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Uncategorized

Could Virtual data room Software Boost your Business?

VDRs offer an alluring recommendation to your customer. It permits them to participate in exceptionally private arrangements and critical, existing apart from everything else deals choices from any spot they have a sense of security. They can be at home, in their own office, or distant from any individual who could spill data — basically permitting them to lead their gathering with their wellbeing ensured.

The primary highlight while virtual data room comparison is security. The additional advantage is the long-range potential it offers. Legitimate utilization of VDRs to set up arrangements and gatherings can, for instance, transform a nearby business into a territorial one as they can welcome new customers from everywhere to draw in with them decently and similarly.

Utilizing a VDR shows consistency with rising norms for security and correspondence. They are simple, clear, and give a safe spot for a group to assemble information and data without spending the entirety of the free space on their own PCs or workers. It can help a group inside an organization or assist with social occasions a group of customers from outside.

What Businesses Should Use a VDR

Any business that arrangements with secret information should utilize one to deal with the exchanges safely. This incorporates monetary foundations that need to go over delicate customer data without remembering any external individuals for the gathering. Initial public offerings and land resources the executives are generally maintained through VDRs.

Tech organizations can likewise utilize them to share and go over code or delicate information that is crucial for activities. Just the right eyes will see it and just the right hands will oversee it. The equivalent goes for customers who are confiding in their valuable code to just the top experts inside an association. Code isn’t something that can be printed and brought over in an organizer. It has a place on a PC and should be divided among PCs.

Any business that oversees information in archives, legitimate firms, or monetary counselors, can utilize a VDR. Those are archives that should be constantly taken care of and controlled secretly, and that security is difficult to keep when they’re on a worker that others can get to. Consider a VDR lock on the file organizer to keep that load of envelopes and archives securely in your control.

The Future of VDRs

However long there are security concerns, VDRs will keep on improving to meet those worries. Security is the principal battle that the VDR tries to survive. There are numerous approaches to send huge bits of information immediately between clients, however, one wrong maneuver could send that information to hundreds who shouldn’t get it.

The eventual fate of VDRs will be brought into the world through rivalry to see which administration offers the most security and extra components. Visiting capacities will turn out to be progressively normal so significant gatherings will not need to be hung on more open stages like Zoom, which regularly experiences the ill effects of association issues and needs security capacities.

VDRs will likewise turn into the future for some organizations. Any individual who considers having private gatherings to go over private archives can do that with a VDR without leaving their office or even their home. Having that much power over a climate will be an extremely alluring possibility for some customers also who would prefer not to or can’t leave their home however should lead business notwithstanding.

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Tech

Data room due diligence for complex performance

Have you ever heard about modern technologies that can develop your working routine? However, you still have hesitations because you are still not sure about your choice? Today we are going to open new opportunities for you. Data room due diligence, virtual data room, business news, and safe business management are those tips and tricks that will be beneficial in usage. Let’s develop the working routine with modern technologies!

To begin with, data room due diligence will focus mainly on sensitive documents that are used during vital business deals and various transactions. In simple words, data room due diligence is a helping hand during the process of preparation for all types of transactions and various business transactions. Data room due diligence will include all crucial features that can be used during the whole working process. Besides, this tool can be used in different companies’ processes, for example, financial, management, strategic, legal, etc. The principal aspect of data room due diligence, in German datenraum due diligence https://datenraume.de/due-diligence/,  is to present only unconventional and efficient tools that will stimulate companies to make their decisions wisely.   

It becomes an integral working routine for those companies that deal with a lot of documents and various business transactions.

Also, the virtual data room will focus on the communication between the company and customers as the main aim is to provide valuable communication. There is no doubt that it has become one of the main aspects in during healthy working relations between company and clients. With the usage of virtual data room, it will be more comfortable and more straightforward to achieve all tasks and do everything on time. Furthermore, a virtual data room allows for collaborative work, and employees will have enough possibilities and resources for prolific performance. 

There is no doubt that business owners have to be aware of all modern techniques that are possible in usage. Nowadays, it emerges various types of such technologies can change your company. In order to be cautious about then, it exits business news.  Business news gathers all relevant information together and tells users all advantages and disadvantages. If you want to use only beneficial technologies inside your corporations, you have to investigate all popular business news.

Safe business management focuses on the working processes. With the usage of this innovation, it will provide only advanced work, that will how to use working time correctly, how to structuralize workers performance, which technologies to use to protect working routine, etc. Safe business managements become an ideal solution for those corporations that want to be sufficient and propose only the best support and work for customers.

To conclude, modern techniques have changed business life. In order to fulfill company potential, it is highly recommended to implement only proper tips and tricks for business as the resulting company has everything that is required for exceptional performance.

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Uncategorized

Best dtp software

The article will cover the important details on the perfect apps for creating magazines, brochures, layouts, and other options for designing documents.

What is DTP

Creating and designing different types of documents is easy with desktop publishing (DTP) programs. Allowing you to make important addings to images and layouts DTP is considered to be beneficial. You get the full control over the size and space to put everything in the right place to manage printing the document appropriately. The better software you choose the more functions you get. Changing fonts, colour palette, inserting images are worth managing with the proper solution. In the end, you will get overwhelming results without any skills. It is a key benefit of the qualified DTP programs. Professional-looking documents are interpreted with the best tools.

How to manage the best DTP

To get really excellent results and the perfect look of your document you will need the right software. Prioritize the reliable brands with a trusted reputation. Free trials and free modes are the exclusive offers tgay you should give it a try. Don’t forget to check the payment plans whether they are worth handling. Deep feature set of the app is of utmost importance. Keep an eye on additional features that could be required for better document management design. Usability of the tool matters as well if you have to operate the document appropriately and quickly.

Top software solutions

Here you can view the top-ranking picks to cover your basic needs and come up with the right choice. Try to choose the perfect quality products not to miss your chance to achieve the best results!

