Craft and his partners couldn’t go weeks discussing the perfect shape of each widget. Instead, they’re coming up with a novel AI-fueled design software that can quickly come up with new segment structures.

The vice president of technology at PTC, Jesse Coors-Blankenship, says that the team believes AI is the tool that can do things quicker and better than a trained human can do. Engineers are also known for some of the technical stuff like structural simulation and optimization. However, with AI, they can do it quicker. This way to deal with engineering is called generative design. The primary thought is to nourish the software with a lot of prerequisites for a segment’s maximum size, the weight it has to shoulder, or the temperature it will get exhibited to and let the calculations figure out the rest.

PTC’s software joins a few distinct ways to deal with AI, like generative adversarial networks and genetic algorithms. A generative adversarial system is a game-like methodology where two AI calculations go head to head against one another in the competition to invent the most enhanced segment. The same technique gets used to generate pictures of people who are not even in existence. Genetic calculations, on the other hand, are comparable to natural selection. They create numerous designs, join them, and then select the best ones of the new generation and redo. Earlier also, NASA has used genetic calculations to create the most favorable and unusual antennas.

Craft says that the machine gets designed to deliver 100 or 1000 times more than humans could ever do. Also, it comes up with a resolution that is ideal optimization within our reach. It’s particularly handy given the final plan of the spacesuit life-support system is still in process. Even a tiny alternation to the prerequisites, later on, could bring on weeks of wasted work by experts.

Today, engineers are starting to utilize AI-drive design programming to refurbish everything from car chassis to high rises. The computations can seem quite alien-like. They’re cellular, streaming, and tendinous, with ample negative space. Craft says that they are using AI to stimulate design. They have predispositions for the proper angle, leveled surfaces, and round dimensions – thing’s that could get anticipated from human design. However, AI challenges your preferences and gives you a new perspective that you didn’t see earlier.

As of now, the segments that AI gets tasked with making are quite ordinary. A mechanical designer in NASA, Sean Miller, adds that they are still in the initial phase and don’t want to take a substantial risk that can engender disastrous failure. AI can diminish the mass on certain segments by up to 50% regarding space travel, every gram counts.

For the first time, when the scientists sent humans on the moon in 1972, AI was just a far-off dream. AI Development companies have offered the scientists solutions today, which has made it possible to discover a magnificent spacesuit. Even though we might not have the moon bases now, with some assistance from AI, it appears just a short time.

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What Does the Future of Online Search Look Like?

Online search has evolved so gradually that many people find it hard to track its growth. One day, voice-based search seemed like a dumb gimmick that only heard what you said half the time. The next day, it felt like voice search had been working well for years. 

But the fact is, over the 20ish years it’s been around, online search has changed dramatically. It has evolved from a clunky, barely-functional tool for finding specific webpages to being the ultimate channel for knowledge and discovery. With just a phrase, you can summon accurate information on any topic, get answers to any common question, find the exact product you’re looking for, or simply discover more about a subject. 

So where do we go from here? How does search get better? And how could it change our interactions with technology overall? 

How Search Has Evolved

Before we can look into the future, we have to look at the past. How has search evolved to date? 

The frontrunner in the search engine world is Google. It became the dominant online search competitor from the moment it entered the scene, and today, it retains share of nearly two-thirds of all online searches. Its brand is synonymous with online search, and it continues to set standards for how other search engines operate. 

It’s important to remember that Google, now owned by Alphabet, is a for-profit company. The service is free and accessible to anyone with an internet connection, but ultimately, Google is interested in making money. Its main source of revenue is advertising; when people click ads, the businesses who placed those ads pay a small sum of money to Google. 

Accordingly, to serve the best ads and attract as many money-generating users as possible, Google is incentivized to give users the best possible experience. 

