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Digital Collectibles Go Mainstream on the WAX Blockchain

collectibles blockchain

Collectors have always had a problem. The value of the items they collect depends on their rarity. If DaVinci had seen that people really liked his portrait of the Mona Lisa, for example, and knocked out a few thousand copies to cash in on the interest — the first buyer might have felt put out, and the picture in The Louvre would be worth a lot less.

Digital Collectibles are exciting as they go mainstream.

Da Vinci can’t do that now, but if you’re collecting baseball cards or other trading cards, you always face the risk that the manufacturer will churn out more of the product and lower the value of your holdings. As long as someone else has the freedom to print copies of your collectibles, those collectibles face a risk to their value.

It’s similar to money. If the government prints more of it, the value of the dollar in your pocket will go down.

The fact that the dollar will go down has always been a large part of the attraction of Bitcoin.

A burst of quantitative easing can’t unexpectedly lower the value of your digital currency. The number of Bitcoins that can circulate is pre-programmed, and the structure of the blockchain ensures that no fake coins can circulate.

The value of a Bitcoin, like the value of a work of art by a dead artist, is dependent entirely on the rise and fall of demand. The supply is fixed.

Having the supply fixed makes the blockchain an ideal way to keep track of—and secure the value of—other collectibles through the use of non-fungible tokens.

These tokens are digital items written into the blockchain that each represent a single unique object, such as a work of art. They function as a certificate of authenticity secured by the blockchain’s distributed ledgers.

It’s already happening. In May, WAX, a blockchain company, teamed up with collectible firm Topps to release a set of digital Garbage Pail Kids cards. All 12,000 packs, a total of 110,000 cards, sold out within 28 hours and quickly made their way to secondary markets.

WAX and Topps will soon release another set making use of licensed property related to Tiger King.

William Shatner, the original captain of the Starship Enterprise, is releasing his collectible memorabilia on WAX’s blockchain. Shatner has now joined the WAX Advisory Council.

Considering the new functionality that the blockchain is bringing to the collectibles market, it’s not surprising that WAX is also working with the hosts of The Bad Crypto Podcast.

The Bad Crypto Podcast is set to produce a set of digital collectible trading cards featuring parodies of blockchain and cryptocurrency personalities.

Blockchain Heroes is shaping up to be another success as chatter on social channels would seem to indicate.

What’s happening here is that the collectibles market is undergoing a revolution. It’s possible now for anyone to fake anything. While you can find anything you want to buy on sites like eBay, you can never be sure that what you’re buying is genuine.

Blockchain technology is bringing that authenticity and certainty to the collectibles market.

Blockchain technology has fraud-proof ledgers, and the use of non-fungible tokens ensures that you can always see the proof of ownership for an item you want to buy. You can even see the sales price so that you can track how the market is performing.

You’ll be confident that if someone tries to sell you a happier looking version of the Mona Lisa — merely ask to see the blockchain ledger!

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BPM Core blood pressure monitor Product Reviews smart blood pressure monitor WiFi-enabled blood pressure monitor

BPM Core WiFi-Enabled Blood Pressure Monitor

blood pressure monitor

BPM Core is a soon-to-be-launched WiFi-enabled blood pressure monitor. This clinically-validated blood pressure monitor is more than just a monitor, though. Developed by two cardiologists that work in Paris hospitals, it also is an electrocardiogram and stethoscope, which enable a better chance of detecting silent heart conditions.

About BPM Core

This is one of the easiest blood pressure monitors to use. You strap the monitor on similar to other devices. Then, you press a button that delivers a three-in-one heart health checkup. The readings show up instantly on the device.

Blood Pressure Results

BPM Core results include systolic and diastolic blood pressure. Taking your blood pressure at home helps alleviate the fear of going to the doctor plus gives you an easy way to regularly track your hypertension.

Electrocardiogram Results

Using an electrocardiogram can help to detect atrial fibrillation. BPM Core delivers a medical-grade ECG because it uses three electrodes. Like your blood pressure tracking, you can get immediate results to find out if you show any signs of atrial fibrillation.

Digital Stethoscope Results

A digital stethoscope can help to detect valvular heart disease. BPM Core has a precise sound sensor and artificial intelligence capability that listen for heart sound frequencies that indicate how your heart valves are doing when it comes to opening and closing. The device can detect potential disturbances that may indicate you are at risk for common valvular heart diseases.

Shareable Data

One of the standouts of using this smart device is that, if you have the iOS version of its Health Mate App, then you can share the data with your physician. By sending your physician data about your blood pressure history and electrocardiogram results, you have a better chance of effectively managing hypertension and heart health.

Standout Features

Some features to note is the ability to share the device with up to eight people. It offers free data storage and unlimited access to all the data recorded on the BPM Core. Other standout features include a rechargeable battery, integration with Apple Health, and instant results that are easy to read on the clear LED screen. The Health Mate App can track activity, sleep, weight, heart, and environment.

Improvements

While the Health Mate App works on Android devices, too, it doesn’t offer the ability to share the data with your physician yet.

In the Box

The BPM Core device comes with a micro-USB cable and installation guide. The Health Mate app is free and can be downloaded from an app store. You also get a free Withings account, which is where your data can be securely stored, accessed, and downloaded at any time.

Where to Buy

The cost is $249.95, and it will become available shortly. A travel case for $29.95 will also be available soon. It will come with free shipping, a 30-day return option, and a one-year warranty.

There is a link on Withings where you can put your name on the list to be one of the first to purchase the smart blood pressure monitor.

Overall Thoughts

Although this blood pressure monitor is more expensive than others on the market, it offers more functionality and features that greatly increase its value. It’s well worth the money to have this ability to track heart health and blood pressure from home, especially when it may be challenging to get to the doctor’s office.

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Building Apps Like Uber to Get You Inspired

app like uber

Approximately 10 years prior to Uber disturbing the market of taxi benefits by making a less complex and less expensive option — we only had conventional taxis. The traditional taxis had it all. From the point forward where Uber made a splash — the organization has spread to 250 urban areas and 80 nations around the world and has in excess of 75 million dynamic clients. Here are building apps like Uber — to get you inspired.

Uber’s prosperity is a wonder as motivation for others in the B2C fields.

Uber’s 2018 report expresses that the organization’s entire year income for 2018 was $11.3 billion, with 43% expansion from the earlier year. Applications like Uber have become a worldwide pattern across different ventures: from housecleaning, clinical administrations to nourishment conveyance, and even canine strolling.