  1. The accessible platform and ease of use is what characterizes Microsoft Publisher. To get into desktop publishing you can easily purchase the item at an affordable price. It is an excellent option for beginners.
  2. The most powerful solution with loads of great features is dealing with Adobe InDesign. The platform is obviously professional and it is appreciated to be pricey, therefore. A great set of additional options are available and responsive for durable printing for your publishing projects.
  3. A cross platform which is presenting its good features for free is really worth monitoring. It’s all about Scribus and its standalone feature set. You will get everything you need for qualified producing of books, magazines, brochures, and more.
  4. Impressive topography is responsive with QuarkXPress deep feature set. You will definitely want to try out the option. Mind that the app seems to be pricey for the average customer.
  5. You will want to create manageable features of Xara Page. The option is intuitive and easy to navigate. The pricing is affordable. If you’re a newcomer, it’s a good idea to start here.

Verdict

Whether you’re a newbie or a professional, there’s something special for everyone. You will want a deep feature set and affordable pricing for qualified additional features. Come up with the informed decision and make the gorgeous look of your document.

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B2B sales strategy digital-first embrace new tech Marketing Sales Tech

How Can B2B Sales Go Digital-First Even After Covid-19?

digital-first b2b sales

Covid-19 has taken growing trends and accelerated them at exhilarating speeds. This has made it difficult for businesses to keep up with new consumer needs and best practices. Juggling social distancing and quarantine periods has been difficult enough; now organizations need to figure out how to thrive in a post-Covid world.

One such trend is that of digital and virtual sales. A study conducted by McKinsey and Co. shows that 90% of B2B decision-makers are confident that virtual sales will continue even after Covid-19 has passed. While remote/digital sales became necessary to prevent the spread of the virus, businesses should prepare to make this a part of their full-time strategy entering 2021.

Changing your B2B sales strategy is easier said than done. To help you make the transition effectively, keep the following tips in mind. They’ll help you get started on the right foot.

Embrace New Technology

Transitioning to digital sales will be a challenge if your business isn’t equipped with the right tools. A carpenter will be much more productive with a table saw than a sheet of sandpaper. Your digital arsenal will need a boost if you hope to find success with virtual sales.

Here are the types of tools you’ll need to succeed with digital-first B2B Sales — especially during and after this pandemic.

  • Videoconferencing tools enable more fluid and personal interaction with customers.
  • Customer relationship software keeps track of customer information and sales leads.
  • Data analytics tools let you know which strategies are working and which aren’t.
  • Email marketing software automatically sends email messages to generate leads and close sales.
  • An online sales navigator organizes the sales you make online over platforms such as LinkedIn.
  • Sales presentation tools broaden the capabilities of your videoconferencing calls, increasing their effectiveness.

While even one of these tools will help, the best strategy implements multiple tools. Start with your digital sales goals and pick out the tools that will help you reach them.

Learn How to Build Relationships Digitally

A huge part of sales is the relationship-building process. How can you develop close ties with customers and partners without seeing them in person? Just like with sales pitches, you’ll need to take a different approach to really reach your clients on a deeper level.

Charles Gaudet, CEO of the business coaching and consulting firm Predictable Profits, offers the following three-step guide for building relationships digitally:

1. Social Selling

Your social media sites can be used for more than just marketing. Interacting with clients’ pages by liking, commenting, and sharing their content helps establish a digital relationship with them.

2. Video

As with sales pitches, video is more effective than text or voice alone. Video calls are more personal than emails or even phone calls. While all three should be used to a degree, great success comes from making sure video is a part of your relationship-building strategy.

3. Steady Communication

As important as the platform you use to contact customers is how you communicate with them. Such is true with any partnership or relationship. Prompt follow-ups, honest inquiries, and genuine care expressed through steady communication will go a long way.

These three simple steps will help you start developing relationships with your customers virtually. As you get used to the process, you can adjust it to meet the needs of your customer base and fit it to your team’s strengths.

Learn How to Sell Virtually

Traditional sales tactics aren’t as effective in the virtual world. Some techniques will translate over nicely, but your general sales approach will need some tinkering to align with virtual interactions. These small adjustments are what set a successful digital sales strategy apart from the rest.

For example, in-person sales meetings often involve reading and expressing body language. Body language helps the sales rep gauge buyer interest and figure out what keeps them engaged during a presentation. Your appearance, expression, gestures, and posture also carry more weight in an in-person meeting.

What methods will you use in your digital sales strategy?

Virtual meetings don’t allow for as much physical expression, so you must learn how to generate interest and attract attention using other methods. For example, a study performed by Gong.io shows that deals close 127% more quickly when video is used. Video allows you to connect with customers more effectively and use visual resources that can be of great benefit to a sales pitch.

Be Aware of Pitfalls

Digital sales isn’t a fairy wonderland of endless cash flow and paying customers. There are still pitfalls and obstacles that stand in the way of success. Recognizing and anticipating these pitfalls will prevent you from getting stuck in a sales rut.

“The biggest pitfall of a digital-first sales approach is the ability to get and keep your prospects’ attention,� notes Gaudet. “With every enterprise sales organization using a digital-first strategy, inboxes are flooded with messages. To counter this challenge, companies must use an omnichannel approach to prospecting.�

An omnichannel approach means using a variety of sources to contact and connect with customers. Email, social media, and cold calls are all methods that work better together than separately.

Grab Hold of Digital Assets

Prospects will do their research when shopping online for products, services, or business partners. Due to their careful research, you’ll need to have your digital assets lined up and displayed to attract their attention and lure them to your company.

Your first digital sales weapon is your website.

Your website is often the first exposure a customer will have to your brand. Your website should have educational resources, clear pricing and product/service options, as well as a certification of authority in your respective field.

Your online sales and marketing strategies will bring customers over to your website and social pages, where the content they find will influence them just as much as any sales pitch would. Take the time to review your digital assets to look for ways to strengthen them, display them better, or add to them.

Give digital sales a try — and get good at this type of sales.

Ready to give digital sales a try? Remember that your remote sales team is important and will need training for these unprecedented times. Better now than later, because this trend will sweep you in its direction eventually whether you like it or not.

The sooner you start working on your digital sales strategy, the sooner you can optimize it to shatter your sales goals in 2021.

Image Credit: pexels; pixabay

The post How Can B2B Sales Go Digital-First Even After Covid-19? appeared first on ReadWrite.

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Grow Hack Tech

Is Technological Progress Slowing Down?