This amounts to achieving several sub-goals, including: 

  • Providing more relevant results. Google has long been the primary search engine choice because of its ability to conjure up relevant results—in other words, to provide users with content that matches their queries. In the old days, this amounted to finding content that contained keywords and phrases similar to what was included in the user’s query. But over time, this evolved to Google systematically understanding the intent behind user queries as well as the purpose of content throughout the web. Today, it can find much more intelligent, qualitative matches. 
  • Providing more authoritative results. Additionally, Google has evolved to provide more authoritative results. Just because something is a topical match doesn’t mean it’s trustworthy—or that it’s going to be satisfying to an end user. The web is filled with spam and low-quality content, and part of Google’s job is to filter that content out. Over the years, it has developed much higher quality standards, capable of detecting spammy links, bad writing, and other signs that a website shouldn’t be trusted. 
  • Providing a quicker, more intuitive interface. Google has also developed its search engine to provide users with a faster, more intuitive interface. You can get results almost instantaneously, even if you search a convoluted phrase—and you can search using any number of different methods, such as voice-based search. 
  • Providing direct information and answers. Google has also attempted to simplify and hasten the search process by giving users direct information—rather than merely directing them to a website that might have the answer. If you search for a relatively simple, answerable question (like “who was the first President of the United States?â€�), you’ll get an immediate answer—no clicking required. This not only makes the user experience simpler and more enjoyable, it also keeps the user on Google for a longer period of time, increasing the likelihood that they’ll click an ad. 

We can expect Google to continue evolving along these pathways. But what could further evolution along these lines look like? 

New Ways to Interact With Search Engines

First, we’ll likely see the emergence of new ways to interact with search engines. Rather than simply typing in a query or using our voices, we’ll have a variety of new modes of engagement. 

  • New devices. For starters, we’ll see search become more integrated with a wider range of devices. Already, we’re conducting searches with our laptops, smartphones, tablets, and speakers throughout the house. In the future, the internet of things may introduce us to even newer, more innovative modes of engagements. Search-capable devices may be practically everywhere. 
  • Conversations. Voice search has already represented a massive breakthrough, so what if we could search in a more interactive way—like through conversation? Having a search “agentâ€� guide us through our search could give us even more customization options—and give us more relevant results than ever. 
  • Gestures. What’s even faster and easier than searching with your voice? In the future, you may be able to search using simple gestures. With the right device and ample user prep, it could be possible to use gestures like pointing, nodding, or even blinking to search and browse results. 
  • Thoughts. Though likely reserved for the distant future, a brain-AI interface (like Neuralink) could even make it possible to search using only your thoughts. 

Personalization and Prediction 

In some ways, Google can be considered a data company. Its advertising network relies heavily on its ability to give advertisers meaningful data about their advertising targets. Additionally, search results already rely heavily on user data; your demographic group, your previous search history, and even the way you interact online can all shape your search results. 

In the future, this data-centric search model will grow to become even more powerful. Driven by big data and artificial intelligence (AI), Google and other search engines may be capable of actively predicting your searches before you execute them, providing you with results they think you need before you truly need them. At the very least, we’ll see even more personalized experiences, with search results tailored specifically for individuals based on a litany of data points. 

Alternatives to Google

While Google continues to retain ownership of the largest share of online search, there are other search competitors that are slowly rising. For example, Bing is every bit as functional as Google, with some distinct advantages, and DuckDuckGo is becoming an increasingly popular choice for users concerned about privacy. Additionally, there’s plenty of room for a new, agile, innovative startup to disrupt the industry—potentially rethinking search from the ground up. 

In the coming years, we could see a paradigm shift here. It all depends on the entrepreneurs and programmers at competing tech companies and startups. If a new player or an existing competitor finds a way to unseat Google, it would probably be because they offer a fundamentally different experience—one that’s difficult to imagine, given our immense familiarity with the current scope of online search. 

Higher Quality Standards

Though difficult to execute from a programming perspective, Google and its rival search engines could make a push to introduce even higher quality standards than before. Despite their best efforts, there’s still an abundance of badly written content and irrelevant links on the internet. Additionally, search engine optimization (SEO) makes it almost trivially easy for skilled content creators to manipulate search rankings in their favor. More advanced techniques could potentially filter content based on depth, accuracy, and possibly even intention—clearing up search results with better content than ever. 

It’s unlikely that we’ll see a major transformation of search in the next few years. For the foreseeable future, we’ll likely witness a gradual unfolding of new features and small updates to the search engines we’ve come to know and love. But beyond that, as new innovators attempt to disrupt the industry and older players strive to remain dominant, we could see a fundamental rethinking of the average search experience. By the end of the decade, online search could be practically unrecognizable. 

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