The idea of making Uber-like applications has a name – Uber for X, which today portrays any on-request startup.

These applications like Uber all utilize similar standards acquired from the first: they permit their clients to get disconnected administrations in under no time by requesting them from the versatile application.

Just as a client submits a request specialist organizations get a notice (as a rule the closest specialist co-op acknowledges the solicitation). The entire experience, as a rule, includes making two separate applications (or possibly set of capacities) — one for customers, and one for service providers.

Apps like Uber

The explanation applications like Uber have become so well known is straightforward — they are intended for an advanced client who esteems comfort and time, and in particular, they are made to address the torment purposes of this client. In doing so they construct a simple, cost and time-viable answer for these issues by going about as a go-between a customer and service providers.

Uber’s on-request benefits have given business one significant exercise.

The exercise is a rule that can be applied in practically all ventures and if there’s a specialty, you should possess it. To get you propelled and show how these applications work, we’ve accumulated a rundown of applications like Uber.

9 applications like Uber from different enterprises

Swifto

On-request hound strolling administrations

What’s going on here?

Swifto is New York-dependent on request hound strolling administration. It fuses portable innovations, GPS following, photographs, and live notices to offer the most significant level of unwavering quality and trust to pet proprietors. The administration offers proficient canine walkers who can assist either on the normal premise or if a periodic walk is required.

How it functions?

In the first place, the application coordinates a client with a pooch walker who is furnished with an application and whose foundation and experience are checked. From that point on gave hound proprietors can appreciate notices about their pet’s strolls, when they start and end, also as can screen the walk by means of GPS, peruse pictures from the strolls.

Toward the finish of each walk, proprietors will get a message from the walker telling them how the walk went. They can likewise watch their pooch’s walk on the web.

Propelled in 2013, the application is as yet a triumph among spotting hound proprietors.

BlackJet

On-request streams

What’s going on here?

Propelled in 2012, BlackJet reported it resembles Uber however for planes. It permitted its clients to book situates on personal jets promptly and with ensured seat accessibility.

The administration was initially supported by Uber prime supporter and director Garrett Camp and an early Uber speculator Shervin Pishevar who built up the thought. The startup pulled in a variety of VIP speculators from Ashton Kutcher, Will Smith, and Ja Z’s Roc Nation to Marc Benioff and Tim Ferriss.

How it functions?

Their thought was to become Uber however for the fly set, where customers pay a yearly charge and in return gain admittance to a system of personal jets on which they can book flights.

However, it has been an uneven ride for BlackJet. The organization experienced enormous cutback and administration suspension in 2013 until they at long last left business in 2016.

Conveyance App Concept

On-request conveyance application

What’s going on here?

This idea application (lanars.com) handles package conveyance around the city rapidly and easily. It is anything but difficult to utilize and has an extra component of planning a get time. Since the application is based on blockchain, it implies it’s safe to utilize.

The thought was to figure out how to handily interface the entirety of the application clients (sender, conveyance individual, and a collector) and make their experience smooth and secure.

How it functions?

To have the option to follow the excursion of every one of the bundles, each bundle is given QR code. By filtering this code, it’s conceivable to distinguish the proprietor of the package, just as check its excursion from guide A toward B, and plan the conveyance at an advantageous time.

Fixit Joe

On-request housekeeping administrations

What’s going on here?

Fixit Joe is an Israeli fix administrations startup that gives home fix and care administrations for family units and organizations. The application offers support benefits for whatever separates at home, from plumbing and fixing cooling to cleaning floor coverings and in any event, remodeling the entire house.

How it functions?

The application associates clients with proficient assistance by utilizing a propelled rating framework and GPS capacities. It has helpful assistance planning that incorporates moment demand or ahead of time booking.

Has GPS abilities to follow jack of all trades’ area and even an installment alternative incorporated into the application. The organization just works with hand-picked proficiency and one of its novel features is the capacity to get a moment cost assessed for the picked administration.

Lugg

On-request moving administrations

What’s going on here?

Lugg associates clients to confirmed movers and a truck to help with moving, pulling or garbage evacuation. Being an on-request administration implies that clients can get help when a short way from booking, ahead of time booking is additionally accessible.

How it functions?

As of now, the application works on the west coast, in the accompanying urban areas: San Francisco, Silicon Valley, Los Angeles, Seattle, San Diego. It works in four simple advances. Clients need to enter some close to home subtleties and tell the application where, when, and what sort of help they need. They in a split second get an expected cost and can follow and speak with Lugg experts continuously.

VetPronto/Vetted

On-request veterinary consideration

What’s going on here?

VetPronto is the biggest house call veterinary specialist organization. The organization propelled in San Francisco in 2014 and has since extended to Atlanta, Baltimore, Chicago, Los Angeles, New Orleans, New York, San Jose, Tampa Bay and Washington DC. It was acquired by Vetted PetCare in 2017 and now works under its name.

How it functions?

The application gives its clients find accessible veterinarians access their zone and book them at the advantageous time. Also, the best part, there’s no compelling reason to make an excursion to the vet as the experts go to your home subsequently making vet administration less expensive.

Easy route

On-request hairstyle administrations

What’s going on here?

The easy route is a haircare commercial center that interfaces individuals and organizations to the best hairdressers and beauticians in their city – whenever, anyplace.

How it functions?

The administration offers the simplest method to get an on-request hairstyle from the solace of one’s home or office. Clients can book administration in a split second or calendar an arrangement ahead of time. They can pick an expert dependent on their profile, surveys, and photographs of past work.

Recuperate

On-request specialists at home

What’s going on here?

Recuperate offers family specialist administrations at the solace of the patient’s home. The application offers specialist house calls and on-request family wellbeing and pediatrics. It very well may be secured by protection designs or has a fixed cost for a little while.

How it functions?

Like comparable Uber for X applications, clients can book a specialist house approach the web from your PC, tablet, or telephone. Specialists are accessible for an on-request house consider 7 days per week, 8 am to 8 pm, 365 days per year – including ends of the week and occasions.

Blue Apron

On-request feast unit administration

What’s going on here?

Blue Apron is an American fixing and formula feast unit administration. The administration sends its clients week by week boxes that contain fixings and a formula that must be cooked by the client utilizing pre-requested staple goods

How it functions?

Consistently the administration sends its clients new bit by bit plans and the specific measure of items to reproduce these plans. It works on a membership premise, which ranges from $59.94 to $139.84 every week.