Technology is amazing. And it seems to get even more impressive every year. Every day, there’s some new gadget or breakthrough in the news worth getting excited about. And every year, our collective capabilities as a species seem to be getting broader and further-reaching. 

For decades, we’ve seen a veritable explosion in technological development – an exponential curve of innovation that constantly takes us to new heights. And we’re told that this technological curve is continuing – that we’re still growing exponentially, with massive leaps forward every year. 

But is this really true? 

There’s a compelling case to be made that while technological progress is still moving forward, it’s slowing down. And if that’s true, we need to be prepared for the consequences of such a shift in momentum. 

The Low-Hanging Fruit

Our first clue that tech innovation is slowing down is a change to the traditional model of tech development. In many ways, technology is all about solving problems; every new tech advancement is a solution for some long-standing issue. It makes sense that our current wave of tech advancement resembles an exponential curve because new technologies make it faster and easier to solve other, often unrelated problems. 

For example, the development of the internet was revolutionary for technological development overall. People now can review massive databases of information, communicate with other like-minded professionals, share ideas, and even publish their ideas to a broader audience. These capabilities have led to new ideas and new technologies that otherwise could never have been possible. 

But this trajectory is limited. In the course of tech development, we often explore new territory very quickly – but only for a limited period of time. Think of it this way. As early human beings began exploring new territory, they found themselves surrounded by an abundance of game animals, trees, and fish. But as they hunted, harvested lumber, and fished, many of those resources began to dry up. In other words, they’d taken all the low-hanging fruit, and were forced to come up with new ideas. They had to explore new territory, invent new agricultural methods, and even find new sources of nourishment. 

Our current burst of technological progress could be almost exclusively focused on low-hanging fruit. We’re solving the easiest problems first, and we’re solving them in quick succession. But the hard problems – like general intelligence-level AI, efficient battery storage, and even finding a cure for cancer – show little progress even over the course of decades. 

Any futurist will tell you that all of humanity’s problems can be solved eventually. But we have to understand that our pace of innovation tends to slow down as we master all the “easy� problems and start looking at the “hard� ones. 

Digital Innovation vs. Chemical Innovation 

We also need to understand that most of the tech progress we’ve seen in the past 30 or 40 years has been limited to the digital world. These technologies have been astounding, accelerated by novel high-growth startups, but they’ve almost been exclusively focused on digital communication efficiency. The internet, software engineering, and AI have all taken amazing strides forward. But on the level of chemistry and physics, we’ve advanced very little. 

We’re still incredibly reliant on non-renewable resources to fuel our consumption. We haven’t discovered any groundbreaking new elements, molecules, or chemical processes. And our understanding of the universe at the base level of physics hasn’t changed much, if at all, since the 1980s. We’re still struggling to reconcile major physics ideas that were first introduced nearly 100 years ago. 

So what? Digital innovation may be so incredibly fast-paced that it can be the conduit through which we solve all other problems, right? 

That may not be the case. For the majority of the digital age, we’ve depended on the momentum of Moore’s law. Moore’s law is an informal observation that the number of transistors that we can fit on a dense integrated circuit tends to double every two years. In other words, our computing power can double every two years, leading to major breakthroughs in a number of different technologies. 

However, it appears that the age of Moore’s law may be nearing its end. There’s an absolute physical limit to the amount of space on a transistor chip. With exponential growth since the 1960s, we’ve gone from integrated circuits with 10 transistors to ICs with something like 10 billion transistors. How much further can we really go without breaking the laws of physics? 

We may be able to push things even further, but to do so, we’ll need to invest in high-end chipmaking equipment and innovate entirely new manufacturing methods. Doing so will sharply increase the cost of chip production, ultimately negating the cost-effectiveness benefits. 

Of course, there’s a solid counterargument here. It holds that digital innovation may continue at the same rate of exponential growth even if we’re unable to maintain the consistency of Moore’s law; even if the number of transistors on a chip remains more or less stagnant, we can find new ways to use the chips we already have. 

Consumer Products and Perceptions 

We see an endless conveyor belt of new gadgets and new consumer-facing technologies emerging on a constant basis. But how innovative are all these products, really? 

Apple introduced the iPhone, a game-changing new type of technology, back in 2007. It combined several existing technologies into one, comprehensive unit, and changed the way we think about mobile tech forever. In the past 14 years, how much innovation have we truly seen in this space? We’ve seen a flock of competitors coming out with smartphone options of their own. And of course, we’ve seen Apple unveil a new model of iPhone nearly every year. 

But these new, “innovative� smartphones only make marginal improvements to the original formula. Their cameras are sharper. Their processing power is beefier. Their storage capacity and battery life are more robust. But they can hardly be considered new technology, at least not at the same groundbreaking level of their predecessor. 

As consumers, we’re getting used to a slower pace of technological breakthroughs. We’re content to see new smartphones, new video game consoles, and new TVs that offer merely slight improvements over their counterparts, rather than completely changing the game – and this is enough for us to continue thinking that we’re living in an age of exponential technology growth. 

What Does a Tech Slowdown Mean? 

So what does all this mean? Is it really a big deal that there’s a major tech slowdown? 

Much of our economic growth depends on technological innovation. Countless retirement plans like 401(k) depend on the growth of the stock market, which in turn depends on baseline economic growth; a slowdown in tech innovation leads to a slowdown in GDP, resulting in a cascade of economic effects that could cripple the economy at large. 

The larger danger is that we don’t realize the tech slowdown is occurring until it’s too late. Tech stocks are being traded and inflated as if they’re inventing fundamentally new technologies; as a general trend, they multiply in price in response to even the most meager announcements. If carried out for years to come, this could result in a massive tech bubble, or a broader investment bubble, that pops once investors begin realizing just how slow our growth has crawled. 

Of course, this slowdown may be merely a temporary lull. Just as the digital era sparked the launch of a million new problem-solving technologies, we may be on the cusp of another, equally paradigm-shifting breakthrough. To get there, we’ll need to refocus our research efforts and accept the limitations of the digital space. 

Our half-century long honeymoon with explosive tech growth in the digital era has been incredible, but it’s nearing its end. If we want to keep moving forward (as we should), we need to reset our expectations, redouble our research efforts, and start looking into new territory for technological expansion. 