Last Words

In the cutting edge world, time is our most important asset. What’s more, when managing regular undertakings like cleaning the condo, getting a hairstyle, cooking dinner or in any event, taking your pet to the vet — one of the most significant criteria is the manner by which rapidly these issues can be illuminated.

Based on the models above, applications like Uber are a triumph when clients make request that can’t be fulfilled by customary administrations that are excessively delayed to quickly take into account the market needs.

People are looking for on-request specialist organizations to possess a specialty and make their Uber-like application a triumph.

How about we assemble your next application together. Contact us at lanars.com.

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Culture Health Startups

4 Compelling Reasons Why Startup Founders Should Prioritize Their Team’s Health Insurance

team's health insurance

Fast-paced startups are becoming a preferred workplace for individuals entering the job market. With so much new talent raring to join them and their vision, startup founders have their pick of talent.

Founding a startup is not without its challenges, however. One of the biggest challenges faced by startup founders is working with a very lean budget as the company tries to grow and scale.  

Because the allocation of a limited budget is often a big priority for startups, and because most startups don’t have large HR teams, not-so immediate priorities like healthcare often get thrown on the backburner

While many startups put wellness as a priority in their company culture, founders should take care to pay attention to employee health insurance.

Employers with 50 or more full-time equivalent employees are required to provide health coverage to full-time employees, and if they don’t, they have to pay a fine. Even though companies under 50 full-time equivalent employees are exempt from this mandate, there is a benefit for founders to subsidize their team’s health insurance right from the get-go. Here, we take a look at 5 essential reasons you should be insuring your team.

Why startup founders should get health insurance for their team

Reduces operating costs in the long run

Health insurance for startups is a great way to reduce operating costs without sacrificing important parts of the business. Many candidates and employees are more willing to take a job that pays less as long as health insurance benefits are included, and excellent benefits help companies retain employees and keep them happy.

Generally, it costs more for an individual to purchase their own health insurance plans, be it for themselves or for their families. Company-provided health insurance, sponsored by employers is more desirable for employees.

Attract and keep highly talented members of your team

It’s no secret that retaining employees is much more cost-effective than hiring new ones. Retaining employees refers to a savings cost in every sense. An employer will save operating costs, such as training costs. Money spent on job ads and outside recruiters costs keeps your HR team’s allotted spend under control. Less time hiring and interviewing new prospects, as well as onboarding issues. HR could be working on other matters needed by the company.

Health insurance can be a big motivating factor that gets these candidates to choose your startup. Job seekers today know that insurance is a significant benefit to have, and is an essential factor that they consider while weighing their options.

Bottom line: both candidates and current employees will be more than willing to stay at your startup if you can prove to them that you have generous benefits. At this point, health insurance is provided by so many employers that it seems like a basic benefit to people in the job market.

Tax cuts 

Today, businesses that offer health insurance plans for their employees can stand to gain from tax advantages. They can deduct and record their portion of their contribution to the plan as a business expenses that later on receive a tax advantage.

And if your startup has been incorporated, your health insurance as the business owner is also deductible alongside your contributions for your employees.

Plus in 2017, the Tax Cuts and Jobs Act (according to smith-howard dot com) was passed into law. One of the main highlights is that it significantly reduced the income tax rates of individuals and corporations. For businesses, it mostly meant a few things like a new corporate tax rate of 21%, and the corporate alternative minimum tax (AMT) of businesses that averaged annual gross receipts of $7.5 million for the preceding three years would be tax-exempt.

You can pool the savings your startup gets from these tax cuts into providing health insurance for your team. 

Increased productivity and team morale

A healthy team is a more productive team – period. So it should come as no surprise that healthy employees have been found to be three times more productive than sick ones.

Teams with healthcare coverage can afford treatments faster and can take fewer sick days, making sure your startup goals are making consistent progress every day. 

Plus, people who know that their company is covering their health insurance plan can be more empowered startup employees, trusting that they’re in good hands. This boosts team morale overall, and your team won’t be afraid to put their best foot forward.

How to choose the right health insurance plan

Now that you know why you should prioritize your team’s health insurance, it’s time to see the steps you need to take to choose the right health insurance for your startup.

Figure out what your employees want and need

If you have employees already, you can ask them to anonymously share what they value in a health insurance plan. You can also tell your employees which plans you’re considering and see if they have preferences between the options you have laid out for them.

If you don’t have employees, think through some scenarios that might impact your future employees—you may want them to be able to add dependents to the plan if they have families, or make sure their out-of-pocket costs are low if they’re dealing with chronic illnesses.

Set a budget

You’ll need to determine the budget you’d want to allocate to paying insurance premiums. There’s no hard and set rule to this – it ultimately depends on several different factors that are unique to your startup. You’ve already reviewed the needs of your employees, so you should take that into account. 

The amount you spend on healthcare can be budgeted as a percentage of your payroll or as a fixed monthly cost based on every employee.

Be sure to review your budget regularly as time passes. You’ll want to monitor if insurance costs are increasing or if you can benefit from bigger premium discounts as your company grows and includes more people in your group insurance coverage.

Consult with a health benefits consultant if you want more guidance

For peace of mind, consulting with a health benefits consultant can be a good idea. If you plan to consult an insurance broker or consultant, have these questions at the ready to be able to get the most from your meeting:

  • What are the types of plans you can offer our company?
  • Will we have a dedicated account manager?
  • What’s your process for enrolling in plans?
  • What are your fees?
  • Do you have other benefits or services with your offer?

Key Takeaways

Your startup stands to benefit when it invests in health insurance for its employees. It becomes easier to attract and retain top talents in the organization, and you can focus on the big picture tasks while resting assured your team is running in tip-top shape.

Remember: a healthy – and insured team is more likely to be productive and much more likely to be a motivated team.

Image Credit: Pixabey

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Crisis versus Opportunity: 6 Ways to Bootstrap a Startup in a Post-COVID-19 World While Navigating the New Normal

crises opportunity

Are you considering starting up your own business? The reality is that the world as we know it has changed. And, no one really knows what the future holds. Consequently, it is understandable that people, especially those who have either had to take a pay cut or have been furloughed. Therefore, the biggest challenge, apart from not contracting the virus, is how to generate enough money to meet your monthly budget during these tough times.

                                      “In the midst of every crisis, lies great opportunity.� – Albert Einstein

As the quotation highlighted above by Albert Einstein states, “in the middle of every crisis, lies an opportunity.� Thus, let’s start this discussion by defining the global crisis caused by the new coronavirus, COVID-19, so that we can look forward to finding the opportunity in the crisis.

Crisis versus opportunity: Setting the Scene

It is generally accepted that the novel coronavirus, COVID-19, was first seen in Wuhan, China, during the last days of 2019. This virus is a zoonotic virus. In other words, it was first seen in an animal like a bat, and it consequently jumped from an animal host to a human host. Once in its human host, COVID-19 mutated so that it could spread via person-to-person transmission.

As an aside, there are instances where it seems as though the virus has jumped back to an animal host in the form of pet dogs and cats. However, it is believed that this occurred because the pet’s owner was infected with the virus. And, this scenario is really nothing to worry about.

Four months later, since the first cases observed as a consequence of human-to-human transmission, the virus has swept across the globe, causing untold health and economic damage in its wake. Current worldwide statistics as of 10 May 2020, (from gisanddata.maps) show that there are over 10 million people infected with this virus and just over 503, 500 deaths. Unfortunately, these numbers seem to be increasing rapidly without an end in sight.

One of the many challenges facing the world’s governments is the fact that no one really knows how this virus behaves.

There has never been a viral outbreak of such magnitude before. Thus, the world’s scientists, medical experts, and governments are in new territory, determining what works and what doesn’t work as each country moves through the peaks and troughs of this pandemic.

There are, however, a few behaviors that the world’s scientists and medical experts have observed. The most important being that because this virus is spread via droplet infection from person to person, the best way of controlling and eradicating it is through social distancing or social isolation. In simple terms, people need to stay away from one another. Therefore, the world’s governments have issued varying degrees of lockdown or stay-at-home orders.

What this means is that the global economy has been paused while we wait for the virus to burn itself out.

Secondly, this virus is highly contagious and causes a respiratory illness similar to pneumonia, resulting in the death of people who fall in the high-risk category.

Thirdly, people can be asymptomatic carriers. In other words, they are infected with the virus but have no symptoms, so they spread the virus to other people without knowing they are infected.

Consequently, this pandemic has had and continues to have a negative impact on a macro-economic and microeconomic level.

It has also affected people’s mental, emotional, and physical health.

Governor Cuomo, governor of New York State, USA, highlighted the quintessential issue with the coronavirus pandemic in his conversation with Howard Stern on 13 April 2020. He stated that not only are we fighting a virus, “but we’re also fighting emotions on an individual level, on a collective level. People are frightened, they’re anxious, they’re stressed.” This virus is unmatched. People are trapped at home, they are not getting a salary, and they are afraid to touch another person because no one knows who is and isn’t infected with the virus.

As stated above, the economic impact across the globe has been devastating. The US jobs report released on Friday 8 May 2020 showed that the US has hit a depression-era unemployment rate.

Additionally, the npr.org website stated that 26 million people in the US have lost their jobs since early March 2020. The fundamental difference between the US, EU, and the UK is that the EU and the UK governments are paying a percentage of their workers’ salaries and their jobs will be available once the respective country’s economies start up again.

Finding the opportunity amidst the crisis

Therefore, the questions that must be asked and answered are what is the new normal and how do you utilize the “new normal� to earn an income? In summary, the biggest part of this answer is to find the opportunity in the crisis.

Most of this discussion up till this point has been about the crisis caused by the global pandemic. And, while the socioeconomic devastation must not be underestimated, the question that begs is, how do people find the opportunity within the crisis.

The first step in finding the opportunity within the crisis is to put measures into place to survive the crisis. The next step is to position yourself for economic sustainability (openminds.com — opportunity in adversity).

Following the government’s stay-at-home orders to the letter — practicing extreme social-distancing measures.

When you have to venture out to the shops, seek medical care, or to exercise once or twice daily — follow the guidelines. The guidelines are the way to survive this bizarre crisis. Together with these measures, it is vital to apply for any unemployment benefits that the government is offering.

Once you have implemented these measures, the next step is to start investigating ways to “position yourself for economic sustainability.� In other words, you must start bootstrapping an online startup, because the future of the global business world is online.

The companies that have the greatest chance of surviving the global economic shutdown are the ones that have pivoted their business processes from the brick-and-mortar model to an online model. While it is true that this statement can be seen as a generalization, it is only relevant to companies that form part of the essential services industry. Otherwise, this statement is accurate for almost all of the other business organizations.

What is a startup?

Before we look at ways to bootstrap a startup, let’s consider a comprehensive definition of what a startup is.

Wikipedia.com defines a “startup company (startup or startup) is an entrepreneurial venture which is typically a newly emerged, fast-growing business that aims to meet a marketplace need by developing a viable business model around an innovative product, service, process, or a platform.�

Additionally, “a startup is usually a company designed to effectively develop and validate a scalable business model. Startups have high rates of failure, but the minority of successes include companies that have become large and influential.�

Ways to bootstrap a startup

Most importantly, the phrase “bootstrapping a startup� translates into “growing your business with little or no venture capital or outside investment. It means relying on your own savings and revenue to operate and expand.�

It is worth noting that while this is challenging to achieve, it is incredibly rewarding to do so. It is also important to realize that, statistically speaking, most startups become operational without any venture capital or external funding sources. And, most startup owners are also solopreneurs.

Therefore, as a solopreneur (see: solopreneur institute dot com) let’s consider a case study as an example of the ways to get your startup up and running and into a profitable operation.

Let’s assume, for this article, that you are a part-time social media expert.

Consequently, you’ve decided to utilize this passion and expertise to collect and aggregate social media data from some of the popular social media platforms like Facebook, Twitter, Instagram, Pinterest, CrunchBase, and LinkedIn.

Your data will be ordered and structured into information based on specific niches like engineering and construction, finance, technology, and business. The “raison d’etre” (the most important reason or the purpose for someone or something’s existence…) for your startup is to track consumer behavior based on their digital footprint, including likes and shares.

Partner with a professional business services company

A solopreneur is essentially an entrepreneur who does not hire any staff. All essential business services that are not part of the startup’s core function are usually subcontracted out. Thus, in our case study, the first step is to consult with a professional business services organization that specializes in company formation in Hungary to help you register a legal company.

Seek help from a mentor or advisor

The good news is that you are not the first solopreneur, nor will you be the last person to bootstrap a startup. Many experts in this field have developed tried and trusted methods and mechanisms to succeed at an entrepreneurial venture. And, they are often very willing to mentor or advise new entrepreneurs to ensure that they do not make the same mistakes and to ensure that their ventures are successful the first time around.