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Branding

Dear Robinhood CEO: Here’s What You Should Have Done Instead

Robinhood

It takes years to build a reputation and only moments to destroy it. Amidst an unprecedented (ugh – not that word again!) trading surge, the Robinhood CEO had an impossible tension to navigate. How to address big-picture business concerns, while appeasing the interests of investors and company employees.

I’m sorry to say that employees got picked last.

Robinhood Employes Not Happy

Robinhood CEO experiences employee backlash.

Employees Feeling Disenfranchised

According to its website, Robinhood’s mission is “democratize finance for all.� But the decision was made this past week to restrict transactions on highly volatile stocks (do I even need to tell you which?). And team members were left wondering if they had been lied to.

“In the knowledge economy, employees espouse the brand values as much as their title or their paycheck,� says leadership expert, Robert Glazer, of Acceleration Partners. “One wrong move is often met with grace. But wrong moves compounded with poor communication can cause a revolt and an employee backlash�

Robinhood apologized to its one thousand employees by issuing a $40 DoorDash credit. This gesture occurred after the company secured an additional billion dollars to cover margins. A necessary operational response? Absolutely. But not the message they were looking to send internally.

“The recipients were patronized,� says John Ruhlin, author of GIFT∙OLOGY, a playbook for B2B gifting. “Everyone on the planet is watching your every move. And the best you can come up with is a $40 gift card? This adds insult to injury.�

Foundations of Employee Gifting

In Robinhood’s defense, most business leaders are horrific gift-givers. One recent study documents how givers and recipients place different value judgments on the same gift. The disconnect can be so massive that, according to another study, the wrong gift does more to hurt than help.

Ruhlin says he’s seen it happen. “Loyalty is fickle because feelings are fickle. We have clients that come to us and say: ‘we tried gifting, we messed it up, can you salvage this?’ Fortunately the answer is almost always yes.�

So what should Robinhood’s CEO have done? And how can you successfully execute strategic gifting in your organization? The following tips will help.

Choose your words carefully 

The most important part of an apology is to mean it. Jonathan Bernstein, founder of Bernstein Crisis Management and author of ‘10 Steps of Crisis Communication,’ suggests leading with empathy. “Your messaging must make it clear you have compassion – stakeholders must understand your message the way it was meant to be understood.� In other words: you must genuinely care.

Proper wordsmithing is crucial even when you’re not apologizing. Would you rather eat something 95% lean or 5% fat? If your goal is sincerity, avoid clichés and corporate platitudes.

Good leaders communicate from the heart. Not through the lens of legal permissibility or marketing spin.

Get them what they want

While this might be blasphemous to some, these five studies make a convincing argument to involve the recipient in gift selection. Monika Kochhar is the co-founder of SmartGift, a platform that enables business leaders to connect with others in a virtual world.

“Modern day technology allows us to re-imagine the traditional gifting experience. Instead of saying, ‘here – I got this for you,’ we can now say ‘I got this for you – which color, what size, and where do you want it shipped?’� SmartGift uses artificial intelligence to help match recipients with the right item at a pre-determined price point.

No more ‘one size fits all.’ Something Robinhood employees (and critics) might have appreciated.

Spend the right amount

So how much should Robinhood have spent on their gift? Both Ruhlin and Kochhar cited similar numbers from their client experiences. “Our biggest successes are practical luxuries, in the $100-$300 range. It’s high enough to afford quality, but not so low to appear stingy.�

Kochhar suggests not obsessing over price-tags. “Employee gifting is an investment. Leaders don’t audit the salaried costs of two hour Zoom calls. Yet we’re going to pinch nickels with appreciation? Double standards do not serve us.�

It’s not about you.

The fastest way to devalue a gift and turn it into an advertisement is by putting your company’s name on it (this StoryBrand podcast explains it nicely). Over the years, I have received a thrift store’s worth of logo-covered tote bags, clothing, and water bottles. All have been donated, trashed, or relegated to the garage.

Robinhood might not have done this explicitly. But the immediacy of their gesture suggests more of a reactionary appeasement than genuine remorse. You wouldn’t give your spouse a gift with your name on it. Don’t do it for your employees or clients. And never make your gifts about the optics.

The right perspective. Always.

Leaders like Gary Vaynerchuk encourage leaders to play the long game – both with gifting and decision-making. While I am empathetic to the chaos surrounding Robinhood’s CEO this past week, this saga feels less like a passing tabloid headline and more like THE BIG SHORT. Or at least an extended 30-for-30 episode.

Unlike certain investment strategies, there’s no benefit to volatile reputations. In today’s media-crazed environment, brands explode (or implode) when the CEO makes the right moves. Our opportunity as leaders is to build reputations out of stone, not plastic. When we execute strategic gifting the right way, we create an environment of stability and confidence. And a brand to match.

The post Dear Robinhood CEO: Here’s What You Should Have Done Instead appeared first on ReadWrite.

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Health Lifestyle Smart Home Tech

How to Live a Holistic Lifestyle While Embracing Smart Technology

How to Live a Holistic Lifestyle While Embracing Smart Technology

When you think of living a holistic lifestyle, do you picture someone being completely off-grid with no computer, no internet, and no smartphone? While some people do live this way, the absence of IoT tech doesn’t define a holistic lifestyle.

Smart technology and a holistic life aren’t mutually exclusive. In fact, plenty of people live a happy, healthy, joyful life filled with smart technology. The key is they don’t allow their tech to control their lives. They’re not glued to their smartphones, and if their smart coffee maker stopped working, they’d happily brew a cup of coffee by hand.

There are countless ways smart technology can improve your life. Here are just a few specific ways.

Smart tech can give you critical food and drug recall alerts

Part of living a healthy, holistic lifestyle involves knowing when your favorite food brands test positive for dangerous contaminants. This goes for your pets’ food, too. Food recalls are far too common, and it’s hard to stay on top of every single situation. The easiest way to stay on top of each situation is to subscribe to alert mailing lists and pipe your emails through your smartphone so you’ll never miss a recall.

Even more common than food recalls are drug recalls. As much as you might try to live without over-the-counter (OTC) drugs, sometimes that’s hard. For instance, you might need to take ibuprofen once in a while to ward off a stress headache. There’s no shame in that. However, some seemingly innocent OTC drugs end up having devastating health consequences.

For example, the popular heartburn drug, Zantac, has been voluntarily recalled by the manufacturer. Zantac is the brand name for the generic drug called ranitidine. Unbeknownst to the public for years, the chemical structure of ranitidine literally becomes a carcinogen during metabolization. That’s pretty scary.

If you’re not taking any OTC drugs, you might be taking a medication that is keeping you alive. If that drug gets recalled or black boxed, your doctor may not know about it for a while. Using a smartphone to receive alerts when drugs are recalled could save your life.

Smart technology and holistic living are compatible

You can live a holistic lifestyle while embracing smart technology; you don’t need to choose one or the other. Technology won’t negatively impact your health unless you’re literally sitting at your computer all day long and you never get up to interact with the world.

In some cases, smart tech can even help you live a healthier life. For example, Fitbit tracks a user’s health data like steps taken, burned calories, and heart rate. Tracking this data can help individuals see the impact of their exercise routines, and it also helps them achieve their goals. Other wearable smart tech can be used to transmit data to a healthcare provider, and some wearable devices deliver pulsed electromagnetic frequency (PEMF) treatments.

Other smart devices are incredibly helpful to people with disabilities. For example, there are smart shoes that provide haptic feedback to guide blind people safely around neighborhoods using a smartphone GPS connection.

Haptic shoes convey directional information in a way that doesn’t distract the wearer or anyone else around them. The shoes are equipped with actuators and vibrators on all sides. After the wearer’s smartphone calculates their route, vibrations in the shoe guide the wearer to their destination. These amazing shoes also detect obstacles like steps and curbs and use the same vibrations to guide the wearer around immediate obstacles.

You can use smart tech to connect with likeminded people

Smartphones and smart tablets are tools that can connect you with likeminded people. No matter what your passion is in life, you’ll find a group of people online who share your interests.

The best way to connect with people is to use video conferencing software. Audio phone calls are okay, but why just use voice when you can connect through video conferencing? If you have an iPhone, iPod, or iPad, you already have video conferencing built into your device via FaceTime.

It’s more fun connecting with people through video chat than voice chat. You can tell so much more about a person when you can see them live. Video is the next best thing to an in-person meeting.

You can also connect with people all around the world and you won’t pay a dime beyond what you would pay for data. If you’re on Wi-Fi, then there’s no extra charge.

Connecting with people all around the world is inspiring and can be beneficial for your business. People from different cultures often have different ways of viewing situations and can come up with ideas and solutions you would have never thought about.

You can use smart tech to discover potential business partners

If you’re running a business, there’s no better way to find potential business partners than by assessing the people you’re already connecting with online.

If you’re discussing business with people over the internet, you might get a feeling that someone is a potential business partner. Smart tech will facilitate video conversations so you can get a better idea of who those people are.

Most people can sense who a person is just by being in their presence. Video conferencing is the next best thing if you’re working with people across the world.

Smart technology allows you to bring your workouts anywhere

Perhaps one of the coolest ways smart tech supports a holistic lifestyle is facilitating the ability to take your workouts anywhere. Some online workout programs are hosted in the cloud, like Apple Fitness Plus, which makes them available anywhere you have an internet connection.

You can also upload your workout programs to your private cloud hosting account if they’re not already available online. Last, if uploading is too much work, you can simply load your smart device with your workout programs and use your device to play the programs. If you happen to be in a hotel with a smart TV, you can connect your device to the TV to play your workout video on a larger screen.

Smart tech will help you track progress and goals

As long as you aren’t tediously tracking data that doesn’t matter, using smart tech to track your progress and goals in any area of life will prove beneficial. For instance, you can use your smartphone to track your reps while you’re at the gym instead of lugging around a notepad. You can also download an app to track what you eat. There are also apps that will tell you what to eat and when to eat depending on your body type and specific goals.

Technology has always been great for tracking progress. You can also track your business goals, sales, and just about anything else from a smartphone app.

Embrace smart technology as a way to enhance your holistic lifestyle

Living a holistic lifestyle is central to wellbeing. A holistic lifestyle involves taking care of your entire self – your mind, body, and soul. Smart technology can help you take better care of yourself by providing you with tools to stay on track.

Regardless of what you’ve read online, living a holistic lifestyle isn’t about giving up gluten, eating a plant-based diet, and living in a converted shipping container tiny home. Living a holistic lifestyle is about unifying your mental self with your physical self to promote overall wellness. It’s a lifestyle that keeps you in touch with the way your thoughts and attitude impact your physical health and keeps you in tune with nature, whether you eat gluten, fish, beef, or potatoes. It’s not about what you eat – it’s about who you are.

Technology has the power to facilitate your growth both in your personal life and in business. There’s no reason you can’t use a little smart technology to sustain a joyful, healthy life.

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Data Capture Firm Uses AI to Dissect Georgia Runoff Spending

georgia runoff spending

With majority control of the Senate at stake, it’s no surprise that the recent Georgia runoff elections were the most expensive political race in American history. Wherever campaign dollars flow freely, as they did in Georgia, accountability questions proliferate. Where did that money come from, where did it go, and what influence (if any) did those spending choices have on results?

Election law requires that campaign expenditures be made public. Even so, it often takes weeks or even months for analysts to sift through a dense forest of information and build usable datasets. Important decisions have to wait; only after a dataset has been given the green light can anyone even begin to search for associated outcomes and trends.

Many have wondered whether there is a legitimate place for artificial intelligence in harvesting public data repositories. Can machine-generated data really be trusted? And even if it can be, can it replace human analysts?

When Data is Public but Nearly Useless

Each TV and radio station is required to carbon-copy invoices for political advertisements to the Federal Communications Commission, which makes them public record. This sounds great on paper, but the FCC mandate is to merely publish the invoice documents — and each election comes with tens of thousands of invoices.

The invoices are important because of the dates, callsigns, and amounts listed on them page by page. The data allows analysts to build spending maps and scrutinize campaign behaviors, but the data needs to be aggregated in a spreadsheet first. A spreadsheet analysis would ordinarily mean going through this massive amount of invoices by hand.

A Better Use of Data

Of course, it’s not just the FCC receiving invoices — all businesses receive invoices when they trade with each other. Any company of size faces the same problem as the data analysts who would like to use the FCC data.