Draw up a budget

As highlighted above, the financial side of bootstrapping a business can be challenging. Thus, you must manage your available finances wisely. And, drawing up a budget that contains all of your fixed expenses, will help you keep a handle on your finances and assist in stripping out any non-essential costs.

Implement the “lean startup� philosophy

Eric Ries, the founder of theleanstartup.com, states that the lean startup philosophy“provides a scientific approach to creating and managing startups and get the desired product to customers’ hands faster.â€�

It is an agile principle, with an iterative method that gets a product or service to market without spending months or years in product development without consumer approval or disapproval. Product development also occurs in small iterations or changes. It starts with a base model and then evolves into the final edition or one that gains traction amongst its target audience.

It’s vital to be aware of the fact that agile iterations are not random and haphazard. They are based on a combination of customer feedback and the startup’s core mission and aim.

Invest in your brand

Brand development is one of the most significant aspects of running a successful business. Your brand is what attracts your target audience and helps convert them into returning customers. One of the most challenging things for any company, irrespective of whether it is an established business or a startup, is to convert consumers into loyal, returning customers. Consequently, it is essential not to skimp on brand development, for your brand is your startup’s voice.

The good news is that, in the digital world, brand development does not have to cost an insane amount of money. The essential starting point is a good website that is usable and user-friendly, for this is where visitors to your site will answer the site’s Call-To-Action and convert.

Attract customers through content marketing

The Content Marketing Institute defines content marketing as the“strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.â€�

The following statistics show the value that brand marketers place on content marketing:
  •  42% of brand marketers report that their content marketing efforts are successful.
  •  60% of all marketers create or contract a content writer to create at least one article per day.
  •  Year-on-year growth metrics in unique site traffic is 7.8 times higher for content market leaders than it is for followers. Therefore, it is vital to becoming a content marketing leader, not a follower.

By way of an example, guest post blogging — see my blog — snchatterjee.com/start-guest-blogging. My blog has some useful marketing strategies –that are designed to drive unique, authoritative traffic to the brand’s website.

Your new increase in authority is one of the most highly rated signals that Google uses when ranking and indexing websites on the Search Engine Results Page (SERP). Therefore, when a consumer searches for the products and services that you offer, Google will return your brand’s website in the top three to five results on the SERP.

Final thoughts

One of the most challenging aspects of the post-COVID-19 world is that no one really knows what it will look like. There are several givens regarding the way forward. The global economy has simultaneously come to a halt. And no one is quite sure how and when the global corporate world will reopen for business.

As Aswath Damodaran noted, in his YouTube chat with Noah Kagan titled, “NYU Finance Professor Explains This Financial Crisis,� the world has never been in this situation, so no one knows how easily the global economy will reboot.

We will just have to wait and see what happens. Please don’t take the uncertainty as an excuse to sit back and do nothing.

The takeaway phrase here should be “Carpe Diem” or “Seize the Day” and make the most of the opportunities found within the current crisis.

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Health health technology Lifestyle Stress hormones Tech

Maintaining Perfect Health in the World of New Technologies and Devices

maintaining perfect health

In the era of technologies and digital screens, millions of products are marketed as “healthy.� But why is it that a growing number of people are challenged with chronic diseases and mental illnesses? Here is maintaining perfect health in the world of new technologies and devices.

What apps are you more likely to click on?

While we have nutrition and fitness apps at our fingertips, the harsh reality is that these live-saving apps and tech are nowhere near as popular as fast food delivery apps. Internet addiction and trolls can also put some vulnerable people at risk of mental illnesses.

 To live a healthy happy life in the midst of convenient choices, we need to embrace the power of technology while practicing the most primitive ways of achieving health. 

Here are 5 secrets of how you can use but not abuse technology to be healthy.

Unleash the power of your genetics

Recently, CRISPR-based therapy was used to treat inherited blindness for the very first time in human history. This officially brings human gene-editing from science fiction to reality.

Your DNA is the blueprint for building you – your eye color, ancestry, and risks of genetic diseases.

If your health is partly determined by genetics, doesn’t it make sense to crack this code and prepare for what the future holds?

Indeed, commercial genetic testing has gained rapid popularity all over the world. Dozens of companies like 23anMe are competing to offer you the most comprehensive genetic interpretations.

In our genetic makeup, millions of single-nucleotide polymorphisms, or SNPs, hold the secrets to your:

  • Disease risks and tendencies
  • Response to medications, food, and exercise
  • Physical traits and mental health
  • Plus more!

With this information, you can take active actions to improve your lifestyle, inform your doctor, and manage potential diseases. Our medical system is moving towards an exciting era of personalized data-driven practice as we speak.

Know your gut bacteria

Did you know that our gut has 10 times the amount of cells compared to everything else in the body combined?

It’s huge. Our gut houses at least 1000 different types of bacteria – the good, the bad, and the ugly.

For good bacteria to flourish in our gut, we need to feed them with fermentable fiber from plant-based foods, also known as “prebiotics.� With these healthy fuels, the good gut bacteria start to:

  • Protect you against infections and inflammation
  • Produce healthy short-chain fatty acids 
  • Help you manage weight and chronic diseases
  • It even improves your mood!

If you are serious about optimizing your gut health, you can even get a microbiome sequencing that tells you exactly what bacteria are in your gut. Compared to conventional DNA sequencing, this is a relatively new technology. Nevertheless, researchers are very excited about harnessing the massive amount of gut information for disease diagnosis and treatment.

In the near future, it may become commonplace to get personalized nutrition plans and health care based on your genes and gut bacteria.

Connect with nature’s herbs and minerals

In today’s fast-paced society, cognitive technologies like nootropics are favored by many people who want 48 hours out of their day. Unfortunately, scientists have said that there is no strong evidence in synthetic cognitive supplements. 

If you still want ways to boost your productivity, natural compounds, and herbs for health (herbcottage.com) care may be the safer option that actually works. 

Have you heard of these popular natural cognitive enhancers?

  • Caffeine: A natural stimulant found in coffee, cocoa, and tea, which boosts alertness
  • Rhodiola Rosea:  is a supplement derived from the herb Rhodiola Rosea, which is often used in Chinese medicine to promote well-being and healthy brain function.
  • Fulvic minerals: Naturally occurring organic acid found in humus that improve gut health and restore body minerals
  • Ginkgo biloba: Extracted from the Ginkgo leaves, which has shown benefits for mental processing and working memory

Replace stress hormones with happy hormones

Technology and devices are great for offering valuable data, but that also means that we are constantly bombarded with information. How do we strive for a balance between performance and burnout?