One automation software company that solves the problem of translating business documents to data for enterprises decided to unleash its automatic data capture on the FCC invoices for the Georgia runoff elections. The vendor Rossum, in partnership with analysts from the e.ventures fund, just published the resulting data set.

AI-Powered Reporting Follows the Money

Ever since the 1976 film “All the President’s Men,â€� many of us have internalized the admonition to “follow the money.â€� The practice remains a tried-and-true method for discovering unseen relationships and shedding light on patterns of activity and motivations that we might otherwise miss.

Data capture technology cannot read the minds of campaign managers — something for which we can all be thankful. But the new breed of automation based on artificial intelligence might at least enhance our ability to better see the tracks they’ve left.

Accelerating Data Collection

In addition to eliminating the time-consuming tedium of keystrokes and accelerating data collection, policy analyst Jordan Shapiro found that Rossum’s processing of the Georgia spending data produced a greater degree of granularity. This granularity, in turn, enabled her to better grasp the thinking that lay behind decisions made by the various campaigns.

Following the Spend

“As a political analyst, Rossum’s data about 2020 Georgia runoff election spending gave me the opportunity to get inside the heads of the campaigns to see which areas they thought were more or less competitive based on how much each candidate spent in that region,� says Shapiro. “Particularly helpful for my work was the ability to compare county-level spending patterns with a shift in vote share between November and January.�

Data Suggests a Shift from Red to Blue

Southern states have historically been fertile territory for Republicans seeking election, but that appears to be changing.

An NPR report from January 2020 found more Black Americans are moving south, and as they relocate, they are contributing to a shake-up in election results. In 2000, Rockdale County (southeast of Atlanta), for example, was a predominantly white area with a Black population of approximately 18%. Today, that same area has a 55% Black occupancy.

Changing Demographics

Shapiro notes that Georgia’s changing demography, heavy campaign spending by Democrats, increased voter mobilization at the grassroots level, and a tumultuous national political stage all played a hand in what many saw as upset victories. Political turmoil and civic unrest on the national scene rocked Republicans and set the stage for Democratic wins. Both races were reasonably close, with Ossoff winning his race by about 55,000 votes and Warnock winning his with around 93,000 votes.

Regardless, Rossum’s analysis found something even more important than spending-outcome correlations: reasons to default to AI-driven analysis.

Why AI-Enhanced Reporting Will Be Big

The mandatory availability of campaign spending records affords skeptics and naysayers an opportunity to fact-check any reporting that emerges after an election. Reports that have been compiled using AI-powered scanning techniques can be fact-checked just as easily as traditional reports constructed by workers furiously pounding away on keyboards.

As AI-powered processes continue to improve, confidence in this newer methodology is certain to grow as well. As that happens, voters can expect to see more accurate, useful information in the run-up to Election Day.

AI-driven reporting benefits democracy in at least four ways:

1. Enhanced Transparency of Public Data

Much data is the subject of public record, but too often, it is not readily available for analysis and therefore carries only a fraction of its potential. The problem with campaign spending records is that key dates and amounts are scattered through scanned documents instead of being aggregated in a spreadsheet that can be readily analyzed for new insights. This problem is common for many registries, FoIA data releases, and internal government operations.

2. Rapid Data Analysis

The speed advantage of AI-enabled reporting systems over traditional methods of computation will make relevant data available much earlier than in past election cycles. Earlier delivery of results could, in turn, open up new options for campaign managers to consider as constituents respond favorably or negatively to various messages.

3. Added Depth and Surfacing of Less-Obvious Correlations

As noted above, Shapiro was able to take Rossum reporting on election data and cross-reference it with migration data. In doing so, she discovered a trend in specific Georgia counties shifting from presumed Republican strongholds to surprise Democratic wins.

4. More Informed Policymaking and Decisions

Tightening the link between election results and policymaking can serve as a check on any politician’s temptation to drift away from the will of the people they serve. A democratically elected official can only disregard his or her mandate for so long. Faster access to accurate information allows voters more time to assess a politician’s voting record.

What’s Coming in 2022

With another election cycle coming entirely too soon, keep an eye out for new applications of AI. Both parties will use the technology to unearth patterns, analyze results, and suggest new political strategies. Policymakers will check proposals against their constituents’ latest voting trends.

Will 2022’s political environment be any less fraught than the 2020s? Maybe not — but it will be more data-driven.

Image credit: edgar colomba; pexels

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Data Integration: How Connecting Business Apps Boosts AI Capabilities

data integration apps

Artificial intelligence (AI) and machine learning (ML) have become omnipresent in our personal lives. The same is true in the business world. Data integration can help businesses take their AI applications to the next level.

In many respects, AI is now a mature business technology. Consequently, it’s no longer the sole province of pioneering companies. Not only have advanced analytics powered by ML become popular. Chatbots responding to customer requests through a Natural Language Processing (NLP) AI are also on the rise.

However, many are leaving AI’s full potential untapped.

More than anything, AI needs data. ML algorithms ingest large data sets for training. AI is at its best when it extracts actionable information from a myriad of data points that no human could conceivably make sense of.

Businesses collect ever-larger amounts of data. Yet, most fail to harness all the data they have for their AI applications.

In 2021, a massive section of business operations happens in apps. These are now usually cloud services by Software as a Service (SaaS) companies. There are accounting platforms like FreshBooks. Customer Relationship Management (CRM) systems like Salesforce. Marketing powerhouses like HubSpot.

According to recent statistics, the average business uses 73 different apps. Furthermore, employees conduct over 80% of their work in the cloud. In 2020, the pandemic additionally magnified these trends.

Enormous amounts of data live on each of these platforms. With integrations, these services can take advantage of each other’s data. This enables countless business processes to take place in the cloud, from marketing to financial reporting.

Yet few businesses take advantage of all the possible integrations to unify their data and put it at the disposal of AI and ML.

Having a data integration strategy matters. Here’s why, what the challenges are, and how your business can benefit.

Why Strive for Data Integration? To Create and Harness Synergy.

In business, AI has three central tasks: process automation, generating-depth analyses, and engaging customers and team members.

For all this, data from connected business platforms is invaluable.