The answer lies in our biology. Our body has intricate levels of different hormones that try to keep things in balance. 

When we are stressed, our body produces stress hormones like cortisol. The hormone itself is not bad. It actually helps us control blood sugar levels, metabolism and blood pressure. However, a constantly high level of cortisol is known to harm both physical and mental health. In women, high cortisol also contributes to low libido and abnormal menstrual cycles.

But luckily, we are also naturally equipped with happy hormones like endorphins. These are our natural painkillers that reduce stress and pain. They activate opioid receptors in the brain, but without getting your addicted.

How do you replace stress hormones with happy hormones? 

There is no need for supplements. The most basic ways of relaxation can do the trick:

  • Physical exercises, such as outdoor activities triggers endorphin release.
  • Meditation can reduce the levels of stress hormones including cortisol.
  • Music performance boosts endorphin levels, including singing, dancing, and drumming.

Nourish your social connections

We have to thank the internet and electronic devices for bringing distant people closer. But at the same time, they can also push our close family and friends apart. 

Let’s not forget that the most primitive and effective way of happiness, even in the era of technology, is genuine human interaction.

The Harvard Medical School reports that people who have great relationships and social support tend to be happier and healthier. These include satisfying marriages, family, friends, and community. 

In a landmark paper published in the journal Science, researchers found that lack of social connections puts people at increased risk of obesity, smoking, and high blood pressure. In contrast, those who do nourish their social relationships have better longevity, immune system, self-esteem, and many more health advantages.

It might not sound like a mind-blowing secret, but it is something that all of us forget sometimes. Social connections, just like our body and mind, need to be nourished. We can only live happily with new technologies when we use them to connect, but not disconnect.

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Big Data hyperlocal data IoT Tech

The Increasing Need for Hyperlocal Data Collection

hyperlocal data collection

The ability to collect and harness big data has transformed businesses worldwide. This process, which is continually improved by data scientists and companies that heavily invest in big data, has allowed for dramatic changes to numerous industries. The benefits of using big data include improved processes, data-driven business decisions, and better resource allocation. Here is the increasing need for hyperlocal data collection.

While conversation often surrounds how to use big data, the use of hyperlocal data has also gained attention.

Hyperlocal data refers to a more niche version of local data. A zip code, for example, is an example of local data, but a street address is hyperlocal data. It’s more specific and tends to surround a very particular, defined geographic area. This data is more difficult to collect, but its uses in business are growing.

Hyperlocal data benefits businesses

There are more obvious uses for hyperlocal data for businesses that rely on Google Maps or location-based services. A food delivery company, for example, would benefit from having more addresses and exact locations of restaurants in a particular area because they can then offer customers more unique choices, gaining an edge over their competition.

Google Maps itself also benefits from this data because the company can offer more accurate, up-to-date information to users, including directions and nearby locations.

Both marketers and advertisers use hyperlocal data to hone in on local customers. Near-me searches have risen in popularity, and marketers are capitalizing on these searches to get customers into local stores and restaurants.

Instead of focusing on a potential customer that may come to the area later, these campaigns focus on customers that are already in the vicinity. Of course, marketers must also focus on strong Google My Business listings and SEO to beat out the competition fighting for the top spots on search engines.

Hyperlocal data has a place in a traditional business or finance setting as well. A company applying for a loan may overstate its value. Hyperlocal data can capture accurate information such as credit cards accepted, hours of operation, number of employees, etc. All of this information is necessary for financial institutions that want an accurate portrayal of a business. However, there are far more uses for hyperlocal data than just this.

Hyperlocal data and Covid-19

With the world battling a pandemic, many have turned to hyperlocal data to track the spread of Covid-19. By mapping out global cases, experts have been attempting to take a worldwide view of how the virus has spread and its impact on businesses.

More importantly, they want to look at areas that have begun to flatten the curve so that other affected areas can mimic their efforts. Of course, none of this is possible without hyperlocal data that tracks infected populations. This data will play a key role in both curbing the spread and creating lessons to draw from in the future.

Hyperlocal and IoT use cases

What is particularly interesting is how hyperlocal data can benefit the Internet of Things. With improved mobile technology, people are constantly creating data. Now, more than ever, people are sharing this data for the benefit of others. Take traffic reports, for example. There are apps where users can report accidents, and delays, which helps others traveling in the vicinity.

The report is given to a GPS application, which can then reroute drivers to avoid sitting in long delays. It’s even expected that self-reporting will soon become unnecessary as AI will become sophisticated enough to collect hyperlocal data without user input.

Connected cars have grown in popularity and will soon play a substantial role in hyperlocal data collection and distribution. Equipped with smart sensors, this type of car could report weather information to a cloud service, which could then alert others in the area.

If there is a severe storm or ice on the road, other travelers would know about it, assuming they are in connected vehicles themselves. Hyperlocal data can power IoT simply by offering larger amounts of accurate data.

Hyperlocal data moving forward

The challenge of data collection, particularly in emerging markets, is one hindrance to this movement. While data is readily available in developed cities, data in underdeveloped locations is not as easily accessible. This data, however, is growing in its value as more global companies seek to enter these markets.

There are solutions to this problem of gathering data in underdeveloped markets, and big brands are starting to vie for this data as it directly impacts expansion plans.

Image Credit: Anna Shvets; Pexels

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Learn remote work

9 Lessons from Tech Firms Transforming Remote Work

The coronavirus set in motion a number of movements. One of them, indisputably, is remote work.

These days, every company that can is asking its team to work from home. Outside of the tech sector, that shift is huge: Until recently, many industries saw remote work as a way to accommodate workers with health issues, not a norm.

Because tech leaders were already up to speed on remote work, they’re now thinking through version 2.0. The first step was simply getting workers set up at home and on Slack. With no end to the pandemic in sight, the new question is: How do we make it work for the long haul? 