Let’s take a core office technology as an example: business phone services. Modern business telephony is cloud-based, thanks to Voice over Internet Protocol (VoIP) technology. For businesses, this has countless advantages, some more obvious than others. VoIP has enabled multiple communication channels, from video conferencing to live chat.

But VoIP business telephony also enables AI applications.

For example, NLP AIs can transcribe voice interactions in real-time. This can be applied to every single conversation between company representatives and customers. Then, ML algorithms can run advanced analytics such as sentiment analysis on the transcripts. The result? Company representatives can receive an instant evaluation of their performance. They can go over the conversation and learn.

But by integrating with other platforms, this kind of AI-generated data becomes even more useful. Connect your cloud business phone system with a CRM, and you can add every transcript to a customer profile. This immediately boosts possibilities for personalization. In turn, this can increase your chances of conversion or retention.

You can also integrate the data into a personnel management platform. For instance, sentiment analyses of a company representative’s conversations might be frequently negative. You’ll see this in their performance evaluation. Then, you can tackle the problem. Targeted training could, for example, showcase positive examples from other transcripts.

Or imagine you’re using sentiment analysis algorithms to sift through online reviews. By itself, this will give you valuable insights into customer attitudes and expectations. But integrating it with data from your digital marketing platform, and you can go much further. AI can then correlate email campaigns or social media strategies with sentiment trends in online reviews.

Getting Crucial Information in Real-Time

Speed is another core advantage of integrating data to boost AI performance. Integration increases the amount of information you can access. What’s more, access becomes easier and much faster.

Let’s go back to the business telephony example. The transcripts from customer calls are in your CRM. Imagine someone calling with a problem they were having with one of your products. A few days later, the same customer calls again. Now, the AI assistant in your business phone service pulls the relevant CRM records. Before your representative even picks up, they get a full run-down of this customer’s case: How they’ve described their problem. Personal information from demographics to billing history. And even what conversational strategies in the last call worked best.

All this saves your customer from having to give a long-form recap of their problem. For one, this reduces frustration on their part. For another, it also allows your representative to address them in a personalized manner. Overall, the exchange will be more efficient and satisfactory for both parties. Your business saves resources and increases customer satisfaction at the same time. All thanks to AI integration.

Generate Positive Feedback Loops

A final significant advantage of business app data integration for AI is positive feedback loops.

This means that by integrating platforms, you generate new data. On this basis, you can refine your strategies and grow your platforms. Leading to more data.

Take chatbots as an example. These days, countless companies use them in their online stores and on their websites. They are powered by NLP AIs. Their usefulness hinges on whether they can provide relevant information to customers.

For this, context is crucial. Customer behavior can provide that context. By supplying chatbot AIs with behavioral analytics, you can increase their usefulness.

For this, you can feed customer data from e-commerce and website analytics platforms and feed it to an AI. Have the AI find patterns and use these patterns to train your chatbot. On this basis, it will give suggestions and make recommendations to customers. Then, track the further behavior of these customers. It will give you even more data – to refine your chatbot.

This feedback training between chatbot AIs and e-commerce analytics helps increase communication efficiency. And seriously boost customer experience and thus retention and sales.

The Challenges of Data Integration

As the examples above make clear, data integration entails countless benefits for AI. But it also poses several challenges in its implementation.

First, businesses looking to integrate data face the hurdle of siloed technologies. Data silos are inaccessible for ML algorithm training. Nor can trained models analyze their contents for decision-making.

Second, the readability of data is a central issue. Many platforms have idiosyncratic data structures and lack metadata or context. They might even save files in proprietary formats.

Third, the trustworthiness of data is often in question. A study in the Harvard Business Review has highlighted this. In it, almost 50% of companies admit to data integrity problems. Issues with false, inconsistent, or stale data are frequent. And even more troubling, more than half of enterprise data fails to provide value altogether, due to siloing.

There are several avenues businesses can take to avoid these pitfalls and overcome these challenges to effectively harness integrated data for AI. The first of these is data mapping to establish a single source of truth.

Data Mapping and Single Source of Truth

Strictly speaking, data mapping is a subfield of data integration. It describes the process of connecting a data snippet in one system to a corresponding item in another. For example: Mapping the “name” field in a CRM record to the “caller ID” field in a business phone system.

The goal of this is to unify data while maintaining its integrity.

Crucially, this also helps businesses create single sources of truth. This refers to a single master record, which can boast high accuracy and sees frequent updates. Other systems will derive their data from here.

This doesn’t mean that all data needs to be stored in a single record. But for each item, only one ultimate source should exist. Especially highly sensitive data – like names, addresses, or social security numbers – should be treated like this. This makes it much easier to control and audit how this information is handled while still harnessing its value.

The good news is that modern AI-based cataloging tools can maintain such master records. They can parse information from all your platforms and deduce credible metadata. They can also automate data cleaning and highlight inconsistencies. This is a crucial first step in dealing with data complexity.

Dealing with Data Complexity

As mentioned above, data readability is a major hurdle to overcome. At its core, that means dealing with data complexity.

More and more raw data is available. This raw data is available in countless different formats. These formats range from social media posts over e-commerce statistics to server logs.

In addition, context is lacking for a lot of this information, especially natural language data. Take a thread of social media posts, which may include abbreviations and typos. Many statements might not make sense without the accompanying emoji, GIFs, or videos.

Plus, all this information is scattered across an ever-growing number of platforms. And these platforms, in turn, may have dozens, if not hundreds, of third-party integrations.

Using AI to Overcome Data Integration Challenges

The good news is that AI systems are becoming better and better at handling these challenges. This means you can use AI to generate input data for AI.

First off, AI can conduct data mapping automatically with precision and speed. In addition, the mapping mechanism can weed out issues such as duplicates and missing values. This helps maintain data integrity and speeds up data unification.

Furthermore, AI makes it possible to automate regular exports of data siloed in various places to central data hubs. It can infer data structures and parse uncommon formats. And crucially, it can propagate and consolidate data across systems, drawing from a single source of truth.

Recently, AI and ML algorithms have become adept at parsing situational context. If the schema structure for the incoming data is unknown or only partially known, they will either judge on a pattern basis, or parse the content to decipher a schema.