A number of tech companies, we learned, have found ways to do just that:

1. Expand your defensive line.

“Hackers are thrilled: Your corporate defense now has to include everyone’s home internet network, including all of the devices connected to it. Are you ready?� 

— Mike Novotny, founder and CEO of Medrio

2. Set up a hybrid system.

“For our 60-plus engineers and designers who asked for it, we’re now implementing a hybrid solution: a safe office environment, kept to the highest possible hygiene standards, while the rest of the team can continue working from home. Supporting and uniting our on-site and remote teams is our priority.�

— Martín Palatnik, CEO of December Labs

3. Make mental health support a must.

“At uSERP, we do weekly team meetings via videoconferencing, daily Slack chats, and Friday happy hours to boost team unity and, more importantly, take care of everyone’s mental health. Remote work doesn’t have to be isolating.�

— Jeremy Moser, co-founder of uSERP

4. Do all that you can digitally. 

“COVID-19 has exposed the vulnerabilities of businesses that rely heavily on manual processes or paper-based transactions. The silver lining is that it’s a chance for technologies like smart contracts to show that digitizing is more efficient, reduces operational risks, and streamlines remote work.�

— Yuval Rooz, co-founder and CEO of Digital Asset

5. Choose your tools wisely. 

“When everyone is working remotely, it’s important that tools are accessible. Take video production: Any brand trying to engage people and create connections around their product or service must master the platform. That can’t happen if videos are tough to make, time-consuming, and late to the market. What’s needed is a tool anyone on the team can use, regardless of their video-making know-how.�

— Mariela Leibovich, marketing director of Wochit

6. Beware of burnout.

“Many managers are worried about employees slacking off at home. To me, the bigger risk is burnout as the boundary between home and work blurs. Being proactive is key: In fact, one of my clients — a B2B SaaS company — is moving to a four-day workweek for the summer to give its team a break.�

— Gallant Chen, independent growth advisor

7. Get back to your physical prime.

“Now that we’ve all gone to virtual bootcamp for the last few months, the second wave needs to be rebuilding our physical health. I encourage adaptations that promote wellness for those who continue to work from home, like standing on an Airex pad while using a standing desk converter.�

— Jay Oppenheim, owner of OPP Fitness

8. Don’t let breaches go undetected.

“With how sudden the migration home was, data breaches almost certainly happened along the way. Expect many of them to be announced when workers return to the office, or once security experts have had a chance to hunt for threats. Credential theft, phishing attacks, and insecure endpoints are potentially huge problems waiting to be found.�

— Jeff Multz, chief revenue officer of Digital Hands

9. Mind the details.

“We were surprised by the productivity of our team while working from home. But as time goes on, we’re noticing a lack of attention to detail. Balls are getting dropped, directives are being lost in translation, and the team’s frustrations are showing. We can’t wait to get back to the office.�

— Jess Miller, director of client services and business development of Whitehardt 

Whether working from home is the new normal or not, it’s the reality we’re all living in. The faster we find ways to adapt to, learn from, and enjoy it, the better. 

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Android Apple Connected Devices edge computing Internet Internet of Things IoT Mobile Open Source tech ecosystem Web

Why IoT Needs an Open Ecosystem to Succeed

iot open ecosystem

Imagine if the internet had been built as a closed ecosystem controlled by a small set of organizations. It would look very different from the internet we know and rely on today. Perhaps this alternate version would run on a pay-per-use model, or lack tools and services that have been developed over the years by independent contributors and scrappy startups. Here is why IoT needs an open ecosystem to succeed.

The Open Internet

Instead, of a closed internet — we mostly enjoy an open internet. This is in part due to its origins: the internet was built to be fundamentally open, and this is what has allowed it to grow, change, and be adopted as quickly as it has been. In fact, the trend of an open approach propelling innovation is one that we see repeatedly for emerging technologies.

When it comes to the Internet of Things (IoT), we’re at the precipice of a similar innovation boom as witnessed with the internet.

IoT is slated for explosive growth: by 2021, Gartner expects that 25 billion connected things will be in use, enabling our smart homes, factories, vehicles, and more.

As more and more IoT devices come online, edge computing will become a necessity. Edge computing enables data to be processed and analyzed in real-time for business-critical use cases, such as self-driving cars, safety and security, and industrial automation.

As with the internet, we need an open, consistent infrastructure foundation for IoT and edge computing in order for these technologies to reach their full potential. While the challenges of building an open IoT are different than those we faced with building an open internet, this is an important problem for our industry to solve now, before we witness further fragmentation and vendor lock-in.

Where we are today with IoT

We’re currently in what I like to call the “AOL stage� of IoT—the phase of getting devices connected at scale, and working through the balance of proprietary vs. open approaches.

Back in the 1990s, America Online opened up access to the internet to the masses with an easy-to-use CD; by popping it in, anyone could easily sign up and get connected. However, the tradeoff for this simplicity was getting locked into the AOL ecosystem as the conduit for communication and search.

Over time, users became savvier, realizing they could connect to the internet directly through their ISPs and access more powerful search capabilities (Google, for example). As more people came online through their medium of choice, innovation picked up speed, giving birth to the internet boom and the ecosystem we know today.

IoT is inherently heterogeneous and diverse, made up of a wide variety of technologies and domain-specific use cases.

To date, the market has created a dizzying landscape of proprietary IoT platforms to connect people and operations, each with wildly different methods for data collection, security, and management. It’s like having many different “AOLs� trying to connect devices to the internet—needless to say, this fragmentation has resulted in unnecessary complications.

Companies beginning their IoT journeys are locked in with the vendor they start with, and will be subject to additional costs or integration issues when they look to scale deployments and take on new use cases. Simply put, IoT’s diversity has become a hindrance to its own growth. 

To avoid going down this path, we must build an open ecosystem as our foundation for IoT and edge computing. It’s only when open standards are set that we can scale the commercialization of offerings and services, and focus on realizing ROI.

Open ecosystems facilitate scale

What would an open ecosystem for IoT look like? When creating an ecosystem, there’s a spectrum of approaches you can take, ranging from closed to open philosophies. Closed ecosystems are based on closely governed relationships, proprietary designs, and, in the case of software, proprietary APIs.

The tight control of closed ecosystems sometimes referred to as “walled gardens,� can provide great customer experience, but come with a premium cost and less choice. Apple is a widely cited example of this approach. 

There are open approaches that offer APIs and tools that you can openly program.

The open approach tools enable an ecosystem of products and services where the value is derived from the sum of its parts.

Open-source software like Android is an example; it’s a key driver of a truly open, vendor-neutral ecosystem because of how it empowers developers. Having an open standard like Android’s operating system for developers to build upon not only promotes further innovation but also bolsters a network effect. 

To fully grasp the business trade-offs of closed vs. open ecosystems, let’s compare Android and Apple’s iOS. While Apple provides a curated experience, Android device makers have less control over the overall experience through deep software/hardware integration, and therefore need to find other differentiators.

Nevertheless, openness facilitates choice and scale—Android has over 70 percent of the global mobile OS market share. Even with Android’s openness, providers like Samsung have still been able to carve out market share by investing in innovation and a broader device ecosystem strategy.