AI-Assisted Integration or Self-Service APIs?

One crucial question of data integration remains, though. How exactly can a business go about it?

It’s easy to say that AI can do this and that, without specifying exactly how it does so.

Generally, there are three ways in which businesses can approach data integration.

First, enterprise-scale businesses probably have the resources to hire and task data analysts with establishing a system of integration and analysis. They have the required knowledge in coding and data mining to set up a system that is custom-tailored to their employers’ specific needs. With the right access to the administrative space of various business apps, little should stand in the way of success.

Second, you can opt for self-service analytics platforms. A growing number of platforms aims to make analytics easily available for non-specialists. Many of these come in the form of cloud APIs. Their aim is to democratize AI analytics. Following this philosophy, some platforms even offer chatbot-like features. These help you create an integration procedure conversationally.

And finally, you can – at the very least – harness the integrations that are already at your disposal. Many major business apps already offer native integrations with each other. Even more, they are compatible with bridges such as Zapier. In many cases, taking the time to explore the options of integrations that you have in your existing app ecosystem can already pay off big time. Prioritize platforms that offer AI analytics and automation capabilities, and then proceed to map out the nexus of available integrations.

Final Thoughts

Data integration is a challenge. But it’s a challenge worth tackling to reap the rewards.

Harnessing all the data at your business’ disposal is vital in 2021. It will help you understand your customers better, meet their needs, and increase your sales.

The best way to go about this is to use AI to improve AI through data integration.

You can either manually explore your existing integration options, find an easy-to-handle cloud API, or approach the task with the help of a professional analyst.

Putting the required systems and automated processes in place will take some time and effort. At the end of the day, it will be worth it.

You will be able to boost the quality of your algorithms, establish positive feedback loops, and gain insights at an unprecedented level. With decisions based on the insights, you’ll be able to steer your business through the times to come.

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How to Deal With Demanding Clients

demanding clients

Every business wants to do right by its customers. At the end of the day, that’s what a business is there for: to serve its customers and clients and to serve them well. A business will not stay in business without training its employees on the best practices for dealing with the customer base.

When one of those customers asks for everything, demands extras for free, and complains about the work you provide, hard conversations sometimes have to happen. Here’s how to handle your problem customers with grace and how to ensure your clientele become long-lasting, loyal patrons of your business.

Why it’s Important to Serve Tough Customers Well

You know what it’s like: You’re going about your day and minding your own business when a rude customer insists you drop everything and cater to their every whim.

It can be tempting to snap back at them or let your irritation show. But when issues occur — which they will, with even the best clients — the wisest action you or your team can take is to quickly and calmly find an equitable resolution for both of you.

When you prioritize customer service above all, you’re more likely to retain customers in the long term. In some cases, a good customer service experience can actually turn a problem client into one of your brand’s biggest proponents. But how, exactly, do you turn a customer into a brand advocate?

How to Handle Your Worst Customers

Your customers look to you — not just for your product or service — but for help and a pleasant experience. You will find that a brand advocate is your best tool against complaints and the best way to build your your company.

Make Sure You’re on the Same Page

With most of your problem customers, the root of the problem is miscommunication. Understanding the customer issues with concrete examples is key: Ask for the specifics of what they’re looking for, what went wrong, or what’s bothering them. Then take a moment and respond with equally specific solutions.

Be intentional about how you communicate. Make sure the words you choose are clear and calm. An easy way to quickly understand a situation is to mirror the language the other person is using. Be sure to parrot (mirror) your customer’s questions or concerns back to them — to see if you have truly understood their concerns.

Acknowledge Where They’re Coming From

Sometimes, all people want is to be heard. While that sounds simple — allowing your customer to talk through their situation without interruption takes a little time. Resist the temptation to jump in the conversation with a quick fix (this will make an enemy faster than almost anything you could do)! While listening — only ask questions to clarify their position. DO NOT tell them to take a breath, breathe, or “calm down.” These responses are generally known to be non-helpful.

Full and careful listening with mirroring language will help them calm down naturally and will give you the information you’ll need to diagnose the problem.

To be clear — taking time to hear, mirror and respond doesn’t mean that you have to agree with your customer. Merely listening and acknowledging their frustration will help you move closer to a resolution.

Use Any Soothing Trick to Help Yourself

You can silently be soothing yourself. “I’m okay, I can’t wait to tell the other co-workers, I’m handling everything in my life better. Instead of contradicting someone by saying “but,â€� make a point to say, “yes, and…â€� The word, “butâ€� can sound antagonistic, condescending or rude — while “yes, andâ€� lets people know you’re on their side.

Keep Tabs

If you have a customer that’s constantly demanding more or being rude, document their behavior. Record emails, voice messages and anything else that displays their problematic behavior. Make yourself a few notes of dates, times and a few quick details.

Say a customer is being particularly needy or making a ton of complaints, some of which start to sound very similar. Pointing them back to what they’ve already said can help keep them on track. Plus, it can give them a taste of what communication with them is actually like.

Call in Support

Sometimes, you just have to pass the baton. When it comes to difficult customers, don’t be afraid to ask for support. Whether from a colleague or someone in leadership, having an extra voice in the room can be comforting, and can help you reach a resolution faster.

Watch for signals for when you need to call in help, like when someone is asking for more than what you’re able to give. That is the time to call in your manager. Let him or her explain why you can’t do what they (the customer) are asking.

Go the Extra Mile

At long last, you’re finally finished helping your problem customer. You can either throw in the towel, or take this one extra step that may help you and your company retain this customer in the long run.

It’s simple: After you’re finished helping them, ask if there’s anything else you can help them with.

Being willing to go the extra mile to help does two things: First, it shows you appreciate them as a customer. Secondly, it allows them to voice other concerns that they may have forgotten about. Either way, it’s good business to do this one last check-in before sending them off.

Pushing back on a demanding customer is rarely the correct choice. You’re already busy and stressed — the last thing you need is a problem client.

By taking a mental step back, you’ll approach the situation with new eyes. With a little luck, you might even turn the terror of a customer into a loyal brand advocate. When you’ve turned an enemy into an advocate, it’s a beautiful transformation and well worth the effort.

Image Credit: andrea piacquadio; pexels

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