An open future for the IoT

The IoT can have as great of an impact as the internet has had, but generating hundreds of closed, siloed ecosystems dictated by vendor choice is not the path to scale. A bright future for IoT is dependent upon our ability to come together as an industry to build an open ecosystem as our foundation.

Across hardware, operating systems, connectivity, applications, and cloud, we must bridge key elements and unify, rather than reinvent, standards in order to empower developers to focus on value creation.

Commercial offerings built on top of that open foundation may very well take a more “closed� approach; however, starting development with an open foundation will always provide the most scalability, flexibility, and transparency to maximize options for the long term.

Open-source collaboration is an excellent accelerator for this open foundation. The Linux Foundation’s LF Edge and Kubernetes IoT Edge Working Group, and the Eclipse Foundation’s IoT and Edge Native Working Groups are just a few of the initiatives exploring architectures and building frameworks to unite industry efforts and enable IoT and edge computing ecosystems to scale.

As they say, the whole can be greater than the sum of its parts, and I look forward to seeing the immense potential of becoming a reality when we have a common foundation to innovate on.

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Branding Culture Customer Service ReadWrite voice communication

Brands Flock to Voice Search as 2020 Goes “Contactless�

voice search 2020

As businesses in every industry scramble to improvise “contactlessâ€� strategies for interacting with customers and delivering products and services.  The adoption of voice search technology has rapidly accelerated for everything from internet searches and shopping to ordering food from a table in a restaurant. Here is how brands flock to voice search as 2020 goes “contastless.”

Whether a business is completely virtual or maintains brick and mortar locations, it seems clear that voice technology will alter the business model much sooner than previously thought.

Every industry from food to financial services to retail and even travel are being impacted by voice search. Voice search may even be a solution to the supply chain problems that embroiled the country during the pandemic.

Before the COVID-19 pandemic, the majority of brands paid little, if any, attention to their identity and positioning on voice search.

Even fewer were embracing voice technology that transformed their fulfillment and delivery processes. Peter Peng, the CEO of Jetson, which helps brands build their voice search presence, has seen a surge in companies pivoting to voice in light of COVID: “The global pandemic has changed the way that people shop and do business. Virus-related restrictions have led to increased demand for ‘touchless technology’ — or e-commerce options that employ technology allowing consumers to maximize their shopping experience while minimizing physical contact and the need to touch screens.�

As we look to the future of a world filled with less “touch�, it’s important for every company to at least review how their brand is represented even during a simple voice search, and whether their brand is even searchable at all.

Voice Could Become a Windfall for Fast Movers

It’s important to remember that every major shift in the industry throughout the centuries has brought with it even more opportunity than cost.

The competition for attention through voice search is currently significantly less dense than it will be in another two to three years when there is higher adoption from brands. According to Peng, brands adopting voice technology quickly will have the first-mover advantage which will lead to better placement in search results and higher customer acquisition, especially for smaller brands.

Says Pend, “Right now, relatively few small businesses are offering voice ordering. That means that if your business is proactive about getting on board with what we call the “voice revolution,� you’re far more likely to get top billing on voice search results.�

To take advantage of the “contactless future” a brand should be looking at two key questions: 

  1. How can I optimize my presence to be found via voice search? Which is to say, do you have a voice search profile and is it consistent with the rest of your branding?
  2. How can I offer a voice solution for actually purchasing and receiving my product or service? Are we currently selling any of our products directly on voice assistant tools (ie. Amazon Alexa)?

What Industry is Seeing the Fastest Voice Tech Switch?

We also asked Peter which industry he has seen the fastest growth of voice technology in. His response? Food. “Without a doubt, the food industry has been one of the fastest-growing areas for voice ordering. Jetson boasts over 10,000 food-related vendors on our platform.�

Indeed as many cities begin allowing restaurants to reopen, voice technology for placing orders at your table seems to be an integral part of keeping both employees and customers safe.

Where to Start with Voice

For brands who have not yet explored a voice strategy and are now forced to adapt rapidly, understanding the technology and process may appear daunting. Peter Peng recommends starting with strategy before getting lost in the tactical implementation: “The first step would be to consider your company’s long-term goals. What do you want for your company, and how could voice search and voice commerce be part of that plan?�

How Does Voice Fit Your Plan?

Once you know how voice technology fits into your overall business strategy (ie, will you only be implementing a voice search identity or also using voice technology in other areas of order fulfillment, customer service, etc), you can tackle each component individually.

There are a number of tools available, including Jetson, that streamline the process of creating a brand’s “voice profile� and optimizing it for maximum searchability and lead generation while making it affordable for businesses of all sizes. Being able to sell your products directly on voice assistant platforms also creates a new stream of revenue that many ecommerce players currently overlook.

The next step is to tackle your brand identity on voice search as quickly as possible.

Consumers are not waiting for brands to adapt, they are already flocking to voice search at a higher rate than ever due to the unique circumstances of the times. Neglecting your voice search identity could be costing business money each day. Making sure your brand is searchable and optimized for maximum placement is the first priority to tackle.

Avoid Being Intimidated by Larger Brands Already Doing Voice

Peng points out that the biggest mistake most companies make is shying away from voice search because of the intimidating capabilities of larger brands. “A lot of companies will see big corporations like Wal-Mart or Starbucks offering voice-powered commerce options and will think, ‘oh, that’s cool, but they’re a lot bigger than me. Or maybe, “I can’t afford to invest in voice technology.’â€� Indeed the costs of voice capability for ecommerce have reduced significantly with the proliferation of technology and tools that make it a viable option for anybody.

Media planning company, Comscore, predicted that by 2020, 50% of all online searches will be voice.

That prediction was made prior to the pandemic that accelerated the trend further. The benefits of optimizing your brand for voice technology run the gamut from increased exposure and online traffic to shortening your sales cycle. The sales cycle now makes it easier for customers to buy from your brand to even demonstrating your commitment to customer safety and concerns during uncertain times.

Many services, including Jetson, even make it seamless for a brand to list and sell products directly on voice assistant platforms such as Amazon Alexa, Google Voice, and others, and they’ll facilitate the sale and process the payments for you.

Adapting to the shift to voice technology quickly will level the playing field for companies of all sizes.

All companies or varying sizes will be able to gain the first-mover advantage and secure valuable real estate that will become increasingly competitive just twelve months from now. Making the investment at a lower cost now is likely what is going to set apart the most visible brands of the future.

Image Credit: alleksana; Pexels

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